Increasing the Value of Special is a presentation about the many ways that social media can help companies, small business owners, and associations connect better with their audience. In this presentation, I talk about the value of authenticity when using Facebook and Twitter as a brand and the importance of consistency and strategy. This particular presentation was given to the Petroleum Marketer's Association of America. If you would like to hire David Pride as a speaker for your next event please visit DavidaPride.com

1. Increasing The Value of special

2. 30 Seconds About Me...
Chief Relationships Officer of Social
Impressions
Been studying Social Media Marketing for over
a decade and have coached or consulted Social
Media for:
Chipco Intl.
Tri-State Steel
Windham Weaponry
Next Level Church
Portland Harbor Hotel
Maine Office of Tourism
I have two dogs, two cats, three chickens, and
one great wife.
Big Fan of Maine Baked Beans, Monkeys, and Positive
People.

3. What social
media is to me...
Relationships created through a digital channel
and fostered by actual people. It may be
Facebook,Twitter, Goolge+, Pinterest, Email or
many other avenues.

4. Let’s talk about dating...
Disney/Pixar - “Up”

5. ONCE UPON A TIME, IN A
LAND FAR FAR AWAY...
Lots to offer.

6. Great hair
Perfect teeth
Sweet car
Muscles

7. Jack knew he was the best.

8. In the same village there lived a
woman

9. HER NAME WAS JILL.

10. Jill
Smart Sensitive
Single
via theatlantic.com

11. One day they met...
Jack was immediately impressed that such a wonderful person
had a chance to meet him. He knew it was important to tell
her all about himself.

12. She listened

13. and listened

14. and listened...

15. Until One Day...
• Jill found someone who
would listen to her
This person also
added value to the
relationship

16. Soon Jill finds Jack a little less interesting (she
even hides jack from her Facebook newsfeed)...

17. An Amazing Thing Happened
• Jill began to spend more
time with this new friend
who listened to her stories
and concerns.
• Jill began to trust this new
friend.
• Jill invited her new friend to
meet her existing friends.

18. Soon all of Jill’s friends knew and were beginning
to trust the new friend.

19. Jack was suddenly alone in all his greatness.

20. It wasn’t because he lacked any of the features he tried to tell jill about.It wasn’t because he lacked any of the features he tried to tell jill about.

21. It was because Jill found a different friend, who cared about her and made her feel special.

22. What Went Wrong?
• Jack did not want to take time to listen to Jill.
• Jill felt no connection to Jack.
• Jack was only interested in boasting about his features and benefits.
• Jill did not trust Jack.
• Jack, did not make Jill feel special.

23. Are you Jack?

24. And now a break for those of us
with A.D.D.

25. Ever seen a chipmunk with a cast?

26. You’re welcome.

27. Social media offers your customers a chance to fall in love with you. It alsoSocial media offers your customers a chance to fall in love with you. It also
offers you a chance to fall in love with your customer...again.offers you a chance to fall in love with your customer...again.

28. Social media creates connections

29. Offering you a chance to consistently add value to the
conversation.

30. How I Met Steve Wozniak
• Read The Instigators
• Looked up A6Y Movement on Facebook
• Friended Waleed Rashed
• Created a relationship
• Commented on a status
• Called through Skype.
• Met Steve Wozniak.

31. How does this apply to you?

32. YOUR BUSINESS PERSONALITY WILL MAKE THE CASH REGISTER RING MORE
CONSISTENTLY THAN A 75% OFF COUPON.

33. If your customer feels connected to your brand and you add
value to the relationship, they will listen and take part.

34. Review Sites and Check-Ins
• FourSquare
• Yelp
• TripAdvisor
• Angie’s List
• Facebook Reviews
• Google Reviews

35. “If a measurement matters at all, it is because it must have some
conceivable effect on decisions and behavior. If we can't identify a
decision that could be affected by a proposed measurement and how
it could change those decisions, then the measurement simply has no
value”
― Douglas W. Hubbard, How to Measure Any
thing: Finding the Value of "Intangibles" in Business
What Matters?

36. What Matters?
Followers, Pins, etc.

37. My Favorite Measurement Tool

38. My Favorite Measurement Tool
SproutSocial.com

39. “Quotes and statistics found on the Internet are often
made up or simply not true.”
- Abraham Lincoln

40. What AddsValue?
• Tips
• Advice
• Fun facts
• Asking questions
• *Letting them answer

41. What AddsValue
• Embracing your brand.
• Consistency.
• Involving your customer in
decisions.
• Weather updates?
21 Shares
26 Likes
Exposure to over 10,000 people

42. F.A.Q.
• How often should I tweet,
update, post, comment, etc.
• Will I be creating a Sales
Hit List for the
competition?
• Do I have to do them all?
• What about privacy?

43. F.A.Q.
• I do not have time...there
are tools and services for
that.
• SproutSocial
• Hootsuite
• Tweetbot

44. Where Do I Find Content?
• What have you already
created?
• What questions do your
customers ask most often?
• In the unexpected -
weather, news, and sports.
• Ooh, I see something
shiny...

45. Partners in Progress
How can we build each others audience?
What worked for you?
Secrets to success are best shared.

46. Round the Barn One More Time
(Before the yawns set in)
• Don’t be Jack.
• Share the details and victories.
• Ignite passion points
• Measure
• AddValue
• Have Fun and if you can’t, hire someone who will do it for
you.

47. Finally...
• Love your Customer
• AddValue
• Earn Trust
• Make Money
• Repeat.

48. Thank you
• Keep in touch
• @DavidaPride
• david@socialimpressions.net
• 207.415.7712