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Copyright Global Data Strategy, Ltd. 2021
Emerging Trends in Data Architecture —
What’s the Next Big Thing?
Donna Burbank
Global Data Strategy, Ltd.
January 27th, 2022

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Enabling Connected Data Communities™

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IDENTIFIED THE PROBLEM CRACKED THE CODE BUILT THE FORECAST
New York’s
Data Gravity
Score
79.61 London’s
Data
Gravity
Score
167.05
Tokyo’s
Data
Gravity
Score
80.32
DATA CREATION LIFECYCLE
CREATE PROCESS
AGGREGATE ANALYZE
FORMULA
2020 2024
FORECAST
We studied infrastructure patterns occurring on PlatformDIGITAL®,
and identified Data Gravity* as the next critical industry challenge
Learn more at www.digitalrealty.com/platform-digital/data-gravity-index *Digital Realty Market Intelligence & Analytics, The Data Gravity Index DGxTM, Vol. 1.5 | 2

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Data
Gravity
Index™
STRUCTURED &
UNSTRUCTURED
STORAGE
Data Gravity Index DGx™ I digitalrealty.com
INTERACTIONS &
TRANSACTIONS
Continuous Data Creation Lifecycle Underpins Data Gravity
Enterprises serve an increasing number of users and
endpoints that are creating and exchanging data
By 2022, more than 50% of enterprise data will be
created outside the data center or cloud1
PEOPLE &
THINGS
DATA
CREATION
DATA
PROCESSING
DATA
AGGREGATION & EXCHANGE
DATA
ENRICHMENT
Fig. 4. Data Creation Lifecycle; Data Gravity Index, Dec. 2020
1. Gartner, Infrastructure is Everywhere, ID #G00384194
2. Digital Realty Market Intelligence & Analytics, Dec. 2020
3. Digital Realty Market Intelligence & Analytics, Dec. 2020
4. Gartner, 100 Data and Analytics Predictions Through 2024, ID #G00721868
Files and messages invoke concurrent interactions
and transactions between users and machines
By 2024, G2000 Enterprises in these 53 metros
will be required to add nearly 30 more petaFLOPs
(pFLOPS) to process new digital workflows2
Enterprise Data has to be gathered and formatted
for presentation, exchange and compliant storage
By 2024, across these 53 metros, G2000
Enterprises will be adding storage at a combined
rate of 622 terabytes per second for aggregation &
exchange3
Analytics, Machine Learning and AI enable
enterprises to embed workflow intelligence
By 2022, 65% of CIOs will incorporate AI into their
ERP strategies to gain competitive advantage4
ANALYTICS &
ENRICHMENT
| 3

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PEOPLE,
LOCATIONS &
THINGS
APPLICATIONS,
PLATFORMS
& CAPACITY IN THE
CLOUD
AT THE
EDGE
CLOUD INTERCONNECTION CENTERS OF DATA DISTRIBUTION POINT OF PRESENCE
Public Cloud Hosted Services
(SAAS, PAAS, IAAS)
Cloud Bare Metal
Cloud On-ramps
Physical / Virtual Connectivity
SD-WAN Connectivity
Private Hosted Services
Ecosystem Connectivity
Distributed Bare Metal
Distributed IT Services
CDN, Security & IT Controls
SD-WAN Access Connectivity
Network Access
On-premise Hosted Services
Local Bare Metal
VALUE
CHAIN
FUNCTION/
SERVICES
HYBRID IT
Combining an interconnection fabric with varying infrastructure enables PlatformDIGITAL to be the meeting place of hybrid IT globally
Integrating Core, Cloud and Edge in a Single Platform - PlatformDIGITAL
| 4

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Pervasive Datacenter Architecture (PDx™)
Solve Data Gravity
Bring users, things,
applications, clouds and
networks to the data at
centers of data exchange
| 5

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IDENTIFY PARTICIPANTS
PLAN ZONES
DEPLOY FOOTPRINTS
MAP WORKLOADS
A Proven Approach
In 4 Steps
Pervasive
Datacenter
Architecture (PDx™)
Step by step approach to
plan and deploy centers of
data exchange and solve
data gravity.
| 6

8.
Download the
Index
1 2 3
Map your
Data
Schedule a
SME Workshop
Take Action
digitalrealty.com/platform-digital/data-gravity-index
| 7

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Global Data Strategy, Ltd. 2022 www.globaldatastrategy.com
Donna Burbank
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Donna is a recognised industry expert in
information management with over 20 years
of experience in data strategy, information
management, data modeling, metadata
management, and enterprise architecture.
Her background is multi-faceted across
consulting, product development, product
management, brand strategy, marketing, and
business leadership.
She is currently the Managing Director at
Global Data Strategy, Ltd., an international
information management consulting company
that specializes in the alignment of business
drivers with data-centric technology. In past
roles, she has served in key brand strategy
and product management roles at CA
Technologies and Embarcadero Technologies
for several of the leading data management
products in the market.
As an active contributor to the data
management community, she is a long time
DAMA International member, Past President
and Advisor to the DAMA Rocky Mountain
chapter, and was awarded the Excellence in
Data Management Award from DAMA
International.
She has worked with dozens of Fortune 500
companies worldwide in the Americas,
Europe, Asia, and Africa and speaks regularly
at industry conferences. She has co-authored
several books and is a regular contributor to
industry publications. She can be reached at
donna.burbank@globaldatastrategy.com
Donna is based in Boulder, Colorado, USA.
Follow on Twitter @donnaburbank
@GlobalDataStrat
Twitter Event hashtag: #DAStrategies

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Global Data Strategy, Ltd. 2022 www.globaldatastrategy.com
DATAVERSITY Data Architecture Strategies
• January Emerging Trends in Data Architecture – What’s the Next Big Thing?
• February Building a Data Strategy - Practical Steps for Aligning with Business Goals
• March Master Data Management – Aligning Data, Process, and Governance
• April Data Governance & Data Architecture: Alignment & Synergies
• May Improving Data Literacy Around Data Architecture
• June Business Intelligence & Data Analytics: An Architected Approach
• July Best Practices in Metadata Management
• August Data Quality Best Practices
• September Business-centric Data Modeling
• October Graph Databases: Benefits & Risks
• December Enterprise Architecture vs. Data Architecture
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This Year’s Lineup

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Global Data Strategy, Ltd. 2022 www.globaldatastrategy.com
What We’ll Cover Today
• With technological innovation and change occurring at an
ever-increasing rate, it’s hard to keep track of what’s hype
and what can provide practical value for your organization.
• This webinar will discuss the results of a recent
DATAVERSITY survey on emerging trends in data
architecture, along with practical commentary and advice.
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Content is based on research from a 2021 DATAVERSITY survey
on “Trends in Data Management”.

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Global Data Strategy, Ltd. 2022 www.globaldatastrategy.com
Data-Driven Business
70% of organizations feel that their
organization sees data as a strategic asset*.
70% of indicated that reporting and
analytics were key drivers for data
management.** (flat YoY from 2020)
64% of organizations see digital
transformation as a key driver for data
management. ** (increase of 11% from 2020)
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* based on research from a 2019 DATAVERSITY survey on “Trends in Data Management” by Donna Burbank and Michelle Knight
** based on research from a 2021 DATAVERSITY survey on “Trends in Data Management” by Donna Burbank and Michelle Knight

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Global Data Strategy, Ltd. 2022 www.globaldatastrategy.com
Main Business Goals & Drivers for Data Management
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0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00%
Gaining Competitive Advantage
Improving Outcomes (e.g. health, education, etc.)
Improving Product Quality
Increasing Revenue and Growth
Improving Customer Satisfaction
Complying with Regulations
Saving Cost and Increasing Efficiency
Reducing Risk
Supporting Digital Transformation
Gaining Insights through Reporting and Analytics
Main Business Goals & Drivers for Data Management
(select all that apply)

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Global Data Strategy, Ltd. 2022 www.globaldatastrategy.com
What is Digital
Transformation?
• Digital transformation can refer to anything from IT modernization (for
example, cloud computing), to digital optimization, to the invention of
new digital business models.
• The term is widely used in public-sector organizations to refer to modest
initiatives such as putting services online or legacy modernization. Thus,
the term is more like “digitization” than “digital business transformation.”
- Gartner Information Technology Glossary
7

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Global Data Strategy, Ltd. 2022 www.globaldatastrategy.com
Organizations are Looking at Data More Strategically in Future
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0% 10% 20% 30% 40% 50% 60% 70%
Data Strategy
Data Quality
Data Architecture
Data Governance
Data Security
Business Intelligence & Reporting
Data Warehouse
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Data Architecture
Metadata Management
Master Data Management
Data Quality
Self-Service Reporting & Analytics
Data Strategy
Data Governance
Data Priorities in
Place for 2021
Future Data
Priorities
in 2022-2023

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Global Data Strategy, Ltd. 2022 www.globaldatastrategy.com
Who is Driving Data Management in the Organization?
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0% 5% 10% 15% 20% 25% 30% 35% 40%
Chief Executive Officer (CEO)
IT Manager
Business Stakeholders
Data Architect
Data Analytics Leader
Chief Information Officer (CIO)
Chief Data Officer (CDO)
Data Governance Lead
Who Drives Data Management in the Organization?
(Select All that apply)

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Global Data Strategy, Ltd. 2022 www.globaldatastrategy.com
Self-Service BI & Data Governance
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40% of organizations cite collaborating between business and IT as a
major impediment to data management success.
41% of organizations are
planning on starting new data
governance efforts in 2022-2023
(53% have in place already).
… a 2% increase since 2019
32% of organizations are
looking to implement new self-
service BI efforts in 2022-2023
(36% have in place already).
… a 5% decrease since 2019

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Global Data Strategy, Ltd. 2022 www.globaldatastrategy.com 11
47% Skills Shortage
40% Alignment with
the Business
What are the Biggest Data
Challenges Faced by
Your Organization?
Data Literacy – Skills Across Tech & Business

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Global Data Strategy, Ltd. 2022 www.globaldatastrategy.com
Top 10 Data Platforms & Sources - 2021
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0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00%
Non-relational cloud-based database
Non-relational on-premises database
Big Data platforms (e.g. Hadoop Ecosystem)
Legacy systems (e.g. Mainframe, COBOL, etc.)
XML
JSON
Packaged applications (e.g. ERP, CRM, etc.)
Relational cloud-based database
Spreadsheets
Relational on-premises database
Which of the Following Data Sources or Platforms are you Using Today? Top 10
(Select all that apply)

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Global Data Strategy, Ltd. 2022 www.globaldatastrategy.com
Top 10 Data Platforms & Sources – 2022-23
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0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00%
Graph database
Real-time/streaming database
Big Data platforms (e.g. Hadoop Ecosystem)
JSON
Don’t know
Packaged applications (e.g. ERP, CRM, etc.)
Spreadsheets
Non-relational cloud-based database
Relational on-premises database
Relational cloud-based database
Which Data Platforms & Sources Do You Plan to Use in the Next 1-2 Years? Top 10
(Select all that apply)

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Global Data Strategy, Ltd. 2022 www.globaldatastrategy.com
Looking Back
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How Well did 2021 Match
2020’s Predications?

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Global Data Strategy, Ltd. 2022 www.globaldatastrategy.com
Top 5 Predictions for 2021
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1. A focus on foundations will continue as organizations see a need for quality data as a
foundation for business insights.
2. Organizations who have built their data foundation during the economic downturn
will reap substantial benefits during the subsequent economic rebound.
3. Business insights from data will continue to be a driver, with a stronger focus on
advanced techniques such as data science and advanced analytics.
4. Data Governance will continue to play a strong role, with a concomitant increase in
related initiatives such as master data management, metadata management, etc.
5. Investment in Data Management will continue, with an emergence of new
technology players supporting increased demand for tools such as data catalog, data
quality, cloud data platforms, etc.

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Global Data Strategy, Ltd. 2022 www.globaldatastrategy.com
Looking Ahead
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What’s the next Big
Thing for 2022 and
Beyond?

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Global Data Strategy, Ltd. 2022 www.globaldatastrategy.com
Top 5 Predictions for 2022 and Beyond
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1. Self-Service Reporting and BI will morph into Business-driven Data Governance as
organizations see the need to build trusted data sets.
2. Data Literacy will rise to buzzword status, but organizations will struggle with what that means,
i.e. how “technical” to get for the average “citizen data analyst”.
3. Digital Transformation will begin to become a Business As Usual (BaU) way of doing business.
4. The “Cloud First” Database approach will continue to grow, with the relational database
continuing to be an unsung hero driving the majority of usage.
5. Database platforms will become more “Best of Breed”, i.e. “both-and”, rather than “either or”
as platforms mix the best of relational, columnar, data lake storage, etc. (e.g. Data Lakehouse).

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Global Data Strategy, Ltd. 2022 www.globaldatastrategy.com
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Summary – Emerging Trends in Data Architecture
• Business insights and analytics continue to be
a driver as organizations seek to use data as a
strategic differentiator
• Digital Transformation is driving a need for
improved Data Management
• A wide range of roles, particularly business
roles need to be involved in a successful data
management initiative
• Data Literacy and Skills are needed for
effective business-driven BI & Analytics
• While a wide range of tools and technologies
are available, relational databases continue to
be a foundation of organizational data
architecture – tools are evolving to a more
best of breed approach.

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Global Data Strategy, Ltd. 2022 www.globaldatastrategy.com
DATAVERSITY Data Architecture Strategies
• January Emerging Trends in Data Architecture – What’s the Next Big Thing?
• February Building a Data Strategy - Practical Steps for Aligning with Business Goals
• March Master Data Management – Aligning Data, Process, and Governance
• April Data Governance & Data Architecture: Alignment & Synergies
• May Improving Data Literacy Around Data Architecture
• June Business Intelligence & Data Analytics: An Architected Approach
• July Best Practices in Metadata Management
• August Data Quality Best Practices
• September Business-centric Data Modeling
• October Graph Databases: Benefits & Risks
• December Enterprise Architecture vs. Data Architecture
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This Year’s Lineup

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Global Data Strategy, Ltd. 2021
Who We Are: Business-Focused Data Strategy
Maximize the Organizational Value of Your Data Investment
In today’s business environment, showing rapid time to value for
any technical investment is critical.
But technology and data can be complex. At Global Data Strategy,
we help demystify technical complexity to help you:
• Demonstrate the ROI and business value of data to your
management
• Build a data strategy at your pace to match your unique culture
and organizational style.
• Create an actionable roadmap for “quick wins”, which building
towards a long-term scalable architecture.
Global Data Strategy’s shares experience from some of the largest
international organizations scaled to the pace of your unique team.
www.globaldatastrategy.com
Global Data Strategy has worked with organizations globally in the
following industries:
Finance · Retail · Social Services · Health Care · Education · Manufacturing
· Government · Public Utilities · Construction · Media & Entertainment ·
Insurance …. and more

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Global Data Strategy, Ltd. 2022 www.globaldatastrategy.com
Questions?
Thoughts? Ideas?
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