1. THE LATEST DATA FOR FACEBOOK MESSENGER ADOPTION AND USE AROUND THE WORLD
MESSENGER Q3 2022

3. GLOBAL HEADLINES AND BENCHMARKS
HEADLINES FOR WORLD REGIONS
DATA FOR UN GEOSCHEME REGIONS
LOCAL DATA BY COUNTRY
FURTHER INFORMATION
REPORT CONTENTS

4. The “potential audience” figures shown in this report use data published in Meta’s advertising resources, and represent Messenger’s potential
advertising reach. Meta‘s tools publish audience data as a range (e.g. 25,000–30,000), and we use the mid-point of these published
ranges as the basis for our reporting. However, for various reasons, please note that these advertising audience reach figures may not
match Messenger’s monthly active user figures, and should not be treated as such. For example, certain Messenger advertising formats are
currently unavailable in some countries, which impacts the potential audience reach in those territories. Similarly, individual user behaviours
and legal restrictions may mean that some active users are not shown any advertising on the platform during a particular reporting period.
Conversely, audience figures may not represent unique individuals. This is because some people may manage multiple accounts on
the same platform, and because some accounts may represent “non-human” entities such as businesses, pets, groups and organisations,
buildings, locations, and more, regardless of platform rules governing such accounts. Furthermore, despite their best efforts, it’s unlikely that
platforms will be able to remove all “fake” accounts from their audience figures. As a result, it’s not uncommon for platforms’ advertising
audience figures to exceed figures for total population, for population by age, or for internet users. So, while it may seem surprising to see
audience figures that exceed the total eligible population or internet user base, these audience figures are not necessarily incorrect, and we’ve
chosen to publish them as they’re reported in the platform’s own tools, to enable readers to make their own inferences and judgments. Please
also note that changes in audience figures over time may be the result of corrections in Meta’s source data due to methodology revisions or
the removal of duplicate, fake, or ineligible accounts, and such changes may not necessarily represent a change in genuine user numbers.
IMPORTANT NOTES
!

5. !
Due to the ongoing conflict in Ukraine, Meta’s advertising resources have not published any audience data for the Russian Federation
since February 2022, which may impact various figures across the company’s platforms. For reference, in January 2022, Meta’s
tools reported that Facebook ads reached 8.6 million users in Russia, while Instagram ads reached 63.0 million users in the
country. However, due to Meta’s revised reporting, we are currently unable to include any figures for Russia in the ad audience
data that we report for Facebook, Instagram, or Messenger. This has also had a negative impact on the global figures that we
report for each of these platforms. Furthermore, in Q4 2021, Meta made some important changes to how its self-service tools
report the potential advertising reach of its platforms, including a move to publishing audience figures as a range instead of as an
absolute number. Our analysis suggests that Meta has also revised base data for all of its platforms over recent months, resulting
in some important corrections to published audience figures. As a result, we are currently unable to provide any figures for year-
on-year changes in these platforms’ audiences, and we advise readers not to compare the advertising audience figures for
Meta’s platforms contained within this report with figures published for those platforms in previous reports. For more information,
please read our complete notes on data variance, potential mismatches, and curiosities: https://datareportal.com/notes-on-data.
IMPORTANT NOTES ON META’S AD REACH REPORTING

6. ESSENTIAL DATA FOR DIGITAL ADOPTION AND USE IN EVERY COUNTRY IN THE WORLD
DIGITAL 2022
LOCAL COUNTRY HEADLINES REPORT
THE ESSENTIAL GUIDE TO THE WORLD’S CONNECTED BEHAVIOURS
GLOBAL OVERVIEW REPORT
DIGITAL 2022
CLICK HERE TO READ OUR DIGITAL 2022
LOCAL COUNTRY HEADLINES REPORT, WITH
ESSENTIAL STATS FOR DIGITAL ADOPTION
IN EVERY COUNTRY AROUND THE WORLD
CLICK HERE TO READ OUR FLAGSHIP DIGITAL
2022 GLOBAL OVERVIEW REPORT, PACKED
WITH ALL THE NUMBERS YOU NEED TO MAKE
SENSE OF THE CURRENT STATE OF DIGITAL
EXPLORE OUR COMPLETE COLLECTION OF DIGITAL 2022 GLOBAL DATA

7. DATAREPORTAL.COM/LIBRARY
FIND THOUSANDS OF REPORTS EXPLORING DIGITAL TRENDS IN EVERY COUNTRY IN THE WORLD IN OUR FREE ONLINE LIBRARY:

8. GLOBAL HEADLINES

9. 9
19.9% 16.1% 44.5% 55.5%
1.00 12.5% +0.04% [N/A]
BILLION +417 THOUSAND [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
GLOBAL OVERVIEW
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
MESSENGER: GLOBAL ADVERTISING AUDIENCE
JUL
2022

10. 10
2.4%
9.7%
13.3%
8.5%
5.4%
3.3%
2.0%
3.0%
13.2%
18.9%
10.3%
5.4%
2.8%
1.8%
13 – 17
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
65+
YEARS OLD
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
SOURCE: META’S ADVERTISING RESOURCES. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE.
SOME MESSENGER AD FORMATS ARE CURRENTLY UNAVAILABLE IN CERTAIN COUNTRIES, WHICH MAY IMPACT FIGURES SHOWN HERE. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. META’S
ADVERTISING RESOURCES ONLY PUBLISH GENDER DATA FOR “FEMALE” AND “MALE”. COMPARABILITY: META HAS SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING, SO
FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
GLOBAL OVERVIEW
SHARE OF FACEBOOK MESSENGER’S ADVERTISING AUDIENCE BY AGE GROUP AND GENDER
MESSENGER: ADVERTISING AUDIENCE PROFILE
JUL
2022
DATAREPORTAL

11. 11
11 COLOMBIA 21,350,000 50.5%
12 ITALY 17,750,000 33.6%
13 TURKEY 16,750,000 24.6%
14 IRAQ 16,400,000 55.2%
15 POLAND 16,200,000 46.7%
16 ALGERIA 15,000,000 45.9%
17 GERMANY 14,400,000 19.7%
18 ARGENTINA 14,350,000 39.4%
19 PERU 14,050,000 53.2%
20 MYANMAR 13,600,000 31.9%
01 INDIA 125,500,000 11.3%
02 BRAZIL 63,900,000 36.0%
03 MEXICO 61,900,000 61.5%
04 PHILIPPINES 56,450,000 66.4%
05 VIETNAM 55,600,000 70.3%
06 THAILAND 37,250,000 59.9%
07 EGYPT 35,250,000 44.7%
08 INDONESIA 28,750,000 13.3%
09 UNITED KINGDOM 27,200,000 47.4%
10 BANGLADESH 22,050,000 16.6%
# LOCATION
TOTAL
REACH
REACH vs.
POP. 13+
# LOCATION
TOTAL
REACH
REACH vs.
POP. 13+
SOURCES: META’S ADVERTISING RESOURCES; U.N.; U.S. CENSUS BUREAU. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR
THE TOTAL ACTIVE USER BASE. SOME MESSENGER AD FORMATS ARE CURRENTLY UNAVAILABLE IN CERTAIN COUNTRIES, WHICH MAY IMPACT VALUES FOR THOSE COUNTRIES, AS WELL AS THEIR RESPECTIVE
RANKING. NOTES: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE. FIGURES USE MIDPOINT OF PUBLISHED RANGES. COMPARABILITY: META HAS
SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING, SO FIGURES ARE NOT COMPARABLE WITH PREVIOUS REPORTS.
GLOBAL OVERVIEW
COUNTRIES AND TERRITORIES WITH THE LARGEST FACEBOOK MESSENGER ADVERTISING AUDIENCES
MESSENGER AD REACH RANKING
JUL
2022

12. 12
11 MALTA 68.0% 321,000
12 UNITED ARAB EMIRATES 67.9% 5,550,000
13 BHUTAN 67.2% 426,550
14 QATAR 66.8% 1,550,000
15 PHILIPPINES 66.4% 56,450,000
16 FIJI 65.7% 459,000
17 CYPRUS 65.6% 707,150
18 CAMBODIA 65.3% 8,200,000
19 NEW CALEDONIA 64.2% 150,250
20 FRENCH POLYNESIA 63.4% 159,100
01 MONGOLIA 91.0% 2,200,000
02 LIBYA 84.4% 4,350,000
03 GREENLAND 77.3% 35,700
04 GEORGIA 77.1% 2,350,000
05 FAROE ISLANDS 75.4% 32,850
06 TONGA 74.1% 55,500
07 ICELAND 72.9% 228,650
08 VIETNAM 70.3% 55,600,000
09 GUAM 68.4% 90,850
10 PALESTINE 68.0% 2,350,000
# LOCATION
REACH vs.
POP. 13+
TOTAL
REACH
# LOCATION
REACH vs.
POP. 13+
TOTAL
REACH
SOURCES: META’S ADVERTISING RESOURCES; U.N.; U.S. CENSUS BUREAU. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR
THE TOTAL ACTIVE USER BASE. SOME MESSENGER AD FORMATS ARE CURRENTLY UNAVAILABLE IN CERTAIN COUNTRIES, WHICH MAY IMPACT VALUES FOR THOSE COUNTRIES, AS WELL AS THEIR RESPECTIVE
RANKING. NOTES: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE. FIGURES USE MIDPOINT OF PUBLISHED RANGES. COMPARABILITY: META HAS
SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING, SO FIGURES ARE NOT COMPARABLE WITH PREVIOUS REPORTS.
GLOBAL OVERVIEW
COUNTRIES AND TERRITORIES WHERE FACEBOOK MESSENGER ADS REACH THE GREATEST SHARE OF THE POPULATION AGED 13+
MESSENGER ELIGIBLE AD REACH RATE RANKING
JUL
2022

13. GLOBAL REGIONS

14. 14
17.5% 10.7% 39.7% 60.3%
98.86 6.9% +0.4% [N/A]
MILLION +399 THOUSAND [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
AFRICA
JUL
2022

15. 15
28.0% 28.1% 52.4% 47.6%
237.9 22.9% -0.8% [N/A]
MILLION -2.0 MILLION [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
THE AMERICAS
JUL
2022

16. 16
16.1% 12.1% 39.7% 60.3%
427.0 9.7% +0.5% [N/A]
MILLION +2.2 MILLION [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
ASIA-PACIFIC
JUL
2022

17. 17
25.1% 26.0% 51.4% 48.6%
190.1 22.4% -0.5% [N/A]
MILLION -989 THOUSAND [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
EUROPE
JUL
2022

18. 18
22.2% 22.3% 30.4% 69.6%
46.32 16.6% +1.7% [N/A]
MILLION +782 THOUSAND [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
THE MIDDLE EAST
JUL
2022

19. UN GEOSCHEME REGIONS

20. 20
2.4% 2.6% 49.8% 50.2%
8.32 2.2% +23.5% [N/A]
MILLION +1.6 MILLION [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
NORTHERN AMERICA
JUL
2022

21. 21
61.1% 56.5% 52.7% 47.3%
78.74 44.0% -0.8% [N/A]
MILLION -666 THOUSAND [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
CENTRAL AMERICA
JUL
2022

22. 22
27.1% 23.2% 51.2% 48.8%
8.24 18.6% -0.6% [N/A]
MILLION -49 THOUSAND [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
THE CARIBBEAN
JUL
2022

23. 23
41.8% 40.4% 52.5% 47.5%
142.6 32.7% -2.0% [N/A]
MILLION -2.9 MILLION [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
SOUTHERN AMERICA
JUL
2022

24. 24
16.4% 17.7% 51.5% 48.5%
30.08 15.4% +1.3% [N/A]
MILLION +383 THOUSAND [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
WESTERN EUROPE
JUL
2022

25. 25
43.3% 49.6% 54.5% 45.5%
44.98 42.2% +0.3% [N/A]
MILLION +149 THOUSAND [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
NORTHERN EUROPE
JUL
2022

26. 26
33.7% 33.5% 51.6% 48.4%
45.01 29.7% -0.008% [N/A]
MILLION -3,650 [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
SOUTHERN EUROPE
JUL
2022

27. 27
19.3% 19.5% 55.4% 44.6%
48.50 16.7% -1.9% [N/A]
MILLION -958 THOUSAND [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
EASTERN EUROPE
JUL
2022

28. 28
41.2% 37.0% 38.8% 61.2%
68.66 26.4% +0.3% [N/A]
MILLION +200 THOUSAND [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
NORTHERN AFRICA
JUL
2022

29. 29
6.3% 4.3% 38.0% 62.0%
11.47 2.7% -2.5% [N/A]
MILLION -289 THOUSAND [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
WESTERN AFRICA
JUL
2022

30. 30
6.8% 2.8% 38.6% 61.4%
3.29 1.7% +9.1% [N/A]
MILLION +274 THOUSAND [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
MIDDLE AFRICA
JUL
2022

31. 31
7.9% 3.2% 42.6% 57.4%
9.60 2.0% +2.8% [N/A]
MILLION +258 THOUSAND [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
EASTERN AFRICA
JUL
2022

32. 32
12.5% 11.4% 50.1% 49.9%
5.84 8.5% -0.7% [N/A]
MILLION -44 THOUSAND [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
SOUTHERN AFRICA
JUL
2022

33. 33
30.9% 30.8% 32.0% 68.0%
67.84 23.1% +0.3% [N/A]
MILLION +223 THOUSAND [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
WESTERN ASIA
JUL
2022

34. 34
3.1% 2.9% 41.5% 58.5%
1.61 2.1% -6.9% [N/A]
MILLION -119 THOUSAND [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
CENTRAL ASIA
JUL
2022

35. 35
19.5% 11.6% 25.8% 74.2%
178.1 8.9% +0.4% [N/A]
MILLION +783 THOUSAND [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
SOUTHERN ASIA
JUL
2022

36. 36
43.6% 40.4% 49.8% 50.2%
216.7 31.8% +0.7% [N/A]
MILLION +1.5 MILLION [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
SOUTHEASTERN ASIA
JUL
2022

37. 37
2.1% 1.8% 48.6% 51.4%
26.00 1.6% -0.3% [N/A]
MILLION -83 THOUSAND [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
EASTERN ASIA
JUL
2022

38. 38
14.4% 13.0% 52.6% 47.4%
4.69 10.4% +3.0% [N/A]
MILLION +136 THOUSAND [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
OCEANIA
JUL
2022

39. LOCAL MARKET DATA

40. 40
23.6% [N/A] 60.2% 39.8%
33.8 13.7% -6.1% [N/A]
THOUSAND -2,200 [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
ABKHAZIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
ABKHAZIA
JUL
2022

41. 41
25.1% 9.4% 15.0% 85.0%
2.40 5.8% -4.0% [N/A]
MILLION -100 THOUSAND [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
AFGHANISTAN
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
AFGHANISTAN
JUL
2022

42. 42
118.5% [N/A] 53.8% 46.2%
16.1 53.5% +6.3% [N/A]
THOUSAND +950 [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
ISLANDS
THE ÅLAND
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
THE ÅLAND ISLANDS
JUL
2022

43. 43
41.1% 38.2% 39.0% 61.0%
935.4 32.9% -7.1% [N/A]
THOUSAND -72 THOUSAND [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
ALBANIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
ALBANIA
JUL
2022

44. 44
53.0% 45.9% 39.4% 60.6%
15.00 33.4% +2.4% [N/A]
MILLION +350 THOUSAND [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
ALGERIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
ALGERIA
JUL
2022

45. 45
109.6% 78.7% 53.7% 46.3%
26.7 60.2% +0.4% [N/A]
THOUSAND +100 [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
SAMOA
AMERICAN
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
AMERICAN SAMOA
JUL
2022

46. 46
31.1% 32.0% 53.0% 47.0%
22.9 28.6% -3.2% [N/A]
THOUSAND -750 [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
ANDORRA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
ANDORRA
JUL
2022

47. 47
5.8% 3.5% 42.3% 57.7%
747.1 2.1% +7.0% [N/A]
THOUSAND +49 THOUSAND [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
ANGOLA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
ANGOLA
JUL
2022

48. 48
46.9% 45.1% 52.5% 47.5%
6,100 38.5% +0.8% [N/A]
+50 [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
ANGUILLA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
ANGUILLA
JUL
2022

49. 49
50.1% 45.1% 53.9% 46.1%
35.7 38.1% -1.2% [N/A]
THOUSAND -450 [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
BARBUDA
ANTIGUA &
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
ANTIGUA & BARBUDA
JUL
2022

50. 50
36.7% 39.4% 54.2% 45.8%
14.35 31.5% -1.4% [N/A]
MILLION -200 THOUSAND [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
ARGENTINA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
ARGENTINA
JUL
2022

51. 51
51.3% 48.1% 56.0% 44.0%
1.10 39.5% -0.2% [N/A]
MILLION -2,400 [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
ARMENIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
ARMENIA
JUL
2022

52. 52
55.9% 62.9% 54.5% 45.5%
57.9 54.3% -1.9% [N/A]
THOUSAND -1,100 [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
ARUBA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
ARUBA
JUL
2022

53. 53
2.3% 2.4% 52.4% 47.6%
538.2 2.1% +17.5% [N/A]
THOUSAND +80 THOUSAND [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
AUSTRALIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
AUSTRALIA
NOTE: SOME MESSENGER AD FORMATS ARE CURRENTLY UNAVAILABLE IN AUSTRALIA, WHICH MAY SIGNIFICANTLY IMPACT POTENTIAL AUDIENCE REACH
JUL
2022

54. 54
23.5% 24.9% 52.6% 47.4%
1.95 21.8% -2.5% [N/A]
MILLION -50 THOUSAND [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
AUSTRIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
AUSTRIA
JUL
2022

55. 55
7.0% 7.4% 32.5% 67.5%
612.8 5.9% -7.8% [N/A]
THOUSAND -52 THOUSAND [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
AZERBAIJAN
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
AZERBAIJAN
JUL
2022

56. 56
40.8% 42.2% 54.0% 46.0%
145.6 35.5% -0.9% [N/A]
THOUSAND -1,250 [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
BAHAMAS
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
THE BAHAMAS
JUL
2022

57. 57
33.1% 39.8% 27.6% 72.4%
482.4 32.8% +1.0% [N/A]
THOUSAND +4,700 [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
BAHRAIN
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
BAHRAIN
JUL
2022

58. 58
40.2% 16.6% 31.0% 69.0%
22.05 12.9% -3.5% [N/A]
MILLION -800 THOUSAND [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
BANGLADESH
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
BANGLADESH
JUL
2022

59. 59
35.7% 34.2% 51.8% 48.2%
82.5 29.3% -3.1% [N/A]
THOUSAND -2,600 [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
BARBADOS
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
BARBADOS
JUL
2022

60. 60
2.6% 2.6% 64.2% 35.8%
214.2 2.2% -17.8% [N/A]
THOUSAND -46 THOUSAND [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
BELARUS
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
BELARUS
JUL
2022

61. 61
48.4% 53.0% 52.4% 47.6%
5.30 45.5% 0% [N/A]
MILLION [UNCHANGED] [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
BELGIUM
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
BELGIUM
JUL
2022

62. 62
90.6% 60.8% 51.5% 48.5%
187.3 46.2% -0.7% [N/A]
THOUSAND -1,300 [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
BELIZE
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
BELIZE
JUL
2022

63. 63
5.6% 2.5% 30.6% 69.4%
208.2 1.6% +3.2% [N/A]
THOUSAND +6,400 [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
BENIN
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
BENIN
JUL
2022

64. 64
36.5% 41.0% 56.2% 43.8%
23.1 35.9% +0.9% [N/A]
THOUSAND +200 [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
BERMUDA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
BERMUDA
JUL
2022

65. 65
101.0% 67.2% 47.9% 52.1%
426.6 54.5% -5.1% [N/A]
THOUSAND -23 THOUSAND [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
BHUTAN
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
BHUTAN
JUL
2022

66. 66
63.4% 52.0% 47.8% 52.2%
4.65 38.0% -1.1% [N/A]
MILLION -50 THOUSAND [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
BOLIVIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
BOLIVIA
JUL
2022

67. 67
64.9% 59.9% 52.4% 47.6%
13.9 51.2% -0.4% [N/A]
THOUSAND -50 [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
EUSTATIUS & SABA
BONAIRE, SINT
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
BONAIRE, SINT EUSTATIUS & SABA
JUL
2022

68. 68
46.2% 40.8% 50.4% 49.6%
1.15 35.6% -4.2% [N/A]
MILLION -50 THOUSAND [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
HERZEGOVINA
BOSNIA &
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
BOSNIA & HERZEGOVINA
JUL
2022

69. 69
16.7% 14.9% 51.0% 49.0%
281.0 10.7% 0% [N/A]
THOUSAND [UNCHANGED] [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
BOTSWANA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
BOTSWANA
JUL
2022

70. 70
36.5% 36.0% 53.9% 46.1%
63.90 29.7% -2.8% [N/A]
MILLION -1.9 MILLION [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
BRAZIL
O R D E M E P R O G R E S
S
O
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
BRAZIL
JUL
2022

71. 71
63.7% 56.1% 51.3% 48.7%
15.6 49.7% 0% [N/A]
THOUSAND [UNCHANGED] [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
VIRGIN ISLANDS
THE BRITISH
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
THE BRITISH VIRGIN ISLANDS
JUL
2022

72. 72
37.5% 44.1% 42.6% 57.4%
160.1 35.7% -3.5% [N/A]
THOUSAND -5,750 [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
DARUSSALAM
BRUNEI
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
BRUNEI DARUSSALAM
JUL
2022

73. 73
55.8% 49.4% 52.5% 47.5%
2.95 43.5% 0% [N/A]
MILLION [UNCHANGED] [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
BULGARIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
BULGARIA
JUL
2022

74. 74
4.7% 2.1% 28.5% 71.5%
294.5 1.3% -29.1% [N/A]
THOUSAND -121 THOUSAND [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
FASO
BURKINA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
BURKINA FASO
JUL
2022

75. 75
5.1% 1.3% 33.4% 66.6%
100.1 0.8% +4.3% [N/A]
THOUSAND +4,150 [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
BURUNDI
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
BURUNDI
JUL
2022

76. 76
57.2% 48.0% 50.2% 49.8%
220.6 37.2% +0.4% [N/A]
THOUSAND +850 [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
VERDE
CABO
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
CABO VERDE
JUL
2022

77. 77
75.2% 65.3% 44.2% 55.8%
8.20 48.9% +1.2% [N/A]
MILLION +100 THOUSAND [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
CAMBODIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
CAMBODIA
JUL
2022

78. 78
8.2% 5.0% 39.9% 60.1%
871.4 3.1% +2.0% [N/A]
THOUSAND +17 THOUSAND [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
CAMEROON
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
CAMEROON
JUL
2022

79. 79
2.0% 2.3% 51.4% 48.6%
760.9 2.0% +31.5% [N/A]
THOUSAND +182 THOUSAND [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
CANADA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
CANADA
NOTE: SOME MESSENGER AD FORMATS ARE CURRENTLY UNAVAILABLE IN CANADA, WHICH MAY SIGNIFICANTLY IMPACT POTENTIAL AUDIENCE REACH
JUL
2022

80. 80
61.9% 59.0% 51.7% 48.3%
34.5 50.2% +0.6% [N/A]
THOUSAND +200 [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
ISLANDS
THE CAYMAN
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
THE CAYMAN ISLANDS
JUL
2022

81. 81
7.4% 1.3% 32.0% 68.0%
42.8 0.8% -3.2% [N/A]
THOUSAND -1,400 [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
AFRICAN REPUBLIC
THE CENTRAL
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
THE CENTRAL AFRICAN REPUBLIC
JUL
2022

82. 82
5.0% 1.8% 21.6% 78.4%
181.4 1.0% -1.3% [N/A]
THOUSAND -2,300 [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
CHAD
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
CHAD
JUL
2022

83. 83
47.2% 50.9% 53.3% 46.7%
8.40 42.8% -2.3% [N/A]
MILLION -200 THOUSAND [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
CHILE
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
CHILE
JUL
2022

84. 84
0.04% 0.03% 47.5% 52.5%
391.1 0.03% -6.6% [N/A]
THOUSAND -28 THOUSAND [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
CHINA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
CHINA
JUL
2022

85. 85
58.3% 50.5% 51.1% 48.9%
21.35 41.2% -0.5% [N/A]
MILLION -100 THOUSAND [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN MESSENGER AD REACH
YEAR-ON-YEAR CHANGE
IN MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
COLOMBIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
COLOMBIA
JUL
2022