Holiday Review Market in UK @ http://www.researchmoz.us/holiday-review-uk-january-2014-report.html Demand for financial protection against unforeseen circumstances has been a key driver behind in-store sales, so reforms that grant similar protection to dynamic online bundles will likely accelerate the shift to online. PTD (Package Travel Directive) reform should also see the long-term shift towards independent bookings resume, a trend that has been reversed slightly during the recession as cash-strapped holidaymakers turned to packaged all-inclusive products to control their spending.

1. Holiday Review - UK - January 2014
Demand for financial protection against unforeseen circumstances has been a key driver behind in-store sales, so reforms that grant similar protection to dynamic
online bundles will likely accelerate the shift to online. PTD (Package Travel Directive) reform should also see the long-term shift towards independent bookings
resume, a trend that has been reversed slightly during the recession as cash-strapped holidaymakers turned to packaged all-inclusive products to control their
spending.
table Of Content
introduction
definition
abbreviations
executive Summary
the Market
uk Consumers Set To Take Over 100 Million Holidays By 2017
figure 1: Estimated Total Holiday Market Volume, 2008-18
overseas Market Has Failed To Recover To 2008 Levels
figure 2: Estimated Overseas Market Volume, 2008-18
domestic Market Still Growing, But Staycation Boom Is Over
figure 3: Estimated Domestic Market Volume, 2008-18
market Factors
the Line Between Full-service And Low-cost Airlines Has Been Blurred
draft Ptd Revision Grants Extra Financial Protection To Dynamic Packages
pound Strengthens Against Key Outbound Markets
tourist Expenditure Begins Catch Up With Total Expenditure
high Jet Fuel Prices And Apd Increases Continue To Dampen Air Travel
the Market Has Been Spared Any High-profile Failures
ec Gives Green Light To In-flight Calls And Mobile Broadband
uk Operators To Scrap Roaming Charges By 2016
companies, Brands And Innovation
easyjet And Ba Dominate With A Combined Market Share Of 66%
jet2holidays Doubles Capacity For The Second Year In A Row
the Consumer
penetration Of Holidays Is High, Even Among Those Struggling Financially
figure 4: Holidays Taken In The Last 12 Months, November 2013
three Quarters Of Holidays Are Over Three Nights In Length
figure 5: Length Of Last Holiday Taken, November 2013
58% Of Holidaymakers Booked Their Last Holiday Independently
figure 6: Booking Method For Last Holiday Taken, November 2013
family And Beach Holidays Are The Most Popular Holiday Types
figure 7: Last Holiday Type, November 2013
over Half Of Holidaymakers Book Less Than Two Months In Advance
figure 8: Booking Lead Time For Last Holiday Taken, November 2013
a Third Spent Over £1,000 On Their Last Holiday
figure 9: Amount Spent On Last Holiday Taken, November 2013
four In 10 Averse To Holiday-related Debt
figure 10: Attitudes Towards Paying For A Holiday, By Holidays Taken In The Last 12 Months, November 2013
what We Think
issues In The Market
how Can Brands Leverage Consumer Aversion To Debt?
how Will Ptd Reform Impact The Outbound Holiday Market?
how Will Economic Recovery Affect The All-inclusive Market?
what Can Brands To Do Encourage Early Bookings?
Holiday Review - UK - January 2014

2. trend Application
moral Brands
let's Make A Deal
mintel Futures: Generation Next
market Drivers
key Points
the Line Between Full-service And Low-cost Airlines Has Been Blurred
draft Ptd Revision Grants Extra Financial Protection To Dynamic Packages
atol Regime Threatened As Lowcost Travel Group Relocates To Spain
pound Strengthens Against Key Outbound Markets
figure 11: Average Monthly Midpoint Exchange Rates For Gbp Against Key Currencies, By % Change, 2009-13
tourist Expenditure Begins Catch Up With Total Expenditure
figure 12: Seasonally Adjusted Uk Tourist Expenditure Abroad Vs. Total Household Final Consumption Expenditure, 2003-13
high Jet Fuel Prices And Apd Increases Continue To Dampen Air Travel
figure 13: Index Of Jet Fuel Prices, Pound Sterling Per Gallon, January 2010-september 2013
market Has Spared High-profile Failures
figure 14: Atol Tour Operator Failures/closures In The Uk, October 2012-november 2013
ec Gives Green Light To In-flight Calls And Mobile Broadband
uk Operators To Scrap Roaming Charges By 2016
who’s Innovating?
key Points
momondo Launches Flight Insight
cheaper Flights If All Blacks Thrash England
british Airways’ Billboards Interact With Their Planes
gate-to-gate Wi-fi For Passengers
loco2.com Incorporates Pan-european Train Travel Into A Single Booking
the Electronic Bag-tag
market Size And Forecast
key Points
uk Consumers Set To Take Over 100 Million Holidays By 2017
figure 15: Estimated Total Holiday Market Volume And Value, 2008-18
figure 16: Estimated Total Holiday Market Volume, 2008-18
figure 17: Estimated Total Holiday Market Value, 2008-18
overseas Market Has Failed To Recover To 2008 Levels
figure 18: Estimated Overseas Market Volume And Value, 2008-18
figure 19: Estimated Overseas Market Volume, 2008-18
figure 20: Estimated Overseas Market Value, 2008-18
domestic Market Still Growing, But Staycation Boom Is Over
figure 21: Estimated Domestic Market Volume And Value, 2008-18
figure 22: Estimated Domestic Market Volume, 2008-18
figure 23: Estimated Domestic Market Value, 2008-18
forecast Methodology
segment Performance
key Points
overseas Package Segment Has Performed Well
figure 24: Volume Overseas Holidays, Independent Vs Non-independent, 2009-13
long-haul Segment Failed To Recover In 2013
figure 25: Volume Of Overseas Holidays, Long-haul Vs Short-haul, 2009-13
tunnel Segment Bucks Downward Trend And Outperforms Air And Sea
figure 26: Volume Of Overseas Holidays, By Transport Method, 2009-13
Holiday Review - UK - January 2014

3. italy Overtakes Us And Greece As Third Most Visited Country
figure 27: Top 10 Overseas Holiday Destinations, By Volume, 2012 And 2013
spain Attracts 250,000 Extra Holidaymakers
figure 28: Best- And Worst-performing Overseas Holiday Destinations, By Volume Change, 2012 And 2013
market Share
key Points
easyjet And Ba Dominate With A Combined Market Share Of 66%
figure 29: Passengers Uplifted, By Top 10 Uk Airlines, 2012 And 2013
jet2holidays Doubles Capacity For The Second Year In A Row
figure 30: Passengers Licensed Under Atol Protection, By Top 10 Atol Holders, 2011-13
the Consumer – Holidays Taken In The Last Year
key Points
penetration Of Holidays Is High, Even Among Those Struggling Financially
figure 31: Holidays Taken In The Last 12 Months, November 2013
the Consumer – Length Of Holiday
key Points
three Quarters Of Holidays Are Over Three Nights In Length
figure 32: Length Of Last Holiday Taken, November 2013
seven-night Commodity Breaks Have A 28% Share Of The European Market
figure 33: Length Of Last Holiday Taken, By Last Holidays Taken In The Last 12 Months, November 2013
the Consumer – Holiday Booking Method
key Points
independent Holidays Dominate
figure 34: Booking Method For Last Holiday Taken, November 2013
a Third Of European Holidays Are All-inclusive
figure 35: Booking Method For Last Holiday Taken, By Last Holidays Taken In The Last 12 Months, November 2013
the Consumer – Holiday Type
key Points
family And Beach Holidays Are The Most Popular Holiday Types
figure 36: Last Holiday Type, November 2013
41% Of Holidays To Europe Beach Holidays
figure 37: Top Five Last Holiday Types, By Last Holidays Taken In The Last 12 Months, November 2013
independent Bookings Dominate All Holiday Types Bar Beach Breaks
figure 38: Booking Method For Last Holiday Taken, By Top Five Last Holiday Types, November 2013
city Breaks Most Likely To Be Short
figure 39: Length Of Last Holiday Taken, By Top Five Last Holiday Types, November 2013
the Consumer – Booking Lead Time
key Points
over Half Book Less Than Two Months In Advance
figure 40: Booking Lead Time For Last Holiday Taken, November 2013
a Quarter Of Holidays To Europe Booked Within A Month Of Travel
figure 41: Booking Lead Time For Last Holiday Taken, By Last Holiday Taken In The Last 12 Months, November 2013
over Half Of Short Breaks Booked Within A Month Of Travel
figure 42: Booking Lead Time For Last Holiday Taken, By Length Of Last Holiday Taken, November 2013
Holiday Review - UK - January 2014

4. little Correlation Between Lead Time And Booking Method
figure 43: Booking Lead Time For Last Holiday Taken, By Booking Method For Last Holiday Taken, November 2013
the Consumer – Expenditure On Holiday
key Points
a Third Of Holidaymakers Spent Over £1,000
figure 44: Amount Spent On Last Holiday Taken, November 2013
over Half Of Domestic Holidaymakers Spent Under £500
figure 45: Amount Spent On Last Holiday Taken, By Last Holiday Taken In The Last 12 Months, November 2013
seven-night Breaks See The Broadest Range Of Expenditure
figure 46: Amount Spent On Last Holiday Taken, By Length Of Last Holiday Taken, November 2013
package Holidaymakers Twice As Likely To Spend Over £2,000
figure 47: Amount Spent On Last Holiday Taken, By Booking Method For Last Holiday Taken, November 2013
the Consumer – Attitudes Towards Paying For A Holiday
key Points
four In 10 Averse To Holiday-related Debt
figure 48: Attitudes Towards Paying For A Holiday, By Holidays Taken In The Last 12 Months, November 2013
a Fifth Would Take An Annual Holiday Regardless Of Finances
only A Third Save Up Before Booking
one In 10 Incur Interest When Paying Off Credit
nearly A Fifth Of Package Holidaymakers Take Advantage Of Low-deposit Schemes
figure 49: Attitudes Towards Paying For A Holiday, By Booking Method For Last Holiday Taken, November 2013
perceptions Of Good Value Are A Key Driver Behind Booking Lead Times
figure 50: Attitudes Towards Paying For A Holiday, By Booking Lead Time For Last Holiday Taken, November 2013
appendix – The Consumer – Holidays Taken In The Last Year
figure 51: Holidays Taken In The Last 12 Months, November 2013
figure 52: Holidays Taken In The Last 12 Months, By Demographics, November 2013
figure 53: Last Holiday Taken, By Demographics, November 2013
appendix – The Consumer – Length Of Holiday
figure 54: Length Of Last Holiday Taken, November 2013
figure 55: Length Of Last Holiday Taken, By Demographics, November 2013
figure 56: Length Of Last Holiday Taken, By Demographics, November 2013 (continued)
figure 57: Length Of Last Holiday Taken, By Demographics, November 2013 (continued)
figure 58: Length Of Last Holiday Taken, By Last Holiday Taken, November 2013
appendix – The Consumer – Holiday Booking Method
figure 59: Booking Method For Last Holiday Taken, November 2013
figure 60: Booking Method For Last Holiday Taken, By Last Holiday Taken, November 2013
figure 61: Length Of Last Holiday Taken, By Booking Method For Last Holiday Taken, November 2013
figure 62: Length Of Last Holiday Taken, By Booking Method For Last Holiday Taken, November 2013 (continued)
figure 63: Booking Method For Last Holiday Taken, By Demographics, November 2013
figure 64: Booking Method For Last Holiday Taken, By Demographics, November 2013 (continued)
appendix – The Consumer – Holiday Type
figure 65: Last Holiday Type, November 2013
figure 66: Last Holiday Type, By Demographics, November 2013
figure 67: Last Holiday Type, By Demographics, November 2013 (continued)
Holiday Review - UK - January 2014

5. figure 68: Last Holiday Type, By Last Holiday Taken, November 2013
figure 69: Booking Method For Last Holiday Taken, By Last Holiday Type, November 2013
figure 70: Length Of Last Holiday Taken, By Last Holiday Type, November 2013
appendix – The Consumer – Booking Lead Time
figure 71: Booking Lead Time For Last Holiday Taken, November 2013
figure 72: Booking Lead Time For Last Holiday Taken, By Demographics, November 2013
figure 73: Booking Lead Time For Last Holiday Taken, By Demographics, November 2013 (continued)
figure 74: Booking Lead Time For Last Holiday Taken, By Last Holiday Taken, November 2013
figure 75: Booking Lead Time For Last Holiday Taken, By Length Of Last Holiday Taken, November 2013
figure 76: Booking Lead Time For Last Holiday Taken, By Length Of Last Holiday Taken, November 2013 (continued)
figure 77: Booking Lead Time For Last Holiday Taken, By Booking Method For Last Holiday Taken, November 2013
figure 78: Booking Lead Time For Last Holiday Taken, By Booking Method For Last Holiday Taken, November 2013 (continued)
figure 79: Booking Lead Time For Last Holiday Taken, By Last Holiday Type, November 2013
appendix – The Consumer – Expenditure On Holiday
figure 80: Amount Spent On Last Holiday Taken, November 2013
figure 81: Amount Spent On Last Holiday Taken, By Demographics, November 2013
figure 82: Amount Spent On Last Holiday Taken, By Demographics, November 2013 (continued)
figure 83: Amount Spent On Last Holiday Taken, By Last Holiday Taken, November 2013
figure 84: Amount Spent On Last Holiday Taken, By Length Of Last Holiday Taken, November 2013
figure 85: Amount Spent On Last Holiday Taken, By Length Of Last Holiday Taken, November 2013 (continued)
figure 86: Amount Spent On Last Holiday Taken, By Booking Method For Last Holiday Taken, November 2013
figure 87: Amount Spent On Last Holiday Taken, By Booking Method For Last Holiday Taken, November 2013 (continued)
figure 88: Amount Spent On Last Holiday Taken, By Last Holiday Type, November 2013
figure 89: Amount Spent On Last Holiday Taken, By Booking Lead Time For Last Holiday Taken, November 2013
figure 90: Amount Spent On Last Holiday Taken, By Booking Lead Time For Last Holiday Taken, November 2013 (continued)
appendix – The Consumer – Attitudes Towards Paying For A Holiday
figure 91: Attitudes Towards Paying For A Holiday, November 2013
figure 92: Attitudes Towards Paying For A Holiday, By Demographics, November 2013
figure 93: Attitudes Towards Paying For A Holiday, By Demographics, November 2013 (continued)
figure 94: Attitudes Towards Paying For A Holiday, By Booking Method For Last Holiday Taken, November 2013
figure 95: Attitudes Towards Paying For A Holiday, By Booking Method For Last Holiday Taken, November 2013 (continued)
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Holiday Review - UK - January 2014