This presentation is all about money. Well, more specifically, the ways that publishers and independent bloggers can combine a sharp focus on serving their market, with the latest ad models, to start making a profit from their internet news operations. The hyperlocal news model is one that certainly appeals to journalists in this market, since they are flooded with national and international news by a government that is attempting to distract the people from the wretched mismanagement and corruption occurring right under their noses...

1. Content Strategies to Include Video – Without Breaking the Bank

3. 78% of advertisers say that traditional media – radio, television, newspapers, magazines – are no longer sufficient. They need new ways to reach the audience. Source: Forrester Research

9. From Star Wars to Bergman movies…

15. Because clients have more faith and confidence in companies that appear to be specialists in the area that they are interested in

19. What can do to better serve important niches in your community?

23. The El Tiempo site is now in Colombia, Costa Rica, Guatemala y El Salvador They get 30 million page views and 1 million unique visitors per month

26. CareerBuilder

54. Pay attention to what kinds of stories they cover…

57. “ In the past, it was difficult to plan how to deliver a printed paper when we had hurricanes. Where could we print if the power went out? Where do we put the editor’s desk when the newsroom is flooded? This year, we decided to get the information to our readers in real time. Our readers were evacuated to Orlando, where they sat in hotels and connected to the internet on their laptops. In that situation we damn well better get them news on whether or not their house is still standing .”