Presentation by Suzanne Livingston, IBM Social Business at the Davalen Collaboration Summit, October 11, 2012.

1. BETTER BUSINESS INSIGHT MEANS
BETTER BUSINESS DECISIONS
SUPERCHARGE YOUR BUSINESS!
SUZANNE LIVINGSTON | IBM SOCIAL BUSINESS

2. The social media revolution is changing the way people interact
and creates new relationships leveraging the social graph

3. Three shifts are creating an opportunity for
social technology to create real business value
Pressure to build and share expertise for
competitive advantage
Growing demand for 24/7 and mobile connectedness
Increasingly influential and vocal
customers

4. CEOs understand that they need to more effectively leverage
their human capital to create competitive advantage
Products / services
innovation
Human capital
Customer relationships
Brand(s)
Business model innovation
Technology
71%
66%
52%
43%
33%
30%
Human capital is the leading
cited source of economic
value, but...
Key sources of sustained economic value1
...CEOs face significant
workforce challenges.
The average turnover in the US
is 15% per fiscal year.
Total costs of replacement can
reach 200% of an
employee’s annual salary.2

5. Social media and the emergence of social graphs is illustrating
opportunities for competitive advantage by integrating social into
business processes
Market Management Process:
Marketing
We can now do market
segmentation in real-time.
Critical Situation Process:
Customer Service
Find who can best help me address
this urgent problem
for my client
Software Deployment Process: IT
Find the technical
expertise to fix an error
in our ERP system.
Talent Management Process: HR
Anticipate and react
competitive poaching
of top talent
Lead Development Process: Sales
Use predictive analytics to gather insights into what
customers will buy next

6. To become a social business, leaders must define the right
problem to address and develop a purposeful and deliberate plan
Sales Marketing HR
Customer
Service
Product and Service
Development
Core business processes
Foster trust and transform culture
Create a shared
vision of the culture
Design social work
practices into existing
business processes
Align adoption strategy and
measurements
with organizational culture
Manage to a new way of
working, thinking, trusting
and engaging customers

7. A secure and scalable social platform is
essential to empower the transformation of
core business processes
Platform for social business
Social Networking
Services are presence
indicator, meetings, mail,
blogs, wiki’s, other
Social Analytics
Services are sentiment analysis, web
analytics, smart filtering, other
Social Content
Services are web content editing,
enterprise content management,
shared files, folders, other
Process, Governance, Security & Lifecycle Management

8. IBM Connections continues to be the social
software platform of choice for leading
organizations
Working with more than
50% of the world's
Fortune 100 companies
Market Leader in
Social Software
Platforms, ranked #1,
for three years running
Bringing new, cutting-
edge capabilities
including gamification,
video, compliance, project
management and mobility
outcomes for
our clients
social business
engagement
platform
ecosystem and
industry expertise

9. IBM sets the pace for social business
1
Source: Gartner Magic Quadrant for Social Software in the Workplace, August 2011
2
Source: The Forrester Wave™: Enterprise Social Platforms, Q3 2011 and The Forrester Wave™: Cloud Strategies for Online Collaboraton Software Vendors, Q3 2012, Forrester Research, Inc
3
Source: IDC: Number 1 position from 2009-2011, IDC Worldwide Enterprise Social Software 2011 Vendor Shares, doc #235273, June 2012.
4
Source: Aragon Research Globe for Enterprise Social Software, Aug 2012
social content analytics mobility
cloud
2X A Leader! Forrester Wave
Enterprise Social Platform and
Cloud Strategies for Online
Collaboration Software
Vendors
Worldwide Market
Leader for 3
years in a row!
Leader in Aragon
Research Globe for
Enterprise Social
Software
IBM is in the leader
quadrant in the Gartner
Magic Quadrant for Social
Software in the Workplace,
August 2011

10. A customer-focused strategy is core
to our market success
Social “Everywhere” Strategy
 Comprehensive out-of-the-box integration and widest range of deployment options to
protect existing information technology investments
 Proven Scalability, Open Standards based architecture ... We “socialize” your applications
Extensive Mobile support
 Blackberry, iPhone, Android & Nokia S60 3rd & 5th edition
Deep Industry Skills and Social Transformation Experience
 AGENDA: Deployment, Integration and Adoption 'Best Practices'
 Time to Market Advantage: Enabling the next generation of socially-enabled solutions on
customers' existing investments and heterogeneous platforms
Pipeline of innovation from IBM Research delivers new
value faster

11. Social Networking: Up-to-the-minute in-context views of critical
content & activity in your network
Embedded Experiences
Activity Stream
Connections Mail
Community Pages

12. Social Analytics: Uncover new insights & drive engagement with
communities-of-interest to optimize enterprise outcomes
Adoption Insight
Trending Topics
Sentiment

13. Social Content: Enables rich document services within
communities
Document Management
Access Content Anywhere

14. Notes Social Edition:
Bringing together social into an integrated user experience

15. With the IBM Customer Experience Suite & Intranet Experience Suite
clients are creating value built on a proven foundation of technology
IBM Customer Experience Suite IBM Intranet Experience Suite
The foundation
WebSphere Portal V8.0 | IBM Web Content Manager V8.0 | IBM Forms V8.0 | IBM Web Experience
Factory V8.0
What's new
The next-generation intranet now ... with seamlessly integrated social tools
Content authoring made easier ... while leveraging existing web properties for new ROI
Business-user generated self-service applications ... complete with mobile experiences
Insights through instrumented web analytics ... with new web experiences in minutes

16. Stay connected any time any where
with comprehensive mobile options

17. Social Business Adoption

18. Executive Adoption Sets the Pace

21. Executive tapping into Wisdom of the crowds

22. Communities of Expertise
54,000 Members
Official Communication
Dedicated Librarians
IBM Software Community
Competitive Sales
Community
3,000 Members
Department
Industry Focused
Community
10,000 Members
Line of Business

23. Human Resources
Guide your teams to business and
professional success
Collaborate. Develop. Build.
Learn how you can grow your career at
IBM
Driving Key HR Business Initiatives
• Cross Generational Diversity
• Perspectives on Leadership
• Building a Culture of Innovation
Give or get peer/manager recognition

24. Sales
• Drive More “Social” Selling
• Sales Eminence
• Change the Sales Process
• Deal Progression
• Expand Territories
• Social Learning
• IBM Software Community =
52K members
• Competitive
• Evangelism

26. IBM Social Computing Guidelines
1. Know and follow IBM's Business Conduct
Guidelines.
2. IBMers are personally responsible for the
content they publish on-line, whether in a
blog, social computing site or any other
form of user-generated media. Be mindful
that what you publish will be public for a
long time—protect your privacy and take
care to understand a site's terms of service.
3. Identify yourself—name and, when relevant,
role at IBM—when you discuss IBM or IBM-
related matters, such as IBM products or
services. You must make it clear that you
are speaking for yourself and not on behalf
of IBM.
4. If you publish content online relevant to IBM
in your personal capacity use a disclaimer
such as this: "The postings on this site are
my own and don't necessarily represent
IBM's positions, strategies or opinions."
5. Respect your audience. Don't use ethnic
slurs, personal insults, obscenity, or engage
in any conduct that would not be acceptable
in IBM's workplace. You should also show
proper consideration for others' privacy and
for topics that may be considered
objectionable or inflammatory—such as
politics and religion.
6. Don't provide IBM's or another's confidential
or other proprietary information and never
discuss IBM business performance or other
sensitive matters publicly.
7. Don't cite or reference clients, partners or
suppliers without their approval. When you
do make a reference, link back to the
source. Don't publish anything that might
allow inferences to be drawn which could
embarrass or damage a client.
8. Be aware of your association with IBM in
online social networks. If you identify
yourself as an IBMer, ensure your profile
and related content is consistent with how
you wish to present yourself with colleagues
and clients.Don't pick fights, be the first to
correct your own mistakes. Try to add value.
Provide worthwhile information and
perspective. IBM's brand is best represented
by its people and what you publish may
reflect on IBM's brand.
9. Don’t use use IBM logos or trademarks
unless approved to do so.
10. Respect copyright, fair use and financial
disclosure laws.

27. IBM Social Business
Ahead

28. What are we focused on “Next”?
Purposeful interactions with
Social Business Solutions
Deeper insights with
Social Analytics
Flexibility and Choice to
Bring Social Everywhere
Advancing the
Social Business Platform

29. IBM Connections is the social fabric that connects
business processes with collaborative work

30. 31
Check out what's new on
IBM Connections 4.0
IBM Connections 4.0 Overview Demo
http://www.youtube.com/watch?v=JOynRkYWF
SM
Android Demo on YouTube
http://www.youtube.com/watch?v=-
hY4z3amdt8
iPad Demo on YouTube
http://www.youtube.com/watch?v=OPS6dpO_
N8o
Check out 4.0 in Greenhouse
http://bit.ly/ConnNextBeta
Sample Community in Greenhouse
http://bit.ly/40Community

31. 32
External Resources and Information
New IBM Social Landing Page http://ibm.com/social
Latest product info, research, podcasts, and more
http://www.ibm.com/lotus/connections
IBM Connections Team Blog
http://ibmsocialsoftware.com
Assets, discussion, and opinion about driving the
adoption of IBM social software
http://www.ibm.com/blogs/socialbusiness
App/Widget Catalog
http://catalog.lotus.com

32. Start Your Social Business Journey Now!
Social Business
transformation
delivers real business
value
Social Business is
not an option – it's
a mandate
Becoming a Social
Business is easy with
the IBM Connections
Suite
ibm.com/social

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