In the supply chain business, when optimizing stock levels, we are mainly interested in reducing the stock as much as possible while avoiding stock-outs in the warehouse, or in other words, the goal is to have the right product in the right place at the right time. An oft-forgotten segment of stock optimization is the price of transportation. Without optimizing transportation, significant amounts of money can be wasted on the transportation of empty containers. In other words, we are spending money on the transportation of – air.