5 tips on using exceptional user experiences to make your next mobile app a smashing success. Originally presented at the inaugural Avenue 5 Club Meeting. http://avenue5club.com
1. Climbing The
Charts
5 tips on using exceptional user
experiences to make your next mobile
app a smashing success
David Albert, Principal at Greygoo
d@ggoo.io @davidpaulalbert
2. Roughly 80% of smartphone users use less than
10 apps on a regular basis, with one third using
only 3-5 apps regularly.
-- Pew Research
4. According to a July 2013 report from tracking service Adeven
“579,001 apps out of a total of 888,856
apps in our database are zombies.”
That’s over two-thirds of all apps tracked by the firm.
5. However, if you think
the opportunities are
long gone, consider...
6. 91% of American adults own a cell phone, yet only
50% download apps. As smartphones become
ubiquitous, the app market is poised for continued
growth at a staggering pace
7. Apple has paid out more than $10 billion
(yes, with a “b”) to app developers since the launch
of the App Store--all while keeping a healthy 30%
cut of app store sales
8. App downloads will grow 2.6 times in the next
four years, while revenues are expected to
increase 2.9-fold
1 Pew Research, September 2013
2 Apple
3 Gartner Research, September 2013
10. 1
Provides (considerable) value to the user in the
form of utility or entertainment
2
Provides an exceptional user experience that
makes it easy for a user to engage with the app
3
Is marketed and promoted effectively
13. “Design makes the difference between
customer satisfaction and customer
delight.”
- Giles Peyton-Nicoll
http://www.giles.me/
14. How do people discover apps?
Apple App Store
Google Play
100%
75%
63% 63%
53%
61%
50%
21%
Search
Friends
25%
17%
Websites
15%
21%
In-App
17%
9%
Media
Source: BI INTELLIGENCE
http://www.businessinsider.com/search-is-the-biggest-driver-of-app-discovery-2012-8
0%
18. Get them in the first 5 seconds...
Track your daily intake!
Daily Calorie Tracker
allows you to look up
the food you ate, then
add it to a running total
of calories. Run daily,
weekly or month
reports to track your
progress.
19. Get them in the first 5 seconds...
Lose weight, stay fit and
have fun doing it! Daily
Calorie Tracker is your
health companion for
recoding and monitoring
your caloric intake.
Download and discover
why Daily Calorie
Tracker is superior to all
other calorie logging
apps on iTunes.
23. Speed & Stability
Speed, attention to detail, consistency throughout
the entire user experience and overall stability are
crucial to an app’s success. People have little
tolerance for buggy apps, and no tolerance for
slow apps.
25. Personalization
Personalization is one of the killer features that
make mobile apps superior to mobile websites.
Apps, by their very nature, are more personal than
websites, not to mention having access to devicespecific functions like geolocation, a camera, user
contacts, etc., and as such lend themselves to
creating highly-personalized experiences for their
users.
27. Or highly
tailored...
GILT presents the best
sales for each user
based on factors like
purchase history,
geographic location,
and browsing
behavior.
41. When planning your next app
(or your first), consider...
Get noticed with an exceptional icon, screenshots
and description
Think about how your app can leverage a sign-in
method
Never release a slow or buggy app!
Personalize the experience, even if it’s minimal
Use email as your secret weapon
