The document outlines course details for several Business Tourism Management (BTM) courses:
- BTM 602 covers topics like definitions of environment and ecology, India's natural resources, pollution issues, impacts of pollution on tourism, and eco-tourism policies and practices.
- BTM 603 focuses on Haryana state in India, including its history, culture, economy, tourist attractions and infrastructure, tourism trends, and major destinations.
- BTM 604 discusses applications of information and communication technology (ICT), including uses of the internet, email, and computers in communication, work, education, banking and other industries.
- BTM 605 lists major tourist destinations in Europe, Asia
Asian American Pacific Islander Month DDSD 2024.pptx
Semester 6
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BTM 602 Environment and Tourism
PAPER SETTING: Paper setter shall set 10 questions selecting two
questions from each unit. The candidate shall be required to attempt
five questions selecting one question from each unit.
TEACHING PRACTICES: Class room lectures, Assignments, Cases,
Discussions and Seminars.
Unit 1 :- Definitions of Environment, Ecology, Eco-Tourism
etc. Natural Vegetation and Wild life of India. Atmosphere,
Ozone Layer. Deforestation and Extinction of Flora and Fanna.
Unit 2 :- Contemporary Environment Problems; Air, Water,
Land, Noise Pollution, Global Warming, Green House Effects,
Controlling Measurees.
Unit 3 :- Impect of Pollutions on Tourism with Example From
India And World.
Unit 4 :- Eco Tourism Resources in India; Existing Tourism and
Potential Tourism in Those Areas.
Unit 5 :- Eco- Tourism Policy of Government of India and
United Nations Environment Programme (UNEP), Application of
Eco Friendly Steps by Tourism and Hotel Industry.
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BTM 603 Haryana Tourism
PAPER SETTING: Paper setter shall set 10 questions selecting two questions from
each unit. The candidate shall be required to attempt five questions selecting one
question from each unit.
TEACHING PRACTICES: Class room lectures, Assignments, Cases, Discussions and
Seminars.
Unit 1:-Geographical and Historical Background of Haryana and their Importance
for Tourism Religious & Cultural Tourism Potential in Haryana Including Dance ,
Music, Fair & Fastivals.
Unit 2:-Socio-Economic Development in Haryana with Special reference to
Agriculture , Industries , Education, Health, and service Sector.
Haryana’s Positionin Agriculture , Industries , Education, Health, and service
Sector at National Level.
Unit 3:-Tourist Resources of Haryana
- Monuments of Touristic Significance and Museuns
- Religious & Pilgrimage Centers of Haryana
- Music, Dance , Fair & Fastivals in Haryana
Unit 4:-Tourism Infrastructure in Haryana
- Transportation and Accommodation Sector in Haryana
- Recreational and Entertainment facilities at the tourism Complexes /
Resorts in Haryan a
- Tourism Organization in Haryana
- Haryana Tourism Policy – 2008
Unit 5:- - Tourism Trends In Haryana
Major Types of Tourism in Haryana
Major Tourist Destination of Haryana
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BTM 604
Information and Communication Technology
PAPER SETTING: Paper setter shall set 10 questions selecting two questions from
each unit. The candidate shall be required to attempt five questions selecting one
question from each unit.
TEACHING PRACTICES: Class room lectures, Assignments, Cases, Discussions and
Seminars.
Unit 1:- Application and Uses of ICT and Impects Of ICT in Relation to:-
A. Communication Application ( Such as Newsletters, Websites, Multimedia, Presentations,
Cartoons, Flyers and Posters)
B. Interactive Communication Application (Such as Blogs, Wikis and Social Networking
Websites)
C. Data Handles Application ( Such as Surveys, Address Lists, Clubs and Society Records)
D. Measurement Application ( Such as Scientific Experiments, Electronic Timing and
Environmental Monitoring)
E. Control Application (Such as Turtle Graphics, Control of Lights, Buzzers and Motors,
Automatic Washing Machine, Automatic Cookers, Central Heating Controllers, Burglar
Alarms, Video Recorders/Players, Microwave ovens and Computer Controlled
Greenhouse.)
Unit 2 :- Work-Related ICT Application and Their Effects, Including:-
A. Communication Application ( Such as the Internet, Email, Fax, Electronic Conferencing,
Mobile Telephones and Internet Telephony Services.
B. Application for Publicity and Corporate Image Publications ( Such as Business Cards,
letterheads , Flyers and Brochures.)
C. Application for Finance Departments (Such as Billing Systems, Stock control and payroll.
D. School Management Systems ( Including Registration, Records and Reports)
E. Booking Systems ( such as Those in the Travel Industry, The Theatre and Cinemas)
F. Application in Banking ( Including Electronic Funds Transfer (EFT). ATMs for Cash
withdrawals and Bill Paying, Credit/Debit Cards , Cheque Clearing , Phone Banking,
Internet Banking. )
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G. Application in the Retail Industry ( Stock Control, POS , EFTPPOS, Internet Shopping,
Automatic Reordering.)
Unit 3:- How to Use Internet in ICT ?
A. Open Web Browsing Application , Display a Given Web Page Close
B. Change View/ Display Mode
C. Open a Web Page; Use a Hyperlink, an Image Link, Return to Original Page ( Navigation
Forward/Backward; Return to Homepage, Refresh )
D. Browsing a Specified Site
E. Search Engines – Define Requirements, Use of Keyword
F. Setting up for Printing – preview, Print Web Page, Print a Frame
Unit 4 :-Application And Uses of E-Mail:-
Cut- Copy- Paste to Duplicate Text within Message/to another message , Spell Check, Making a
Message in Mail Folder, Use of Mail in Bin, Reply to all, Reply with /without Orignal Message,
Copy Message to another address, Printing. Address Book – add address, Delete, Create New
List, Update from incoming Mail, Spam, Risk of Viruses, Digital Signature, Add Attachment,
Delete Attachment, Open and Save an Attachment, Sending Low/High Priority Message,
Inserting Text from Another Source, Forward a Message, Reply Using Distribution List, …………..
Unit 5:- Computer and Communication :-
A. Revolution in Computers and Communications.
B. The Digital Future : Role of IT in Society, Distinguish Between Data and Information.
C. Properties of Information and Basic IT Tools , E-Learning, E-Banking.
D. Social Issues : Ethics and Standard in Computing , Copyright, Intellectual Property Right,
Piracy etc.
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BTM – 605
Major Destinations of The World
PAPER SETTING: Paper setter shall set 10 questions selecting two questions from
each unit. The candidate shall be required to attempt five questions selecting one
question from each unit.
TEACHING PRACTICES: Class room lectures, Assignments, Cases, Discussions and
Seminars.
Unit 1
Main Destination of Europe – London, Paris, Madrid, Athens
Unit 2
Main Destination of Asia – Hong Kong, Singapore, Dubia,
Jerusalam
Unit 3
Main Destination of Africa – Cairo, Nairobi, Mauritius,
Capetawn
Unit 4
Main Destination of North America – New York, Miami, San
Francisco, Montreal
Unit 5
Other Destination – Buenos Aires, Sydney, Fiji, Wellington
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BTM 606 Salesmanship in Tourism
PAPER SETTING: Paper setter shall set 10 questions selecting two questions from
each unit. The candidate shall be required to attempt five questions selecting one
question from each unit.
TEACHING PRACTICES: Class room lectures, Assignments, Cases, Discussions and
Seminars.
Unit 1:-Sales Management : Concept, Objectives and Function ,
Personal Selling : Concept & Importance , Classification of Sales Jobs;
Buyer-Seller Dyaos; Personal Selling Process ;Theories of Selling, Sales
Management Challenges in Tourism.
Unit 2 :-Sales Planning: Importance, Approaches and Process of Sales
Planning; Sales Forecasting; Sales Budgeting , Sales Organization :
Purpore , Principles and Process of Setting up a Sales Organization;
Sales Organization Structures; Organizing for Global Sales , Determining
Size of Sales Force.
Unit 3:- Managing the Sales Force ; Recruitment, Selection , Training ,
Compensation, Motivating and leading the Sales Force; Sales Meetings
and Contests.
Unit 4:-Territory and Quota Management : Need Procedure for Setting
up Sales Territories; Time Management; Sales Quotas: Purpore , Types
of Quotas , Administration of Sales Quota.
Unit 5:- Control Process : Analysis of Sales Volume , Cost and
Profitability; Management of sales Expenses , Evaluating Sales – Force
Performance; Ethical Issues in sales Management, Role Of IT Sales
Management.