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Workshop
Effectiever Brainstormen
Workshop
Effectiever Brainstormen
Workshop
Effectiever Brainstormen
the brainstorm solution.com
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
thebrainstormsolution .com
Workshop
Effectiever Brainstormen
Workshop
Effectiever Brainstormen
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
thebrainstormsolution .com
Voor de gehele workshop
EffectieverBrainstormen
bel 020-408 46 56
email dave@mountscott.com
Zie ook
www.mountscott.com
Workshop
Effectiever Brainstormen
Workshop
Effectiever Brainstormen
Workshop
Effectiever Brainstormen
the brainstorm solution.com
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
thebrainstormsolution .com
Optimaal om creativiteit intern en in relatie met adverteerders te benutten!
Een aanrader!
Brenda Netten, NOC*NSF
Werken met Dave is heel goed bevallen.
Caren Wassink, SBS Broadcasting
In een woord: inspirerend!
Jet Labrie, DAS
Taco Vinkeles, Nonspot & Concepts Director 538 Groep
Optimaal om creativiteit intern en in relatie met adverteerders te benutten!
Een aanrader!
Brenda Netten, NOC*NSF
Werken met Dave is heel goed bevallen.
Caren Wassink, SBS Broadcasting
In een woord: inspirerend!
Jet Labrie, DAS
Taco Vinkeles, Nonspot & Concepts Director 538 Groep
Workshop
Effectiever Brainstormen
Workshop
Effectiever Brainstormen
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
thebrainstormsolution .com
Workshop
Effectiever Brainstormen
the brainstorm solution.com
Workshop
Effectiever Brainstormen
the brainstorm solution.com
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Noodzaak
Innovatie
Product innovatie
Proces innovatie
Technologie innovatie
Design innovatie
Business Model innovatie
5vormen
Workshop
Effectiever Brainstormen
Workshop
Effectiever Brainstormen
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
thebrainstormsolution .com
DIVERGE
expanding the playing field
CONVERGE
narrowing the playing field
create
choices
make
choices
explore
imagine
go big & wide
play with
engage
generate
decrease
rate
categorize
select
refine
cluster
x R4
Re-expression
Revolution
Related worlds
Random links
Geen kritiek -> oordelen pas later
Freewheelen -> hoe gekker,hoe beter
Kwantiteit -> grotere kans juweeltjes
Combinaties -> suggestie idee anderen
IDEA
KILLERS
Yes, but...
Don’t get
me wrong...
Who Cares!?
WHat you’re really saying is..
NOTLOGICAL!
is it supported
by research?
Already
exists!
it’s too
blue sky
Thats not
for our
clients
there you
go, sticking
your neck
out! DON’t overload
your plate...
it’s too late!
WHo do
you think
you are!? IMPOSSIBLE!
I HAVE TO
TAKE THIS
CALL..
SOUNDS
HALF
BAKED!
THAT’s
tOo
hard!
the only
problem
with that is...
Workshop
Effectiever Brainstormen
Workshop
Effectiever Brainstormen
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
thebrainstormsolution .com
Voorbereiding
1. Kernvraag
2. Deelnemers
3. Routing
4. Hulpmiddelen
5. Locatie
Kernvraag
Positief
Kort & Krachtig
Zonder jargon
Energie
Hoe concreter de kernvraag
Hoe concreter de uitkomsten
Vraagstelling geeft aan:
Einddoel externe krachten
product-klanten-diensten
Einddoel interne krachten
mensen-middelen-processen
Deelnemers
1.Vakkenners/specialisten
2.Verkopers
3.Wilde ganzen
4. Case-owner
* Facilitator
Hulpmiddelen
Flipover, stiften, tape
Geeltjes
Koffie/thee/fris/snoep/fruit
P U R G E
Workshop
Effectiever Brainstormen
Workshop
Effectiever Brainstormen
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
thebrainstormsolution .com
DIVERGE
expanding the playing field
create
choices
explore
imagine
go big & wide
play with
engage
generate
D i V E R G E N T I E
I D E E Ë N S TO R M
D i V E R G E N T I E
R E - E X P R E S S I O N
B 2
R4
a 7 i 6
n8
S 11
T 3
O9
R4
M13
D i V E R G E N T I E
P U R G E
D i V E R G E N T I E
W H AT I F ?
D i V E R G E N T I E
R A N D O M
D i V E R G E N T I E
B R A I N W R I T I N G
D i V E R G E N T I E
W H E E L O F
O P P O R T U N I T Y
12
1
2
3
4
5
6
7
8
9
10
11
D i V E R G E N T I E
B R E A K F R E E
D i V E R G E N T I E
S T E A l
D i V E R G E N T I E
S E E T H E F U T U R E
D i V E R G E N T I E
S W A P P I N G B R A I N S
S T E M M E N
Workshop
Effectiever Brainstormen
Workshop
Effectiever Brainstormen
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
thebrainstormsolution .com
CONVERGE
narrowing the playing field
make
choices
decrease
rate
categorize
select
refine
cluster
C O N V E R G E N T I E
I M P A C T
H A A L B A A R H E I D
M AT R I X
C O N V E R G E N T I E
S T E M M E N
C O N V E R G E N T I E
O N T D U B B E L E N,
C O M B I N E R E N,
C L U S T E R E N
C O N V E R G E N T I E
C H E C K L I S T
C O N V E R G E N T I E
C R I T E R I A
M AT R I X
Criteria 1
IDee 1
IDee 2
IDee 3
Criteria 2
Criteria 3
C O N V E R G E N T I E
N I E U W - N U T T I G
H A A L B A A R
C O N V E R G E N T I E
Z E S B R I L L E N
C O N V E R G E N T I E
S . W . O . T.
C O N V E R G E N T I E
P L A K FA C TO R
Workshop
Effectiever Brainstormen
Workshop
Effectiever Brainstormen
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
thebrainstormsolution .com
TIMELINE
thema: case owner:
project
project
project
project
project
project
Non Spot Format PaulinevanDongen
project
IDEE
stap
stap
stap
project
project
project
project
Action Planning
Workshop
Effectiever Brainstormen
Workshop
Effectiever Brainstormen
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
thebrainstormsolution .com
Voor de gehele workshop
EffectieverBrainstormen
bel 020-408 46 56
email dave@mountscott.com
Zie ook
www.mountscott.com
Workshop
Effectiever Brainstormen
Workshop
Effectiever Brainstormen
Workshop
Effectiever Brainstormen
the brainstorm solution.com
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
the brainstorm
solution.com
Workshop
Effectiever Brainstormen
thebrainstormsolution .com

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Effectiever Brainstormen Workshop Mount Scott preview

  • 1. Workshop Effectiever Brainstormen Workshop Effectiever Brainstormen Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen thebrainstormsolution .com
  • 2. Workshop Effectiever Brainstormen Workshop Effectiever Brainstormen Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen thebrainstormsolution .com Voor de gehele workshop EffectieverBrainstormen bel 020-408 46 56 email dave@mountscott.com Zie ook www.mountscott.com
  • 3. Workshop Effectiever Brainstormen Workshop Effectiever Brainstormen Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen thebrainstormsolution .com Optimaal om creativiteit intern en in relatie met adverteerders te benutten! Een aanrader! Brenda Netten, NOC*NSF Werken met Dave is heel goed bevallen. Caren Wassink, SBS Broadcasting In een woord: inspirerend! Jet Labrie, DAS Taco Vinkeles, Nonspot & Concepts Director 538 Groep Optimaal om creativiteit intern en in relatie met adverteerders te benutten! Een aanrader! Brenda Netten, NOC*NSF Werken met Dave is heel goed bevallen. Caren Wassink, SBS Broadcasting In een woord: inspirerend! Jet Labrie, DAS Taco Vinkeles, Nonspot & Concepts Director 538 Groep
  • 4. Workshop Effectiever Brainstormen Workshop Effectiever Brainstormen Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen thebrainstormsolution .com
  • 5.
  • 6. Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen the brainstorm solution.com
  • 8.
  • 9.
  • 10.
  • 11. Product innovatie Proces innovatie Technologie innovatie Design innovatie Business Model innovatie 5vormen
  • 12. Workshop Effectiever Brainstormen Workshop Effectiever Brainstormen Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen thebrainstormsolution .com
  • 13.
  • 14. DIVERGE expanding the playing field CONVERGE narrowing the playing field create choices make choices explore imagine go big & wide play with engage generate decrease rate categorize select refine cluster
  • 15. x R4
  • 17. Geen kritiek -> oordelen pas later Freewheelen -> hoe gekker,hoe beter Kwantiteit -> grotere kans juweeltjes Combinaties -> suggestie idee anderen
  • 19. Yes, but... Don’t get me wrong... Who Cares!? WHat you’re really saying is.. NOTLOGICAL! is it supported by research? Already exists! it’s too blue sky Thats not for our clients there you go, sticking your neck out! DON’t overload your plate... it’s too late! WHo do you think you are!? IMPOSSIBLE! I HAVE TO TAKE THIS CALL.. SOUNDS HALF BAKED! THAT’s tOo hard! the only problem with that is...
  • 20. Workshop Effectiever Brainstormen Workshop Effectiever Brainstormen Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen thebrainstormsolution .com
  • 21. Voorbereiding 1. Kernvraag 2. Deelnemers 3. Routing 4. Hulpmiddelen 5. Locatie
  • 23. Hoe concreter de kernvraag Hoe concreter de uitkomsten
  • 24. Vraagstelling geeft aan: Einddoel externe krachten product-klanten-diensten Einddoel interne krachten mensen-middelen-processen
  • 27.
  • 28. P U R G E Workshop Effectiever Brainstormen Workshop Effectiever Brainstormen Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen thebrainstormsolution .com
  • 29. DIVERGE expanding the playing field create choices explore imagine go big & wide play with engage generate
  • 30. D i V E R G E N T I E I D E E Ë N S TO R M D i V E R G E N T I E R E - E X P R E S S I O N B 2 R4 a 7 i 6 n8 S 11 T 3 O9 R4 M13 D i V E R G E N T I E P U R G E
  • 31. D i V E R G E N T I E W H AT I F ? D i V E R G E N T I E R A N D O M D i V E R G E N T I E B R A I N W R I T I N G
  • 32. D i V E R G E N T I E W H E E L O F O P P O R T U N I T Y 12 1 2 3 4 5 6 7 8 9 10 11 D i V E R G E N T I E B R E A K F R E E D i V E R G E N T I E S T E A l
  • 33. D i V E R G E N T I E S E E T H E F U T U R E D i V E R G E N T I E S W A P P I N G B R A I N S
  • 34. S T E M M E N Workshop Effectiever Brainstormen Workshop Effectiever Brainstormen Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen thebrainstormsolution .com
  • 35. CONVERGE narrowing the playing field make choices decrease rate categorize select refine cluster
  • 36. C O N V E R G E N T I E I M P A C T H A A L B A A R H E I D M AT R I X C O N V E R G E N T I E S T E M M E N C O N V E R G E N T I E O N T D U B B E L E N, C O M B I N E R E N, C L U S T E R E N
  • 37. C O N V E R G E N T I E C H E C K L I S T C O N V E R G E N T I E C R I T E R I A M AT R I X Criteria 1 IDee 1 IDee 2 IDee 3 Criteria 2 Criteria 3 C O N V E R G E N T I E N I E U W - N U T T I G H A A L B A A R
  • 38. C O N V E R G E N T I E Z E S B R I L L E N C O N V E R G E N T I E S . W . O . T. C O N V E R G E N T I E P L A K FA C TO R
  • 39. Workshop Effectiever Brainstormen Workshop Effectiever Brainstormen Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen thebrainstormsolution .com
  • 40. TIMELINE thema: case owner: project project project project project project Non Spot Format PaulinevanDongen project IDEE stap stap stap project project project project Action Planning
  • 41. Workshop Effectiever Brainstormen Workshop Effectiever Brainstormen Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen thebrainstormsolution .com Voor de gehele workshop EffectieverBrainstormen bel 020-408 46 56 email dave@mountscott.com Zie ook www.mountscott.com
  • 42. Workshop Effectiever Brainstormen Workshop Effectiever Brainstormen Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen the brainstorm solution.com Workshop Effectiever Brainstormen thebrainstormsolution .com