Travel and Tourism Industry @

1. Travel and Tourism in Germany to 2017
Synopsis
The report provides detailed market analysis, information and insights, including:
Historic and forecast tourist volumes covering the entire German travel and tourism sector Detailed analysis
of tourist spending patterns in Germany The total, direct and indirect tourism output generated by each
category within the German travel and tourism sector Employment and salary trends for various categories in
Germany's travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice,
transportation, retail, travel intermediaries and others Detailed market classification across each category, with
analysis using similar metrics Detailed analysis of the airline, hotel, car rental and travel intermediaries
industries
Executive summary
Germany is one of Europe’s leading travel and tourism sectors. The country has built a reputation on
being a leader in terms of both leisure and business travel. Germany emerged from the financial crisis and
subsequent European debt crisis relatively unscathed and its travel and tourism sector recorded growth during
the review period (2008−2012). However, the growth was only marginal and many firms had to change
their business strategies in order to remain profitable.
Scope
This report provides an extensive analysis related to tourism demands and flows in Germany:
It details historical values for the German tourism sector for 2008–2012, along with forecast figures
for 2013–2017 It provides comprehensive analysis of travel and tourism demand factors with values for
both the 2008–2012 review period and the 2013–2017 forecast period The report provides a
detailed analysis and forecast of domestic, inbound and outbound tourist flows in Germany It provides
employment and salary trends for various categories of the travel and tourism sector It provides
comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries with
values for both the 2008–2012 review period and the 2013–2017 forecast period
Reasons to buy
Take strategic business decisions using historic and forecast market data related to the German travel and
tourism sector Understand the demand-side dynamics within the German travel and tourism sector, along with
key market trends and growth opportunities Identify the spending patterns of domestic, inbound and outbound
tourists by individual categories Analyze key employment and compensation data related to the travel and
tourism sector in Germany
Key highlights
According to Timetric projections, Germany’s real GDP is likely to expand by 0.4% and 1.5% in
2013 and 2014 respectively, supported by a rise in private consumption led by increases in wages and
employment. However, persistent weak economic activity in Europe will continue to affect both investments
and exports. The German economy is projected to grow in the range of 1.7−3.2% over 2015 and 2017.
In 2007, the EU introduced the Blue Card, which is aimed at facilitating the immigration of highly qualified
workers. In April 2012, Germany implemented Blue Card legislation in line with areas of need such as
engineering, science and information technology. In Germany, qualified non-EU workers can apply for
Travel and Tourism in Germany to 2017

2. permanent residence, which will increase the quality of service in the German travel and tourism sector.
According to FDI Markets data, Germany recorded 3,535 investment projects from 3,000 foreign companies
between 2007 and 2011. This growth in foreign direct investment (FDI) supports Germany’s
attractiveness as a business location. The European Spatial Observation Network Survey 2011 (ESPON) noted
that Germany was the most accessible country in Europe in terms of a location for organizing meetings and
events. The government should make efforts to tap the nation’s business potential due to its
geographical advantage. Domestic travel by German citizens has been subdued due to difficult economic
conditions. A large proportion of the country’s working population suffered salary cuts, and many lost
their jobs following the financial crisis. As a proportion of Germany’s total employment levels, travel
and tourism fell from 4.9% in 2011 to 4.8% in 2012. The German government has made efforts to promote
inbound tourism. In April 2013, the German National Tourist Board (GNTB) launched a social media
campaign: Youth HotSpots in Germany – Share the Moment at the 2013 Internationale
Tourismus-Börse (ITB) in Berlin. At the core of the campaign is a smartphone app, Youth HotSpot, which
will offer free Wi-Fi hotspots to travelers in Germany. With 82.7 million outbound departures in 2012,
Germany is a key source of inbound tourism for other countries. Consequently, many countries are making
promotional efforts in Germany. In May 2013, Etihad Airways, Tourism Australia and Virgin Australia came
together to promote Australia’s tourism offerings in Germany. The program, which ran for a month,
used Tourism Australia’s campaign There’s Nothing Like Australia at its core Frankfurt Airport
in Germany is a key international airport and a European transport hub. Germany is a popular location for
aircraft maintenance repair and overhaul due to its low costs and geographical position. Germany’s
largest airline, Deutsche Lufthansa, flies to more than 250 destinations and operates through a fleet of 627
aircraft. During 2007–2011, the airline increased its capacity by 50% by acquiring Brussels Airlines
and Austrian Airlines. The leading cities in Germany for hotel investments are Berlin, Frankfurt and Hamburg.
In 2012, Berlin was the most important hotel investment market with a transaction value of more than
EUR500 million, followed by Frankfurt and Hamburg, which both saw around EUR200 million worth of
investments in the same year. Car rental companies in Germany are facing setbacks due to the high price of
petrol and diesel. As of August 2012, fuel prices in Germany hit an all-time high. Additionally, insurance is
mandatory and included in the cost of rental. Such high prices can dissuade tourists from renting cars. TUI
Germany’s luxury tour operator brand, Airtours, recorded 31.0% year-on-year growth in revenue
during the summer of 2012. The company launched family offers in the summer of 2013. A strong growth was
also recorded to long-haul destinations, with bookings to Asia increasing at a rate of 60%, followed by the
Caribbean (53%) and North America (51%). Tour operator sales increased by 20% in the winter of 2012,
followed by an increase of 7% during the summer of 2013.
table Of Contents
1 Executive Summary
2 Market Overview
2.4.1 Strengths
2.4.2 Weaknesses
Travel and Tourism in Germany to 2017

3. 2.4.3 Opportunities
2.4.4 Threats
3 Tourism Flows
3.1.1 Performance Outlook
3.1.2 Key Issues And Trends
3.2.1 Performance Outlook
3.2.2 Key Issues And Trends
3.3.1 Performance Outlook
3.3.2 Key Issues And Trends
4 Airlines
5 Hotels
6 Car Rental
7 Travel Intermediaries
8 Tourism Board Profile
9 Airport Profiles
9.1.1 Overview
9.1.2 Operator Profile
9.1.3 Routes
10 Company Profiles – Airlines
10.1.1 Deutsche Lufthansa Ag – Company Overview
10.1.2 Deutsche Lufthansa Ag – Business Description
10.1.3 Deutsche Lufthansa Ag – Main Services And Brands
10.1.4 Deutsche Lufthansa Ag – History
10.1.5 Deutsche Lufthansa Ag – Swot Analysis
10.1.6 Deutsche Lufthansa Ag – Strengths
10.1.7 Deutsche Lufthansa Ag – Weaknesses
10.1.8 Deutsche Lufthansa Ag – Opportunities
Travel and Tourism in Germany to 2017

4. 10.1.9 Deutsche Lufthansa Ag – Threats
10.1.10 Deutsche Lufthansa Ag – Key Competitors
10.1.11 Deutsche Lufthansa Ag – Key Employees
10.2.1 Air Berlin Plc & Co. Luftverkehrs Kg – Company Overview
10.2.2 Air Berlin Plc & Co. Luftverkehrs Kg – Business Description
10.2.3 Air Berlin Plc & Co. Luftverkehrs Kg – Main Services
10.2.4 Air Berlin Plc & Co. Luftverkehrs Kg – History
10.2.5 Air Berlin Plc & Co. Luftverkehrs Kg – Swot Analysis
10.2.6 Air Berlin Plc & Co. Luftverkehrs Kg – Strengths
10.2.7 Air Berlin Plc & Co. Luftverkehrs Kg – Weaknesses
10.2.8 Air Berlin Plc & Co. Luftverkehrs Kg – Opportunities
10.2.9 Air Berlin Plc & Co. Luftverkehrs Kg – Threats
10.2.10 Air Berlin Plc & Co. Luftverkehrs Kg – Key Competitors
10.2.11 Air Berlin Plc & Co. Luftverkehrs Kg – Key Employees
10.3.1 Condor Flugdienst Gmbh – Company Overview
10.3.2 Condor Flugdienst Gmbh – Business Description
10.3.3 Condor Flugdienst Gmbh – Main Services
10.3.4 Condor Flugdienst Gmbh – History
10.3.5 Condor Flugdienst Gmbh – Swot Analysis
10.3.6 Condor Flugdienst Gmbh – Strengths
10.3.7 Condor Flugdienst Gmbh – Weaknesses
10.3.8 Condor Flugdienst Gmbh – Opportunities
10.3.9 Condor Flugdienst Gmbh – Threats
10.3.10 Condor Flugdienst Gmbh – Key Competitors
10.3.11 Condor Flugdienst Gmbh – Key Employees
10.4.1 Germania Fluggesellschaft Mbh – Company Overview
10.4.2 Germania Fluggesellschaft Mbh – Business Description
10.4.3 Germania Fluggesellschaft Mbh – Main Services
10.4.4 Germania Fluggesellschaft Mbh – Key Competitors
10.4.5 Germania Fluggesellschaft Mbh – Key Employees
10.5.1 Tuifly Vermarktungs Gmbh – Company Overview
10.5.2 Tuifly Vermarktungs Gmbh – Main Services
10.5.3 Tuifly Vermarktungs Gmbh – Key Competitors
10.5.4 Tuifly Vermarktungs Gmbh – Key Employees
11 Company Profiles – Hotels
11.1.1 Breidenbacher Hof, A Capella Hotel – Company Overview
11.1.2 Breidenbacher Hof, A Capella Hotel – Main Services
11.1.3 Breidenbacher Hof, A Capella Hotel – Key Competitors
11.1.4 Breidenbacher Hof, A Capella Hotel – Key Employees
11.2.1 Hotel Sofitel Berlin Gendarmenmarkt – Company Overview
11.2.2 Hotel Sofitel Berlin Gendarmenmarkt – Main Services
Travel and Tourism in Germany to 2017

5. 11.2.3 Hotel Sofitel Berlin Gendarmenmarkt – Key Competitors
11.2.4 Hotel Sofitel Berlin Gendarmenmarkt – Key Employees
11.3.1 Rocco Forte Hotels Germany – Company Overview
11.3.2 Rocco Forte Hotels Germany – Main Services
11.3.3 Rocco Forte Hotels Germany – Key Competitors
11.3.4 Rocco Forte Hotels Germany – Key Employees
11.4.1 Grand Hotel Esplanade Berlin – Company Overview
11.4.2 Grand Hotel Esplanade Berlin – Main Services
11.4.3 Grand Hotel Esplanade Berlin – Key Competitors
11.4.4 Grand Hotel Esplanade Berlin – Key Employees
11.5.1 Adlon Kempinski Hotels Germany – Company Overview
11.5.2 Adlon Kempinski Hotels Germany – Main Services
11.5.3 Adlon Kempinski Hotels Germany – Key Competitors
11.5.4 Adlon Kempinski Hotels Germany – Key Employees
12 Company Profiles – Car Rental
12.1.1 Sixt Se – Company Overview
12.1.2 Sixt Se – Business Description
12.1.3 Sixt Se – Main Services And Brands
12.1.4 Sixt Se – History
12.1.5 Sixt Se – Swot Analysis
12.1.6 Sixt Se – Strengths
12.1.7 Sixt Se – Weaknesses
12.1.8 Sixt Se – Opportunities
12.1.9 Sixt Se – Threats
12.1.10 Sixt Se – Key Competitors
12.1.11 Sixt Se – Key Employees
12.2.1 Europcar Germany – Company Overview
12.2.2 Europcar Germany – Main Services
12.2.3 Europcar Germany – Key Competitors
12.2.4 Europcar Germany – Key Employees
12.3.1 Hertz Autovermietung Gmbh – Company Overview
12.3.2 Hertz Autovermietung Gmbh – Main Services
12.3.3 Hertz Autovermietung Gmbh – Key Competitors
12.3.4 Hertz Autovermietung Gmbh – Key Employees
12.4.1 Avis Budget Autovermietung Gmbh & Co. Kg – Company Overview
12.4.2 Avis Budget Autovermietung Gmbh & Co. Kg – Main Services
12.4.3 Avis Budget Autovermietung Gmbh & Co. Kg – Key Competitors
12.4.4 Avis Budget Autovermietung Gmbh & Co. Kg – Key Employees
12.5.1 Enterprise Rent A Car Germany Gmbh – Company Overview
12.5.2 Enterprise Rent A Car Germany Gmbh – Main Services
12.5.3 Enterprise Rent A Car Germany Gmbh – Key Competitors
Travel and Tourism in Germany to 2017

6. 12.5.4 Enterprise Rent A Car Germany Gmbh – Key Employees
13 Company Profiles – Travel Intermediaries
13.1.1 Thomas Cook Ag – Company Overview
13.1.2 Thomas Cook Ag – Main Services And Brands
13.1.3 Thomas Cook Ag – Key Competitors
13.1.4 Thomas Cook Ag – Key Employees
13.2.1 Der Touristik Frankfurt Gmbh & Co. Kg – Company Overview
13.2.2 Der Touristik Frankfurt Gmbh & Co. Kg – Main Services
13.2.3 Der Touristik Frankfurt Gmbh & Co. Kg – Key Competitors
13.2.4 Der Touristik Frankfurt Gmbh & Co. Kg – Key Employees
13.3.1 Tui Ag – Company Overview
13.3.2 Tui Ag – Business Description
13.3.3 Tui Ag – Main Services
13.3.4 Tui Ag – History
13.3.5 Tui Ag – Swot Analysis
13.3.6 Tui Ag – Strengths
13.3.7 Tui Ag – Weaknesses
13.3.8 Tui Ag – Opportunities
13.3.9 Tui Ag – Threats
13.3.10 Tui Ag – Key Competitors
13.3.11 Tui Ag – Key Employees
13.4.1 Alltours Flugreisen Gmbh – Company Overview
13.4.2 Alltours Flugreisen Gmbh – Main Services
13.4.3 Alltours Flugreisen Gmbh – Key Competitors
13.4.4 Alltours Flugreisen Gmbh – Key Employees
13.5.1 Carlson Wagonlit Deutschland Gmbh – Company Overview
13.5.2 Carlson Wagonlit Deutschland Gmbh – Main Services
13.5.3 Carlson Wagonlit Deutschland Gmbh – Key Competitors
13.5.4 Carlson Wagonlit Deutschland Gmbh – Key Employees
14 Market Data Analysis
14.1.1 Total Tourism Output
14.1.2 Direct Tourism Output
14.1.3 Indirect Tourism Output
14.1.4 Tourism Output Per Employee
14.1.5 Direct Tourism Output Per Employee
14.1.6 Indirect Tourism Output Per Employee
14.2.1 Total Tourism Employment
14.2.2 Direct Tourism Employment
14.2.3 Indirect Tourism Employment
Travel and Tourism in Germany to 2017

7. 14.2.4 Tourism Employee Compensation
14.2.5 Total Gross Income Generated By Total Tourism Employment
14.3.1 Domestic Trips By Purpose Of Visit
14.3.2 Number Of Overnight Stays
14.3.3 Total Domestic Tourist Expenditure
14.3.4 Average Expenditure Per Domestic Tourist By Category
14.4.1 International Arrivals By Region
14.4.2 International Arrivals By Purpose Of Visit
14.4.3 Total Inbound Tourism Expenditure By Category
14.4.4 Average International Tourist Expenditure By Category
14.5.1 International Departures By Region
14.5.2 International Departures By Purpose Of Visit
14.5.3 Number Of Overnight Stays
14.5.4 Total Outbound Tourism Expenditure By Category
14.5.5 Average Outbound Expenditure Per Resident By Category
14.6.1 Seats Available
14.6.2 Seats Sold By Carrier Type – Business Travel
14.6.3 Seats Sold By Carrier Type – Leisure Travel
14.6.4 Load Factor By Carrier Type
14.6.5 Passenger Kilometers Available By Carrier Type
14.6.6 Revenue-generating Passenger Kilometers By Carrier Type
14.6.7 Revenue Per Passenger By Carrier Type
14.6.8 Total Revenue By Carrier Type
14.7.1 Establishments By Hotel Category
14.7.2 Available Rooms By Hotel Category
14.7.3 Room Occupancy Rate By Hotel Category
14.7.4 Room Nights Available By Hotel Category
14.7.5 Room Nights Occupied By Hotel Category
14.7.6 Average Revenue Per Available Room By Hotel Category
14.7.7 Revenue Per Occupied Room By Hotel Category
14.7.8 Total Revenue Per Available Room By Hotel Category
14.7.9 Total Revenue By Hotel Category And Customer Type
14.7.10 Guests By Hotel Category And Customer Type
14.8.1 Market Value By Customer Type And Rental Location
14.8.2 Fleet Size
14.8.3 Rental Occasions And Days
14.8.4 Rental Length
14.8.5 Average Rental Length
14.8.6 Utilization Rate
14.8.7 Average Revenue Per Day
14.9.1 Market Value By Product Type
14.9.2 Online Revenues By Type Of Intermediary Or Provider
14.9.3 Online Revenues By Type Of Tourist
Travel and Tourism in Germany to 2017

8. 14.9.4 In-store Revenues By Type Of Intermediary
14.9.5 In-store Revenues By Type Of Tourist
14.9.6 Travel Agent Revenues From Domestic Tourism, By Sales Channel
14.9.7 Travel Agent Revenues From International Tourism By Sales Channel
14.9.8 Tour Operator Revenues From Domestic Tourism, By Sales Channel
14.9.9 Tour Operator Revenues From International Tourism, By Sales Channel
14.9.10 Other Intermediaries Revenues From Domestic Tourism, By Sales Channel
14.9.11 Other Intermediaries Revenues From International Tourism By Sales Channel
15 Appendix
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Travel and Tourism in Germany to 2017