2. • Previous
thoughts
on
technology
• Evolu2on
of
media
and
mobile
• Uses
and
Sta2s2cs
– Mobile
and
Smartphones
– Mobile
Internet
3.
4. “This ‘telephone’ has too many shortcomings
to be seriously considered as a means of
communication. The device is inherently of
no value to us.”
Western
Union
Internal
Memo,
1876
5. “I think there is a world
market for maybe five
computers.”
Thomas
Watson
IBM
Chairman,
1943
6. “There is no reason anyone
would want a computer in
their home.”
Ken
Olson
Founder,
Digital
Equipment
Corpora2on,
1977
7. “640K ought to be enough for anybody.”
Bill
Gates
MicrosoO
CEO,
1981
8. “A faddish nature about
anything that basically
appeals to younger people.”
Steve
Ballmer
MicrosoO
CEO,
2007
“Facebook is nothing more
than the Princess Phone
20 years ago.”
Barry
Diller
Chairman
Ticketmaster,
2008
10. 1st:
1500s
Print
(books,
newspapers,
magazines)
2nd:
1890s
Recordings
(music,
games,
movies)
3rd:
1910s
Cinema
4th:
1920s
Radio
5th:
1950s
Television
6th:
1995
Internet
7th:
2000
Mobile
Source:
Mobile
as
7th
of
the
Mass
Media,
2008
www.tomiahonen.com
12. CINEMA
PRINT
Books
Magazines
RADIO
Newspapers
TELEVISION
RECORDINGS
Music,
Games,
Movies
INTERNET
MOBILE
Telephone
13. 1st:
Communica2on
2nd:
Content
3rd:
Context
• Context
restructures
mobile
services
to
op2mize
user
experience
using
– loca2on,
– proximity
to
objects,
– proximity
to
friends,
– user’s
viewing
angle,
– your
direct
surroundings
and
much
more.
• Datapoints
gathered
through
mobile
phone
sensors
such
as
GPS,
Accelerometers
and
NFC
readers.
Source:
Insiders
Guide
to
Mobile,
2010
www.tomiahonen.com
15. • World
using
5
billion
mobile
phones
(doubled
in
last
5
years)
77%
of
global
popula2on.
– Growth
lead
by
China
and
India
by
>20%
from
previous
year
• China
(64%
of
popula2on)
• India
(
70%
of
popula2on)
• 27%
(1.08
billion)
are
smartphones
• By
2014,
mobile
internet
will
surpass
desktop
internet
usage
• 200
million
YouTube
views
occur
on
mobile
devices
daily
• On
average,
Americans
spend
2.7
hours
per
day
socializing
on
their
mobile
device
• 26%
of
US
home
phones
are
mobile
only
• US
will
have
50%
smartphones
this
year
• 90%
US
and
European
phones
have
web
access
capability
16. • 100.9M
smartphones
shipped
in
Q4
2010.
92.1M
PCs
shipped
in
same
period.*
“The
rise
of
mobile
compu2ng
is
upending
the
technology
business
and
is
simultaneously
redefining
what
is
a
personal
computer
and
how
we
use
it.”
Erica
Ogg,
GigaOm
Research.
August
18,
2011
• 94%
of
text
messages
read—vs.
a
rate
of
3%
for
email
and
direct
mail.
*Source:
eMarketer
17. • 42%
of
US
adults
and
70%
of
18-‐29
year
old
cell
phone
users,
use
cell
phones
to
prevent
boredom.
• 13%
have
pretended
to
use
phone
to
avoid
interac2ng
with
people.
• Mobile
only
internet
users
more
likely
to
be
minori2es.
– 18%
African
American
– 16%
La2no
• 45%
Asian/Pacific
Islanders,
45%
Hispanics
and
33%
African-‐Americans
own
a
smartphone
(31%
of
all
users)
Pew
Internet
Research
18. • 98
Countries
cell
phone
penetra2on
exceeds
100%
of
popula2on.
Country
Popula:on
#
of
Cell
Phones
Saudi
Arabia
26
million
51
million
Hong
Kong
7
million
13
million
Finland
5
million
8
million
19. • SMS
is
king
of
mobile
messaging
– 1.7
Trillion
messages
sent
in
2007
– 8
Trillion
messages
will
be
sent
in
2011
– 200,000
text
messages
every
second
– US
teens
average
3,300
texts/month
– Automated
alerts
expected
to
overtake
person-‐to-‐person
SMS
by
2016
Opportunity
Use SMS to notify people
of new job postings.
20. • MMS
Includes:
– Text
Messages
– Video
– Photos
– Documents
Opportunity
Majority of those with
smartphone apps watch
video clips.
22. • Text
more
• Use
the
internet
more
• Play
more
games
• Use
more
applica2ons
• Listen
to
music
• Watch
video
more
• 40%
use
apps
to
make
decisions
while
shopping
• 66%
sleep
with
their
phone
near
the
bed
• 31%
check
phone
during
movies
• 71%
who
see
TV/print
ad
do
a
mobile
search
• 75%
of
users
report
having
their
phone
off
or
not
with
them
for
3
hours
or
less
per
day.
23. • Today
there
are
more
wireless
mobile
devices
than
televisions
and
computers
combined
(89%
penetra2on
in
the
US).
• Globally
there
are
5.3
billion
mobile
subscribers
(that’s
77%
of
the
world
popula2on).
• Many
web
users
are
mobile-‐only
(India
59%,
25%
in
the
U.S.)
• Europe
(96%
penetra2on)
• Japan
(88%
penetra2on)
Sources,
ComScore.com
,
MobiThinking.com,
CTIA.com,
Gartner.com,
Pewfounda2on.com
24. Note
This does not account
for tablet devices
which also use mobile
operating systems.
25. • Tablets
will
access
your
mobile
website
• 1
in
10
US
adults
owns
a
tablet
and
uses
it
90
minutes
per
day
• 77%
use
their
device
daily
to
– Browse
web
(67%)
– Email
(54%)
– Read
news
(53%)
– Social
networking
(39%)
– Games
(30%)
– Read
books
(17%)
– Watch
videos/movies
(13%)
26.
27.
28. • 3
in
5
Americans
would
not
give
up
a
week
of
using
their
gadgets
in
order
to
spend
the
holiday
season
with
family.
– More
prevalent
with
singles/non-‐parents
than
married
or
parents
• 2
in
3
Americans
(age
18-‐44)
would
rather
trade
their
favorite
food
than
give
up
favorite
tech
device
for
12
months
• 27
million
Americans
hide
device
so
others
can’t
use
it,
while
21
million
say
it
is
broken
30. Apple
Android
Blackberry
Believe
phone
reflects
their
sense
of
style
35%
50%
43%
Use
phone
to
update
social
networks
50%
55%
40%
Have
never
paid
more
than
$1
for
an
app
45%
62%
63%
Use
phone
to
check
in
to
businesses
23%
19%
5%
Admit
to
ending
rela2onship
via
phone,
10%
18%
15%
text,
email,
or
social
media
Would
rather
go
a
week
without
seeing
28%
23%
18%
significant
other
Would
rather
lose
wallet
or
purse
than
their
18%
21%
23%
phone
Regularly
check
their
phone
at
the
dinner
34%
21%
15%
table
31. give up your mobile phone for a week or give up…
33%
70%
55%
63%
54%
21%
22%
20%
32. Opportunity
Mobile phone + Smartphone = 53%. When you
consider sales of smartphones is exceeding
computers this number will continue to grow.
37. Percentage
of
Mobile
Subscribers
Percentage
of
Mobile
Only
accessing
internet
at
least
monthly
Internet
Access
Country
Percentage
Country
Percentage
Japan
47%
Egypt
70%
Urban
China
43%
India
59%
United
States
22%
South
Africa
57%
Hong
Kong
(China)
16%
Ghana
55%
Europe
12%
Kenya
54%
Urban
India
8%
Nigeria
50%
Indonesia
44%
Thailand
32%
Opportunity
China
30%
If your career site isn’t mobile
friendly then you are limiting US
25%
access to job seekers. UK
22%
Russia
19%
38.
39. • 2
in
5
mobile-‐device
owners
use
the
Internet
on
that
device.
• The
U.S.
mobile-‐Internet-‐using
popula2on
will
be
up
almost
25%
this
year,
as
97.3M
mobile
owners
log
on
to
the
Internet
from
their
device
at
least
monthly.
• By
2015,
more
than
3
in
5
mobile
users
and
almost
half
the
total
U.S.
popula2on
(150M
people)
will
be
using
the
mobile
Internet.
• By
2015
more
users
will
connect
to
the
internet
over
mobile
devices
than
desktop
PCs.
40. By
Sex
By
Age
Age:
13-‐17
Age:
18-‐24
Age:
25-‐34
Age:
35-‐44
Male
Age:
45-‐54
Female
Age:
55+
41. • Videos
increase
reten2on
of
website
content
by
300%
MIN
Learning
MAX
Learning
Websites
with
Poten:al
Poten:al
Text
Only
15%
30%
Text
and
Images
30%
73%
Text
and
Video
67%
105%
42. • Japanese
users
are
most
advanced
in
mobile
usage,
using
email,
apps
and
browser
• US
and
Europeans
text
and
play
more
games
• Most
popular
mobile
web
sites
are
news,
informa2on,
weather,
social
networking,
search
and
maps
• US
consumers
prefer
mobile
web
for
banking,
travel,
shopping,
local
info,
news,
video,
sports,
and
blogs.
• US
consumers
prefer
apps
for
social
media,
games,
maps
and
music.
• 1
in
7
searches
is
mobile
43. • Over
300,000
apps
have
been
developed
in
3
years
• Apps
downloaded
almost
11
billion
2mes
• App
downloads
expected
to
peak
in
2013
• 1
in
4
apps
downloaded
are
never
used
again
Source:
hpp://mobithinking.com/mobile-‐marke2ng-‐tools/latest-‐mobile-‐stats
44. • The
mobile
gaming
industry
is
predicted
to
reach
$54
Billion
by
2015
• 84%
of
tablet
owners
play
games
• 70
–
80%
of
all
mobile
downloads
are
games
• In-‐game
purchases
should
overtake
pay-‐per-‐downloads
by
2013
• Angry
Birds
has
been
downloaded
500
million
2mes
as
of
Nov
2011
• Developers
made
$87
million
in
ad
revenue
in
2010
and
will
grow
10
fold
by
2015
Mobile
App
Downloads
Worldwide
(Billions)
Opportunity 2008
Career apps that 2009
include games can
2010
help increase use.
2011
2014
Source:
2011
Mobile
Gaming
by
the
Numbers,
Geekaphone
Source:
HIS
Screen
Digest
May
3,
2011
Press
Release
0
20
40
45. • $500K
to
rebrand
app
• 175
car
sales
directly
apributed
to
app
• Car
retail
$23K
resul2ng
in
$4M
total
• 97%
lower
cost
per
sale
Opportunity
People like to take
a virtual test ride.
Source:
hpp://www.clickz.com/clickz/news/1710980/volkswagens-‐iphone-‐app-‐delivers-‐sales
More
Informa2on:
hpp://scaryideas.com/content/18489
47. • First
conference
on
social
media
recruitment
was
held
in
2009
• 54%
of
employers
block
social
media
access
at
work
(as
of
July
2011)
• 45%
of
companies
have
no
social
media
policy
in
place
• 91%
of
recruiters
say
they
use
social
media
to
screen
candidates
using
– Facebook
(76%)
– Twiper
(53%)
– LinkedIn
(48%)
• 69%
of
recruiters
have
rejected
a
candidate
due
to
something
they
found
on
social
media
• 80%
of
smartphone
owners
read
a
post
from
someone
they
know,
while
70%
have
posted
from
their
device.
48.
49.
50.
51. • More
than
1.5M
people
during
4.3M
visits
conducted
7M
searches
and
reviewed
19M
jobs
resul2ng
in
650K
applica2ons
• Mobile
vs.
Website
visitors
– Visit
42%
more
2mes
per
month
– Spend
66%
more
2me
on
site
– More
likely
to
be
employed
52. • Tablets
use
mobile
opera2ng
system
and
contribute
to
mobile
penetra2on
percentages.
• As
economy
improves
employed
job
seekers
will
want
to
access
systems
via
mobile.
• Use
of
apps
for
retail
companies
can
promote
both
employer
and
consumer
brands
if
done
properly.
• Lack
of
a
mobile
website
makes
it
hard
for
mobile
only
candidates
to
apply.
Limits
applicants.
• Many
companies
limit
access
to
social
media
yet
recruiters
not
only
use
it
to
find
candidates
but
to
screen
them
as
well.
53. • Marke2ng
– Channel
for
aprac2ng
and
engaging
talent
– Includes
2D
Codes,
SMS,
MMS,
mobile
videos
and
career
apps
• Applicants
– Provide
applicants
the
ability
to
apply
and
track
process
via
mobile
web
or
app
• Recruiters
– Allow
recruiters
to
access
email,
social
media,
mobile
ATS,
etc.
giving
them
the
ability
to
work
remotely
