This presentation was given to the Kennebec Valley Human Resources Association and covers tips and tactics for using social media to find and hire the best applicants. Resources mentioned: HootSuite FollowerWonk Twitter Facebook

1. Kennebec Valley Human
Resources Association
Social Media Advertising and Recruitment
Strategies
january 8, 2014

2. About Burgess Advertising and
Marketing
•
Founded in 1986
•
Full-Service
•
Industries of focus:
•
Insurance/Financial
•
Technology/Industrial
•
Higher Education
•
Healthcare

3. Connect with us online
www.BurgessAdv.com

4. Finding Waldo.
(Recruiting with Social media)
(Recruiting with Social media)

5. Tools to aid the search
• Hootsuite.com
• LinkedIn
• Facebook Scheduling
• Twitter Search

6. Hootsuite.com
• Free!
• Manage many of your networks via one
vehicle.
• User friendly
• Monitor specific phrases that are
relevant to your search.

7. LinkedIn

8. LinkedIn Premium

9. Twitter Search
• Search.Twitter.com
• Free
• Use quotations
around the exact
phrase you are
looking to search
for. i.e. “Looking
for a job in Maine.”

10. Promoted Tweet

11. Promoted Account
Promoted Accounts

12. Lead Generation Cards
Learn more at:
Ads.Twitter.com

13. Hashtags
(not to be confused with hash browns)
• A method to search
but also receive
attention.
• Consider the
following: #Jobs
#Hiring #NewJob

14. Prospect via
Facebook
Facebook search:
Graph Search
People who work for ____
and live in _____.

16. The average Facebook
user...
spends 351 minutes a month on Facebook
“likes” 40 different business pages
uses Facebook at work - 30%
has 634 social ties in their social network

17. Facebook Scheduler
• Free
• Easy to use
• Plan posts ahead of
time

18. Facebook Post Stats
• Photo posts get 39%
more interaction
• Shorter posts get
23% more
interaction
• Engagement rates
on Thursday and
Friday are 18%
higher

19. Tips:
via: undercoverrecruiter.com

20. Don’t be afraid to have fun.

21. What the buzz
is about

22. LinkedIn Advertising

23. Strategy

24. Who are you looking
for?
What are top-achievers interested in
already?
Where are they online?
How can you attract them?

25. Ways to find & engage
For Twitter: Followerwonk.com
LinkedIn: Search, Groups, or Referrals.

26. FOLLWERWONK SEARCH: CEO, MAINE

27. Numbers
don’t lie
14.4 million people used
social media to find a new
job in 2011.
(Career Enlightenment.com)

28. Measurement

29. Measure what
matters to you You
Applications?
Interactions?
Email Subscribers?
New Likes
New Followers
ReTweets
Pins
Views

30. Favorite Mobile Tools for
Social Media
• HootSuite - App
• TweetDeck
• Facebook Pages
• LinkedIn App
• bit.ly App

31. Likeable Media
• Social Media
Marketing Agency
out of NYC.
• Uses Snapchat as an
option to apply.
"Because of the space we're in, Snapchat can be a great way to show your creativity and do something
that's a little bit different."
From BusinessInsider.com

32. Have Fun, Be Authentic.