Today, the role of Chief Data Officers and their teams has expanded from risk and compliance-based activities to delivering business value through trusted data. With the exponential growth in data and data consumers throughout an organization, ensuring that everyone gets the information that they need — and that it can be relied upon — is no small feat. CDOs need to rely on modern Data Governance leaders to discover where all of the data lives, define the context, measure the quality, ensure privacy, and then democratize data to empower the rest of the organization. Join us for this informative webinar as we highlight the challenges of today’s data leaders, how they can democratize trusted, secure data, and ultimately discover how to deliver business value.

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September 29, 2020
Empowering Data
Consumers to Deliver
Business Value

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Today’s Discussion Leaders
Ryan Glasunow
Data Governance Domain
Expert
Informatica
Brij Sharma
Senior Manager, Analytics
and Cognitive
Deloitte
Susan Wilson
VP, Data Governance
& Privacy Leader
Informatica

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•Challenges of today’s data leaders
•How the role of the CDO is expanding
•Democratized data is driving business value
•Top business priorities and areas of focus
•Getting a Data Governance program off the ground
Learning Objectives

4. Delivering Trusted Data is Challenging
61%
CAGR
in worldwide data
reaching 175ZB
by 2025(1)
57%
of organizations
know where
personal & sensitive
data is stored(3)
60%
of organizations
are challenged by
data quality and
complexity(4)
80%
of organizations
will move from IT-
centric to self-service
model by 2024(5)
55%
of data
in organizations is
dark (unknown or
untapped)(2)
Exponential Data
Growth
Untapped Data
Value
Privacy
Regulations
Data
Quality
Data
Democratization
(1) IDC's “Data Age 2025” whitepaper
(2) Source: Splunk report“The State of Dark Data”
(3) IDC Data Integration and Integrity End User Survey, June 2019​
(4) Source: IDC Data Integration and Integrity End User Survey June 2019
(5) Source: CIO “10 future trends and how CIOs can keep ahead in 2020”

5. The Role of the CDO is Expanding
DATA
Risk and Compliance Management
GDPR, CCPA, FERC, MIFID, BCBS 239, MDR, IFRS17

6. The Role of the CDO is Expanding
Driving business value
Business
Objectives
Product/Service
Innovation
Customer
Focus
Operational
Efficiency
Data Driven
Culture
Market
Reputation
Regulatory
Compliance
Business
Goals
Revenue Growth CostReduction Margin Expansion
Talent
Management
Corporate
Governance
80% of organizations with a high ability to innovate have strong data sharing
practices both internally and beyond company borders.
MIT Sloan:Data & AnalyticsGlobalExecutiveStudy
DATA

7. SELF-SERVICE
ACCESS
EXECUTIVE TEAMS
Management reporting
MARKETING TEAMS
Personalized next bestoffer
DATA SCIENCE TEAMS
DataOps and modeltraining
MANUFACTURING TEAMS
Overall equipmenteffectiveness
FINANCE TEAMS
Financial planning & analysis$
PROCUREMENT TEAMS
Spend under management
Data Democratization Drives Business Value
Broad, consistent, and easy consumption of data for all employees

8. Finance
Chief Data Office
Legal
Business Operations
Strategy
IT
Marketing and Sales
Data Stewardship
Reporting and Analytics
Business
Transformation
Research and
Development
Risk & Compliance
The Data Already Exists…

9. ...it Needs to be Cataloged, and Connected with Context
Finance
Chief Data Office
Legal
Business Operations
Strategy
IT
Marketing and Sales
Data Stewardship
Reporting and Analytics
Business
Transformation
Research and
Development
Risk & Compliance

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60% of organizations
Are challenged
by data quality *1
80% of time
Is spent on search
and data preparation *1
25% of useful data
Created in 2018 was
tagged *2
13% of tagged data
Was used
for analysis *2
Sources
*1 - IDC, End-User Survey Results:Deploymentand Data Intelligence in 2019,#US45652419,Nov2019
*2 - IDC, Worldwide Global DataSphere Forecast,2019-2023,#US44615319,Jan 2019
Data Needs to Be Clean, Prepared and Trusted

11. And it Needs to be Easy to Access and Consume
Data
Engineer
Citizen
Consumer
Citizen
Analysts
Citizen
Integrator
ETL
Developer
Data
Scientist
BusinessTechnical
Population
Technical
Skill
New Self-
Service Model

12. Top Business Priorities
& Business Projects

13. The Role of the CDO is Expanding
Driving business value
Business
Objectives
Product/Service
Innovation
Customer
Focus
Operational
Efficiency
Data Driven
Culture
Market
Reputation
Regulatory
Compliance
Business
Goals
Revenue Growth CostReduction Margin Expansion
Talent
Management
Corporate
Governance
80% of organizations with a high ability to innovate have strong data sharing
practices both internally and beyond company borders.
MIT Sloan:Data & AnalyticsGlobalExecutiveStudy
DATA

14. Priorities and
Capabilities Businesses
are Looking to Address

15. Governed Data Democratization
GOVERNANCE
Requires multiple people, organizational functions and technical capabilities
MASTER
Application Owners
Consolidate, standardize,
and syndicate
DEFINE
Governance Teams
Policies,rules, metrics,
terminology,owners, etc.
DISCOVER
IT & Enterprise Architects
Scan, identify, tag, classify,
catalog data
CLEANSE
Data Stewards
Measure data qualify and
remediate issues
DELIVER
All Employees
Data integration, APIs,
business process integration
PRIVACY
CPO/CDO
Access controls, masking, subject
request fulfillment, etc.

16. Getting a Data
Governance Program
Started

17. Getting Started is EASY
Engage
Widelyaccepted that we should be doing better around data,
so we need to engage with people across the organization.
Adapt
This work is already being done in pockets,just not in a
connected,transparent way.
Simplify
Creating items and connections in Axon is incredibly simple
and intuitive, no data modelling is required
Yield Results
Individuals get out more than they put in. If, for example,you
create a project - the connections do the fact-finding for you
THINK BIG
START SMALL
SCALE FAST
Think Big
Start Small
Scale Fast

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In Summary
• Exponential growth of data
• Over 1/3rd of organizations don’t
know where their sensitive data
is
Data Landscape is Changing
& Challenging
• CDO role is no longer tied only to
risk & compliance
• 80% of organizations are shifting
to a self-service model by 2024
Data Democratization Drives
Business Value
• Data is now embedded into
business strategy
• Significant investment into AI/ML
around data consumption
Top Priorities & Capabilities

20. Business
Relevance
Collaboration Agility
Privacy
Trust
Lineage
AI/Automation
Reduce
Risk
Connected
Adoption
Protection
End to End
Enterprise
Democratize
Value Quality
Enabling Data Democratization
Intelligent Data Governance

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23. Thank you for
joining us
today.
• Contact Us:
• Susan Wilson - swilson@informatica.com
• Ryan Glasunow - rglasunow@informatica.com
• Brij Sharma - brisharma@deloitte.com