This document provides statistics and information about Twitter usage in Korea. It summarizes that the average Korean Twitter user has 69 followers and that the top 20% of users generate over 95% of all tweets. It also notes that mobile usage of Twitter, especially through iPhone applications, has been increasing over time while usage through the main Twitter website has been decreasing.

1. Everything You Wanted to Know about
Twitter in Korea
Daumsoft
다음소프트
2F Seokgwang Bldg., 168-21, Samseong-dong, Gangnam-gu, Seoul, 135-090, Korea
tel +82 2 565 0531 fax +82 2 5650532
No part of this publication may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Daumsoft. Jan. 2011
This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.

2. Contents Inside Twitter
Twitter Statistics
• Average Number of Followers
• Number of Tweets
• Active Twitters
• Active Twitters - Percent of Users Tweeting by Month
• Number of Tweets by Active Users
• Growth of Twitter’s Message
• Twitter Applications
No part of this publication may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Daumsoft.
2 This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.

3. Inside Twitter Twitter Statistics
Average Number of Followers 10명 이상의 Followers 29%
Number of Followers Twitters %
over 500,000 1 0.0001%
100,000 ~ 499,999 41 0.0021%
over 500,000 , 0%
50,000 ~ 99,999 86 0.0065%
100,000 ~ 499,999 , 0%
0, 17% 10,000 ~ 49,999 1,044 0.0598%
50,000 ~ 99,999 , 0%
1~9, 54% 5,000 ~ 9,999 1,867 0.1552%
10,000 ~ 49,999 , 0%
1,000 ~ 4,999 19,988 1.1758%
5,000 ~ 9,999 , 0%
500 ~ 999 19,893 2.1916%
1,000 ~ 4,999 , 1%
100 ~ 499 101,164 7.3573%
500 ~ 999 , 1%
50 ~ 99 74,689 11.1711%
100 ~ 499 , 5%
10 ~ 49 362,446 29.6786%
50 ~ 99 , 4%
10 ~ 49 , 18% 1~9 1,053,478 83.4720%
0 323,680 100.0000%
* 19% of Twitter users have at least 10 followers ( 2010, Global )
* 전체 트위터 사용자의 평균 Followers 수는 69 명임 ( 2010년 12월 말 기준 )
No part of this publication may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Daumsoft.
3 This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.

4. Inside Twitter Twitter Statistics
Number of Tweets 10개 이상의 트윗 생성 47%
Number of Tweets Twitters %
over 500,000 0 0.0000%
100,000 ~ 499,999 14 0.0007%
over 500,000 , 0%
1~9, 44% 50,000 ~ 99,999 138 0.0078%
100,000 ~ 499,999 , 0%
10,000 ~ 49,999 4,989 0.2625%
0, 9% 50,000 ~ 99,999 , 0%
5,000 ~ 9,999 7,270 0.6337%
10,000 ~ 49,999 , 0% 1,000 ~ 4,999 46,580 3.0122%
500 ~ 999 43,677 5.2425%
5,000 ~ 9,999 , 0%
100 ~ 499 207,265 15.8260%
1,000 ~ 4,999 , 2%
50 ~ 99 145,090 23.2347%
10 ~ 49 , 24%
500 ~ 999 , 2%
10 ~ 49 470,736 47.2717%
100 ~ 499 , 11% 1~9 855,573 90.9596%
0 177,045 100.0000%
50 ~ 99 , 8%
* 20% of Twitter users have tweeted 10 times or more ( 2010, Global )
* 트윗 메시지 작성 빈도가 10회 이하인 트위터 사용자는 55% 를 차지함 ( 2010년 12월 말 기준 )
No part of this publication may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Daumsoft.
4 This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.

5. Inside Twitter Twitter Statistics
Active Twitters - Percent of Users Tweeting by Month
100% * 트윗 메시지 작성 빈도가 월별 1회
90% 이상인 Active 트위터 사용자는
40% 대를 유지함
80%
( 2010년 12월 말 기준 )
70%
* 글로벌 월별 Active 트위터
60%
사용자 비율 20% 보다
87,568 129,556 170,263 229,480 297,998 438,859 526,618 601,353 657,667 746,848 835,716 784,986
50% 두 배의 활성 사용 정도를 보임
40%
30%
20%
10%
0%
월별 1회 이상의 트윗 생성 Active 트위터
5
40%
No part of this publication may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Daumsoft.
This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.

6. Inside Twitter Twitter Statistics
Number of Tweets by Active Users 상위 20% 사용자 생성 트윗 95%
Number of Tweets by Tweets %
Active Users
상위 10% 296,584,921 88.59%
상위 20% 318,352,445 95.09%
상위 30% 332,449,407 99.30%
상위 40% 333,579,478 99.64%
상위 10%, 296,584,921 ,
88.91%
상위 11% ~ 20%, 21,767,524 ,
6.53%
상위 21% ~ 30%, 14,096,962 ,
4.23%
상위 31% ~ 40%, 1,130,071 ,
0.34%
* 상위 20% 의 트위터 사용자가 전체 트윗 메시지의 95% 이상을 생성함
No part of this publication may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Daumsoft.
6 This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.

7. Inside Twitter Twitter Statistics
주 별 트윗 메시지
20,000,000
2010년 12월 4주 : 18,850,362
18,000,000
16,000,000
14,000,000
12,000,000
10,000,000
2010년 10월 3주 : 9,053,158
8,000,000 트윗 메시지
6,000,000
4,000,000
2,000,000
-
일 별 트윗 생성 메시지는 250만 건 이상
주 별 트윗 생성 메시지는 1,800만 건 이상으로 증가 추세임
No part of this publication may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Daumsoft.
7 This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.

8. Inside Twitter Twitter Statistics
natetweeting, 1.33% 파랑새, 1.22% Twitter Applications
TweetCaster, 1.79%
Echofon, 1.99%
* 트윗 메시지 생성 채널 별 점유율
Twitter for BlackBerry®, 2.09%
twicca, 2.62%
TwitBird, 3.11%
Twitter Web, 19.31%
Osfoora for iPhone, 3.59%
twitaddons, 3.86%
twtkr, 12.21%
twtkr for iPhone, 4.21%
Twitter for Android, 4.21%
Twitter for iPhone,
10.35%
TweetDeck, 7.19%
트위터 공식 웹 사이트를 통한 트윗 메시지 생성
8
19%
No part of this publication may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Daumsoft.
This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.

9. Inside Twitter Twitter Statistics
Twitter Applications ( Web / Mobile ) Twitter Mobile Applications
Blackberry
, 6%
Android,
Mobile, 44.00%
25%
Web, 56.00%
iPhone,
69%
9
모바일 접속 사용자 트윗 메시지 생성 44%
No part of this publication may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Daumsoft.
This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.

10. Inside Twitter Twitter Statistics
Twitter Applications ( Web / Mobile )
100%
90%
80%
56%
65% 61%
70% 69%
60%
Web
50%
Mobile
40%
30%
44%
35% 39%
20% 31%
10%
0%
2010. Q1 2010. Q2 2010. Q3 2010. Q4
* 모바일을 통한 메시지 생성이 2010년 1사분기와 비교해서 44% 로 증가함
No part of this publication may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Daumsoft.
10 This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.

11. Inside Twitter Twitter Statistics
Top 15 Twitter Applications
%
No Twitter Applications
2010. 09 ~ 12 2010. 07 ~ 09 2010. 04 ~ 06 2010. 01 ~ 03
1 Twitter Web 19.31% (  ) 24.59% (1) 30.34% (1) 32.19% (1)
2 twtkr 12.21% (  ) 16.20% (2) 16.27% (2) 13.75% (2)
3 Twitter for iPhone 10.35% (  ) 7.85% (3) 4.58% (5) 2.28% (8)
4 TweetDeck 7.19% (↑1) 4.72% (5) 5.22% (4) 5.76% (4)
5 Twitter for Android 4.21% (↑1) 3.80% (6) 0.63% (20) -
6 twtkr for iPhone 4.21%(↑14) 0.74% (20) - -
7 twitaddons 3.86%(↑14) 0.73% (21) 0.07% (53) -
8 Osfoora for iPhone 3.59% (  ) 3.29% (7) 0.32% (28) 0.11% (39)
9 TwitBird 3.11% (↓5) 5.85% (4) 9.88% (3) 13.11% (3)
10 twicca 2.62% (↑3) 1.38% (13) 0.13% (43) 0.01% (142)
11 Twitter for BlackBerry® 2.09% (↑1) 1.55% (12) 0.97% (14) 0.06% (59)
12 Echofon 1.99% (↓2) 1.72% (10) 2.41% (9) 3.26% (6)
13 TweetCaster 1.79% (↓2) 1.62% (11) 0.19% (36) 0.04% (72)
14 natetweeting 1.33% (↓3) 0.91% (17) 0.00% (1313) -
15 파랑새 1.22% (↓6) 2.01% (9) 4.48% (6) 5.71% (5)
* Twitter Web 사이트를 통한 트윗 메시지 생성은 1사분기 32% 에서 19%로 감소함
* Twitter for iPhone, Twitter for Android 의 점유율이 상위로 진입함 ( 2010년 12월말 기준 )
No part of this publication may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Daumsoft.
11 This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.

12. Inside Twitter Twitter Statistics
Twitter Mobile Applications ( iPhone / Android / Blackberry )
100%
90%
80%
70% 71% 69%
60% 91% iPhone
93%
50% Android
Blackberry
40%
30%
24% 25%
20%
10% 4% 5%
3% 4% 5% 6%
0%
2010. Q1 2010. Q2 2010. Q3 2010. Q4
* 모바일을 통한 메시지 생성의 비율에서 Android 의 점유율이 25% 로 상승함
No part of this publication may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Daumsoft.
12 This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.

13. Learn More:
www.daumsoft.com
www.daumsoft.com/eng
twitter.com/Daumsoft
Contact Us:
Erik Cornelius
International Marketing Manager
erik.cornelius@daumsoft.com
No part of this publication may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Daumsoft.
13 This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.