This document discusses the partnership between DataStax and Microsoft Azure to empower enterprises with real-time applications in the cloud. It outlines how hybrid cloud is a strategic imperative, and how the DataStax Enterprise platform combined with Azure provides a hybrid cloud data platform for always-on applications. Examples are given of Microsoft Office 365, Komatsu, and IHS Markit using this solution to power use cases and gain benefits like increased performance, scalability, and cost savings.

1. DataStax and Microsoft Azure:
Empowering the Right-Now Enterprise
with Real-Time Apps at Cloud Scale
Ron Abellera, Cloud Architect, Microsoft
Kartavya Jain (KJ), Sr. Product Marketing Manager, DataStax
Scott Hendrickson, Cloud Architects Team Lead, DataStax
© DataStax, All Rights Reserved.

2. Confidential2 © DataStax, All Rights Reserved.
DataStax and Microsoft:
Partnership Success
2016 Microsoft Global
Commercial ISV Winner
Proven large-scale successful
deployments

3. RIGHT
Confidential3 © DataStax, All Rights Reserved.
The Dawn of the Right-Now Enterprise
How to win in an era of unprecedented disruption

4. RIGHT
Relevant
to me
Available
always
Instantly
responsive
Accessible
wherever I am
However
I want it
Confidential4 © DataStax, All Rights Reserved.
Expectation to Entitlement
Users continue to demand more

5. Confidential5 © DataStax, All Rights Reserved.
The 5 Dimensions That
Need To Be Addressed
Relevancy
Availability
Responsivenes
Accessibility
Engagement

6. Confidential6 © DataStax, All Rights Reserved.
Hybrid Cloud is a Strategic
Imperative
“Hybrid Cloud
offers the best
of both worlds.” YES
73%
NO
27%
*Source: IDC 2017

7. Confidential7 © DataStax, All Rights Reserved.
The Benefits of Data Autonomy
Business Agi
Security
Sovereignty
Compliance
Competitivene
The ability to retain control of your data, independent of the underlying
infrastructure a hybrid cloud world

8. Confidential8 © DataStax, All Rights Reserved.
DATA: THE
FOUNDATION OF
THE RIGHT-NOW
ENTERPRISE

9. Confidential9 © DataStax, All Rights Reserved.
The Hybrid Cloud Data Platform
for the Right-Now Enterprise
DataStax Enterprise + Azure
The Always-On, Distributed Cloud Database
for Hybrid Cloud

10. DataStax Enterprise (DSE) – Powering The
Right-Now Enterprises
An always-on, distributed cloud database with integrated search,
analytics, and graph all independent of the underlying infrastructure
DSE provides:
• Hybrid cloud enablement
• Consistent data management layer built for on-prem,
public cloud, and/or hybrid cloud, that can be self-
managed or fully managed by DataStax
• Multi data model support (tabular, graph, key-value, JSON)
• 100% uptime and linear scalability
• Multi data center replication (active-active)
• Consistent security model across entire data layer
• Transparent data encryption, granular access controls,
data auditing, and more
Confidential10 © DataStax, All Rights Reserved.

11. Only DSE Provides CARDS
Confidential11 © DataStax, All Rights Reserved.
5 Dimensions Applications Right-Now Economy
Relevancy
Contextual
Integrated graph, search, and analytics to instantly serve relevant
information and experiences with every interaction
Individualization
Availability
Always-On
Get continuous access to data without complexity and cost of multiple
systems for replication and failover
Always
Responsiveness
Real-Time
Process millions of transactions in real time to meet business-critical
requirements instantly
Instant
Accessibility
Distributed
Achieve highest workload requirements with the ability to span
multiple data centers and/or cloud regions
Global
Engagement
Scalable
Meet growing business demands quickly and cost-effectively; scale-
out on commodity hardware
Continuous

12. Ron Abellera
Azure Global Black belt
Open Source Data solutions
ronabel@Microsoft.com

13. More certifications than any cloud provider
Hybrid
Productiv
e
Truste
d
Intelligent
GlobalIndustryRegional
HIPAA /
HITECH
Act
FERPAGxP
21 CFR Part
11
ISO
27001
SOC 1 Type
2
ISO
27018
CSA STAR
self-
assessment
Singapore
MTCS
UK
G-Cloud
Australia
IRAP/CCSL
FISC
Japan
New Zealand
GCIO
China
GB 18030
EU
model clauses
ENISA
IAF
Argentina
PDPA
Japan CS
mark gold
CDSA
Shared
assessments
Japan my
number act
FACT UK
GLBA
Spain
ENS
PCI DSS
level 1
MARS-
E
FFIE
C
China
TRUCS
SOC 2 Type
2
SOC 3
Canada
privacy laws
MPAA
Privacy
shield
ISO
22301
India
MeitY
Germany IT
Grundschutz
workbook
Spain
DPA
CSA STAR
certification
CSA STAR
attestation
HITRU
ST
IG Toolkit
UK
China
DJCP
ISO
27017

14. 5 Azure
region
Hybrid
Productiv
e
Truste
d
Intelligent

15. Azure Region East US
Azure FDAzure FDAzure FD
DSE Transactional
Cluster
DSE Analytics Cluster
On-premise network
Express Route
Figure 1: reference architecture of a
single region Datastax deployment
with multiple workloads.
Availability Set 1
Node 2
Node 1
Node 1
Node 2
Node 3
Node 3
Availability Set 2

16. Confidential16 © DataStax, All Rights Reserved.
DSE + Azure:
Flexible Deployment Options
Customer
Managed
Self-Managed
(DSE via Azure
Marketplace)
DataStax
Managed
Full spectrum of consumption models
DataStax
Professional Services
DataStax
Managed Cloud

17. Introducing DataStax Managed Cloud
A fully Managed, Secure Architecture
• DSE on Azure Cloud for production workloads
• 24x7x365 coverage, lights-out management
– by the engineering and support experts at
managing to scale
• Optimized for your apps
• Architecture advisory services, guidance, and
best practices
Confidential17 © DataStax, All Rights Reserved.

18. Why DataStax Managed Cloud
Matters to Our Customers
Confidential18 © DataStax, All Rights Reserved.
Features Business Outcomes
Single Underlying Data Layer
• Run on-premise or in public cloud; no rewrite of applications
• Focus on Application Innovation
• Accelerate Time-To-Market
• Get Choice And Flexibility for Hybrid
Architecture Needs
• Achieve Data Autonomy
Guaranteed Uptime
• Get a continuously available data layer, complete with service
guarantees.
End-to-End Security
• Protect your data with unified authentication, data encryption, and
granular access controls.
Performance Visibility
• Easily view cluster metrics and logs and integrate automated
management systems using RESTful API.
Seamless Onboarding
• Dedicated DataStax expert to help you go into production quickly
and seamlessly

19. Confidential19 © DataStax, All Rights Reserved.
DSE + Azure: Powering Use Cases
for the Right-Now Enterprise
Inventory Management
Identity Management
Supply Chain
Logistics
Asset Monitoring
Security & Compliance
eCommerce
Customer 360
Personalization &
Recommendations
Consumer Fraud Detection
Loyalty
Enterprise
Optimization
Customer
Experience
INSIDE
machine-to-machine
OUTSIDE
business-to-people

20. Confidential20 © DataStax, All Rights Reserved.
LET’S TALK
SUCCESS–
RIGHT NOW

21. Microsoft Office 365
Enhancing the experience for millions of its
customers
Confidential21 © DataStax, All Rights Reserved.
The
Challenge:
Proactively detect and resolve problems that
may impact user experience and productivity
• 85 million active users
• Gain a better understanding of the user behavior and
proactively detect any problems users may face
• 300 TB of client and server log data
• Selected DSE on Azure for its always-on, linear
scalability, and real-time analytics
• 400 nodes and 400K write requests per second
• Able to process and analyze both server- and
client-side log data in real-time to solve a problem
before it impacts the user
• Reduced the number of support calls—resulting in
major cost savings

22. Komatsu
Creating Construction Sites of the Future with
Smart Construction Cloud Service
Confidential22 © DataStax, All Rights Reserved.
The
Challenge:
Store and process massive amount
of data generated by users and
construction equipment
• Komatsu provided Smart Construction Service via its
KOMTRAX System, an on-premise system comprised of
40 servers
• Cost-effectively store high volumes of data being
generated by growing number of users and equipment
• Selected DSE on Azure for: easy application
development, linear scale, simplified operations, and
compliance (only Azure provided 2 locations in Japan)
• Over 4000 construction sites have adopted Smart
Construction Cloud Service
• Cloud Service built in 2 months for less than half
the cost of an on-prem solution
• Reduced skills gap – workers with less experience
can perform tasks skillfully and in less time

23. IHS Markit
With 500 Million Components: Converting Data
to Value
Confidential23 © DataStax, All Rights Reserved.
The
Challenge:
Improve the digital catalog’s performance
and reliability to provide the best possible
customer experience
• Digital catalog of more than 500 million electronic parts
and components supporting 50,000 customers and 94
of the 100 largest U.S. corporations.
• Unify the catalog into a single “Parts Content Factory”
• RDBMS couldn’t handle the long-term growth
requirements cost-effectively
• Chose DSE on Azure for its masterless architecture,
linear scale and CQL interface
• Able to process and analyze both server- and
client-side log data in real-time to solve a problem
before it impacts the user
• Reduced the number of support calls—resulting in
major cost savings

24. Confidential24 © DataStax, All Rights Reserved.
…powering the Right-Now
Enterprise.

25. DataStax Enterprise on Azure Marketplace
Confidential25 © DataStax, All Rights Reserved.
• Deploy DSE on Azure Marketplace
• Free trial of DSE on Azure
– “Get It Now” – unlimited multi node
deployment
– “Test Drive” – time constrained deployment
• Get started in minutes with 3 easy steps
1. Register for an account
2. Log in to the Azure Marketplace
3. Start DSE on Azure!
Learn more:
www.datastax.com/partners/microsoft-azure

26. RIGHT
Questions / Thank you
Confidential26 © DataStax, All Rights Reserved.
Kartavya Jain
kartavya.jain@datastax.com
Ron Abellera
ronabel@microsoft.com
Scott Hendrickson
scott.hendrickson@datastax.com