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Digital 2022: Essential Facebook Messenger Stats for Q3 2022 v01

Digital 2022: Essential Facebook Messenger Stats for Q3 2022 v01

This presentation contains DataReportal’s update on Facebook Messenger adoption and use around the world in July 2022, including the number of Facebook Messenger users by country, and insights into Facebook Messenger’s audience demographics (i.e. Facebook Messenger users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms

This presentation contains DataReportal’s update on Facebook Messenger adoption and use around the world in July 2022, including the number of Facebook Messenger users by country, and insights into Facebook Messenger’s audience demographics (i.e. Facebook Messenger users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms

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Digital 2022: Essential Facebook Messenger Stats for Q3 2022 v01

  1. 1. THE LATEST DATA FOR FACEBOOK MESSENGER ADOPTION AND USE AROUND THE WORLD MESSENGER Q3 2022
  2. 2. GLOBAL HEADLINES AND BENCHMARKS HEADLINES FOR WORLD REGIONS DATA FOR UN GEOSCHEME REGIONS LOCAL DATA BY COUNTRY FURTHER INFORMATION REPORT CONTENTS
  3. 3. The “potential audience” figures shown in this report use data published in Meta’s advertising resources, and represent Messenger’s potential advertising reach. Meta‘s tools publish audience data as a range (e.g. 25,000–30,000), and we use the mid-point of these published ranges as the basis for our reporting. However, for various reasons, please note that these advertising audience reach figures may not match Messenger’s monthly active user figures, and should not be treated as such. For example, certain Messenger advertising formats are currently unavailable in some countries, which impacts the potential audience reach in those territories. Similarly, individual user behaviours and legal restrictions may mean that some active users are not shown any advertising on the platform during a particular reporting period. Conversely, audience figures may not represent unique individuals. This is because some people may manage multiple accounts on the same platform, and because some accounts may represent “non-human” entities such as businesses, pets, groups and organisations, buildings, locations, and more, regardless of platform rules governing such accounts. Furthermore, despite their best efforts, it’s unlikely that platforms will be able to remove all “fake” accounts from their audience figures. As a result, it’s not uncommon for platforms’ advertising audience figures to exceed figures for total population, for population by age, or for internet users. So, while it may seem surprising to see audience figures that exceed the total eligible population or internet user base, these audience figures are not necessarily incorrect, and we’ve chosen to publish them as they’re reported in the platform’s own tools, to enable readers to make their own inferences and judgments. Please also note that changes in audience figures over time may be the result of corrections in Meta’s source data due to methodology revisions or the removal of duplicate, fake, or ineligible accounts, and such changes may not necessarily represent a change in genuine user numbers. IMPORTANT NOTES !
  4. 4. ! Due to the ongoing conflict in Ukraine, Meta’s advertising resources have not published any audience data for the Russian Federation since February 2022, which may impact various figures across the company’s platforms. For reference, in January 2022, Meta’s tools reported that Facebook ads reached 8.6 million users in Russia, while Instagram ads reached 63.0 million users in the country. However, due to Meta’s revised reporting, we are currently unable to include any figures for Russia in the ad audience data that we report for Facebook, Instagram, or Messenger. This has also had a negative impact on the global figures that we report for each of these platforms. Furthermore, in Q4 2021, Meta made some important changes to how its self-service tools report the potential advertising reach of its platforms, including a move to publishing audience figures as a range instead of as an absolute number. Our analysis suggests that Meta has also revised base data for all of its platforms over recent months, resulting in some important corrections to published audience figures. As a result, we are currently unable to provide any figures for year- on-year changes in these platforms’ audiences, and we advise readers not to compare the advertising audience figures for Meta’s platforms contained within this report with figures published for those platforms in previous reports. For more information, please read our complete notes on data variance, potential mismatches, and curiosities: https://datareportal.com/notes-on-data. IMPORTANT NOTES ON META’S AD REACH REPORTING
  5. 5. ESSENTIAL DATA FOR DIGITAL ADOPTION AND USE IN EVERY COUNTRY IN THE WORLD DIGITAL 2022 LOCAL COUNTRY HEADLINES REPORT THE ESSENTIAL GUIDE TO THE WORLD’S CONNECTED BEHAVIOURS GLOBAL OVERVIEW REPORT DIGITAL 2022 CLICK HERE TO READ OUR DIGITAL 2022 LOCAL COUNTRY HEADLINES REPORT, WITH ESSENTIAL STATS FOR DIGITAL ADOPTION IN EVERY COUNTRY AROUND THE WORLD CLICK HERE TO READ OUR FLAGSHIP DIGITAL 2022 GLOBAL OVERVIEW REPORT, PACKED WITH ALL THE NUMBERS YOU NEED TO MAKE SENSE OF THE CURRENT STATE OF DIGITAL EXPLORE OUR COMPLETE COLLECTION OF DIGITAL 2022 GLOBAL DATA
  6. 6. DATAREPORTAL.COM/LIBRARY FIND THOUSANDS OF REPORTS EXPLORING DIGITAL TRENDS IN EVERY COUNTRY IN THE WORLD IN OUR FREE ONLINE LIBRARY:
  7. 7. GLOBAL HEADLINES
  8. 8. 9 19.9% 16.1% 44.5% 55.5% 1.00 12.5% +0.04% [N/A] BILLION +417 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. GLOBAL OVERVIEW THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER MESSENGER: GLOBAL ADVERTISING AUDIENCE JUL 2022
  9. 9. 10 2.4% 9.7% 13.3% 8.5% 5.4% 3.3% 2.0% 3.0% 13.2% 18.9% 10.3% 5.4% 2.8% 1.8% 13 – 17 YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD 65+ YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: META’S ADVERTISING RESOURCES. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. SOME MESSENGER AD FORMATS ARE CURRENTLY UNAVAILABLE IN CERTAIN COUNTRIES, WHICH MAY IMPACT FIGURES SHOWN HERE. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. META’S ADVERTISING RESOURCES ONLY PUBLISH GENDER DATA FOR “FEMALE” AND “MALE”. COMPARABILITY: META HAS SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. GLOBAL OVERVIEW SHARE OF FACEBOOK MESSENGER’S ADVERTISING AUDIENCE BY AGE GROUP AND GENDER MESSENGER: ADVERTISING AUDIENCE PROFILE JUL 2022 DATAREPORTAL
  10. 10. 11 11 COLOMBIA 21,350,000 50.5% 12 ITALY 17,750,000 33.6% 13 TURKEY 16,750,000 24.6% 14 IRAQ 16,400,000 55.2% 15 POLAND 16,200,000 46.7% 16 ALGERIA 15,000,000 45.9% 17 GERMANY 14,400,000 19.7% 18 ARGENTINA 14,350,000 39.4% 19 PERU 14,050,000 53.2% 20 MYANMAR 13,600,000 31.9% 01 INDIA 125,500,000 11.3% 02 BRAZIL 63,900,000 36.0% 03 MEXICO 61,900,000 61.5% 04 PHILIPPINES 56,450,000 66.4% 05 VIETNAM 55,600,000 70.3% 06 THAILAND 37,250,000 59.9% 07 EGYPT 35,250,000 44.7% 08 INDONESIA 28,750,000 13.3% 09 UNITED KINGDOM 27,200,000 47.4% 10 BANGLADESH 22,050,000 16.6% # LOCATION TOTAL REACH REACH vs. POP. 13+ # LOCATION TOTAL REACH REACH vs. POP. 13+ SOURCES: META’S ADVERTISING RESOURCES; U.N.; U.S. CENSUS BUREAU. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. SOME MESSENGER AD FORMATS ARE CURRENTLY UNAVAILABLE IN CERTAIN COUNTRIES, WHICH MAY IMPACT VALUES FOR THOSE COUNTRIES, AS WELL AS THEIR RESPECTIVE RANKING. NOTES: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE. FIGURES USE MIDPOINT OF PUBLISHED RANGES. COMPARABILITY: META HAS SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING, SO FIGURES ARE NOT COMPARABLE WITH PREVIOUS REPORTS. GLOBAL OVERVIEW COUNTRIES AND TERRITORIES WITH THE LARGEST FACEBOOK MESSENGER ADVERTISING AUDIENCES MESSENGER AD REACH RANKING JUL 2022
  11. 11. 12 11 MALTA 68.0% 321,000 12 UNITED ARAB EMIRATES 67.9% 5,550,000 13 BHUTAN 67.2% 426,550 14 QATAR 66.8% 1,550,000 15 PHILIPPINES 66.4% 56,450,000 16 FIJI 65.7% 459,000 17 CYPRUS 65.6% 707,150 18 CAMBODIA 65.3% 8,200,000 19 NEW CALEDONIA 64.2% 150,250 20 FRENCH POLYNESIA 63.4% 159,100 01 MONGOLIA 91.0% 2,200,000 02 LIBYA 84.4% 4,350,000 03 GREENLAND 77.3% 35,700 04 GEORGIA 77.1% 2,350,000 05 FAROE ISLANDS 75.4% 32,850 06 TONGA 74.1% 55,500 07 ICELAND 72.9% 228,650 08 VIETNAM 70.3% 55,600,000 09 GUAM 68.4% 90,850 10 PALESTINE 68.0% 2,350,000 # LOCATION REACH vs. POP. 13+ TOTAL REACH # LOCATION REACH vs. POP. 13+ TOTAL REACH SOURCES: META’S ADVERTISING RESOURCES; U.N.; U.S. CENSUS BUREAU. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. SOME MESSENGER AD FORMATS ARE CURRENTLY UNAVAILABLE IN CERTAIN COUNTRIES, WHICH MAY IMPACT VALUES FOR THOSE COUNTRIES, AS WELL AS THEIR RESPECTIVE RANKING. NOTES: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE. FIGURES USE MIDPOINT OF PUBLISHED RANGES. COMPARABILITY: META HAS SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING, SO FIGURES ARE NOT COMPARABLE WITH PREVIOUS REPORTS. GLOBAL OVERVIEW COUNTRIES AND TERRITORIES WHERE FACEBOOK MESSENGER ADS REACH THE GREATEST SHARE OF THE POPULATION AGED 13+ MESSENGER ELIGIBLE AD REACH RATE RANKING JUL 2022
  12. 12. GLOBAL REGIONS
  13. 13. 14 17.5% 10.7% 39.7% 60.3% 98.86 6.9% +0.4% [N/A] MILLION +399 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER AFRICA JUL 2022
  14. 14. 15 28.0% 28.1% 52.4% 47.6% 237.9 22.9% -0.8% [N/A] MILLION -2.0 MILLION [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER THE AMERICAS JUL 2022
  15. 15. 16 16.1% 12.1% 39.7% 60.3% 427.0 9.7% +0.5% [N/A] MILLION +2.2 MILLION [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER ASIA-PACIFIC JUL 2022
  16. 16. 17 25.1% 26.0% 51.4% 48.6% 190.1 22.4% -0.5% [N/A] MILLION -989 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER EUROPE JUL 2022
  17. 17. 18 22.2% 22.3% 30.4% 69.6% 46.32 16.6% +1.7% [N/A] MILLION +782 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER THE MIDDLE EAST JUL 2022
  18. 18. UN GEOSCHEME REGIONS
  19. 19. 20 2.4% 2.6% 49.8% 50.2% 8.32 2.2% +23.5% [N/A] MILLION +1.6 MILLION [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER NORTHERN AMERICA JUL 2022
  20. 20. 21 61.1% 56.5% 52.7% 47.3% 78.74 44.0% -0.8% [N/A] MILLION -666 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER CENTRAL AMERICA JUL 2022
  21. 21. 22 27.1% 23.2% 51.2% 48.8% 8.24 18.6% -0.6% [N/A] MILLION -49 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER THE CARIBBEAN JUL 2022
  22. 22. 23 41.8% 40.4% 52.5% 47.5% 142.6 32.7% -2.0% [N/A] MILLION -2.9 MILLION [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER SOUTHERN AMERICA JUL 2022
  23. 23. 24 16.4% 17.7% 51.5% 48.5% 30.08 15.4% +1.3% [N/A] MILLION +383 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER WESTERN EUROPE JUL 2022
  24. 24. 25 43.3% 49.6% 54.5% 45.5% 44.98 42.2% +0.3% [N/A] MILLION +149 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER NORTHERN EUROPE JUL 2022
  25. 25. 26 33.7% 33.5% 51.6% 48.4% 45.01 29.7% -0.008% [N/A] MILLION -3,650 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER SOUTHERN EUROPE JUL 2022
  26. 26. 27 19.3% 19.5% 55.4% 44.6% 48.50 16.7% -1.9% [N/A] MILLION -958 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER EASTERN EUROPE JUL 2022
  27. 27. 28 41.2% 37.0% 38.8% 61.2% 68.66 26.4% +0.3% [N/A] MILLION +200 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER NORTHERN AFRICA JUL 2022
  28. 28. 29 6.3% 4.3% 38.0% 62.0% 11.47 2.7% -2.5% [N/A] MILLION -289 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER WESTERN AFRICA JUL 2022
  29. 29. 30 6.8% 2.8% 38.6% 61.4% 3.29 1.7% +9.1% [N/A] MILLION +274 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER MIDDLE AFRICA JUL 2022
  30. 30. 31 7.9% 3.2% 42.6% 57.4% 9.60 2.0% +2.8% [N/A] MILLION +258 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER EASTERN AFRICA JUL 2022
  31. 31. 32 12.5% 11.4% 50.1% 49.9% 5.84 8.5% -0.7% [N/A] MILLION -44 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER SOUTHERN AFRICA JUL 2022
  32. 32. 33 30.9% 30.8% 32.0% 68.0% 67.84 23.1% +0.3% [N/A] MILLION +223 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER WESTERN ASIA JUL 2022
  33. 33. 34 3.1% 2.9% 41.5% 58.5% 1.61 2.1% -6.9% [N/A] MILLION -119 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER CENTRAL ASIA JUL 2022
  34. 34. 35 19.5% 11.6% 25.8% 74.2% 178.1 8.9% +0.4% [N/A] MILLION +783 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER SOUTHERN ASIA JUL 2022
  35. 35. 36 43.6% 40.4% 49.8% 50.2% 216.7 31.8% +0.7% [N/A] MILLION +1.5 MILLION [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER SOUTHEASTERN ASIA JUL 2022
  36. 36. 37 2.1% 1.8% 48.6% 51.4% 26.00 1.6% -0.3% [N/A] MILLION -83 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER EASTERN ASIA JUL 2022
  37. 37. 38 14.4% 13.0% 52.6% 47.4% 4.69 10.4% +3.0% [N/A] MILLION +136 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER OCEANIA JUL 2022
  38. 38. LOCAL MARKET DATA
  39. 39. 40 23.6% [N/A] 60.2% 39.8% 33.8 13.7% -6.1% [N/A] THOUSAND -2,200 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. ABKHAZIA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER ABKHAZIA JUL 2022
  40. 40. 41 25.1% 9.4% 15.0% 85.0% 2.40 5.8% -4.0% [N/A] MILLION -100 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. AFGHANISTAN THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER AFGHANISTAN JUL 2022
  41. 41. 42 118.5% [N/A] 53.8% 46.2% 16.1 53.5% +6.3% [N/A] THOUSAND +950 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. ISLANDS THE ÅLAND THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER THE ÅLAND ISLANDS JUL 2022
  42. 42. 43 41.1% 38.2% 39.0% 61.0% 935.4 32.9% -7.1% [N/A] THOUSAND -72 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. ALBANIA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER ALBANIA JUL 2022
  43. 43. 44 53.0% 45.9% 39.4% 60.6% 15.00 33.4% +2.4% [N/A] MILLION +350 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. ALGERIA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER ALGERIA JUL 2022
  44. 44. 45 109.6% 78.7% 53.7% 46.3% 26.7 60.2% +0.4% [N/A] THOUSAND +100 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. SAMOA AMERICAN THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER AMERICAN SAMOA JUL 2022
  45. 45. 46 31.1% 32.0% 53.0% 47.0% 22.9 28.6% -3.2% [N/A] THOUSAND -750 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. ANDORRA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER ANDORRA JUL 2022
  46. 46. 47 5.8% 3.5% 42.3% 57.7% 747.1 2.1% +7.0% [N/A] THOUSAND +49 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. ANGOLA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER ANGOLA JUL 2022
  47. 47. 48 46.9% 45.1% 52.5% 47.5% 6,100 38.5% +0.8% [N/A] +50 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. ANGUILLA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER ANGUILLA JUL 2022
  48. 48. 49 50.1% 45.1% 53.9% 46.1% 35.7 38.1% -1.2% [N/A] THOUSAND -450 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. BARBUDA ANTIGUA & THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER ANTIGUA & BARBUDA JUL 2022
  49. 49. 50 36.7% 39.4% 54.2% 45.8% 14.35 31.5% -1.4% [N/A] MILLION -200 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. ARGENTINA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER ARGENTINA JUL 2022
  50. 50. 51 51.3% 48.1% 56.0% 44.0% 1.10 39.5% -0.2% [N/A] MILLION -2,400 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. ARMENIA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER ARMENIA JUL 2022
  51. 51. 52 55.9% 62.9% 54.5% 45.5% 57.9 54.3% -1.9% [N/A] THOUSAND -1,100 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. ARUBA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER ARUBA JUL 2022
  52. 52. 53 2.3% 2.4% 52.4% 47.6% 538.2 2.1% +17.5% [N/A] THOUSAND +80 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. AUSTRALIA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER AUSTRALIA NOTE: SOME MESSENGER AD FORMATS ARE CURRENTLY UNAVAILABLE IN AUSTRALIA, WHICH MAY SIGNIFICANTLY IMPACT POTENTIAL AUDIENCE REACH JUL 2022
  53. 53. 54 23.5% 24.9% 52.6% 47.4% 1.95 21.8% -2.5% [N/A] MILLION -50 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. AUSTRIA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER AUSTRIA JUL 2022
  54. 54. 55 7.0% 7.4% 32.5% 67.5% 612.8 5.9% -7.8% [N/A] THOUSAND -52 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. AZERBAIJAN THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER AZERBAIJAN JUL 2022
  55. 55. 56 40.8% 42.2% 54.0% 46.0% 145.6 35.5% -0.9% [N/A] THOUSAND -1,250 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. BAHAMAS THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER THE BAHAMAS JUL 2022
  56. 56. 57 33.1% 39.8% 27.6% 72.4% 482.4 32.8% +1.0% [N/A] THOUSAND +4,700 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. BAHRAIN THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER BAHRAIN JUL 2022
  57. 57. 58 40.2% 16.6% 31.0% 69.0% 22.05 12.9% -3.5% [N/A] MILLION -800 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. BANGLADESH THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER BANGLADESH JUL 2022
  58. 58. 59 35.7% 34.2% 51.8% 48.2% 82.5 29.3% -3.1% [N/A] THOUSAND -2,600 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. BARBADOS THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER BARBADOS JUL 2022
  59. 59. 60 2.6% 2.6% 64.2% 35.8% 214.2 2.2% -17.8% [N/A] THOUSAND -46 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. BELARUS THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER BELARUS JUL 2022
  60. 60. 61 48.4% 53.0% 52.4% 47.6% 5.30 45.5% 0% [N/A] MILLION [UNCHANGED] [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. BELGIUM THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER BELGIUM JUL 2022
  61. 61. 62 90.6% 60.8% 51.5% 48.5% 187.3 46.2% -0.7% [N/A] THOUSAND -1,300 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. BELIZE THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER BELIZE JUL 2022
  62. 62. 63 5.6% 2.5% 30.6% 69.4% 208.2 1.6% +3.2% [N/A] THOUSAND +6,400 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. BENIN THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER BENIN JUL 2022
  63. 63. 64 36.5% 41.0% 56.2% 43.8% 23.1 35.9% +0.9% [N/A] THOUSAND +200 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. BERMUDA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER BERMUDA JUL 2022
  64. 64. 65 101.0% 67.2% 47.9% 52.1% 426.6 54.5% -5.1% [N/A] THOUSAND -23 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. BHUTAN THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER BHUTAN JUL 2022
  65. 65. 66 63.4% 52.0% 47.8% 52.2% 4.65 38.0% -1.1% [N/A] MILLION -50 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. BOLIVIA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER BOLIVIA JUL 2022
  66. 66. 67 64.9% 59.9% 52.4% 47.6% 13.9 51.2% -0.4% [N/A] THOUSAND -50 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. EUSTATIUS & SABA BONAIRE, SINT THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER BONAIRE, SINT EUSTATIUS & SABA JUL 2022
  67. 67. 68 46.2% 40.8% 50.4% 49.6% 1.15 35.6% -4.2% [N/A] MILLION -50 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. HERZEGOVINA BOSNIA & THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER BOSNIA & HERZEGOVINA JUL 2022
  68. 68. 69 16.7% 14.9% 51.0% 49.0% 281.0 10.7% 0% [N/A] THOUSAND [UNCHANGED] [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. BOTSWANA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER BOTSWANA JUL 2022
  69. 69. 70 36.5% 36.0% 53.9% 46.1% 63.90 29.7% -2.8% [N/A] MILLION -1.9 MILLION [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. BRAZIL O R D E M E P R O G R E S S O THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER BRAZIL JUL 2022
  70. 70. 71 63.7% 56.1% 51.3% 48.7% 15.6 49.7% 0% [N/A] THOUSAND [UNCHANGED] [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. VIRGIN ISLANDS THE BRITISH THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER THE BRITISH VIRGIN ISLANDS JUL 2022
  71. 71. 72 37.5% 44.1% 42.6% 57.4% 160.1 35.7% -3.5% [N/A] THOUSAND -5,750 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. DARUSSALAM BRUNEI THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER BRUNEI DARUSSALAM JUL 2022
  72. 72. 73 55.8% 49.4% 52.5% 47.5% 2.95 43.5% 0% [N/A] MILLION [UNCHANGED] [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. BULGARIA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER BULGARIA JUL 2022
  73. 73. 74 4.7% 2.1% 28.5% 71.5% 294.5 1.3% -29.1% [N/A] THOUSAND -121 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. FASO BURKINA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER BURKINA FASO JUL 2022
  74. 74. 75 5.1% 1.3% 33.4% 66.6% 100.1 0.8% +4.3% [N/A] THOUSAND +4,150 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. BURUNDI THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER BURUNDI JUL 2022
  75. 75. 76 57.2% 48.0% 50.2% 49.8% 220.6 37.2% +0.4% [N/A] THOUSAND +850 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. VERDE CABO THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER CABO VERDE JUL 2022
  76. 76. 77 75.2% 65.3% 44.2% 55.8% 8.20 48.9% +1.2% [N/A] MILLION +100 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. CAMBODIA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER CAMBODIA JUL 2022
  77. 77. 78 8.2% 5.0% 39.9% 60.1% 871.4 3.1% +2.0% [N/A] THOUSAND +17 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. CAMEROON THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER CAMEROON JUL 2022
  78. 78. 79 2.0% 2.3% 51.4% 48.6% 760.9 2.0% +31.5% [N/A] THOUSAND +182 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. CANADA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER CANADA NOTE: SOME MESSENGER AD FORMATS ARE CURRENTLY UNAVAILABLE IN CANADA, WHICH MAY SIGNIFICANTLY IMPACT POTENTIAL AUDIENCE REACH JUL 2022
  79. 79. 80 61.9% 59.0% 51.7% 48.3% 34.5 50.2% +0.6% [N/A] THOUSAND +200 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. ISLANDS THE CAYMAN THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER THE CAYMAN ISLANDS JUL 2022
  80. 80. 81 7.4% 1.3% 32.0% 68.0% 42.8 0.8% -3.2% [N/A] THOUSAND -1,400 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. AFRICAN REPUBLIC THE CENTRAL THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER THE CENTRAL AFRICAN REPUBLIC JUL 2022
  81. 81. 82 5.0% 1.8% 21.6% 78.4% 181.4 1.0% -1.3% [N/A] THOUSAND -2,300 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. CHAD THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER CHAD JUL 2022
  82. 82. 83 47.2% 50.9% 53.3% 46.7% 8.40 42.8% -2.3% [N/A] MILLION -200 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. CHILE THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER CHILE JUL 2022
  83. 83. 84 0.04% 0.03% 47.5% 52.5% 391.1 0.03% -6.6% [N/A] THOUSAND -28 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. CHINA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER CHINA JUL 2022
  84. 84. 85 58.3% 50.5% 51.1% 48.9% 21.35 41.2% -0.5% [N/A] MILLION -100 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. COLOMBIA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER COLOMBIA JUL 2022

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