Digital 2022: Essential Facebook Stats for Q2 2022 v01

THE LATEST DATA FOR FACEBOOK ADOPTION AND USE AROUND THE WORLD
FACEBOOK Q2 2022

GLOBAL HEADLINES AND BENCHMARKS
HEADLINES FOR WORLD REGIONS
DATA FOR UN GEOSCHEME REGIONS
LOCAL DATA BY COUNTRY
FURTHER INFORMATION
REPORT CONTENTS

The “potential audience” figures shown in this report use data published in Meta’s advertising resources, and represent Facebook’s potential
advertising reach. Meta‘s tools publish audience data as a range (e.g. 25,000–30,000), and we use the mid-point of these published
ranges as the basis for our reporting. However, for various reasons, please note that these advertising audience reach figures may not match
Facebook’s monthly active user figures, and should not be treated as such. For example, individual user behaviours and legal restrictions
may mean that some active users are not shown any advertising on the platform during a particular reporting period. Conversely, audience
figures may not represent unique individuals. This is because some people may manage multiple accounts on the same platform,
and because some accounts may represent “non-human” entities such as businesses, pets, groups and organisations, buildings, locations,
and more, regardless of platform rules governing such accounts. Furthermore, despite their best efforts, it’s unlikely that platforms will be
able to remove all “fake” accounts from their audience figures. As a result, it’s not uncommon for platforms’ advertising audience figures
to exceed figures for total population, for population by age, or for internet users. So, while it may seem surprising to see audience figures
that exceed the total eligible population or internet user base, these audience figures are not necessarily incorrect, and we’ve chosen to
publish them as they’re reported in the platform’s own tools, to enable readers to make their own inferences and judgments. Please also
note that changes in audience figures over time may be the result of corrections in Meta’s source data due to methodology revisions or the
removal of duplicate, fake, or ineligible accounts, and such changes may not necessarily represent a change in genuine user numbers.
IMPORTANT NOTES
!

!
Due to the ongoing conflict in Ukraine, Meta’s advertising resources have not published any audience data for the Russian Federation
since February 2022, which may impact various figures across the company’s platforms. For reference, in January 2022, Meta’s
tools reported that Facebook ads reached 8.6 million users in Russia, while Instagram ads reached 63.0 million users in the country.
However, due to Meta’s revised reporting, we are currently unable to include any figures for Russia in the ad audience data that
we report for Facebook, Instagram, or Messenger. This has also had a negative impact on the global figures that we report for
each of these platforms. Furthermore, in Q4 2021, Meta made some important changes to how its self-service tools report the
potential advertising reach of its platforms, including a move to publishing audience figures as a range instead of as an absolute
number. Our analysis suggests that Meta also revised its base data at this time, resulting in some important corrections to published
audience figures for Facebook and Messenger. As a result, we are currently unable to provide any figures for year-on-year
changes in these platforms’ audiences, and we advise readers not to compare the advertising audience figures for Facebook
and Messenger contained within this report with figures published for those platforms in previous reports. For more information,
please read our complete notes on data variance, potential mismatches, and curiosities: https://datareportal.com/notes-on-data.
IMPORTANT NOTES ON META’S AD REACH REPORTING

ESSENTIAL DATA FOR DIGITAL ADOPTION AND USE IN EVERY COUNTRY IN THE WORLD
DIGITAL 2022
LOCAL COUNTRY HEADLINES REPORT
THE ESSENTIAL GUIDE TO THE WORLD’S CONNECTED BEHAVIOURS
GLOBAL OVERVIEW REPORT
DIGITAL 2022
CLICK HERE TO READ OUR DIGITAL 2022
LOCAL COUNTRY HEADLINES REPORT, WITH
ESSENTIAL STATS FOR DIGITAL ADOPTION
IN EVERY COUNTRY AROUND THE WORLD
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2022 GLOBAL OVERVIEW REPORT, PACKED
WITH ALL THE NUMBERS YOU NEED TO MAKE
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FIND THOUSANDS OF REPORTS EXPLORING DIGITAL TRENDS IN EVERY COUNTRY IN THE WORLD IN OUR FREE ONLINE LIBRARY:

9
58.7% 47.4% 66.8% 72.9%
2.94 37.0% +0.8% +2.9%
BILLION +24 MILLION +83 MILLION
90
TOTAL FACEBOOK MAU
vs. TOTAL INTERNET USERS
TOTAL FACEBOOK MAU
vs. POPULATION AGED 13+
FACEBOOK DAILY ACTIVE USERS
vs. MONTHLY ACTIVE USERS
FACEBOOK ADVERTISING REACH
vs. TOTAL FACEBOOK MAU
TOTAL MONTHLY ACTIVE
FACEBOOK USERS (MAU)
TOTAL FACEBOOK MAU
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN TOTAL FACEBOOK MAU
YEAR-ON-YEAR CHANGE
IN TOTAL FACEBOOK MAU
SOURCES: META’S INVESTOR EARNINGS ANNOUNCEMENTS AND ADVERTISING RESOURCES. NOTES: GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, AND ARE BASED ON EACH
GENDER’S SHARE OF FACEBOOK’S ADVERTISING AUDIENCE. COMPARABILITY: USER FIGURES SHOWN ON THIS CHART REPRESENT MONTHLY ACTIVE USERS, AND ARE DIFFERENT TO THE FACEBOOK
ADVERTISING AUDIENCE FIGURES SHOWN ELSEWHERE IN THIS REPORT. SEE NOTES ON DATA FOR MORE DETAILS ON WHY ADVERTISING REACH DOES NOT EQUATE TO TOTAL MAU FIGURE.
GLOBAL OVERVIEW
FACEBOOK’S TOTAL MONTHLY ACTIVE USER BASE, BASED ON DATA PUBLISHED IN THE COMPANY’S INVESTOR EARNINGS REPORTS
FACEBOOK: MONTHLY ACTIVE USERS
APR
2022

10
2,603 2,701 2,740 2,797 2,853 2,895 2,910 2,912 2,936
+3.8% +1.4% +2.1% +2.0% +1.5% +0.5% +0.1% +0.8%
APR JUL OCT JAN APR JUL OCT JAN APR
2020 2020 2020 2021 2021 2021 2021 2022 2022
SOURCE: META’S INVESTOR EARNINGS ANNOUNCEMENTS.
GLOBAL OVERVIEW
MONTHLY ACTIVE FACEBOOK USERS (IN BILLIONS), WITH RELATIVE GROWTH RATES OVER TIME
FACEBOOK MONTHLY ACTIVE USERS
APR
2022
DATAREPORTAL

11
42.8% 34.6% 43.2% 56.8%
2.14 27.0% +1.5% [N/A]
BILLION +32 MILLION [BASE REVISIONS]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
FEMALE FACEBOOK AD REACH
vs. TOTAL FACEBOOK AD REACH
MALE FACEBOOK AD REACH
TOTAL POTENTIAL REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
IN FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
GLOBAL OVERVIEW
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK
FACEBOOK: GLOBAL ADVERTISING AUDIENCE
APR
2022

12
2.02 2.09 2.14 2.18 2.21 2.25 2.28
2.11 2.14
+3.3% +2.2% +2.2% +1.2% +1.8% +1.1% [N/A] +1.5%
APR JUL OCT JAN APR JUL OCT JAN APR
2020 2020 2020 2021 2021 2021 2021 2022 2022
SOURCE: META’S ADVERTISING RESOURCES. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER
BASE. NOTE: STARTING FROM JAN 2022, FIGURES USE THE MIDPOINT OF PUBLISHED RANGES; FIGURES FOR ALL DATES PRIOR TO DEC 2021 ARE AS PUBLISHED IN META’S TOOLS. COMPARABILITY: META
SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES FOR DATES AFTER JAN 2022 ARE NOT COMPARABLE WITH FIGURES FOR DATES PRIOR TO DEC 2021,
OR WITH DATA PUBLISHED IN OUR PREVIOUS REPORTS. IN ADDITION TO CHANGES IN ACTIVE USER NUMBERS, FIGURES FOR GROWTH RATE OVER TIME MAY BE IMPACTED BY REVISIONS TO BASE DATA.
GLOBAL OVERVIEW
TOTAL POTENTIAL AUDIENCE REACH OF ADS ON FACEBOOK (IN BILLIONS OF USERS), WITH RELATIVE GROWTH RATES OVER TIME
FACEBOOK ADVERTISING REACH
APR
2022
SIGNIFICANT
BASE
DATA
REVISIONS
DATAREPORTAL

13
2.4%
9.2%
12.2%
8.1%
5.2%
3.5%
2.8%
3.2%
13.2%
17.8%
10.6%
5.9%
3.3%
2.5%
13 – 17
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
65+
YEARS OLD
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
SOURCE: META’S ADVERTISING RESOURCES. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE.
NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. META’S ADVERTISING RESOURCES ONLY PUBLISH GENDER DATA FOR “FEMALE” AND “MALE”. COMPARABILITY: META HAS SIGNIFICANTLY REVISED ITS
BASE DATA AND APPROACH TO AUDIENCE REPORTING, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH THOSE PUBLISHED IN PREVIOUS REPORTS.
GLOBAL OVERVIEW
SHARE OF FACEBOOK’S ADVERTISING AUDIENCE BY AGE GROUP AND GENDER
FACEBOOK: ADVERTISING AUDIENCE PROFILE
APR
2022
DATAREPORTAL

14
11 PAKISTAN 44,850,000 28.2%
12 COLOMBIA 35,850,000 85.6%
13 U.K. 35,450,000 61.1%
14 TURKEY 34,400,000 50.4%
15 FRANCE 31,450,000 56.4%
16 ITALY 28,950,000 53.8%
17 ARGENTINA 28,600,000 78.8%
18 NIGERIA 27,750,000 20.9%
19 GERMANY 25,600,000 34.8%
20 PERU 24,950,000 94.3%
01 INDIA 339,750,000 31.0%
02 U.S.A. 180,100,000 63.8%
03 INDONESIA 130,900,000 60.4%
04 BRAZIL 116,550,000 65.7%
05 MEXICO 91,400,000 89.0%
06 PHILIPPINES 86,600,000 103.3%*
07 VIETNAM 70,650,000 89.6%
08 THAILAND 51,150,000 84.6%
09 BANGLADESH 47,450,000 36.5%
10 EGYPT 45,600,000 61.8%
# LOCATION
TOTAL
REACH
REACH vs.
POP. 13+
# LOCATION
TOTAL
REACH
REACH vs.
POP. 13+
SOURCES: META’S ADVERTISING RESOURCES; U.N.; U.S. CENSUS BUREAU. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE
TOTAL ACTIVE USER BASE. *NOTES: “REACH vs. POP. 13+” VALUES SHOULD NOT TECHNICALLY EXCEED 100%, BUT DATA ARE SHOWN “AS IS”, TO ENABLE READERS TO MAKE THEIR OWN JUDGMENTS. ONLY
INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE. FIGURES USE MIDPOINT OF PUBLISHED RANGES. COMPARABILITY: META HAS SIGNIFICANTLY REVISED ITS BASE DATA
AND APPROACH TO AUDIENCE REPORTING, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH THOSE PUBLISHED IN PREVIOUS REPORTS.
GLOBAL OVERVIEW
COUNTRIES AND TERRITORIES WITH THE LARGEST FACEBOOK ADVERTISING AUDIENCES
FACEBOOK AD REACH RANKING
APR
2022

15
11 VIETNAM 89.6% 70,650,000
12 MEXICO 89.0% 91,400,000
13 ARUBA 88.0% 80,750
14 QATAR 86.0% 2,250,000
15 GEORGIA 85.7% 2,800,000
16 ICELAND 85.7% 247,700
17 COLOMBIA 85.6% 35,850,000
18 BOLIVIA 85.4% 7,600,000
19 GREENLAND 85.1% 39,800
20 THAILAND 84.6% 51,150,000
01 MONGOLIA 107.0%* 2,600,000
02 PHILIPPINES 103.3%* 86,600,000
03 LIBYA 103.3%* 5,550,000
04 CAMBODIA 95.5% 12,000,000
05 MALTA 95.3% 369,350
06 PERU 94.3% 24,950,000
07 ECUADOR 93.0% 12,850,000
08 TONGA 91.3% 69,100
09 U.A.E. 90.9% 7,950,000
10 SAMOA 89.7% 122,750
# LOCATION
REACH vs.
POP. 13+
TOTAL
REACH
# LOCATION
REACH vs.
POP. 13+
TOTAL
REACH
SOURCES: META’S ADVERTISING RESOURCES; U.N.; U.S. CENSUS BUREAU. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE
TOTAL ACTIVE USER BASE. *NOTES: “REACH vs. POP. 13+” VALUES SHOULD NOT TECHNICALLY EXCEED 100%, BUT DATA ARE SHOWN “AS IS”, TO ENABLE READERS TO MAKE THEIR OWN JUDGMENTS. ONLY
INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE. FIGURES USE MIDPOINT OF PUBLISHED RANGES. COMPARABILITY: META HAS SIGNIFICANTLY REVISED ITS BASE DATA
AND APPROACH TO AUDIENCE REPORTING, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH THOSE PUBLISHED IN PREVIOUS REPORTS.
GLOBAL OVERVIEW
COUNTRIES AND TERRITORIES WHERE FACEBOOK ADS REACH THE GREATEST SHARE OF THE POPULATION AGED 13+
FACEBOOK ELIGIBLE AD REACH RATE RANKING
APR
2022

16
43.0% 57.0% 48.9% 51.1% 44.8% 55.2% 49.8% 50.2% 34.7% 65.3%
1.16 663.1 564.6 493.9 125.0
BILLION MILLION MILLION MILLION MILLION
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
POTENTIAL AUDIENCE
THAT MARKETERS CAN
REACH WITH ADS IN
FACEBOOK STORIES
POTENTIAL AUDIENCE THAT
MARKETERS CAN REACH
WITH ADS IN FACEBOOK
SEARCH RESULTS
POTENTIAL AUDIENCE
THAT MARKETERS CAN
REACH WITH ADS IN
FACEBOOK MARKETPLACE
POTENTIAL AUDIENCE THAT
MARKETERS CAN REACH
WITH ADS IN FACEBOOK
INSTANT ARTICLES
POTENTIAL AUDIENCE
THAT MARKETERS CAN
REACH WITH ADS IN
FACEBOOK REELS
NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES.
NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES.
GLOBAL OVERVIEW
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH DIFFERENT KINDS OF AD PLACEMENT ON FACEBOOK
FACEBOOK AD AUDIENCE BY PLACEMENT TYPE
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH DIFFERENT KINDS OF AD PLACEMENT ON FACEBOOK
FACEBOOK AD AUDIENCE BY PLACEMENT TYPE
APR
2022

17
1.68 31.0% 17.0% 50.5% 1.5%
AVERAGE NUMBER OF
PAGE POSTS PER DAY
PHOTO POSTS’ SHARE
OF TOTAL PAGE POSTS
VIDEO POSTS’ SHARE
OF TOTAL PAGE POSTS
LINK POSTS’ SHARE
OF TOTAL PAGE POSTS
STATUS POSTS’ SHARE
OF TOTAL PAGE POSTS
SOURCE: LOCOWISE. FIGURES REPRESENT AVERAGES BETWEEN 01 DECEMBER 2021 AND 28 FEBRUARY 2022. NOTES: FIGURES ARE AVERAGES BASED ON A WIDE VARIETY OF DIFFERENT KINDS OF PAGE, WITH
DIFFERENT AUDIENCE SIZES, IN VARIOUS COUNTRIES AROUND THE WORLD. VALUES MAY NOT SUM TO 100% DUE TO ROUNDING.
GLOBAL OVERVIEW
POSTS OF EACH TYPE AS A PERCENTAGE OF ALL POSTS MADE BY FACEBOOK PAGES
SHARE OF FACEBOOK PAGE POSTS BY POST TYPE
APR
2022

18
0.06% 0.10% 0.07% 0.03% 0.10%
AVERAGE FACEBOOK PAGE
POST ENGAGEMENTS vs.
PAGE FANS: ALL POST TYPES
PAGE FANS: PHOTO POSTS
PAGE FANS: VIDEO POSTS
PAGE FANS: LINK POSTS
PAGE FANS: STATUS POSTS
SOURCE: LOCOWISE. FIGURES REPRESENT AVERAGES BETWEEN 01 DECEMBER 2021 AND 28 FEBRUARY 2022. NOTES: PERCENTAGES COMPARE THE COMBINED TOTAL OF REACTIONS, COMMENTS, AND
SHARES WITH THE TOTAL NUMBER OF PAGE FANS. FIGURES ARE AVERAGES BASED ON A WIDE VARIETY OF DIFFERENT KINDS OF PAGE, WITH DIFFERENT AUDIENCE SIZES, IN VARIOUS COUNTRIES AROUND THE
WORLD. VALUES MAY NOT SUM TO 100% DUE TO ROUNDING.
GLOBAL OVERVIEW
FACEBOOK PAGE POST ENGAGEMENTS (REACTIONS, COMMENTS, AND SHARES) AS A PERCENTAGE OF TOTAL PAGE FANS
FACEBOOK POST ENGAGEMENT BENCHMARKS
APR
2022

19
0.27% 0.18% 0.04%
AVERAGE FACEBOOK PAGE POST
ENGAGEMENT RATE: PAGES
WITH FEWER THAN 10,000 FANS
WITH 10,000 TO 100,000 FANS
WITH MORE THAN 100,000 FANS
SOURCE: LOCOWISE. FIGURES REPRESENT AVERAGES BETWEEN 01 DECEMBER 2021 AND 28 FEBRUARY 2022. NOTES: PERCENTAGES COMPARE THE COMBINED TOTAL OF REACTIONS, COMMENTS, AND
SHARES WITH THE TOTAL NUMBER OF PAGE FANS. FIGURES ARE AVERAGES BASED ON A WIDE VARIETY OF DIFFERENT KINDS OF PAGE, WITH DIFFERENT AUDIENCE SIZES, IN VARIOUS COUNTRIES AROUND THE
WORLD. VALUES MAY NOT SUM TO 100% DUE TO ROUNDING.
GLOBAL OVERVIEW
FACEBOOK PAGE POST ENGAGEMENTS (REACTIONS, COMMENTS, AND SHARES) AS A PERCENTAGE OF TOTAL PAGE FANS
FACEBOOK POST ENGAGEMENT COMPARISONS
APR
2022

21
43.4% 26.8% 40.4% 59.6%
242.2 17.3% +4.5% [N/A]
MILLION +10 MILLION [BASE REVISIONS]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
AFRICA
APR
2022

22
69.9% 69.8% 52.6% 47.4%
590.3 56.9% +0.9% [N/A]
MILLION +5.4 MILLION [BASE REVISIONS]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
THE AMERICAS
APR
2022

23
35.4% 26.5% 36.7% 63.3%
933.5 21.3% +2.2% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
ASIA-PACIFIC
APR
2022

24
41.0% 42.7% 50.2% 49.8%
311.1 36.5% -2.0% [N/A]
MILLION -6.3 MILLION [BASE REVISIONS]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
EUROPE
APR
2022

25
32.3% 31.8% 30.1% 69.9%
64.23 23.9% +3.3% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
THE MIDDLE EAST
APR
2022

27
58.4% 63.8% 54.5% 45.5%
201.3 54.0% +0.3% [N/A]
MILLION +650 THOUSAND [BASE REVISIONS]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
NORTHERN AMERICA
APR
2022

28
91.5% 83.3% 51.2% 48.8%
117.9 64.4% +2.1% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
CENTRAL AMERICA
APR
2022

29
43.4% 36.8% 50.4% 49.6%
12.91 29.4% +1.7% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
THE CARIBBEAN
APR
2022

30
75.7% 73.1% 51.9% 48.1%
258.2 59.1% +0.8% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
SOUTHERN AMERICA
APR
2022

31
42.8% 46.3% 51.5% 48.5%
78.88 40.1% +0.07% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
WESTERN EUROPE
APR
2022

32
54.6% 62.6% 53.5% 46.5%
56.96 53.2% +0.7% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
NORTHERN EUROPE
APR
2022

33
53.4% 52.6% 50.4% 49.6%
71.50 46.6% +1.1% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
SOUTHERN EUROPE
APR
2022

34
24.9% 25.2% 54.4% 45.6%
62.59 21.4% -11.0% [N/A]
MILLION -7.7 MILLION [BASE REVISIONS]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
EASTERN EUROPE
APR
2022

35
62.6% 56.3% 38.8% 61.2%
101.9 40.1% +3.0% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
NORTHERN AFRICA
APR
2022

36
31.9% 21.9% 38.3% 61.7%
57.28 13.6% +6.4% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
WESTERN AFRICA
APR
2022

37
29.7% 12.3% 39.3% 60.7%
14.03 7.4% +6.9% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
MIDDLE AFRICA
APR
2022

38
34.1% 14.0% 40.7% 59.3%
41.52 8.9% +6.4% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
EASTERN AFRICA
APR
2022

39
58.8% 53.4% 50.8% 49.2%
27.51 39.9% +2.5% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
SOUTHERN AFRICA
APR
2022

40
49.8% 48.4% 32.6% 67.4%
105.4 36.7% +2.2% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
WESTERN ASIA
APR
2022

41
10.5% 9.5% 42.4% 57.6%
5.32 7.0% +4.6% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
CENTRAL ASIA
APR
2022

42
50.7% 30.0% 24.7% 75.3%
456.8 23.1% +3.4% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
SOUTHERN ASIA
APR
2022

43
80.6% 74.8% 48.3% 51.7%
399.6 58.8% +1.3% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
SOUTHEASTERN ASIA
APR
2022

44
4.1% 3.5% 47.1% 52.9%
50.83 3.0% -0.2% [N/A]
MILLION -94 THOUSAND [BASE REVISIONS]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
EASTERN ASIA
APR
2022

45
65.4% 60.5% 52.2% 47.8%
21.00 48.1% +1.4% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
OCEANIA
APR
2022

47
45.6% [N/A] 56.9% 43.1%
68.2 27.7% +14.1% [N/A]
THOUSAND +8,400 [BASE REVISIONS]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
ABKHAZIA
ABKHAZIA
APR
2022

48
40.4% 14.5% 16.7% 83.3%
3.80 9.4% +2.7% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
AFGHANISTAN
AFGHANISTAN
APR
2022

49
135.3% [N/A] 52.8% 47.2%
18.2 60.4% -0.3% [N/A]
THOUSAND -50 [BASE REVISIONS]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
ISLANDS
THE ÅLAND
THE ÅLAND ISLANDS
APR
2022

50
52.3% 49.1% 37.8% 62.2%
1.20 41.8% 0% [N/A]
MILLION [UNCHANGED] [BASE REVISIONS]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
ALBANIA
ALBANIA
APR
2022

51
82.0% 71.0% 40.4% 59.6%
23.30 51.6% +3.8% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
ALGERIA
ALGERIA
APR
2022

52
123.6% 70.2% 53.5% 46.5%
29.8 54.1% +4.9% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
SAMOA
AMERICAN
AMERICAN SAMOA
APR
2022

53
52.4% 53.7% 52.2% 47.8%
37.2 48.0% +7.8% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
ANDORRA
ANDORRA
APR
2022

54
20.8% 12.6% 42.3% 57.7%
2.60 7.5% +8.3% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
ANGOLA
ANGOLA
APR
2022

55
72.2% 72.2% 52.8% 47.2%
8,950 58.9% 0% [N/A]
[UNCHANGED] [BASE REVISIONS]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
ANGUILLA
ANGUILLA
APR
2022

56
73.5% 68.9% 52.8% 47.2%
55.5 55.9% +1.7% [N/A]
THOUSAND +950 [BASE REVISIONS]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
BARBUDA
ANTIGUA &
ANTIGUA & BARBUDA
APR
2022

57
72.9% 78.8% 53.2% 46.8%
28.60 62.3% +0.7% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
ARGENTINA
ARGENTINA
APR
2022

58
66.0% 61.6% 52.1% 47.9%
1.50 50.5% +7.1% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
ARMENIA
ARMENIA
APR
2022

59
77.3% 88.0% 53.2% 46.8%
80.8 75.1% +0.2% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
ARUBA
ARUBA
APR
2022

60
64.5% 70.4% 53.0% 47.0%
15.25 58.7% +1.7% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
AUSTRALIA
AUSTRALIA
APR
2022

61
39.2% 41.7% 51.5% 48.5%
3.30 36.4% 0% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
AUSTRIA
AUSTRIA
APR
2022

62
18.4% 19.6% 31.8% 68.2%
1.60 15.6% 0% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
AZERBAIJAN
AZERBAIJAN
APR
2022

63
60.7% 64.2% 54.0% 46.0%
210.9 52.8% +0.9% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
BAHAMAS
THE BAHAMAS
APR
2022

64
41.8% 49.2% 26.8% 73.2%
734.9 41.4% +3.0% [N/A]
THOUSAND +21 THOUSAND [BASE REVISIONS]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
BAHRAIN
BAHRAIN
APR
2022

65
88.2% 36.5% 32.4% 67.6%
47.45 28.3% +6.2% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
BANGLADESH
BANGLADESH
APR
2022

66
60.7% 57.7% 53.9% 46.1%
143.0 49.7% -0.7% [N/A]
THOUSAND -950 [BASE REVISIONS]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
BARBADOS
BARBADOS
APR
2022

67
9.3% 9.3% 61.2% 38.8%
744.5 7.9% +5.4% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
BELARUS
BELARUS
APR
2022

68
59.3% 65.2% 51.5% 48.5%
6.50 55.7% +1.6% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
BELGIUM
BELGIUM
APR
2022

69
110.1% 74.3% 50.9% 49.1%
229.5 55.9% +0.3% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
BELIZE
BELIZE
APR
2022

70
39.4% 18.1% 34.9% 65.1%
1.45 11.4% +11.5% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
BENIN
BENIN
APR
2022

71
53.1% 61.0% 56.6% 43.4%
32.4 52.3% +0.5% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
BERMUDA
BERMUDA
APR
2022

72
116.8% 78.9% 48.0% 52.0%
491.0 62.5% +3.2% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
BHUTAN
BHUTAN
APR
2022

73
106.1% 85.4% 47.7% 52.3%
7.60 63.6% -0.7% [N/A]
MILLION -50 THOUSAND [BASE REVISIONS]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
BOLIVIA
BOLIVIA
APR
2022

74
83.9% [N/A] 51.2% 48.8%
18.3 68.8% +3.1% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
EUSTATIUS & SABA
BONAIRE, SINT
BONAIRE, SINT EUSTATIUS & SABA
APR
2022

75
57.9% 50.5% 48.9% 51.1%
1.45 44.6% 0% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
HERZEGOVINA
BOSNIA &
BOSNIA & HERZEGOVINA
APR
2022

76
70.7% 63.4% 49.9% 50.1%
1.10 45.3% 0% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
BOTSWANA
BOTSWANA
APR
2022

77
66.6% 65.7% 53.4% 46.6%
116.6 54.2% +0.5% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
BRAZIL
O R D E M E P R O G R E S
S
O
BRAZIL
APR
2022

78
87.0% 79.0% 51.1% 48.9%
20.7 67.6% +0.5% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
VIRGIN ISLANDS
THE BRITISH
THE BRITISH VIRGIN ISLANDS
APR
2022

79
69.5% 81.4% 43.0% 57.0%
293.3 66.0% -1.8% [N/A]
THOUSAND -5,300 [BASE REVISIONS]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
DARUSSALAM
BRUNEI
BRUNEI DARUSSALAM
APR
2022

80
68.2% 60.7% 51.4% 48.6%
3.65 53.2% +1.4% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
BULGARIA
BULGARIA
APR
2022

81
37.7% 17.1% 29.5% 70.5%
2.30 10.5% +12.2% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
FASO
BURKINA
BURKINA FASO
APR
2022

82
40.0% 10.0% 34.3% 65.7%
755.4 6.0% +3.4% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
BURUNDI
BURUNDI
APR
2022

83
78.5% 66.4% 48.9% 51.1%
286.8 50.6% +4.3% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
VERDE
CABO
CABO VERDE
APR
2022

84
89.0% 95.5% 44.6% 55.4%
12.00 70.1% +3.4% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
CAMBODIA
CAMBODIA
APR
2022

85
40.5% 24.2% 42.9% 57.1%
4.25 15.3% +3.7% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
CAMEROON
CAMEROON
APR
2022

86
56.8% 63.7% 54.1% 45.9%
21.10 55.1% +1.0% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
CANADA
CANADA
APR
2022

87
84.0% 80.4% 51.8% 48.2%
45.7 68.1% +1.7% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
ISLANDS
THE CAYMAN
THE CAYMAN ISLANDS
APR
2022

88
26.9% 4.5% 33.6% 66.4%
139.6 2.8% +6.4% [N/A]
90
FACEBOOK AD REACH
FACEBOOK AD REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE
AFRICAN REPUBLIC
THE CENTRAL
THE CENTRAL AFRICAN REPUBLIC
APR
2022

Digital 2022: Essential Facebook Stats for Q2 2022 v01

Digital 2022: Essential Facebook Stats for Q2 2022 v01

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Digital 2022: Essential Facebook Stats for Q2 2022 v01