SlideShare una empresa de Scribd logo
1 de 85
Descargar para leer sin conexión
LOS ANGELES, MAY 5, 2016
RESULTS OF THE GLOBAL COWORKING SURVEY
deskmag
COWORKING IN THE U.S.
2016
THE
COWORKING
SPACES
BLANKSPACES, DTLA
deskmag
US$
MEAN
USA
GLOBAL
25 % 50 % 75 % 100 %
13 %
14 %
30 %
30 %
57 %
56 %
UP TO 6 7 TO 12 MORE THAN 12 MONTHS
MEAN
8.5 MONTHS
8.3 MONTHS
INHABITANTS
BY POPULATION BY AGE
UP TO 12
13-35
36 & MORE
2,5 5 7,5 10
8,4
8,4
9,11,000,000 & MORE
999,999-100,000
99,999 & LESS
2,5 5 7,5 10
7,8
8,3
9,6
MONTHS OLD
BY INVESTMENT
UP TO 50,000
50,001-100,000
100,001+
4,25 8,5 12,75 17
16,3
7,7
6
CONSTRUCTION AND PLANNING TIME
LAUNCHING A COWORKING SPACE
THE GESTATION PERIOD
OF A COWORKING SPACE TAKES
8.5 MONTHSON AVERAGE (MEAN)
deskmag
US$
MEAN
USA
GLOBAL
25 % 50 % 75 % 100 %
13 %
14 %
30 %
30 %
57 %
56 %
UP TO 6 7 TO 12 MORE THAN 12 MONTHS
MEAN
8.5 MONTHS
8.3 MONTHS
INHABITANTS
BY POPULATION BY AGE
UP TO 12
13-35
36 & MORE
2,5 5 7,5 10
8,4
8,4
9,11,000,000 & MORE
999,999-100,000
99,999 & LESS
2,5 5 7,5 10
7,8
8,3
9,6
MONTHS OLD
BY INVESTMENT
UP TO 50,000
50,001-100,000
100,001+
4,25 8,5 12,75 17
16,3
7,7
6
CONSTRUCTION AND PLANNING TIME
LAUNCHING A COWORKING SPACE
deskmag
ORIGIN OF INVESTED CAPITAL*
*HARMONIZED TO 100%, MISSING SHARES ARE ADDED TO “OTHER”
** AMOUNTS OF LESS THAN US$1 AND MORE THAN US$1,000,000 ARE NOT CONSIDERED.
USA
≈
US$
98,000**
(MEAN)
US$
70,000**
(MEDIAN)
USA GLOBAL
8 %7 % 1 %
0 %
2 %
1 %
1 %
1 %
3 %
2 %
2 %
3 %
7 %8 %
11 %9 %
11 %
11 %
55 %57 %
OWN CAPITAL
CAPITAL FROM FRIENDS OR FAMILY
CREDIT FROM A PRIVATE BANK OR INSTITUTION
EQUITY CAPITAL FROM INVESTORS
CREDIT FROM FRIENDS OR FAMILY
GOVERNMENT GRANT
CREDIT FROM A PUBLIC INSTITUTION
PREPAID MEMBERSHIPS
CROWDFUNDING
OTHER
≈ US$
128,000
(MEAN)
US$
100,000
(MEDIAN)
≈ US$
81,000
(MEAN)
US$
48,000
(MEDIAN)
50 DESKS
& MORE
TODAY
49 DESKS
& LESS
TODAY
25 % 50 % 75 % 100 %
24 %30 %46 %
UP TO 50K 50K - 100K MORE THAN US$ 100K
FINANCING A COWORKING SPACE
FOUNDER(S) SPEND ALMOST
US$ 100,000
TO START A COWORKING SPACE
ON AVERAGE
MORE THAN HALF COMES FROM
THEIR OWN, PRIVATE CAPITAL
deskmag
ORIGIN OF INVESTED CAPITAL*
*HARMONIZED TO 100%, MISSING SHARES ARE ADDED TO “OTHER”
** AMOUNTS OF LESS THAN US$1 AND MORE THAN US$1,000,000 ARE NOT CONSIDERED.
USA
≈
US$
98,000**
(MEAN)
US$
70,000**
(MEDIAN)
USA GLOBAL
8 %7 % 1 %
0 %
2 %
1 %
1 %
1 %
3 %
2 %
2 %
3 %
7 %8 %
11 %9 %
11 %
11 %
55 %57 %
OWN CAPITAL
CAPITAL FROM FRIENDS OR FAMILY
CREDIT FROM A PRIVATE BANK OR INSTITUTION
EQUITY CAPITAL FROM INVESTORS
CREDIT FROM FRIENDS OR FAMILY
GOVERNMENT GRANT
CREDIT FROM A PUBLIC INSTITUTION
PREPAID MEMBERSHIPS
CROWDFUNDING
OTHER
≈ US$
128,000
(MEAN)
US$
100,000
(MEDIAN)
≈ US$
81,000
(MEAN)
US$
48,000
(MEDIAN)
50 DESKS
& MORE
TODAY
49 DESKS
& LESS
TODAY
25 % 50 % 75 % 100 %
24 %30 %46 %
UP TO 50K 50K - 100K MORE THAN US$ 100K
FINANCING A COWORKING SPACE
AMOUNT OF INVESTMENTS
deskmag
USA
GLOBAL
25 % 50 % 75 % 100 %
2 %10 %
7 %
6 %
4 %
4 %25 %
22 %
53 %
67 %
AT LEAST A FEW MONTHS BEFORE OPENING A FEW WEEKS BEFORE
A FEW DAYS BEFORE AT THE OPENING DAY
AFTER THE OPENING N.A.
WHEN DID YOU START PROMOTING YOUR COWORKING SPACE?
THE HIGHER THE INVESTMENT, OR THE BIGGER THE SPACE
THE EARLIER THE PROMOTION STARTS BEFORE OPENING
NO. OF MEMBERS IN THE 1ST WEEK AFTER OPENING
USA
GLOBAL
25 % 50 % 75 % 100 %
22 %
29 %
20 %
20 %
36 %
35 %
21 %
16 %
0 1-4 5-9 10+ MEMBERS
MEAN
6.5 MEMBERS
MEDIAN: 4
6.1 MEMBERS
MEDIAN: 3
PROMOTING A COWORKING SPACE
2 IN 3
COWORKING SPACES
START THEIR PROMOTION
AT LEAST A FEW MONTHS
BEFORE OPENING
deskmag
PROMOTING A COWORKING SPACE
USA
GLOBAL
25 % 50 % 75 % 100 %
2 %10 %
7 %
6 %
4 %
4 %25 %
22 %
53 %
67 %
AT LEAST A FEW MONTHS BEFORE OPENING A FEW WEEKS BEFORE
A FEW DAYS BEFORE AT THE OPENING DAY
AFTER THE OPENING N.A.
WHEN DID YOU START PROMOTING YOUR COWORKING SPACE?
THE HIGHER THE INVESTMENT, OR THE BIGGER THE SPACE
THE EARLIER THE PROMOTION STARTS BEFORE OPENING
NO. OF MEMBERS IN THE 1ST WEEK AFTER OPENING
USA
GLOBAL
25 % 50 % 75 % 100 %
22 %
29 %
20 %
20 %
36 %
35 %
21 %
16 %
0 1-4 5-9 10+ MEMBERS
MEAN
6.5 MEMBERS
MEDIAN: 4
6.1 MEMBERS
MEDIAN: 3
deskmag
DEMOGRAPHICS OF COWORKING SPACES
SHARE OF NEW MEMBERS
LAST YEAR - PER SPACE ON AVERAGE
UNTIL SURVEY WAS CONDUCTED - OCT/NOV 15
REPORTED BY COWORKING SPACES
USA
53% 48%
GLOBAL
34 %
28 %
COWORKING SPACES
WHICH ARE 12 MONTHS
OLD & YOUNGER
REPORTED BY COWORKING SPACES
USA GLOBAL
CURRENT DURATION OF MEMBERSHIP
REPORTED BY MEMBERS, INCL. MEMBERS WHO CHANGED TO A NEW SPACE
2015-16
2013-14
2012-13
25 % 50 % 75 % 100 %
6 %
7 %
17 %
28 %
27 %
29 %
66 %
66 %
54 %
FOR UP TO 12 MONTHS
13-35 MONTHS
36 MONTHS OR LONGER
MEAN
13.5 MONTHS
19.7 MONTHS
12.2 MONTHS
USA
deskmag
SIZE OF COWORKING SPACES
USA
GLOBAL
25 % 50 % 75 % 100 %
38 %
45 %
22 %
30 %
40 %
25 %
UP TO 24 MEMBERS 25 TO 49 MEMBERS
50 OR MORE MEMBERS
USA
GLOBAL
25 % 50 % 75 % 100 %
34 %
43 %
31 %
25 %
35 %
33 %
UP TO 24 DESKS 25 TO 49 DESKS 50 OR MORE DESKS
NO. OF MEMBERS PER SPACE
REPORTED BY COWORKING SPACES
NO. OF DESKS/WORKSTATIONS PER SPACE
REPORTED BY COWORKING SPACES
USA GLOBAL
75.8109.7
MEDIAN
MEAN
40
MEDIAN
30
MEAN
MODE
30
MODE
30
63.9
MEDIAN
35
MEAN
70.2
MEAN
MEDIAN
40
USA
GLOBAL
AN AVERAGE COWORKING SPACE
IN THE U.S. HOSTS
110 MEMBERS
WITH CARE, LOVE AND
70 WORKSTATIONS
deskmag
USA
GLOBAL
25 % 50 % 75 % 100 %
38 %
45 %
22 %
30 %
40 %
25 %
UP TO 24 MEMBERS 25 TO 49 MEMBERS
50 OR MORE MEMBERS
USA
GLOBAL
25 % 50 % 75 % 100 %
34 %
43 %
31 %
25 %
35 %
33 %
UP TO 24 DESKS 25 TO 49 DESKS 50 OR MORE DESKS
NO. OF MEMBERS PER SPACE
REPORTED BY COWORKING SPACES
NO. OF DESKS/WORKSTATIONS PER SPACE
REPORTED BY COWORKING SPACES
USA GLOBAL
75.8109.7
MEDIAN
MEAN
40
MEDIAN
30
MEAN
MODE
30
MODE
30
63.9
MEDIAN
35
MEAN
70.2
MEAN
MEDIAN
40
USA
GLOBAL
SIZE OF COWORKING SPACES
deskmag
SIZE OF COWORKING SPACES - IN FT2
USA
GLOBAL
25 % 50 % 75 % 100 %
16 %
17 %
20 %
30 %
65 %
53 %
LESS THAN 5000 SQFT
5000 - 9999 SQFT
10000 SQFT AND MORE
250000 %
500000 %
750000 %
1000000 %
2013-14 2015-16
9647
4834
*WITHOUT LESS THAN 1 AND WITHOUT 1000SQFT AND MORE PER DESK
MEDIAN
3800
MEDIAN
4600 +21%
200000 %
400000 %
600000 %
800000 %
2013-14 2015-16
7958
4069
MEDIAN
3500 + 13%
MEDIAN
3100
+96%
+100%
USA - MEAN
GLOBAL MEAN
37,5 75 112,5 150
130
146 +32
+16
32,5 65 97,5 130
100
121 +21
+10
PER DESK*
MEAN
PER DESK*
MEDIAN
A PLAYGROUND FOR WORK IN
10,000 FT2
WITH
140 FT2
PER MEMBERON AVERAGE
deskmag
SIZE OF COWORKING SPACES - IN FT2
USA
GLOBAL
25 % 50 % 75 % 100 %
16 %
17 %
20 %
30 %
65 %
53 %
LESS THAN 5000 SQFT
5000 - 9999 SQFT
10000 SQFT AND MORE
250000 %
500000 %
750000 %
1000000 %
2013-14 2015-16
9647
4834
*WITHOUT LESS THAN 1 AND WITHOUT 1000SQFT AND MORE PER DESK
MEDIAN
3800
MEDIAN
4600 +21%
200000 %
400000 %
600000 %
800000 %
2013-14 2015-16
7958
4069
MEDIAN
3500 + 13%
MEDIAN
3100
+96%
+100%
USA - MEAN
GLOBAL MEAN
37,5 75 112,5 150
130
146 +32
+16
32,5 65 97,5 130
100
121 +21
+10
PER DESK*
MEAN
PER DESK*
MEDIAN
THE AVERAGE SIZE
OF A COWORKING SPACE
HAS DOUBLED
WITHIN TWO YEARS
deskmag
SIZE OF COWORKING SPACES - IN FT2
USA
GLOBAL
25 % 50 % 75 % 100 %
16 %
17 %
20 %
30 %
65 %
53 %
LESS THAN 5000 SQFT
5000 - 9999 SQFT
10000 SQFT AND MORE
250000 %
500000 %
750000 %
1000000 %
2013-14 2015-16
9647
4834
*WITHOUT LESS THAN 1 AND WITHOUT 1000SQFT AND MORE PER DESK
MEDIAN
3800
MEDIAN
4600 +21%
200000 %
400000 %
600000 %
800000 %
2013-14 2015-16
7958
4069
MEDIAN
3500 + 13%
MEDIAN
3100
+96%
+100%
USA - MEAN
GLOBAL MEAN
37,5 75 112,5 150
130
146 +32
+16
32,5 65 97,5 130
100
121 +21
+10
PER DESK*
MEAN
PER DESK*
MEDIAN
deskmag
UTILIZATION OF COWORKING SPACES
USA
GLOBAL
25 % 50 % 75 % 100 %
16 %
25 %
5 %
8 %
17 %
20 %
38 %
35 %
24 %
12 %
UP TO 0.5 MORE THAN 0.5 UP TO 1 MORE THAN 1 UP TO 2
MORE THAN 1.5 UP TO 2 MORE THAN 2
MEMBERS PER DESK
REPORTED BY MEMBERS
MEAN
1.63
1.38
USA
GLOBAL
25 % 50 % 75 % 100 %
26 %
18 %
30 %
27 %
26 %
34 %
18 %
21 %
UP TO 50 SQFT MORE THAN 50 SQFT - 100 SQFT
MORE THAN 100 SQFT - 200 SQFT MORE THAN 200 SQFT
SQUARE FEET PER MEMBER*
141
sq ft
167
sq ft
MEAN
*WITHOUT LESS THAN 1 AND WITHOUT 1000 SQFT AND MORE PER MEMBER
MEDIAN
95 SQFT
MEDIAN
112 SQFT
deskmag
UTILIZATION OF COWORKING SPACES
USA
GLOBAL
25 % 50 % 75 % 100 %
14 %
7 %
23 %
17 %
40 %
45 %
20 %
29 %
4 %
1 %
UP TO 20% MORE THAN 20% UP TO 40% MORE THAN 40% UP TO 60%
MORE THAN 60% UP TO 80% MORE THAN 80%
UTILIZATION RATE OF DESKS AT THE SAME TIME
REPORTED BY MEMBERS
0,15
0,3
0,45
0,6
2015-16 2013-14 2011-12
49 %52 %52 %
USA - MEAN BY YEAR
0,15
0,3
0,45
0,6
1,000,000+ 999,999-100,000 99,999-
50 %54 %49 %
USA - MEAN BY POPULATION 2015-16
MEAN
52.02%
57.92%ONLY EVERY OTHER
MEMBER WORKS
AT THE SAME TIME
deskmag
USA
GLOBAL
25 % 50 % 75 % 100 %
14 %
7 %
23 %
17 %
40 %
45 %
20 %
29 %
4 %
1 %
UP TO 20% MORE THAN 20% UP TO 40% MORE THAN 40% UP TO 60%
MORE THAN 60% UP TO 80% MORE THAN 80%
UTILIZATION RATE OF DESKS AT THE SAME TIME
REPORTED BY MEMBERS
0,15
0,3
0,45
0,6
2015-16 2013-14 2011-12
49 %52 %52 %
USA - MEAN BY YEAR
0,15
0,3
0,45
0,6
1,000,000+ 999,999-100,000 99,999-
50 %54 %49 %
USA - MEAN BY POPULATION 2015-16
MEAN
52.02%
57.92%
UTILIZATION OF COWORKING SPACES
deskmag
4.5
PEOPLE
FULL-TIME
(MEDIAN: 1)
0.8
PEOPLE
INTERNS
(MEDIAN: 0)
3.6
PEOPLE
PART-TIME
(MEDIAN: 1)
0,25
0,5
0,75
1
40 %
53 %
0,25
0,5
0,75
1
32 %
64 %
FOUNDERS
FULL-TIME
OPERATORS
PART-TIME
OPERATORS
FULL-TIME
OPERATORS
PART-TIME
OPERATORS
USA
GLOBAL
COMPARED TO THE GLOBAL AVERAGE OF
≈ 10 PEOPLE
5.2
PEOPLE
FULL-TIME

(MEDIAN: 2)
1.2
PEOPLE
AS INTERNS
(MEDIAN: 0)
4.0
PEOPLE
PART-TIME
(MEDIAN: 1)
≈9PEOPLE WORK FOR A
COWORKING SPACE ON AVERAGE
FULL-TIME
PART-TIME
AS INTERNS 0,075 0,15 0,225 0,3
7 %
20 %
27 %
3 OR MORE
PEOPLE WORK
FULL-TIME
PART-TIME
AS INTERNS 0,1 0,2 0,3 0,4
10 %
27 %
39 %
3 OR MORE
PEOPLE WORK
FOUNDERS
THE PERSONNEL OF COWORKING SPACES
THE AVERAGE
US COWORKING SPACE
IS HOSTED BY
9 PEOPLEINCL. THE FOUNDERS
deskmag
THE PERSONNEL OF COWORKING SPACES
4.5
PEOPLE
FULL-TIME
(MEDIAN: 1)
0.8
PEOPLE
INTERNS
(MEDIAN: 0)
3.6
PEOPLE
PART-TIME
(MEDIAN: 1)
0,25
0,5
0,75
1
40 %
53 %
0,25
0,5
0,75
1
32 %
64 %
FOUNDERS
FULL-TIME
OPERATORS
PART-TIME
OPERATORS
FULL-TIME
OPERATORS
PART-TIME
OPERATORS
USA
GLOBAL
COMPARED TO THE GLOBAL AVERAGE OF
≈ 10 PEOPLE
5.2
PEOPLE
FULL-TIME

(MEDIAN: 2)
1.2
PEOPLE
AS INTERNS
(MEDIAN: 0)
4.0
PEOPLE
PART-TIME
(MEDIAN: 1)
≈9PEOPLE WORK FOR A
COWORKING SPACE ON AVERAGE
FULL-TIME
PART-TIME
AS INTERNS 0,075 0,15 0,225 0,3
7 %
20 %
27 %
3 OR MORE
PEOPLE WORK
FULL-TIME
PART-TIME
AS INTERNS 0,1 0,2 0,3 0,4
10 %
27 %
39 %
3 OR MORE
PEOPLE WORK
FOUNDERS
deskmag
FULL-TIME
PART-TIME
INTERNS
25 % 50 % 75 % 100 %
3 %
10 %
14 %
7 %
17 %
25 %
17 %
36 %
43 %
73 %
38 %
19 %
0 PEOPLE 1-2 3-9 10 OR MORE PEOPLE
FULL-TIME
PART-TIME
INTERNS
25 % 50 % 75 % 100 %
3 %
6 %
8 %
4 %
14 %
19 %
17 %
47 %
55 %
76 %
33 %
18 %
0 PEOPLE 1-2 3-9 10 OR MORE PEOPLE
USA
GLOBAL
THE PERSONNEL OF COWORKING SPACES
deskmag
$$$*ONLY REVENUES BETWEEN US$ 1& US$ 500,000 HAVE BEEN CONSIDERED
USA
SEPTEMBER
2015
≈ US$
42,100*(MEAN)
US$
9,500*(MEDIAN)
25 % 50 % 75 % 100 %
13 %35 %52 %
UP TO US$ 10,000
US$ 10,001 - 50,000
MORE THAN US$ 50,000
1,000,000+
999,999-100,000-
99,999- 2250000 % 4500000 % 6750000 % 9000000 %
US$ 24.100
US$ 32.200
US$ 71.900
REVENUE BY LOCATION (NO. OF INHABITANTS) MEDIAN
US$ 10,500
US$ 10,500
US$ 6,500
UP TO 29 MEMBERS
30 MEMBERS & MORE
2000000 % 4000000 % 6000000 % 8000000 %
US$ 50.300
US$ 26.700
REVENUE BY NO. OF MEMBERS PER COWORKING SPACE
REPORTED BY COWORKING SPACES
MEDIAN
US$ 4,600
US$ 15,000
COWORKING SPACES REALIZE
AN AVERAGE INCOME OF AROUND
40,000 US$
PER MONTH
MONTHLY INCOME (SEPTEMBER 2015)
deskmag
$$$*ONLY REVENUES BETWEEN US$ 1& US$ 500,000 HAVE BEEN CONSIDERED
USA
SEPTEMBER
2015
≈ US$
42,100*(MEAN)
US$
9,500*(MEDIAN)
25 % 50 % 75 % 100 %
13 %35 %52 %
UP TO US$ 10,000
US$ 10,001 - 50,000
MORE THAN US$ 50,000
1,000,000+
999,999-100,000-
99,999- 2250000 % 4500000 % 6750000 % 9000000 %
US$ 24.100
US$ 32.200
US$ 71.900
REVENUE BY LOCATION (NO. OF INHABITANTS) MEDIAN
US$ 10,500
US$ 10,500
US$ 6,500
UP TO 29 MEMBERS
30 MEMBERS & MORE
2000000 % 4000000 % 6000000 % 8000000 %
US$ 50.300
US$ 26.700
REVENUE BY NO. OF MEMBERS PER COWORKING SPACE
REPORTED BY COWORKING SPACES
MEDIAN
US$ 4,600
US$ 15,000
MONTHLY INCOME (SEPTEMBER 2015)
deskmag
USA GLOBAL
10 %12 %
5 %5 %
6 %4 %
4 %3 %
5 %
3 %
7 %
5 %
12 %
12 %
14 %
12 %
38 %
44 %
RENT OF LOCATION
OPERATING COSTS
WAGES FOR STAFF
MAINTAINANCE
WAGES OF OWNERS
EXTERNAL MARKETING
EQUIPMENT
FOOD & DRINKS
OTHER
USA GLOBAL
2 %2 % 1 %0 %
1 %1 %
1 %
0 %
2 %4 %
3 %3 %
16 %
20 %
8 %
6 %
9 %
9 %
17 %
20 %
40 %
34 %
RENTING DESKS
PRIVATE OFFICES
MEETING SPACE(S)
EVENT & CLASS ROOM(S)
COMB. MEMBERSHIP PLANS
VIRTUAL OFFICE SERVICES
SPONSORING
FOOD & DRINKS
TICKETS TO EVENTS
PUBLIC SUPPORT
OTHER
SHARE OF INCOME STREAMS*
REPORTED BY COWORKING SPACES
SHARE OF EXPENSES*
REPORTED BY COWORKING SPACES
*HARMONIZED TO 100%, MISSING SHARES ARE ADDED TO “OTHER”
89% 82%
LOCATION RENTED BY LOCATION RENTED BY
COMPARED TO DESK RENTAL
FLAT RATE
MEMBERSHIP
IS ON THE RISE
INCOME & EXPENSES OF COWORKING SPACES
deskmag
USA GLOBAL
10 %12 %
5 %5 %
6 %4 %
4 %3 %
5 %
3 %
7 %
5 %
12 %
12 %
14 %
12 %
38 %
44 %
RENT OF LOCATION
OPERATING COSTS
WAGES FOR STAFF
MAINTAINANCE
WAGES OF OWNERS
EXTERNAL MARKETING
EQUIPMENT
FOOD & DRINKS
OTHER
USA GLOBAL
2 %2 % 1 %0 %
1 %1 %
1 %
0 %
2 %4 %
3 %3 %
16 %
20 %
8 %
6 %
9 %
9 %
17 %
20 %
40 %
34 %
RENTING DESKS
PRIVATE OFFICES
MEETING SPACE(S)
EVENT & CLASS ROOM(S)
COMB. MEMBERSHIP PLANS
VIRTUAL OFFICE SERVICES
SPONSORING
FOOD & DRINKS
TICKETS TO EVENTS
PUBLIC SUPPORT
OTHER
SHARE OF INCOME STREAMS*
REPORTED BY COWORKING SPACES
SHARE OF EXPENSES*
REPORTED BY COWORKING SPACES
*HARMONIZED TO 100%, MISSING SHARES ARE ADDED TO “OTHER”
89% 82%
LOCATION RENTED BY LOCATION RENTED BY
INCOME & EXPENSES OF COWORKING SPACES
deskmag
PROFITABILITY AND BUSINESS TYPE OF COWORKING SPACES
USA
GLOBAL
25 % 50 % 75 % 100 %
8 %
6 %
2 %16 %
10 %
75 %
84 %
FOR PROFIT NON FOR PROFIT GOVERNMENTAL OTHER & N.A.
BUSINESS TYPE OF COWORKING SPACES
REPORTED BY COWORKING SPACES
USA
GLOBAL
25 % 50 % 75 % 100 %
23 %
27 %
41 %
36 %
36 %
37 %
PROFITABLE ZERO NOT PROFITABLE
PROFITABILITY OF COWORKING SPACES
REPORTED BY COWORKING SPACES (WITHOUT N.A.)
1 IN 4
COWORKING SPACES IS
NOT PROFITABLE
deskmag
PROFITABILITY AND BUSINESS TYPE OF COWORKING SPACES
$$$USA
GLOBAL
25 % 50 % 75 % 100 %
8 %
6 %
2 %16 %
10 %
75 %
84 %
FOR PROFIT NON FOR PROFIT GOVERNMENTAL OTHER & N.A.
BUSINESS TYPE OF COWORKING SPACES
REPORTED BY COWORKING SPACES
USA
GLOBAL
25 % 50 % 75 % 100 %
23 %
27 %
41 %
36 %
36 %
37 %
PROFITABLE ZERO NOT PROFITABLE
PROFITABILITY OF COWORKING SPACES
REPORTED BY COWORKING SPACES (WITHOUT N.A.)
deskmag
PROFITABILITY OF COWORKING SPACES
27
UP TO 12 MONTHS OLD
13 - 36 MONTHS
OLDER THAN 36 MONTHS
25 % 50 % 75 % 100 %
5 %
27 %
63 %
38 %
42 %
23 %
57 %
30 %
13 % PROFITABLE
ZERO
NOT PROFITABLE
BY AGE OF COWORKING SPACE
1,000,000 & MORE
999,999 TO 100,000
LESS THAN 100,000
25 % 50 % 75 % 100 %
37 %
26 %
19 %
32 %
44 %
30 %
32 %
30 %
51 %
BY POPULATION OF LOCATION
UP TO 24 MEMBERS
25 TO 49 MEMBERS
50 MEMBERS & MORE
25 % 50 % 75 % 100 %
16 %
30 %
45 %
26 %
42 %
42 %
58 %
27 %
13 %
BY NO. OF MEMBERS PER COWORKING SPACE
MEANS:
AVERAGE AGE
39.8 MONTHS
39.6 MONTHS
29.8 MONTHS
AVERAGE NO.
OF MEMBERS
149.8
128.9
51.4
OLDER SPACE &
MORE MEMBERS
= HIGHER
PROFITABILITY
deskmag
$$$
PROFITABILITY OF COWORKING SPACES
UP TO 12 MONTHS OLD
13 - 36 MONTHS
OLDER THAN 36 MONTHS
25 % 50 % 75 % 100 %
5 %
27 %
63 %
38 %
42 %
23 %
57 %
30 %
13 % PROFITABLE
ZERO
NOT PROFITABLE
BY AGE OF COWORKING SPACE
1,000,000 & MORE
999,999 TO 100,000
LESS THAN 100,000
25 % 50 % 75 % 100 %
37 %
26 %
19 %
32 %
44 %
30 %
32 %
30 %
51 %
BY POPULATION OF LOCATION
UP TO 24 MEMBERS
25 TO 49 MEMBERS
50 MEMBERS & MORE
25 % 50 % 75 % 100 %
16 %
30 %
45 %
26 %
42 %
42 %
58 %
27 %
13 %
BY NO. OF MEMBERS PER COWORKING SPACE
MEANS:
AVERAGE AGE
39.8 MONTHS
39.6 MONTHS
29.8 MONTHS
AVERAGE NO.
OF MEMBERS
149.8
128.9
51.4
deskmag
LAYOUT OF COWORKING SPACES
TYPE OF SPACES AT COWORKING SPACES
REPORTED BY COWORKING SPACES
USA
GLOBAL
0 % 25 % 50 % 75 % 100 %
5 %
3 %
4 %
3 %
8 %
5 %
17 %
16 %
18 %
23 %
49 %
51 %
OPEN SPACE PRIVATE OFFICES MEETING SPACES
EVENT SPACES CLASS ROOMS OTHER
0 %
20 %
40 %
60 %
80 %
>5K 5-10K >10K
30 %24 %20 %
40 %48 %55 %
SHARE OF OPEN SPACES & PRIVATE OFFICES (USA)
BY CITY POPULATION BY SIZE OF SPACE BY PROFITABILITY
INHABITANTS SQ FT
0 %
20 %
40 %
60 %
80 %
>1M 900K-100K <100K
22 %
22 %25 %
47 %55 %50 %
0 %
23 %
45 %
68 %
90 %
++/+ 0 -/--
21 %17 %29 %
46 %53 %52 %
THE RETURN OF
PRIVATE OFFICES & 

DEDICATED DESKS
deskmag
LAYOUT OF COWORKING SPACES
TYPE OF SPACES AT COWORKING SPACES
REPORTED BY COWORKING SPACES
USA
GLOBAL
0 % 25 % 50 % 75 % 100 %
5 %
3 %
4 %
3 %
8 %
5 %
17 %
16 %
18 %
23 %
49 %
51 %
OPEN SPACE PRIVATE OFFICES MEETING SPACES
EVENT SPACES CLASS ROOMS OTHER
0 %
20 %
40 %
60 %
80 %
>5K 5-10K >10K
30 %24 %20 %
40 %48 %55 %
SHARE OF OPEN SPACES & PRIVATE OFFICES (USA)
BY CITY POPULATION BY SIZE OF SPACE BY PROFITABILITY
INHABITANTS SQ FT
0 %
20 %
40 %
60 %
80 %
>1M 900K-100K <100K
22 %
22 %25 %
47 %55 %50 %
0 %
23 %
45 %
68 %
90 %
++/+ 0 -/--
21 %17 %29 %
46 %53 %52 %
deskmag
LAYOUT OF COWORKING SPACES
USA
GLOBAL
0 % 25 % 50 % 75 % 100 %
1 %13 %
15 %
28 %
39 %
25 %
23 %
23 %
15 %
9 %
8 %
DEDICATED DESKS ONLY MORE DEDICATED THAN FLEXIBLE DESKS
ROUGHLY 50/50 MORE FLEXIBLE THAN DEDICATED DESKS
FLEXIBLE DESKS ONLY OTHER
TYPE OF DESKS
REPORTED BY COWORKING SPACES
0 %
10 %
20 %
30 %
40 %
>1M 900K-100K<100K
17 %20 %
32 %
0 %
13 %
25 %
38 %
50 %
>5K 5-10K >10K
45 %
33 %30 %
0 %
13 %
25 %
38 %
50 %
++/+ 0 -/--
24 %31 %
42 %
SHARE OF COWORKING SPACES WITH DEDICATED DESKS*
*SHARE OF COWORKING SPACES WITH
MORE THAN 50% UP TO 100% DEDICATED DESKS
BY CITY POPULATION BY SIZE OF SPACE BY PROFITABILITY
INHABITANTS SQ FT
deskmag
DISTRIBUTION OF COWORKING SPACES IN THE U.S.
4 %
3 %
17 %
77 %
URBAN
SUBURBAN
RURAL
OTHER
33 %
36 %
31 %
1,000,000 & MORE
999,999 TO 100,000
99,999 & LESS INHABITANTS
30 %
41 %
30 %
33 %
36 %
31 %
2011-12
2013-14
2015-16
2015-16
BY NO. INHABITANTS
REPORTED BY COWORKING SPACES- W/O N.A.
BY LANDSCAPE
REPORTED BY COWORKING SPACES
1,000,000+
999,999 - 100,000
99,999-
10 20 30 40
2
7
39
2
11
26
USA
GLOBAL
NO. OF COWORKING SPACES
BY NO. OF INHABITANTS OF A CITY
MEAN - REPORTED BY COWORKING SPACES
LESS THAN A THIRD
OF ALL COWORKING SPACES ARE LOCATED
IN CITIES OF
1 MILLION+
deskmag
DISTRIBUTION OF COWORKING SPACES IN THE U.S.
4 %
3 %
17 %
77 %
URBAN
SUBURBAN
RURAL
OTHER
33 %
36 %
31 %
1,000,000 & MORE
999,999 TO 100,000
99,999 & LESS INHABITANTS
30 %
41 %
30 %
33 %
36 %
31 %
2011-12
2013-14
2015-16
2015-16
BY NO. INHABITANTS
REPORTED BY COWORKING SPACES- W/O N.A.
BY LANDSCAPE
REPORTED BY COWORKING SPACES
1,000,000+
999,999 - 100,000
99,999-
10 20 30 40
2
7
39
2
11
26
USA
GLOBAL
NO. OF COWORKING SPACES
BY NO. OF INHABITANTS OF A CITY
MEAN - REPORTED BY COWORKING SPACES
deskmag
DISTRIBUTION OF MEMBERS OF COWORKING SPACES
4 %
3 %
17 %
76 %
URBAN
SUBURBAN
RURAL
OTHER
21 %
53 %
27 %
1,000,000 & MORE
999,999 TO 100,000
99,999 & LESS INHABITANTS
19 %
50 %
31 %
15 %
47 %
38 %
2011-12
2013-14
2015-16
2015-16
BY NO. INHABITANTS
REPORTED BY MEMBERS- W/O N.A.
BY LANDSCAPE
REPORTED BY MEMBERS
deskmag
LOCATION OF COWORKING SPACES
36 % 55 %
VACANT
NOT VACANT
NOT SURE & N.A.
2015-16 2013-14
17 %19 %
21 %16 %
63 %64 %
COMMERCIAL BUILDING
INDUSTRIAL BUILDING
OTHER
36 %
49 %
BUILDING TYPE
REPORTED BY COWORKING SPACES
VACANT LOCATION
FOR MORE THAN SIX MONTHS
BEFORE MOVING IN
REPORTED BY COWORKING SPACES
2013-14
2015-16
2015-16
2013-14
25 % 50 % 75 % 100 %
8 %
4 %
18 %
19 %
27 %
26 %
23 %
31 %
24 %
20 %
UP TO 20 YEARS OLD 21 TO 50 YEARS
51 TO 100 YEARS OLDER THAN 100 YEARS
NOT SURE OR N.A.
AGE OF BUILDING
REPORTED BY COWORKING SPACES
deskmag
LEASE TERM OF COWORKING SPACES
WHOLE LEASE TERM
REST LEASE TERM
25 % 50 % 75 % 100 %
4 %
17 %
23 %
35 %
27 %
31 %
32 %
17 %
14 %
UP TO 11 MONTHS 12-35 MONTHS
36-59 MONTHS 60-119 MONTHS
120 MONTHS & LONGER
MEAN
61.7 MONTHS
LENGTH OF LEASE TERMS IN MONTHS
REPORTED BY COWORKING SPACES
MEDIAN: 60
40.8 MONTHS
MEDIAN: 36
1,000,000 +
999,999 - 100,000
99,999 -
2000 % 4000 % 6000 % 8000 %
32
38
52
47
59
80
WHOLE LEASE TERM REST LEASE TERM
BY NO. OF INHABITANTS PER LOCATION
IN MONTHS - REPORTED BY COWORKING SPACES
1 IN 5
COWORKING SPACES
MOVED TO
A NEW LOCATION
AT LEAST ONCE
THE AVERAGE LEASE TERM IS
5 YEARS
AND EXPIRES IN
3.5 YEARS
deskmag
LOCATION OF COWORKING SPACES
WHOLE LEASE TERM
REST LEASE TERM
25 % 50 % 75 % 100 %
4 %
17 %
23 %
35 %
27 %
31 %
32 %
17 %
14 %
UP TO 11 MONTHS 12-35 MONTHS
36-59 MONTHS 60-119 MONTHS
120 MONTHS & LONGER
MEAN
61.7 MONTHS
LENGTH OF LEASE TERMS IN MONTHS
REPORTED BY COWORKING SPACES
MEDIAN: 60
40.8 MONTHS
MEDIAN: 36
1,000,000 +
999,999 - 100,000
99,999 -
2000 % 4000 % 6000 % 8000 %
32
38
52
47
59
80
WHOLE LEASE TERM REST LEASE TERM
BY NO. OF INHABITANTS PER LOCATION
IN MONTHS - REPORTED BY COWORKING SPACES
1 IN 5
COWORKING SPACES
MOVED TO
A NEW LOCATION
AT LEAST ONCE
deskmag
DEMAND FOR COWORKING SPACES IN THE U.S.
1,000,000+
999,999-100,000
99,999-
25 % 50 % 75 % 100 %
2 %
3 %
15 %
14 %
39 %
74 %
66 %
42 %
10 %
18 %
17 %
TOO MANY COWORKING SPACES
JUST RIGHT
TOO FEW COWORKING SPACES
DON'T KNOW & N.A.
DEMAND FOR COWORKING SPACES
BY NO. OF INHABITANTS
REPORTED BY COWORKING SPACES
THE HIGHEST DEMAND
FOR MORE
COWORKING SPACES
IS IN
CITIES OF 1 MILLION+
deskmag
DEMAND FOR COWORKING SPACES IN THE U.S.
1,000,000+
999,999-100,000
99,999-
25 % 50 % 75 % 100 %
2 %
3 %
15 %
14 %
39 %
74 %
66 %
42 %
10 %
18 %
17 %
TOO MANY COWORKING SPACES
JUST RIGHT
TOO FEW COWORKING SPACES
DON'T KNOW & N.A.
DEMAND FOR COWORKING SPACES
BY NO. OF INHABITANTS
REPORTED BY COWORKING SPACES
deskmag
INTERACTION AMONG COWORKING SPACES
15 %
30 %
45 %
60 %
LOCAL & REGIONAL NATIONAL INTERNATIONAL
15 %
27 %
49 %
15 %
30 %
45 %
60 %
LOCAL & REGIONAL NATIONAL INTERNATIONAL
7 %25 %
45 %
LOCAL & REGIONAL INTERACTION
NATIONAL INTERACTION
INTERNATIONAL INTERACTION
50,4 %
65,3 %
79,6 %
38,7 %
58,1 %
81,4 %
USA GLOBAL
SHARE OF COWORKING SPACES WHICH INTERACT WITH
OTHER COWORKING SPACES
REPORTED BY COWORKING SPACES
SHARE OF COWORKING SPACES WHICH INTERACT WITH OTHER
COWORKING SPACES MORE THAN ONCE A MONTH
REPORTED BY COWORKING SPACES
USA GLOBAL
deskmag
EXPANSIONS PLANS OF COWORKING SPACES
FOR 2016
62 %
58 %
USA
GLOBAL
EXPANSIONS PLANNED IN 2016
‘YES’ COMBINED - REPORTED BY COWORKING SPACES
FOR 2012
67 %
61 %
FOR 2014
58 %
60 %
YES,
WE WILL
EXPAND
1 MIO & MORE 999,999 - 100,000 99,999 & LESS
59 %52 %64 %
PROFITABLE ZERO NOT-PROFITABLE
59 %36 %
81 %
UP TO 17 MONTHS 18-35 MONTHS 36 MONTHS & OLDER
55 %67 %63 %
BY CITY SIZE
BY PROFITABILITY
BY AGE OF SPACE
60% PLAN
TO EXPAND THIS YEAR
deskmag
EXPANSIONS PLANS OF COWORKING SPACES
FOR 2016
62 %
58 %
USA
GLOBAL
EXPANSIONS PLANNED IN 2016 IN THE U.S.
‘YES’ COMBINED - REPORTED BY COWORKING SPACES
FOR 2012
67 %
61 %
FOR 2014
58 %
60 %
YES,
WE WILL
EXPAND
1 MIO & MORE 999,999 - 100,000 99,999 & LESS
59 %52 %64 %
PROFITABLE ZERO NOT-PROFITABLE
59 %36 %
81 %
UP TO 17 MONTHS 18-35 MONTHS 36 MONTHS & OLDER
55 %67 %63 %
BY CITY SIZE
BY PROFITABILITY
BY AGE OF SPACE
deskmag
EXPANSIONS PLANS OF COWORKING SPACES
TYPE OF EXPANSION PLANS FOR 2016
REPORTED BY COWORKING SPACES
EXPANSION INSIDE THE SPACE
EXPANSION WITH MORE LOCATIONS
EXPANSION TO A LARGER LOCATION
OTHER
NO EXPANSIONS PLANNED
10 % 20 % 30 % 40 %
31 %
8 %
12 %
36 %
27 %
35 %
9 %
8 %
36 %
23 %
USA
GLOBAL
28%
OF COWORKING SPACES
IN THE US
HAVE EXPANDED INSIDE
THEIR CURRENT LOCATION
IN THE PAST
AT LEAST ONCE
THE MEMBERS
OF COWORKING SPACES
NEXT SPACE, CULVER CITY
deskmag
TOP 10 REASONS TO CHOOSE A COWORKING SPACE
A COMMUNITY
INTERACTION WITH OTHERS
GOOD VALUE FOR MONEY
GOOD INTERNET CONNECTIONS
BASIC OFFICE INFRASTRUCTURE
A CLOSE DISTANCE TO MY HOME
RANDOM DISCOVERIES
A CLEAN WORKSPACE
LIKE-MINDED PEOPLE
EVENTS
25 % 50 % 75 % 100 %
45 %
49 %
50 %
52 %
58 %
59 %
60 %
62 %
75 %
76 %NORTH AMERICA
INTERACTION WITH OTHERS
A COMMUNITY
LIKE-MINDED PEOPLE
BASIC OFFICE INFRASTRUCTURE
RANDOM DISCOVERIES 25 % 50 % 75 % 100 %
48 %
58 %
58 %
71 %
74 %GLOBAL
COMMUNITY
REMAINS THE MOST
IMPORTANT REASON TO
JOIN A COWORKING SPACE
deskmag
TOP 10 REASONS TO CHOOSE A COWORKING SPACE
A COMMUNITY
INTERACTION WITH OTHERS
GOOD VALUE FOR MONEY
GOOD INTERNET CONNECTIONS
BASIC OFFICE INFRASTRUCTURE
A CLOSE DISTANCE TO MY HOME
RANDOM DISCOVERIES
A CLEAN WORKSPACE
LIKE-MINDED PEOPLE
EVENTS
25 % 50 % 75 % 100 %
45 %
49 %
50 %
52 %
58 %
59 %
60 %
62 %
75 %
76 %NORTH AMERICA
INTERACTION WITH OTHERS
A COMMUNITY
LIKE-MINDED PEOPLE
BASIC OFFICE INFRASTRUCTURE
RANDOM DISCOVERIES 25 % 50 % 75 % 100 %
48 %
58 %
58 %
71 %
74 %GLOBAL
deskmag
A COMMUNITY
INTERACTION WITH OTHERS
GOOD VALUE FOR MONEY
GOOD INTERNET CONNECTIONS
BASIC OFFICE INFRASTRUCTURE
A CLOSE DISTANCE TO MY HOME
RANDOM DISCOVERIES
A CLEAN WORKSPACE
LIKE-MINDED PEOPLE
EVENTS
25 % 50 % 75 % 100 %
45 %
49 %
50 %
52 %
58 %
59 %
60 %
62 %
75 %
76 %NORTH AMERICA
INTERACTION WITH OTHERS
A COMMUNITY
LIKE-MINDED PEOPLE
BASIC OFFICE INFRASTRUCTURE
RANDOM DISCOVERIES 25 % 50 % 75 % 100 %
48 %
58 %
58 %
71 %
74 %GLOBAL
TOP 10 REASONS TO CHOOSE A COWORKING SPACE
deskmag
DEMOGRAPHICS OF MEMBERS OF COWORKING SPACES
AGE GROUPS
REPORTED BY MEMBERS
2015-16
2013-14
2011-12
0 % 25 % 50 % 75 % 100 %
5 %
5 %
1 %
9 %
7 %
13 %
28 %
25 %
19 %
36 %
37 %
39 %
22 %
25 %
28 %
18-29 30-39 40-49 50-59 60+ YEARS OLD
MEAN MEDIAN
38.9 36
37.8 36
36.8 35
0 %
1.000 %
2.000 %
3.000 %
4.000 %
≥1M 900K-100K <100K
38,337,634,2
0 %
1.250 %
2.500 %
3.750 %
5.000 %
FREELANCER EMPLOYEE
34,142,6
0 %
1.000 %
2.000 %
3.000 %
4.000 %
DEDICATED DESK FLEXIBLE DESK
37,934,7
AVERAGE AGE IN YEARS
BY CITY POPULATION
BY PROFESSIONAL
STATUS
BY USED DESK TYPE
THE AVERAGE COWORKER

IS GETTING YOUNGER
deskmag
DEMOGRAPHICS OF MEMBERS OF COWORKING SPACES
AGE GROUPS
REPORTED BY MEMBERS
2015-16
2013-14
2011-12
0 % 25 % 50 % 75 % 100 %
5 %
5 %
1 %
9 %
7 %
13 %
28 %
25 %
19 %
36 %
37 %
39 %
22 %
25 %
28 %
18-29 30-39 40-49 50-59 60+ YEARS OLD
MEAN MEDIAN
38.9 36
37.8 36
36.8 35
0 %
1.000 %
2.000 %
3.000 %
4.000 %
≥1M 900K-100K <100K
38,337,634,2
0 %
1.250 %
2.500 %
3.750 %
5.000 %
FREELANCER EMPLOYEE
34,142,6
0 %
1.000 %
2.000 %
3.000 %
4.000 %
DEDICATED DESK FLEXIBLE DESK
37,934,7
AVERAGE AGE IN YEARS
BY CITY POPULATION
BY PROFESSIONAL
STATUS
BY USED DESK TYPE
deskmag
DEMOGRAPHICS OF MEMBERS OF COWORKING SPACES
USA
GLOBAL
0 % 25 % 50 % 75 % 100 %
4 %
4 %
3 %
7 %
36 %
47 %
38 %
22 %
20 %
19 %
SINGLE
IN A RELATIONSHIP (BUT NOT MARRIED)
MARRIED
SEPARATED, DIVORCED OR WIDOWED
OTHER & N.A.
STATUS OF RELATIONSHIP
REPORTED BY MEMBERS
2015-16 2013-14 2011-12
7 %4 %5 %
34 %37 %
51 %
12 %17 %
12 %
47 %42 %
32 %
FREELANCER
ENTREPRENEUR (W/ EMPLOYEES)
EMPLOYEE
OTHER & N.A.
JOB STATUS (USA)
REPORTED BY MEMBERS
38% 36%
38%41%
REPORTED BY MEMBERS
SHARE OF
FEMALE
MEMBERS
2015-16
REPORTED BY COWORKING SPACES
USA GLOBAL
EMPLOYEES TAKE OVER
FREELANCERS
deskmag
DEMOGRAPHICS OF MEMBERS OF COWORKING SPACES
USA
GLOBAL
0 % 25 % 50 % 75 % 100 %
4 %
4 %
3 %
7 %
36 %
47 %
38 %
22 %
20 %
19 %
SINGLE
IN A RELATIONSHIP (BUT NOT MARRIED)
MARRIED
SEPARATED, DIVORCED OR WIDOWED
OTHER & N.A.
STATUS OF RELATIONSHIP
REPORTED BY MEMBERS
2015-16 2013-14 2011-12
7 %4 %5 %
34 %37 %
51 %
12 %17 %
12 %
47 %42 %
32 %
FREELANCER
ENTREPRENEUR (W/ EMPLOYEES)
EMPLOYEE
OTHER & N.A.
JOB STATUS (USA)
REPORTED BY MEMBERS
38% 36%
38%41%
REPORTED BY MEMBERS
SHARE OF
FEMALE
MEMBERS
2015-16
REPORTED BY COWORKING SPACES
USA GLOBAL
deskmag
WORKING BEHAVIOURS OF MEMBERS
I’M ABLE TO DECIDE HOW I WORK
REPORTED BY MEMBERS
2015-16
2013-14
0 % 25 % 50 % 75 % 100 %
1 %1 %
2 %
3 %
34 %
42 %
64 %
53 %
ALWAYS OFTEN NEITHER OFTEN NOR SELDOM
SELDOM NEVER N.A.
I’M ABLE TO DECIDE WHERE I WORK
REPORTED BY MEMBERS
2015-16
2013-14
0 % 25 % 50 % 75 % 100 %
1 %
4 %
3 %
2 %
4 %
32 %
30 %
62 %
63 %
ALWAYS OFTEN
NEITHER OFTEN NOR SELDOM SELDOM
NEVER N.A.
0 % 25 % 50 % 75 % 100 %
3 %
3 %
5 %
53 %
50 %
44 %
43 %
EMPLOYEES ONLY
0 % 25 % 50 % 75 % 100 %
11 %
5 %
3 %
5 %
47 %
35 %
39 %
55 %
EMPLOYEES ONLY
IN COWORKING SPACES
EMPLOYEES HAVE ALMOST
THE SAME DISCRETION
AS FREELANCERS
deskmag
I’M ABLE TO DECIDE HOW I WORK
REPORTED BY MEMBERS
2015-16
2013-14
0 % 25 % 50 % 75 % 100 %
1 %1 %
2 %
3 %
34 %
42 %
64 %
53 %
ALWAYS OFTEN NEITHER OFTEN NOR SELDOM
SELDOM NEVER N.A.
I’M ABLE TO DECIDE WHERE I WORK
REPORTED BY MEMBERS
2015-16
2013-14
0 % 25 % 50 % 75 % 100 %
1 %
4 %
3 %
2 %
4 %
32 %
30 %
62 %
63 %
ALWAYS OFTEN
NEITHER OFTEN NOR SELDOM SELDOM
NEVER N.A.
0 % 25 % 50 % 75 % 100 %
3 %
3 %
5 %
53 %
50 %
44 %
43 %
EMPLOYEES ONLY
0 % 25 % 50 % 75 % 100 %
11 %
5 %
3 %
5 %
47 %
35 %
39 %
55 %
EMPLOYEES ONLY
WORKING BEHAVIOURS OF MEMBERS
deskmag
DEMOGRAPHICS OF MEMBERS OF COWORKING SPACES
2015-16 2013-14
14 %16 %
1 %
3 % 4 %
5 % 6 %
5 % 6 %3 %
9 %5 %
2 %4 % 1 %
4 %
10 %7 %
9 %
5 %
19 %
15 %
19 %
27 %
IT (SOFTWARE ENGINEER, WEB DEVELOPER)
CONSULTING
PR, MARKETING, SALES, ADVERTISING
DESIGN (GRAPHIC, WEB, PRODUCT, GAME)
PROJECT MANAGEMENT (EVENTS, COMMUNITY, CULTURE)
RESEARCH (SCIENTIST, ANALYST, RESEARCHER)
WRITING (JOURNALIST, WRITER, COPYWRITER, BLOGGER)
BUSINESS DEVELOPMENT (INCL. FOUNDERS)
EDUCATION (COACHING, TRAINING, TEACHING)
HIGHER MANAGEMENT
ART (FILMMAKER, PAINTER, PHOTOGRAPHER, MUSIC...)
OTHER
PROFESSIONS OF MEMBERS
REPORTED BY MEMBERS - BASED ON OPEN RESPONSES - MANY MEMBERS DESCRIBED MORE THAN ONE JOB PROFILE
THEREFORE, RESULTS ARE NOT COMPLETELY ACCURATE
USA
ALMOST ALL MEMBERS
STILL WORK IN THE
CREATIVE INDUSTRY
deskmag
DEMOGRAPHICS OF MEMBERS OF COWORKING SPACES
2015-16 2013-14
14 %16 %
1 %
3 % 4 %
5 % 6 %
5 % 6 %3 %
9 %5 %
2 %4 % 1 %
4 %
10 %7 %
9 %
5 %
19 %
15 %
19 %
27 %
IT (SOFTWARE ENGINEER, WEB DEVELOPER)
CONSULTING
PR, MARKETING, SALES, ADVERTISING
DESIGN (GRAPHIC, WEB, PRODUCT, GAME)
PROJECT MANAGEMENT (EVENTS, COMMUNITY, CULTURE)
RESEARCH (SCIENTIST, ANALYST, RESEARCHER)
WRITING (JOURNALIST, WRITER, COPYWRITER, BLOGGER)
BUSINESS DEVELOPMENT (INCL. FOUNDERS)
EDUCATION (COACHING, TRAINING, TEACHING)
HIGHER MANAGEMENT
ART (FILMMAKER, PAINTER, PHOTOGRAPHER, MUSIC...)
OTHER
PROFESSIONS OF MEMBERS
REPORTED BY MEMBERS - BASED ON OPEN RESPONSES - MANY MEMBERS DESCRIBED MORE THAN ONE JOB PROFILE
THEREFORE, RESULTS ARE NOT COMPLETELY ACCURATE
USA
deskmag
USA
81%
OF MEMBERS ARRIVE AT
THEIR COWORKING SPACE
WITHIN 20 MINUTES
18 MINUTES 2 MINS
LESS THAN

TWO YEARS
AGO
3 MINS
FASTER THAN 

GLOBAL AVERAGE
19%
51%
22%
8%
THE AVERAGE
COMMUTING TIME TO
A COWORKING SPACE
22,5 %
45 %
67,5 %
90 %
1 MIO & MORE 999,999 - 100,000 99,999 & LESS
88 %
81 %76 %
THE SMALLER THE CITY
THE FASTER THE WAY
LOCATION SIZE BY POPULATION
ARRIVAL WITHIN 20 MINUTES
GETTING TO A COWORKING SPACE
COWORKING SPACES

ARE GETTING CLOSER
TO HOME
deskmag
USA
81%
OF MEMBERS ARRIVE AT
THEIR COWORKING SPACE
WITHIN 20 MINUTES
18 MINUTES 2 MINS
LESS THAN

TWO YEARS
AGO
3 MINS
FASTER THAN 

GLOBAL AVERAGE
19%
51%
22%
8%
THE AVERAGE
COMMUTING TIME TO
A COWORKING SPACE
22,5 %
45 %
67,5 %
90 %
1 MIO & MORE 999,999 - 100,000 99,999 & LESS
88 %
81 %76 %
THE SMALLER THE CITY
THE FASTER THE WAY
LOCATION SIZE BY POPULATION
ARRIVAL WITHIN 20 MINUTES
GETTING TO A COWORKING SPACE
deskmag
USE OF COWORKING SPACE BY COMMUTING TIME
5 TIMES A WEEK OR MORE OFTEN
1-4 TIMES A WEEK
LESS THAN ONCE A WEEK
0,225 0,45 0,675 0,9
46 %
18 %
12 %
54 %
82 %
88 %
UP TO 20 MINUTES MORE THAN 20 MINUTES
0,2 0,4 0,6 0,8
45 %
37 %
29 %
55 %
63 %
71 %
USA GLOBAL
3 TIMES A WEEK OR MORE OFTEN
2 TIMES A WEEK OR LESS OFTEN
0,225 0,45 0,675 0,9
33 %
15 %
67 %
85 %
0,175 0,35 0,525 0,7
44 %
31 %
57 %
69 %
FREELANCERS
EMPLOYEES
0,225 0,45 0,675 0,9
15 %
28 %
85 %
72 %
0,175 0,35 0,525 0,7
32 %
32 %
68 %
68 %
2015-16
deskmag
INCOME & EXPENSES OF MEMBERS
AVERAGE PRICE OF A MEMBERSHIP
PER MONTH IN THE U.S.
REPORTED BY MEMBERS
INCOME COMPARED TO

THE COST OF LIVING
REPORTED BY MEMBERS
US$
305
FULL-TIME
24-7
US$
199
WORKDAY
HOURS
US$
134
LIMITED NO.
OF DAYS
USA GLOBAL
4 %
5 %
2 %1 %
13 %9 %
46 %
45 %
30 %34 %
5 %5 %
VERY HIGH
RATHER HIGH
SOMEWHERE IN THE MIDDLE
RATHER LOW
VERY LOW
N.A.
0,25
0,5
0,75
1
77 %
62 %
94 %
“GOOD PRICE FOR VALUE”: Ø 85%
LOCAL DAILY EXPENSES: US$ 9
AMOUNT OF SPENT MONEY IN THE NEIGHBOURHOOD
OF A COWORKING SPACE - REPORTED BY MEMBERS
25 % 50 % 75 % 100 %
28 %27 %23 %22 %
$ 0-4 $ 5-9 $ 10-14 $15+
HIGHEST VALUE IS SEEN
IN FULL-TIME MEMBERSHIP
deskmag
INCOME & EXPENSES OF MEMBERS
AVERAGE PRICE OF A MEMBERSHIP
PER MONTH IN THE U.S.
REPORTED BY MEMBERS
INCOME COMPARED TO

THE COST OF LIVING
REPORTED BY MEMBERS
US$
305
FULL-TIME
24-7
US$
199
WORKDAY
HOURS
US$
134
LIMITED NO.
OF DAYS
USA GLOBAL
4 %
5 %
2 %1 %
13 %9 %
46 %
45 %
30 %34 %
5 %5 %
VERY HIGH
RATHER HIGH
SOMEWHERE IN THE MIDDLE
RATHER LOW
VERY LOW
N.A.
0,25
0,5
0,75
1
77 %
62 %
94 %
“GOOD PRICE FOR VALUE”: Ø 85%
LOCAL DAILY EXPENSES: US$ 9
AMOUNT OF SPENT MONEY IN THE NEIGHBOURHOOD
OF A COWORKING SPACE - REPORTED BY MEMBERS
25 % 50 % 75 % 100 %
28 %27 %23 %22 %
$ 0-4 $ 5-9 $ 10-14 $15+
deskmag
INCOME & EXPENSES OF MEMBERS
INCOME COMPARED TO

THE COST OF LIVING
REPORTED BY MEMBERS
FREELANCERS
EMPLOYEES
USA
GLOBAL
USA
GLOBAL
2015-16
2013-14
2011-12
-37 % -28 % -19 % -9 % 0 % 9 % 19 % 28 %
18 %
22 %
20 %
-23 %
-23 %
-27 %
VERY & RATHER HIGH VERY & RATHER LOW
2015-16
2013-14
2011-12
-37 % -28 % -19 % -9 % 0 % 9 % 19 % 28 %
23 %
18 %
16 %
-32 %
-23 %
-36 %
2015-16
2013-14
2011-12
-50 % -33 % -15 % 2 %
8 %
14 %
14 %
-43 %
-34 %
-31 %
2015-16
2013-14
2011-12
-50 % -33 % -15 % 2 %
11 %
6 %
5 %
-42 %
-33 %
-48 %
deskmag⚕
HEALTH INSURANCE
SHARE OF MEMBERS WITHOUT AN HEALTH INSURANCE
USA
GLOBAL
2015-16
0 % 25 % 50 % 75 % 100 %
3 %1 %9 %52 %35 %
ENHANCED HEALTH INSURANCE
BASIC HEALTH INSURANCE
TIME-RESTRICTED HEALTH INSURANCE
NO HEALTH INSURANCE
OTHER
DON'T KNOW & N.A.
2015-16
0 % 25 % 50 % 75 % 100 %
4 %1 %14 %2 %43 %37 %
FREELANCERS
EMPLOYEES
0 % 5 % 10 % 15 % 20 %
13 %
8 %
16 %
14 %
GLOBAL
USA
18-34 YEARS
35+ YEARS
0 % 5 % 10 % 15 % 20 %
9 %
19 %
MALE
FEMALE
0 % 5 % 10 % 15 % 20 %
11 %
8 %
12 %
15 %
STATUS OF HEALTH INSURANCE
deskmag
2015-16
2013-14
2011-12
0 % 25 % 50 % 75 % 100 %
4 %
5 %
6 %
6 %
6 %
4 %
1 %
2 %
1 %
5 %
1 %
3 %
4 %
6 %
4 %
22 %
23 %
37 %
58 %
56 %
45 %
HOME OFFICE TRADITIONAL OFFICE
COFFEE SHOP SMALL SHARED OFFICE COMMUNITY
BUSINESS CENTER NO FIXED LOCATION
OTHER & N.A.
GLOBAL
REPORTED BY MEMBERS
2015-16
2013-14
2011-12
0 % 25 % 50 % 75 % 100 %
6 %
3 %
4 %
7 %
7 %
1 %4 %
2 %
6 %
10 %
11 %
21 %
23 %
37 %
57 %
57 %
44 %
USA
REPORTED BY MEMBERS
LAST PLACE OF WORK - BEFORE STARTING COWORKING
MEMBERS ARE

INCREASINGLY ARRIVING
FROM TRADITIONAL , NOT
HOME OFFICES
deskmag
2015-16
2013-14
2011-12
0 % 25 % 50 % 75 % 100 %
4 %
5 %
6 %
6 %
6 %
4 %
1 %
2 %
1 %
5 %
1 %
3 %
4 %
6 %
4 %
22 %
23 %
37 %
58 %
56 %
45 %
HOME OFFICE TRADITIONAL OFFICE
COFFEE SHOP SMALL SHARED OFFICE COMMUNITY
BUSINESS CENTER NO FIXED LOCATION
OTHER & N.A.
GLOBAL
REPORTED BY MEMBERS
2015-16
2013-14
2011-12
0 % 25 % 50 % 75 % 100 %
6 %
3 %
4 %
7 %
7 %
1 %4 %
2 %
6 %
10 %
11 %
21 %
23 %
37 %
57 %
57 %
44 %
USA
REPORTED BY MEMBERS
LAST PLACE OF WORK - BEFORE STARTING COWORKING
deskmag
DURATION OF MEMBERSHIPS (USA)
CURRENT DURATION OF MEMBERSHIP
WHEN STILL MEMBER OF THE 1ST COWORKING SPACE
REPORTED BY MEMBERS
2015-16
2013-14
2012-13
25 % 50 % 75 % 100 %
5 %
8 %
15 %
30 %
30 %
31 %
65 %
62 %
54 %
FOR UP TO 12 MONTHS 13-35 MONTHS 36 MONTHS OR LONGER
MEAN (ROUNDED)
14.6 MONTHS
18.9 MONTHS
12.0 MONTHS
2015-16
2013-14
2012-13
25 % 50 % 75 % 100 %
6 %
7 %
17 %
28 %
27 %
29 %
66 %
66 %
54 %
MEAN
13.5 MONTHS
19.7MONTHS
12.2 MONTHS
CURRENT DURATION OF MEMBERSHIP
REPORTED BY MEMBERS
deskmag
USE OF COWORKING SPACES BY MEMBERS (USA)
2015-16
2013-14
2011-12
0 % 25 % 50 % 75 % 100 %
3 %
13 %
14 %
16 %
28 %
29 %
15 %
28 %
31 %
33 %
31 %
23 %
36 %
5 TIMES A WEEK OR MORE OFTEN 3 TO 4 TIMES A WEEK
1 TO 2 TIMES A WEEK 1 TO 4 TIMES A MONTH
LESS THAN ONCE A MONTH
2015-16
2013-14
0 % 25 % 50 % 75 % 100 %
22 %
14 %
34 %
18 %
44 %
68 % 3 TIMES A WEEK OR MORE OFTEN
1 TO 2 TIMES A WEEK
LESS THAN ONCE A WEEK
2015-16
2013-14
0 % 25 % 50 % 75 % 100 %
20 %
14 %
33 %
16 %
47 %
70 % 3 TIMES A WEEK OR MORE OFTEN
1 TO 2 TIMES A WEEK
LESS THAN ONCE A WEEK
FREELANCERS
EMPLOYEES
deskmag
USA
NO. OF COWORKING SPACES MEMBERS HAVE WORKED AT
REPORTED BY MEMBERS
2015-16
2013-14
2012-13
0 % 25 % 50 % 75 % 100 %
7 %
8 %
6 %
4 %
6 %
8 %
11 %
10 %
8 %
79 %
76 %
79 %
USAGLOBAL
MEAN
1,5
2015-16
2013-14
2012-13
0 % 25 % 50 % 75 % 100 %
5 %
7 %
8 %
4 %
6 %
8 %
11 %
15 %
17 %
81 %
72 %
67 %
1 2 3 4+
1,8
1,5
1,5
1,6
1,6
USE OF COWORKING SPACES
MEMBERS WITH MORE
THAN ONE MEMBERSHIP
2012-13
2013-14
2015-16
0 % 3 % 5 % 8 % 10 %
4 %
6 %
7 %
deskmag
WHERE MEMBERS MOSTLY WORK AT A COWORKING SPACE
2015-16
2013-14
0 % 25 % 50 % 75 % 100 %
3 %
5 %
9 %
13 %
79 %
76 %
OPEN WORKSPACE
TEAM OFFICE
INDIVIDUAL OFFICE
GLOBAL
2015-16
2013-14
0 % 25 % 50 % 75 % 100 %
2 %
12 %
6 %
11 %
85 %
71 %
USA
0 %
25 %
50 %
75 %
100 %
2015-16 2013-14 2011-12
35 %37 %
52 %
20 %
32 %
41 %
USA
GLOBAL
TYPE OF SPACE
SHARE OF MEMBERS AT
DEDICATED DESKS
0 %
25 %
50 %
75 %
100 %
2015-16 2013-14 2011-12
38 %37 %
31 % 29 %32 %
21 %
MEMBERS WITH ACCESS
TO TRADITIONAL WORK HOURS
MORE MEMBERS WORK
AWAY FROM
OPEN WORKSPACE
deskmag
WHERE MEMBERS MOSTLY WORK AT A COWORKING SPACE
2015-16
2013-14
0 % 25 % 50 % 75 % 100 %
3 %
5 %
9 %
13 %
79 %
76 %
OPEN WORKSPACE
TEAM OFFICE
INDIVIDUAL OFFICE
GLOBAL
2015-16
2013-14
0 % 25 % 50 % 75 % 100 %
2 %
12 %
6 %
11 %
85 %
71 %
USA
0 %
25 %
50 %
75 %
100 %
2015-16 2013-14 2011-12
35 %37 %
52 %
20 %
32 %
41 %
USA
GLOBAL
TYPE OF SPACE
SHARE OF MEMBERS AT
DEDICATED DESKS
0 %
25 %
50 %
75 %
100 %
2015-16 2013-14 2011-12
38 %37 %
31 % 29 %32 %
21 %
MEMBERS WITH ACCESS
TO TRADITIONAL WORK HOURS
deskmag
RATING OF COWORKING SPACES
MEAN
8.30
8.62
2015-16
2013-14
25 % 50 % 75 % 100 %
59 %
52 %
37 %
35 %
4 %
13 %
1-6 STARS 7-8 STARS 9-10 STARS
GLOBAL AVERAGE: 8.32 (2015-16), 8.24 (2013-14)
BY AVERAGE
UTILIZATION RATE
UP TO
25%
MORE THAN 25%
UP TO 50%
MORE THAN 50%
UP TO 75%
MORE
THAN 75%
2,5
5
7,5
10
5,5
8,1 9,2 8,9
BY AGE
18-34 YEARS 50 YEARS & OLDER35-49 YEARS
2,5
5
7,5
10
8,4 7,9 9,4
BY SIZE OF
POPULATION
1,000,000+
INHABITANTS
99,999 &
LESS INHABITANTS
999,999-100,000
INHABITANTS
2,5
5
7,5
10
8,4 8,2 8,7
REPORTED BY MEMBERS
MEMBERS PREFER
BUSY & DENSE
COWORKING SPACES
deskmag
RATING OF COWORKING SPACES
MEAN
8.30
8.62
2015-16
2013-14
25 % 50 % 75 % 100 %
59 %
52 %
37 %
35 %
4 %
13 %
1-6 STARS 7-8 STARS 9-10 STARS
GLOBAL AVERAGE: 8.32 (2015-16), 8.24 (2013-14)
BY AVERAGE
UTILIZATION RATE
UP TO
25%
MORE THAN 25%
UP TO 50%
MORE THAN 50%
UP TO 75%
MORE
THAN 75%
2,5
5
7,5
10
5,5
8,1 9,2 8,9
BY AGE
18-34 YEARS 50 YEARS & OLDER35-49 YEARS
2,5
5
7,5
10
8,4 7,9 9,4
BY SIZE OF
POPULATION
1,000,000+
INHABITANTS
99,999 &
LESS INHABITANTS
999,999-100,000
INHABITANTS
2,5
5
7,5
10
8,4 8,2 8,7
REPORTED BY MEMBERS
deskmag
COWORKING COMMUNITY
0 %
25 %
50 %
75 %
100 %
2015-16 2013-14 2011-12
54 %59 %58 %
0 %
25 %
50 %
75 %
100 %
2015-16 2013-14 2011-12
58 %61 %70 %
USA GLOBAL
SHARE OF MEMBERS WHICH FEEL LIKE BEING PART
OF THE COMMUNITY OF THEIR COWORKING SPACE
REPORTED BY MEMBERS
*THE QUESTION WAS CHANGED FROM “HOW MUCH…” TO “HOW STRONGLY” IN 2015-16,
“DON’T KNOW” WAS TAKEN OUT AS WELL.
BY
PROFESSIONAL
STATUS
FREELANCERS
ENTREPRENEURS
EMPLOYEES
0,2 0,4 0,6 0,8
60 %
74 %
77 %
46 %
75 %
76 %USA GLOBAL
UP TO 33%
34-66%
MORE THAN 66%
0,225 0,45 0,675 0,9
80 %
67 %
54 %
86 %
56 %
33 %BY
AVERAGE
UTILIZATION RATE
AT THE SAME TIME
MALE
FEMALE
0,2 0,4 0,6 0,8
72 %
67 %
68 %
50 %BY
GENDER
FREELANCERS & 

ENTREPRENEURS ARE
MORE ATTACHED TO
THEIR COWORKING
COMMUNITY
deskmag
COWORKING COMMUNITY
0 %
25 %
50 %
75 %
100 %
2015-16 2013-14 2011-12
54 %59 %58 %
0 %
25 %
50 %
75 %
100 %
2015-16 2013-14 2011-12
58 %61 %70 %
USA GLOBAL
SHARE OF MEMBERS WHICH FEEL LIKE BEING PART
OF THE COMMUNITY OF THEIR COWORKING SPACE
REPORTED BY MEMBERS
*THE QUESTION WAS CHANGED FROM “HOW MUCH…” TO “HOW STRONGLY” IN 2015-16,
“DON’T KNOW” WAS TAKEN OUT AS WELL.
BY
PROFESSIONAL
STATUS
FREELANCERS
ENTREPRENEURS
EMPLOYEES
0,2 0,4 0,6 0,8
60 %
74 %
77 %
46 %
75 %
76 %USA GLOBAL
UP TO 33%
34-66%
MORE THAN 66%
0,225 0,45 0,675 0,9
80 %
67 %
54 %
86 %
56 %
33 %BY
AVERAGE
UTILIZATION RATE
AT THE SAME TIME
MALE
FEMALE
0,2 0,4 0,6 0,8
72 %
67 %
68 %
50 %BY
GENDER
deskmag
18 %
13 %
69 %
COWORKING COMMUNITY
LENGTH OF MEMBERSHIP
ACTIVITY OF MEMBERS INSIDE THE SPACE
FREQUENCY OF PRESENCE
DIFFERENT MEMBERSHIP PLANS
SPECIAL SKILLS OF MEMBERS
OTHER
0,15 0,3 0,45 0,6
17 %
25 %
27 %
33 %
46 %
58 %
SUPPOSED REASONS (GLOBAL)
IS THERE A HIERARCHY AT YOUR COWORKING SPACE?
2 %
15 %
19 %
65 %
NO YES DON'T KNOW N.A.
USA GLOBAL
NONO
BY AVERAGE
UTILIZATION RATE
AT THE SAME TIME
BY
AGE GROUPS
UP TO 25%
26-50%
51-75%
MORE THAN 75%
0,1 0,2 0,3 0,4
23 %
14 %
17 %
38 %
18-34
34-49
50+
0,055 0,11 0,165 0,22
9 %
18 %
21 %
SHARE OF ‘YES’ (GLOBAL)
deskmag
COWORKING COMMUNITY
‘THE NETWORK AT MY COWORKING SPACE IS HELPFUL FOR
NEW JOB OPPORTUNITIES OR PROJECTS’
REPORTED BY MEMBERS
2015-16
2013-14
25 % 50 %
57 %
56 %2015-16
2013-14
25 % 50 % 75 % 100 %
55 %
45 %
USA GLOBAL
0 %
25 %
50 %
75 %
100 %
USA GLOBAL
10 %
4 %
14 %
13 %
15 %
12 %
61 %72 % 0 MEMBERS
1 MEMBER
2 MEMBERS
3+ MEMBERS
NO. OF OTHER MEMBERS HIRED
FOR OWN PROJECTS IN 2015
2015-16
2013-14
2012-13
0 % 20 % 40 % 60 % 80 %
61 %
62 %
66 %
61 %
57 %
51 %
USA GLOBAL
“ALL OR MANY MEMBERS
KNOW MY FIRST NAME”
WITH FEWER FREELANCERS &
ENTREPRENEURS
ATTACHMENT & COMMUNITY
ARE AT RISK
deskmag
COWORKING COMMUNITY
‘THE NETWORK AT MY COWORKING SPACE IS HELPFUL FOR
NEW JOB OPPORTUNITIES OR PROJECTS’
REPORTED BY MEMBERS
2015-16
2013-14
25 % 50 %
57 %
56 %2015-16
2013-14
25 % 50 % 75 % 100 %
55 %
45 %
USA GLOBAL
0 %
25 %
50 %
75 %
100 %
USA GLOBAL
10 %
4 %
14 %
13 %
15 %
12 %
61 %72 % 0 MEMBERS
1 MEMBER
2 MEMBERS
3+ MEMBERS
NO. OF OTHER MEMBERS HIRED
FOR OWN PROJECTS IN 2015
2015-16
2013-14
2012-13
0 % 20 % 40 % 60 % 80 %
61 %
62 %
66 %
61 %
57 %
51 %
USA GLOBAL
“ALL OR MANY MEMBERS
KNOW MY FIRST NAME”
deskmag
USA
GLOBAL
COWORKING COMMUNITY
HOW HELPFUL IS THE NETWORK AT YOUR COWORKING SPACE
WHEN LOOKING FOR NEW JOB OPPORTUNITIES OR NEW PROJECTS?
FREELANCERS
ENTREPRENEURS
EMPLOYEES
25 % 50 % 75 % 100 %
48 %
63 %
60 %
42 %
64 %
60 %
VERY & QUITE HELPFUL - 2015-16
VERY & QUITE HELPFUL - 2013-14
SPACE W/ UP TO 30 DESKS
SPACE W/ 30 DESKS & MORE
25 % 50 % 75 % 100 %
57 %
59 %
58 %
47 %
FREELANCERS
EMPLOYEES
25 % 50 % 75 % 100 %
47 %
55 %
35 %
52 %
SPACE W/ UP TO 30 DESKS
SPACE W/ 30 DESKS & MORE
25 % 50 % 75 % 100 %
53 %
56 %
52 %
37 %
deskmag
SHARE OF MEMBERS WHO DON’T PLAN TO LEAVE A SPACE
BY
UTILIZATION RATE
AT THE SAME TIME
BY
AGE GROUPS
BY
LENGTH OF
MEMBERSHIP
REPORTED BY MEMBERS
UP TO 17 MONTHS
18-35 MONTHS
36 MONTHS & LONGER
0,225 0,45 0,675 0,9
83 %
83 %
52 %
77 %
81 %
57 %GLOBAL
USA
UP TO 33%
34-66%
MORE THAN 66%
0,2 0,4 0,6 0,8
71 %
69 %
44 %
71 %
66 %
60 %
18-34
34-49
50+
0,25 0,5 0,75 1
91 %
75 %
53 %
91 %
71 %
59 %
UP TO 24 MEMBERS
25-49 MEMBERS
50 & MORE MEMBERS
0,225 0,45 0,675 0,9
79 %
82 %
54 %
76 %
70 %
61 %
BY
NO. OF MEMBERS
AT THE SAME TIME
NEWER & YOUNGER MEMBERS
ARE MORE LIKELY TO LEAVE
A COWORKING SPACE
deskmag
SHARE OF MEMBERS WHO DON’T PLAN TO LEAVE A SPACE
BY
UTILIZATION RATE
AT THE SAME TIME
BY
AGE GROUPS
BY
LENGTH OF
MEMBERSHIP
REPORTED BY MEMBERS
UP TO 17 MONTHS
18-35 MONTHS
36 MONTHS & LONGER
0,225 0,45 0,675 0,9
83 %
83 %
52 %
77 %
81 %
57 %GLOBAL
USA
UP TO 33%
34-66%
MORE THAN 66%
0,2 0,4 0,6 0,8
71 %
69 %
44 %
71 %
66 %
60 %
18-34
34-49
50+
0,25 0,5 0,75 1
91 %
75 %
53 %
91 %
71 %
59 %
UP TO 24 MEMBERS
25-49 MEMBERS
50 & MORE MEMBERS
0,225 0,45 0,675 0,9
79 %
82 %
54 %
76 %
70 %
61 %
BY
NO. OF MEMBERS
AT THE SAME TIME
deskmag
HAPPINESS AT WORK
MEMBERS (USA)
MEMBERS (GLOBAL)
0 0,25 0,5 0,75 1
2 %3 %
1 %
17 %
27 %
53 %
53 %
26 %
19 %
VERY HAPPY QUITE HAPPY SOMEWHAT QUITE UNHAPPY VERY UNHAPPY
EX-MEMBERS (GLOBAL)
NON-MEMBERS (GLOBAL)
0 0,25 0,5 0,75 1
6 %
3 %
6 %
3 %
31 %
24 %
46 %
54 %
11 %
17 %
OF MEMBERS OF COWORKING SPACES IN THE U.S.
ARE HAPPY WITH THEIR CURRENT WORK SITUATION
72%
COWORKING MEMBERS

ARE HAPPIER AT WORK
THAN OTHER PEOPLE
deskmag
HAPPINESS AT WORK
MEMBERS (USA)
MEMBERS (GLOBAL)
0 0,25 0,5 0,75 1
2 %3 %
1 %
17 %
27 %
53 %
53 %
26 %
19 %
VERY HAPPY QUITE HAPPY SOMEWHAT QUITE UNHAPPY VERY UNHAPPY
EX-MEMBERS (GLOBAL)
NON-MEMBERS (GLOBAL)
0 0,25 0,5 0,75 1
6 %
3 %
6 %
3 %
31 %
24 %
46 %
54 %
11 %
17 %
OF MEMBERS OF COWORKING SPACES IN THE U.S.
ARE HAPPY WITH THEIR CURRENT WORK SITUATION
72%
Official Supporters
THE GLOBAL COWORKING SURVEY 2015-16
THE COWORKING INDUSTRY 

BECOMES MORE DIVERSE
WITH MORE ELEPHANTS
FOR THIS REASON, MOST RESULTS INCLUDE
THE MEAN AS WELL AS THE MEDIAN

AVERAGE VALUE
!
STATISTICAL BACKGROUND
STATISTICAL BACKGROUND
MEAN:
IS THE SUM OF A LIST OF NUMBERS DIVIDED BY THE NUMBER OF
NUMBERS IN THE LIST.
1 2 2 2 3 3 4 5 8 = 30/9 = 3.3 (ROUNDED)
MEDIAN:
THE MIDDLE NUMBER OF A GROUP
WHEN THEY ARE RANKED IN ORDER.
1 2 2 2 3 3 4 5 8 = 3
MODE:
THE MOST FREQUENTLY OCCURRING NUMBER IN A LIST:
1 2 2 2 3 3 4 5 8 = 2
PARTICIPANTS: 2011-12 2012-13 2013-14 2015-16
913 1206 1270 1679
THANKS FOR READING!
READ MORE ON
DESKMAG.COM
deskmag
COWORKING IN THE U.S.
2016

Más contenido relacionado

Similar a DESKMAG GCUC GLOBAL COWORKING SURVEY PRESENTATION 2016 SLIDES

Facilities in Jeopardy [Part 1] - Act Your Age
Facilities in Jeopardy [Part 1] - Act Your AgeFacilities in Jeopardy [Part 1] - Act Your Age
Facilities in Jeopardy [Part 1] - Act Your AgeSightlines
 
Everyday math ppt
Everyday math pptEveryday math ppt
Everyday math pptjbpotts
 
Making the Case for Future Facilities Funding_CAPPA 2015
Making the Case for Future Facilities Funding_CAPPA 2015Making the Case for Future Facilities Funding_CAPPA 2015
Making the Case for Future Facilities Funding_CAPPA 2015Sightlines
 
Solutions manual for basic statistics for business and economics canadian 5th...
Solutions manual for basic statistics for business and economics canadian 5th...Solutions manual for basic statistics for business and economics canadian 5th...
Solutions manual for basic statistics for business and economics canadian 5th...minuter12
 
Diverse Perspectives on Managing Facilities Demands
Diverse Perspectives on Managing Facilities DemandsDiverse Perspectives on Managing Facilities Demands
Diverse Perspectives on Managing Facilities DemandsSightlines
 
Basic statistics for business and economics canadian 5th edition lind solutio...
Basic statistics for business and economics canadian 5th edition lind solutio...Basic statistics for business and economics canadian 5th edition lind solutio...
Basic statistics for business and economics canadian 5th edition lind solutio...adfisdnfia
 
Max Gxl Comp Plan
Max Gxl Comp PlanMax Gxl Comp Plan
Max Gxl Comp Planvinjey21
 
Operations management chapter: capacity management
Operations management chapter: capacity managementOperations management chapter: capacity management
Operations management chapter: capacity managementdanial987
 
How to scale a health tech business to $100M and beyond
How to scale a health tech business to $100M and beyondHow to scale a health tech business to $100M and beyond
How to scale a health tech business to $100M and beyondBessemer Venture Partners
 
Exploring the State of Facilities - Your Chance to "Ask Sightlines"
Exploring the State of Facilities - Your Chance to  "Ask Sightlines"Exploring the State of Facilities - Your Chance to  "Ask Sightlines"
Exploring the State of Facilities - Your Chance to "Ask Sightlines"Sightlines
 
1000 strategic business diagrams for powerful presentations
1000 strategic business diagrams for powerful presentations1000 strategic business diagrams for powerful presentations
1000 strategic business diagrams for powerful presentationshttp://www.drawpack.com
 
Predictive Analysis ( Sample Report)
Predictive  Analysis ( Sample  Report)Predictive  Analysis ( Sample  Report)
Predictive Analysis ( Sample Report)John deLoach
 
New strategies for attacking deferred maintenance december 2012
New strategies for attacking deferred maintenance december 2012New strategies for attacking deferred maintenance december 2012
New strategies for attacking deferred maintenance december 2012Sightlines
 
Analytics: From Reflective to Predictive
Analytics: From Reflective to PredictiveAnalytics: From Reflective to Predictive
Analytics: From Reflective to PredictiveCasey Iannone
 
Velocity is not the goal code palo-usa
Velocity is not the goal   code palo-usaVelocity is not the goal   code palo-usa
Velocity is not the goal code palo-usaDoc Norton
 
2014 AIR Reporting Program-level Retention and Graduation
2014 AIR Reporting Program-level Retention and Graduation2014 AIR Reporting Program-level Retention and Graduation
2014 AIR Reporting Program-level Retention and GraduationDavid Onder
 

Similar a DESKMAG GCUC GLOBAL COWORKING SURVEY PRESENTATION 2016 SLIDES (17)

Facilities in Jeopardy [Part 1] - Act Your Age
Facilities in Jeopardy [Part 1] - Act Your AgeFacilities in Jeopardy [Part 1] - Act Your Age
Facilities in Jeopardy [Part 1] - Act Your Age
 
Everyday math ppt
Everyday math pptEveryday math ppt
Everyday math ppt
 
Making the Case for Future Facilities Funding_CAPPA 2015
Making the Case for Future Facilities Funding_CAPPA 2015Making the Case for Future Facilities Funding_CAPPA 2015
Making the Case for Future Facilities Funding_CAPPA 2015
 
Solutions manual for basic statistics for business and economics canadian 5th...
Solutions manual for basic statistics for business and economics canadian 5th...Solutions manual for basic statistics for business and economics canadian 5th...
Solutions manual for basic statistics for business and economics canadian 5th...
 
Diverse Perspectives on Managing Facilities Demands
Diverse Perspectives on Managing Facilities DemandsDiverse Perspectives on Managing Facilities Demands
Diverse Perspectives on Managing Facilities Demands
 
Basic statistics for business and economics canadian 5th edition lind solutio...
Basic statistics for business and economics canadian 5th edition lind solutio...Basic statistics for business and economics canadian 5th edition lind solutio...
Basic statistics for business and economics canadian 5th edition lind solutio...
 
Max Gxl Comp Plan
Max Gxl Comp PlanMax Gxl Comp Plan
Max Gxl Comp Plan
 
Who wants 5th math
Who wants   5th mathWho wants   5th math
Who wants 5th math
 
Operations management chapter: capacity management
Operations management chapter: capacity managementOperations management chapter: capacity management
Operations management chapter: capacity management
 
How to scale a health tech business to $100M and beyond
How to scale a health tech business to $100M and beyondHow to scale a health tech business to $100M and beyond
How to scale a health tech business to $100M and beyond
 
Exploring the State of Facilities - Your Chance to "Ask Sightlines"
Exploring the State of Facilities - Your Chance to  "Ask Sightlines"Exploring the State of Facilities - Your Chance to  "Ask Sightlines"
Exploring the State of Facilities - Your Chance to "Ask Sightlines"
 
1000 strategic business diagrams for powerful presentations
1000 strategic business diagrams for powerful presentations1000 strategic business diagrams for powerful presentations
1000 strategic business diagrams for powerful presentations
 
Predictive Analysis ( Sample Report)
Predictive  Analysis ( Sample  Report)Predictive  Analysis ( Sample  Report)
Predictive Analysis ( Sample Report)
 
New strategies for attacking deferred maintenance december 2012
New strategies for attacking deferred maintenance december 2012New strategies for attacking deferred maintenance december 2012
New strategies for attacking deferred maintenance december 2012
 
Analytics: From Reflective to Predictive
Analytics: From Reflective to PredictiveAnalytics: From Reflective to Predictive
Analytics: From Reflective to Predictive
 
Velocity is not the goal code palo-usa
Velocity is not the goal   code palo-usaVelocity is not the goal   code palo-usa
Velocity is not the goal code palo-usa
 
2014 AIR Reporting Program-level Retention and Graduation
2014 AIR Reporting Program-level Retention and Graduation2014 AIR Reporting Program-level Retention and Graduation
2014 AIR Reporting Program-level Retention and Graduation
 

DESKMAG GCUC GLOBAL COWORKING SURVEY PRESENTATION 2016 SLIDES

  • 1. LOS ANGELES, MAY 5, 2016 RESULTS OF THE GLOBAL COWORKING SURVEY deskmag COWORKING IN THE U.S. 2016
  • 3. deskmag US$ MEAN USA GLOBAL 25 % 50 % 75 % 100 % 13 % 14 % 30 % 30 % 57 % 56 % UP TO 6 7 TO 12 MORE THAN 12 MONTHS MEAN 8.5 MONTHS 8.3 MONTHS INHABITANTS BY POPULATION BY AGE UP TO 12 13-35 36 & MORE 2,5 5 7,5 10 8,4 8,4 9,11,000,000 & MORE 999,999-100,000 99,999 & LESS 2,5 5 7,5 10 7,8 8,3 9,6 MONTHS OLD BY INVESTMENT UP TO 50,000 50,001-100,000 100,001+ 4,25 8,5 12,75 17 16,3 7,7 6 CONSTRUCTION AND PLANNING TIME LAUNCHING A COWORKING SPACE THE GESTATION PERIOD OF A COWORKING SPACE TAKES 8.5 MONTHSON AVERAGE (MEAN)
  • 4. deskmag US$ MEAN USA GLOBAL 25 % 50 % 75 % 100 % 13 % 14 % 30 % 30 % 57 % 56 % UP TO 6 7 TO 12 MORE THAN 12 MONTHS MEAN 8.5 MONTHS 8.3 MONTHS INHABITANTS BY POPULATION BY AGE UP TO 12 13-35 36 & MORE 2,5 5 7,5 10 8,4 8,4 9,11,000,000 & MORE 999,999-100,000 99,999 & LESS 2,5 5 7,5 10 7,8 8,3 9,6 MONTHS OLD BY INVESTMENT UP TO 50,000 50,001-100,000 100,001+ 4,25 8,5 12,75 17 16,3 7,7 6 CONSTRUCTION AND PLANNING TIME LAUNCHING A COWORKING SPACE
  • 5. deskmag ORIGIN OF INVESTED CAPITAL* *HARMONIZED TO 100%, MISSING SHARES ARE ADDED TO “OTHER” ** AMOUNTS OF LESS THAN US$1 AND MORE THAN US$1,000,000 ARE NOT CONSIDERED. USA ≈ US$ 98,000** (MEAN) US$ 70,000** (MEDIAN) USA GLOBAL 8 %7 % 1 % 0 % 2 % 1 % 1 % 1 % 3 % 2 % 2 % 3 % 7 %8 % 11 %9 % 11 % 11 % 55 %57 % OWN CAPITAL CAPITAL FROM FRIENDS OR FAMILY CREDIT FROM A PRIVATE BANK OR INSTITUTION EQUITY CAPITAL FROM INVESTORS CREDIT FROM FRIENDS OR FAMILY GOVERNMENT GRANT CREDIT FROM A PUBLIC INSTITUTION PREPAID MEMBERSHIPS CROWDFUNDING OTHER ≈ US$ 128,000 (MEAN) US$ 100,000 (MEDIAN) ≈ US$ 81,000 (MEAN) US$ 48,000 (MEDIAN) 50 DESKS & MORE TODAY 49 DESKS & LESS TODAY 25 % 50 % 75 % 100 % 24 %30 %46 % UP TO 50K 50K - 100K MORE THAN US$ 100K FINANCING A COWORKING SPACE FOUNDER(S) SPEND ALMOST US$ 100,000 TO START A COWORKING SPACE ON AVERAGE MORE THAN HALF COMES FROM THEIR OWN, PRIVATE CAPITAL
  • 6. deskmag ORIGIN OF INVESTED CAPITAL* *HARMONIZED TO 100%, MISSING SHARES ARE ADDED TO “OTHER” ** AMOUNTS OF LESS THAN US$1 AND MORE THAN US$1,000,000 ARE NOT CONSIDERED. USA ≈ US$ 98,000** (MEAN) US$ 70,000** (MEDIAN) USA GLOBAL 8 %7 % 1 % 0 % 2 % 1 % 1 % 1 % 3 % 2 % 2 % 3 % 7 %8 % 11 %9 % 11 % 11 % 55 %57 % OWN CAPITAL CAPITAL FROM FRIENDS OR FAMILY CREDIT FROM A PRIVATE BANK OR INSTITUTION EQUITY CAPITAL FROM INVESTORS CREDIT FROM FRIENDS OR FAMILY GOVERNMENT GRANT CREDIT FROM A PUBLIC INSTITUTION PREPAID MEMBERSHIPS CROWDFUNDING OTHER ≈ US$ 128,000 (MEAN) US$ 100,000 (MEDIAN) ≈ US$ 81,000 (MEAN) US$ 48,000 (MEDIAN) 50 DESKS & MORE TODAY 49 DESKS & LESS TODAY 25 % 50 % 75 % 100 % 24 %30 %46 % UP TO 50K 50K - 100K MORE THAN US$ 100K FINANCING A COWORKING SPACE AMOUNT OF INVESTMENTS
  • 7. deskmag USA GLOBAL 25 % 50 % 75 % 100 % 2 %10 % 7 % 6 % 4 % 4 %25 % 22 % 53 % 67 % AT LEAST A FEW MONTHS BEFORE OPENING A FEW WEEKS BEFORE A FEW DAYS BEFORE AT THE OPENING DAY AFTER THE OPENING N.A. WHEN DID YOU START PROMOTING YOUR COWORKING SPACE? THE HIGHER THE INVESTMENT, OR THE BIGGER THE SPACE THE EARLIER THE PROMOTION STARTS BEFORE OPENING NO. OF MEMBERS IN THE 1ST WEEK AFTER OPENING USA GLOBAL 25 % 50 % 75 % 100 % 22 % 29 % 20 % 20 % 36 % 35 % 21 % 16 % 0 1-4 5-9 10+ MEMBERS MEAN 6.5 MEMBERS MEDIAN: 4 6.1 MEMBERS MEDIAN: 3 PROMOTING A COWORKING SPACE 2 IN 3 COWORKING SPACES START THEIR PROMOTION AT LEAST A FEW MONTHS BEFORE OPENING
  • 8. deskmag PROMOTING A COWORKING SPACE USA GLOBAL 25 % 50 % 75 % 100 % 2 %10 % 7 % 6 % 4 % 4 %25 % 22 % 53 % 67 % AT LEAST A FEW MONTHS BEFORE OPENING A FEW WEEKS BEFORE A FEW DAYS BEFORE AT THE OPENING DAY AFTER THE OPENING N.A. WHEN DID YOU START PROMOTING YOUR COWORKING SPACE? THE HIGHER THE INVESTMENT, OR THE BIGGER THE SPACE THE EARLIER THE PROMOTION STARTS BEFORE OPENING NO. OF MEMBERS IN THE 1ST WEEK AFTER OPENING USA GLOBAL 25 % 50 % 75 % 100 % 22 % 29 % 20 % 20 % 36 % 35 % 21 % 16 % 0 1-4 5-9 10+ MEMBERS MEAN 6.5 MEMBERS MEDIAN: 4 6.1 MEMBERS MEDIAN: 3
  • 9. deskmag DEMOGRAPHICS OF COWORKING SPACES SHARE OF NEW MEMBERS LAST YEAR - PER SPACE ON AVERAGE UNTIL SURVEY WAS CONDUCTED - OCT/NOV 15 REPORTED BY COWORKING SPACES USA 53% 48% GLOBAL 34 % 28 % COWORKING SPACES WHICH ARE 12 MONTHS OLD & YOUNGER REPORTED BY COWORKING SPACES USA GLOBAL CURRENT DURATION OF MEMBERSHIP REPORTED BY MEMBERS, INCL. MEMBERS WHO CHANGED TO A NEW SPACE 2015-16 2013-14 2012-13 25 % 50 % 75 % 100 % 6 % 7 % 17 % 28 % 27 % 29 % 66 % 66 % 54 % FOR UP TO 12 MONTHS 13-35 MONTHS 36 MONTHS OR LONGER MEAN 13.5 MONTHS 19.7 MONTHS 12.2 MONTHS USA
  • 10. deskmag SIZE OF COWORKING SPACES USA GLOBAL 25 % 50 % 75 % 100 % 38 % 45 % 22 % 30 % 40 % 25 % UP TO 24 MEMBERS 25 TO 49 MEMBERS 50 OR MORE MEMBERS USA GLOBAL 25 % 50 % 75 % 100 % 34 % 43 % 31 % 25 % 35 % 33 % UP TO 24 DESKS 25 TO 49 DESKS 50 OR MORE DESKS NO. OF MEMBERS PER SPACE REPORTED BY COWORKING SPACES NO. OF DESKS/WORKSTATIONS PER SPACE REPORTED BY COWORKING SPACES USA GLOBAL 75.8109.7 MEDIAN MEAN 40 MEDIAN 30 MEAN MODE 30 MODE 30 63.9 MEDIAN 35 MEAN 70.2 MEAN MEDIAN 40 USA GLOBAL AN AVERAGE COWORKING SPACE IN THE U.S. HOSTS 110 MEMBERS WITH CARE, LOVE AND 70 WORKSTATIONS
  • 11. deskmag USA GLOBAL 25 % 50 % 75 % 100 % 38 % 45 % 22 % 30 % 40 % 25 % UP TO 24 MEMBERS 25 TO 49 MEMBERS 50 OR MORE MEMBERS USA GLOBAL 25 % 50 % 75 % 100 % 34 % 43 % 31 % 25 % 35 % 33 % UP TO 24 DESKS 25 TO 49 DESKS 50 OR MORE DESKS NO. OF MEMBERS PER SPACE REPORTED BY COWORKING SPACES NO. OF DESKS/WORKSTATIONS PER SPACE REPORTED BY COWORKING SPACES USA GLOBAL 75.8109.7 MEDIAN MEAN 40 MEDIAN 30 MEAN MODE 30 MODE 30 63.9 MEDIAN 35 MEAN 70.2 MEAN MEDIAN 40 USA GLOBAL SIZE OF COWORKING SPACES
  • 12. deskmag SIZE OF COWORKING SPACES - IN FT2 USA GLOBAL 25 % 50 % 75 % 100 % 16 % 17 % 20 % 30 % 65 % 53 % LESS THAN 5000 SQFT 5000 - 9999 SQFT 10000 SQFT AND MORE 250000 % 500000 % 750000 % 1000000 % 2013-14 2015-16 9647 4834 *WITHOUT LESS THAN 1 AND WITHOUT 1000SQFT AND MORE PER DESK MEDIAN 3800 MEDIAN 4600 +21% 200000 % 400000 % 600000 % 800000 % 2013-14 2015-16 7958 4069 MEDIAN 3500 + 13% MEDIAN 3100 +96% +100% USA - MEAN GLOBAL MEAN 37,5 75 112,5 150 130 146 +32 +16 32,5 65 97,5 130 100 121 +21 +10 PER DESK* MEAN PER DESK* MEDIAN A PLAYGROUND FOR WORK IN 10,000 FT2 WITH 140 FT2 PER MEMBERON AVERAGE
  • 13. deskmag SIZE OF COWORKING SPACES - IN FT2 USA GLOBAL 25 % 50 % 75 % 100 % 16 % 17 % 20 % 30 % 65 % 53 % LESS THAN 5000 SQFT 5000 - 9999 SQFT 10000 SQFT AND MORE 250000 % 500000 % 750000 % 1000000 % 2013-14 2015-16 9647 4834 *WITHOUT LESS THAN 1 AND WITHOUT 1000SQFT AND MORE PER DESK MEDIAN 3800 MEDIAN 4600 +21% 200000 % 400000 % 600000 % 800000 % 2013-14 2015-16 7958 4069 MEDIAN 3500 + 13% MEDIAN 3100 +96% +100% USA - MEAN GLOBAL MEAN 37,5 75 112,5 150 130 146 +32 +16 32,5 65 97,5 130 100 121 +21 +10 PER DESK* MEAN PER DESK* MEDIAN THE AVERAGE SIZE OF A COWORKING SPACE HAS DOUBLED WITHIN TWO YEARS
  • 14. deskmag SIZE OF COWORKING SPACES - IN FT2 USA GLOBAL 25 % 50 % 75 % 100 % 16 % 17 % 20 % 30 % 65 % 53 % LESS THAN 5000 SQFT 5000 - 9999 SQFT 10000 SQFT AND MORE 250000 % 500000 % 750000 % 1000000 % 2013-14 2015-16 9647 4834 *WITHOUT LESS THAN 1 AND WITHOUT 1000SQFT AND MORE PER DESK MEDIAN 3800 MEDIAN 4600 +21% 200000 % 400000 % 600000 % 800000 % 2013-14 2015-16 7958 4069 MEDIAN 3500 + 13% MEDIAN 3100 +96% +100% USA - MEAN GLOBAL MEAN 37,5 75 112,5 150 130 146 +32 +16 32,5 65 97,5 130 100 121 +21 +10 PER DESK* MEAN PER DESK* MEDIAN
  • 15. deskmag UTILIZATION OF COWORKING SPACES USA GLOBAL 25 % 50 % 75 % 100 % 16 % 25 % 5 % 8 % 17 % 20 % 38 % 35 % 24 % 12 % UP TO 0.5 MORE THAN 0.5 UP TO 1 MORE THAN 1 UP TO 2 MORE THAN 1.5 UP TO 2 MORE THAN 2 MEMBERS PER DESK REPORTED BY MEMBERS MEAN 1.63 1.38 USA GLOBAL 25 % 50 % 75 % 100 % 26 % 18 % 30 % 27 % 26 % 34 % 18 % 21 % UP TO 50 SQFT MORE THAN 50 SQFT - 100 SQFT MORE THAN 100 SQFT - 200 SQFT MORE THAN 200 SQFT SQUARE FEET PER MEMBER* 141 sq ft 167 sq ft MEAN *WITHOUT LESS THAN 1 AND WITHOUT 1000 SQFT AND MORE PER MEMBER MEDIAN 95 SQFT MEDIAN 112 SQFT
  • 16. deskmag UTILIZATION OF COWORKING SPACES USA GLOBAL 25 % 50 % 75 % 100 % 14 % 7 % 23 % 17 % 40 % 45 % 20 % 29 % 4 % 1 % UP TO 20% MORE THAN 20% UP TO 40% MORE THAN 40% UP TO 60% MORE THAN 60% UP TO 80% MORE THAN 80% UTILIZATION RATE OF DESKS AT THE SAME TIME REPORTED BY MEMBERS 0,15 0,3 0,45 0,6 2015-16 2013-14 2011-12 49 %52 %52 % USA - MEAN BY YEAR 0,15 0,3 0,45 0,6 1,000,000+ 999,999-100,000 99,999- 50 %54 %49 % USA - MEAN BY POPULATION 2015-16 MEAN 52.02% 57.92%ONLY EVERY OTHER MEMBER WORKS AT THE SAME TIME
  • 17. deskmag USA GLOBAL 25 % 50 % 75 % 100 % 14 % 7 % 23 % 17 % 40 % 45 % 20 % 29 % 4 % 1 % UP TO 20% MORE THAN 20% UP TO 40% MORE THAN 40% UP TO 60% MORE THAN 60% UP TO 80% MORE THAN 80% UTILIZATION RATE OF DESKS AT THE SAME TIME REPORTED BY MEMBERS 0,15 0,3 0,45 0,6 2015-16 2013-14 2011-12 49 %52 %52 % USA - MEAN BY YEAR 0,15 0,3 0,45 0,6 1,000,000+ 999,999-100,000 99,999- 50 %54 %49 % USA - MEAN BY POPULATION 2015-16 MEAN 52.02% 57.92% UTILIZATION OF COWORKING SPACES
  • 18. deskmag 4.5 PEOPLE FULL-TIME (MEDIAN: 1) 0.8 PEOPLE INTERNS (MEDIAN: 0) 3.6 PEOPLE PART-TIME (MEDIAN: 1) 0,25 0,5 0,75 1 40 % 53 % 0,25 0,5 0,75 1 32 % 64 % FOUNDERS FULL-TIME OPERATORS PART-TIME OPERATORS FULL-TIME OPERATORS PART-TIME OPERATORS USA GLOBAL COMPARED TO THE GLOBAL AVERAGE OF ≈ 10 PEOPLE 5.2 PEOPLE FULL-TIME
 (MEDIAN: 2) 1.2 PEOPLE AS INTERNS (MEDIAN: 0) 4.0 PEOPLE PART-TIME (MEDIAN: 1) ≈9PEOPLE WORK FOR A COWORKING SPACE ON AVERAGE FULL-TIME PART-TIME AS INTERNS 0,075 0,15 0,225 0,3 7 % 20 % 27 % 3 OR MORE PEOPLE WORK FULL-TIME PART-TIME AS INTERNS 0,1 0,2 0,3 0,4 10 % 27 % 39 % 3 OR MORE PEOPLE WORK FOUNDERS THE PERSONNEL OF COWORKING SPACES THE AVERAGE US COWORKING SPACE IS HOSTED BY 9 PEOPLEINCL. THE FOUNDERS
  • 19. deskmag THE PERSONNEL OF COWORKING SPACES 4.5 PEOPLE FULL-TIME (MEDIAN: 1) 0.8 PEOPLE INTERNS (MEDIAN: 0) 3.6 PEOPLE PART-TIME (MEDIAN: 1) 0,25 0,5 0,75 1 40 % 53 % 0,25 0,5 0,75 1 32 % 64 % FOUNDERS FULL-TIME OPERATORS PART-TIME OPERATORS FULL-TIME OPERATORS PART-TIME OPERATORS USA GLOBAL COMPARED TO THE GLOBAL AVERAGE OF ≈ 10 PEOPLE 5.2 PEOPLE FULL-TIME
 (MEDIAN: 2) 1.2 PEOPLE AS INTERNS (MEDIAN: 0) 4.0 PEOPLE PART-TIME (MEDIAN: 1) ≈9PEOPLE WORK FOR A COWORKING SPACE ON AVERAGE FULL-TIME PART-TIME AS INTERNS 0,075 0,15 0,225 0,3 7 % 20 % 27 % 3 OR MORE PEOPLE WORK FULL-TIME PART-TIME AS INTERNS 0,1 0,2 0,3 0,4 10 % 27 % 39 % 3 OR MORE PEOPLE WORK FOUNDERS
  • 20. deskmag FULL-TIME PART-TIME INTERNS 25 % 50 % 75 % 100 % 3 % 10 % 14 % 7 % 17 % 25 % 17 % 36 % 43 % 73 % 38 % 19 % 0 PEOPLE 1-2 3-9 10 OR MORE PEOPLE FULL-TIME PART-TIME INTERNS 25 % 50 % 75 % 100 % 3 % 6 % 8 % 4 % 14 % 19 % 17 % 47 % 55 % 76 % 33 % 18 % 0 PEOPLE 1-2 3-9 10 OR MORE PEOPLE USA GLOBAL THE PERSONNEL OF COWORKING SPACES
  • 21. deskmag $$$*ONLY REVENUES BETWEEN US$ 1& US$ 500,000 HAVE BEEN CONSIDERED USA SEPTEMBER 2015 ≈ US$ 42,100*(MEAN) US$ 9,500*(MEDIAN) 25 % 50 % 75 % 100 % 13 %35 %52 % UP TO US$ 10,000 US$ 10,001 - 50,000 MORE THAN US$ 50,000 1,000,000+ 999,999-100,000- 99,999- 2250000 % 4500000 % 6750000 % 9000000 % US$ 24.100 US$ 32.200 US$ 71.900 REVENUE BY LOCATION (NO. OF INHABITANTS) MEDIAN US$ 10,500 US$ 10,500 US$ 6,500 UP TO 29 MEMBERS 30 MEMBERS & MORE 2000000 % 4000000 % 6000000 % 8000000 % US$ 50.300 US$ 26.700 REVENUE BY NO. OF MEMBERS PER COWORKING SPACE REPORTED BY COWORKING SPACES MEDIAN US$ 4,600 US$ 15,000 COWORKING SPACES REALIZE AN AVERAGE INCOME OF AROUND 40,000 US$ PER MONTH MONTHLY INCOME (SEPTEMBER 2015)
  • 22. deskmag $$$*ONLY REVENUES BETWEEN US$ 1& US$ 500,000 HAVE BEEN CONSIDERED USA SEPTEMBER 2015 ≈ US$ 42,100*(MEAN) US$ 9,500*(MEDIAN) 25 % 50 % 75 % 100 % 13 %35 %52 % UP TO US$ 10,000 US$ 10,001 - 50,000 MORE THAN US$ 50,000 1,000,000+ 999,999-100,000- 99,999- 2250000 % 4500000 % 6750000 % 9000000 % US$ 24.100 US$ 32.200 US$ 71.900 REVENUE BY LOCATION (NO. OF INHABITANTS) MEDIAN US$ 10,500 US$ 10,500 US$ 6,500 UP TO 29 MEMBERS 30 MEMBERS & MORE 2000000 % 4000000 % 6000000 % 8000000 % US$ 50.300 US$ 26.700 REVENUE BY NO. OF MEMBERS PER COWORKING SPACE REPORTED BY COWORKING SPACES MEDIAN US$ 4,600 US$ 15,000 MONTHLY INCOME (SEPTEMBER 2015)
  • 23. deskmag USA GLOBAL 10 %12 % 5 %5 % 6 %4 % 4 %3 % 5 % 3 % 7 % 5 % 12 % 12 % 14 % 12 % 38 % 44 % RENT OF LOCATION OPERATING COSTS WAGES FOR STAFF MAINTAINANCE WAGES OF OWNERS EXTERNAL MARKETING EQUIPMENT FOOD & DRINKS OTHER USA GLOBAL 2 %2 % 1 %0 % 1 %1 % 1 % 0 % 2 %4 % 3 %3 % 16 % 20 % 8 % 6 % 9 % 9 % 17 % 20 % 40 % 34 % RENTING DESKS PRIVATE OFFICES MEETING SPACE(S) EVENT & CLASS ROOM(S) COMB. MEMBERSHIP PLANS VIRTUAL OFFICE SERVICES SPONSORING FOOD & DRINKS TICKETS TO EVENTS PUBLIC SUPPORT OTHER SHARE OF INCOME STREAMS* REPORTED BY COWORKING SPACES SHARE OF EXPENSES* REPORTED BY COWORKING SPACES *HARMONIZED TO 100%, MISSING SHARES ARE ADDED TO “OTHER” 89% 82% LOCATION RENTED BY LOCATION RENTED BY COMPARED TO DESK RENTAL FLAT RATE MEMBERSHIP IS ON THE RISE INCOME & EXPENSES OF COWORKING SPACES
  • 24. deskmag USA GLOBAL 10 %12 % 5 %5 % 6 %4 % 4 %3 % 5 % 3 % 7 % 5 % 12 % 12 % 14 % 12 % 38 % 44 % RENT OF LOCATION OPERATING COSTS WAGES FOR STAFF MAINTAINANCE WAGES OF OWNERS EXTERNAL MARKETING EQUIPMENT FOOD & DRINKS OTHER USA GLOBAL 2 %2 % 1 %0 % 1 %1 % 1 % 0 % 2 %4 % 3 %3 % 16 % 20 % 8 % 6 % 9 % 9 % 17 % 20 % 40 % 34 % RENTING DESKS PRIVATE OFFICES MEETING SPACE(S) EVENT & CLASS ROOM(S) COMB. MEMBERSHIP PLANS VIRTUAL OFFICE SERVICES SPONSORING FOOD & DRINKS TICKETS TO EVENTS PUBLIC SUPPORT OTHER SHARE OF INCOME STREAMS* REPORTED BY COWORKING SPACES SHARE OF EXPENSES* REPORTED BY COWORKING SPACES *HARMONIZED TO 100%, MISSING SHARES ARE ADDED TO “OTHER” 89% 82% LOCATION RENTED BY LOCATION RENTED BY INCOME & EXPENSES OF COWORKING SPACES
  • 25. deskmag PROFITABILITY AND BUSINESS TYPE OF COWORKING SPACES USA GLOBAL 25 % 50 % 75 % 100 % 8 % 6 % 2 %16 % 10 % 75 % 84 % FOR PROFIT NON FOR PROFIT GOVERNMENTAL OTHER & N.A. BUSINESS TYPE OF COWORKING SPACES REPORTED BY COWORKING SPACES USA GLOBAL 25 % 50 % 75 % 100 % 23 % 27 % 41 % 36 % 36 % 37 % PROFITABLE ZERO NOT PROFITABLE PROFITABILITY OF COWORKING SPACES REPORTED BY COWORKING SPACES (WITHOUT N.A.) 1 IN 4 COWORKING SPACES IS NOT PROFITABLE
  • 26. deskmag PROFITABILITY AND BUSINESS TYPE OF COWORKING SPACES $$$USA GLOBAL 25 % 50 % 75 % 100 % 8 % 6 % 2 %16 % 10 % 75 % 84 % FOR PROFIT NON FOR PROFIT GOVERNMENTAL OTHER & N.A. BUSINESS TYPE OF COWORKING SPACES REPORTED BY COWORKING SPACES USA GLOBAL 25 % 50 % 75 % 100 % 23 % 27 % 41 % 36 % 36 % 37 % PROFITABLE ZERO NOT PROFITABLE PROFITABILITY OF COWORKING SPACES REPORTED BY COWORKING SPACES (WITHOUT N.A.)
  • 27. deskmag PROFITABILITY OF COWORKING SPACES 27 UP TO 12 MONTHS OLD 13 - 36 MONTHS OLDER THAN 36 MONTHS 25 % 50 % 75 % 100 % 5 % 27 % 63 % 38 % 42 % 23 % 57 % 30 % 13 % PROFITABLE ZERO NOT PROFITABLE BY AGE OF COWORKING SPACE 1,000,000 & MORE 999,999 TO 100,000 LESS THAN 100,000 25 % 50 % 75 % 100 % 37 % 26 % 19 % 32 % 44 % 30 % 32 % 30 % 51 % BY POPULATION OF LOCATION UP TO 24 MEMBERS 25 TO 49 MEMBERS 50 MEMBERS & MORE 25 % 50 % 75 % 100 % 16 % 30 % 45 % 26 % 42 % 42 % 58 % 27 % 13 % BY NO. OF MEMBERS PER COWORKING SPACE MEANS: AVERAGE AGE 39.8 MONTHS 39.6 MONTHS 29.8 MONTHS AVERAGE NO. OF MEMBERS 149.8 128.9 51.4 OLDER SPACE & MORE MEMBERS = HIGHER PROFITABILITY
  • 28. deskmag $$$ PROFITABILITY OF COWORKING SPACES UP TO 12 MONTHS OLD 13 - 36 MONTHS OLDER THAN 36 MONTHS 25 % 50 % 75 % 100 % 5 % 27 % 63 % 38 % 42 % 23 % 57 % 30 % 13 % PROFITABLE ZERO NOT PROFITABLE BY AGE OF COWORKING SPACE 1,000,000 & MORE 999,999 TO 100,000 LESS THAN 100,000 25 % 50 % 75 % 100 % 37 % 26 % 19 % 32 % 44 % 30 % 32 % 30 % 51 % BY POPULATION OF LOCATION UP TO 24 MEMBERS 25 TO 49 MEMBERS 50 MEMBERS & MORE 25 % 50 % 75 % 100 % 16 % 30 % 45 % 26 % 42 % 42 % 58 % 27 % 13 % BY NO. OF MEMBERS PER COWORKING SPACE MEANS: AVERAGE AGE 39.8 MONTHS 39.6 MONTHS 29.8 MONTHS AVERAGE NO. OF MEMBERS 149.8 128.9 51.4
  • 29. deskmag LAYOUT OF COWORKING SPACES TYPE OF SPACES AT COWORKING SPACES REPORTED BY COWORKING SPACES USA GLOBAL 0 % 25 % 50 % 75 % 100 % 5 % 3 % 4 % 3 % 8 % 5 % 17 % 16 % 18 % 23 % 49 % 51 % OPEN SPACE PRIVATE OFFICES MEETING SPACES EVENT SPACES CLASS ROOMS OTHER 0 % 20 % 40 % 60 % 80 % >5K 5-10K >10K 30 %24 %20 % 40 %48 %55 % SHARE OF OPEN SPACES & PRIVATE OFFICES (USA) BY CITY POPULATION BY SIZE OF SPACE BY PROFITABILITY INHABITANTS SQ FT 0 % 20 % 40 % 60 % 80 % >1M 900K-100K <100K 22 % 22 %25 % 47 %55 %50 % 0 % 23 % 45 % 68 % 90 % ++/+ 0 -/-- 21 %17 %29 % 46 %53 %52 % THE RETURN OF PRIVATE OFFICES & 
 DEDICATED DESKS
  • 30. deskmag LAYOUT OF COWORKING SPACES TYPE OF SPACES AT COWORKING SPACES REPORTED BY COWORKING SPACES USA GLOBAL 0 % 25 % 50 % 75 % 100 % 5 % 3 % 4 % 3 % 8 % 5 % 17 % 16 % 18 % 23 % 49 % 51 % OPEN SPACE PRIVATE OFFICES MEETING SPACES EVENT SPACES CLASS ROOMS OTHER 0 % 20 % 40 % 60 % 80 % >5K 5-10K >10K 30 %24 %20 % 40 %48 %55 % SHARE OF OPEN SPACES & PRIVATE OFFICES (USA) BY CITY POPULATION BY SIZE OF SPACE BY PROFITABILITY INHABITANTS SQ FT 0 % 20 % 40 % 60 % 80 % >1M 900K-100K <100K 22 % 22 %25 % 47 %55 %50 % 0 % 23 % 45 % 68 % 90 % ++/+ 0 -/-- 21 %17 %29 % 46 %53 %52 %
  • 31. deskmag LAYOUT OF COWORKING SPACES USA GLOBAL 0 % 25 % 50 % 75 % 100 % 1 %13 % 15 % 28 % 39 % 25 % 23 % 23 % 15 % 9 % 8 % DEDICATED DESKS ONLY MORE DEDICATED THAN FLEXIBLE DESKS ROUGHLY 50/50 MORE FLEXIBLE THAN DEDICATED DESKS FLEXIBLE DESKS ONLY OTHER TYPE OF DESKS REPORTED BY COWORKING SPACES 0 % 10 % 20 % 30 % 40 % >1M 900K-100K<100K 17 %20 % 32 % 0 % 13 % 25 % 38 % 50 % >5K 5-10K >10K 45 % 33 %30 % 0 % 13 % 25 % 38 % 50 % ++/+ 0 -/-- 24 %31 % 42 % SHARE OF COWORKING SPACES WITH DEDICATED DESKS* *SHARE OF COWORKING SPACES WITH MORE THAN 50% UP TO 100% DEDICATED DESKS BY CITY POPULATION BY SIZE OF SPACE BY PROFITABILITY INHABITANTS SQ FT
  • 32. deskmag DISTRIBUTION OF COWORKING SPACES IN THE U.S. 4 % 3 % 17 % 77 % URBAN SUBURBAN RURAL OTHER 33 % 36 % 31 % 1,000,000 & MORE 999,999 TO 100,000 99,999 & LESS INHABITANTS 30 % 41 % 30 % 33 % 36 % 31 % 2011-12 2013-14 2015-16 2015-16 BY NO. INHABITANTS REPORTED BY COWORKING SPACES- W/O N.A. BY LANDSCAPE REPORTED BY COWORKING SPACES 1,000,000+ 999,999 - 100,000 99,999- 10 20 30 40 2 7 39 2 11 26 USA GLOBAL NO. OF COWORKING SPACES BY NO. OF INHABITANTS OF A CITY MEAN - REPORTED BY COWORKING SPACES LESS THAN A THIRD OF ALL COWORKING SPACES ARE LOCATED IN CITIES OF 1 MILLION+
  • 33. deskmag DISTRIBUTION OF COWORKING SPACES IN THE U.S. 4 % 3 % 17 % 77 % URBAN SUBURBAN RURAL OTHER 33 % 36 % 31 % 1,000,000 & MORE 999,999 TO 100,000 99,999 & LESS INHABITANTS 30 % 41 % 30 % 33 % 36 % 31 % 2011-12 2013-14 2015-16 2015-16 BY NO. INHABITANTS REPORTED BY COWORKING SPACES- W/O N.A. BY LANDSCAPE REPORTED BY COWORKING SPACES 1,000,000+ 999,999 - 100,000 99,999- 10 20 30 40 2 7 39 2 11 26 USA GLOBAL NO. OF COWORKING SPACES BY NO. OF INHABITANTS OF A CITY MEAN - REPORTED BY COWORKING SPACES
  • 34. deskmag DISTRIBUTION OF MEMBERS OF COWORKING SPACES 4 % 3 % 17 % 76 % URBAN SUBURBAN RURAL OTHER 21 % 53 % 27 % 1,000,000 & MORE 999,999 TO 100,000 99,999 & LESS INHABITANTS 19 % 50 % 31 % 15 % 47 % 38 % 2011-12 2013-14 2015-16 2015-16 BY NO. INHABITANTS REPORTED BY MEMBERS- W/O N.A. BY LANDSCAPE REPORTED BY MEMBERS
  • 35. deskmag LOCATION OF COWORKING SPACES 36 % 55 % VACANT NOT VACANT NOT SURE & N.A. 2015-16 2013-14 17 %19 % 21 %16 % 63 %64 % COMMERCIAL BUILDING INDUSTRIAL BUILDING OTHER 36 % 49 % BUILDING TYPE REPORTED BY COWORKING SPACES VACANT LOCATION FOR MORE THAN SIX MONTHS BEFORE MOVING IN REPORTED BY COWORKING SPACES 2013-14 2015-16 2015-16 2013-14 25 % 50 % 75 % 100 % 8 % 4 % 18 % 19 % 27 % 26 % 23 % 31 % 24 % 20 % UP TO 20 YEARS OLD 21 TO 50 YEARS 51 TO 100 YEARS OLDER THAN 100 YEARS NOT SURE OR N.A. AGE OF BUILDING REPORTED BY COWORKING SPACES
  • 36. deskmag LEASE TERM OF COWORKING SPACES WHOLE LEASE TERM REST LEASE TERM 25 % 50 % 75 % 100 % 4 % 17 % 23 % 35 % 27 % 31 % 32 % 17 % 14 % UP TO 11 MONTHS 12-35 MONTHS 36-59 MONTHS 60-119 MONTHS 120 MONTHS & LONGER MEAN 61.7 MONTHS LENGTH OF LEASE TERMS IN MONTHS REPORTED BY COWORKING SPACES MEDIAN: 60 40.8 MONTHS MEDIAN: 36 1,000,000 + 999,999 - 100,000 99,999 - 2000 % 4000 % 6000 % 8000 % 32 38 52 47 59 80 WHOLE LEASE TERM REST LEASE TERM BY NO. OF INHABITANTS PER LOCATION IN MONTHS - REPORTED BY COWORKING SPACES 1 IN 5 COWORKING SPACES MOVED TO A NEW LOCATION AT LEAST ONCE THE AVERAGE LEASE TERM IS 5 YEARS AND EXPIRES IN 3.5 YEARS
  • 37. deskmag LOCATION OF COWORKING SPACES WHOLE LEASE TERM REST LEASE TERM 25 % 50 % 75 % 100 % 4 % 17 % 23 % 35 % 27 % 31 % 32 % 17 % 14 % UP TO 11 MONTHS 12-35 MONTHS 36-59 MONTHS 60-119 MONTHS 120 MONTHS & LONGER MEAN 61.7 MONTHS LENGTH OF LEASE TERMS IN MONTHS REPORTED BY COWORKING SPACES MEDIAN: 60 40.8 MONTHS MEDIAN: 36 1,000,000 + 999,999 - 100,000 99,999 - 2000 % 4000 % 6000 % 8000 % 32 38 52 47 59 80 WHOLE LEASE TERM REST LEASE TERM BY NO. OF INHABITANTS PER LOCATION IN MONTHS - REPORTED BY COWORKING SPACES 1 IN 5 COWORKING SPACES MOVED TO A NEW LOCATION AT LEAST ONCE
  • 38. deskmag DEMAND FOR COWORKING SPACES IN THE U.S. 1,000,000+ 999,999-100,000 99,999- 25 % 50 % 75 % 100 % 2 % 3 % 15 % 14 % 39 % 74 % 66 % 42 % 10 % 18 % 17 % TOO MANY COWORKING SPACES JUST RIGHT TOO FEW COWORKING SPACES DON'T KNOW & N.A. DEMAND FOR COWORKING SPACES BY NO. OF INHABITANTS REPORTED BY COWORKING SPACES THE HIGHEST DEMAND FOR MORE COWORKING SPACES IS IN CITIES OF 1 MILLION+
  • 39. deskmag DEMAND FOR COWORKING SPACES IN THE U.S. 1,000,000+ 999,999-100,000 99,999- 25 % 50 % 75 % 100 % 2 % 3 % 15 % 14 % 39 % 74 % 66 % 42 % 10 % 18 % 17 % TOO MANY COWORKING SPACES JUST RIGHT TOO FEW COWORKING SPACES DON'T KNOW & N.A. DEMAND FOR COWORKING SPACES BY NO. OF INHABITANTS REPORTED BY COWORKING SPACES
  • 40. deskmag INTERACTION AMONG COWORKING SPACES 15 % 30 % 45 % 60 % LOCAL & REGIONAL NATIONAL INTERNATIONAL 15 % 27 % 49 % 15 % 30 % 45 % 60 % LOCAL & REGIONAL NATIONAL INTERNATIONAL 7 %25 % 45 % LOCAL & REGIONAL INTERACTION NATIONAL INTERACTION INTERNATIONAL INTERACTION 50,4 % 65,3 % 79,6 % 38,7 % 58,1 % 81,4 % USA GLOBAL SHARE OF COWORKING SPACES WHICH INTERACT WITH OTHER COWORKING SPACES REPORTED BY COWORKING SPACES SHARE OF COWORKING SPACES WHICH INTERACT WITH OTHER COWORKING SPACES MORE THAN ONCE A MONTH REPORTED BY COWORKING SPACES USA GLOBAL
  • 41. deskmag EXPANSIONS PLANS OF COWORKING SPACES FOR 2016 62 % 58 % USA GLOBAL EXPANSIONS PLANNED IN 2016 ‘YES’ COMBINED - REPORTED BY COWORKING SPACES FOR 2012 67 % 61 % FOR 2014 58 % 60 % YES, WE WILL EXPAND 1 MIO & MORE 999,999 - 100,000 99,999 & LESS 59 %52 %64 % PROFITABLE ZERO NOT-PROFITABLE 59 %36 % 81 % UP TO 17 MONTHS 18-35 MONTHS 36 MONTHS & OLDER 55 %67 %63 % BY CITY SIZE BY PROFITABILITY BY AGE OF SPACE 60% PLAN TO EXPAND THIS YEAR
  • 42. deskmag EXPANSIONS PLANS OF COWORKING SPACES FOR 2016 62 % 58 % USA GLOBAL EXPANSIONS PLANNED IN 2016 IN THE U.S. ‘YES’ COMBINED - REPORTED BY COWORKING SPACES FOR 2012 67 % 61 % FOR 2014 58 % 60 % YES, WE WILL EXPAND 1 MIO & MORE 999,999 - 100,000 99,999 & LESS 59 %52 %64 % PROFITABLE ZERO NOT-PROFITABLE 59 %36 % 81 % UP TO 17 MONTHS 18-35 MONTHS 36 MONTHS & OLDER 55 %67 %63 % BY CITY SIZE BY PROFITABILITY BY AGE OF SPACE
  • 43. deskmag EXPANSIONS PLANS OF COWORKING SPACES TYPE OF EXPANSION PLANS FOR 2016 REPORTED BY COWORKING SPACES EXPANSION INSIDE THE SPACE EXPANSION WITH MORE LOCATIONS EXPANSION TO A LARGER LOCATION OTHER NO EXPANSIONS PLANNED 10 % 20 % 30 % 40 % 31 % 8 % 12 % 36 % 27 % 35 % 9 % 8 % 36 % 23 % USA GLOBAL 28% OF COWORKING SPACES IN THE US HAVE EXPANDED INSIDE THEIR CURRENT LOCATION IN THE PAST AT LEAST ONCE
  • 44. THE MEMBERS OF COWORKING SPACES NEXT SPACE, CULVER CITY
  • 45. deskmag TOP 10 REASONS TO CHOOSE A COWORKING SPACE A COMMUNITY INTERACTION WITH OTHERS GOOD VALUE FOR MONEY GOOD INTERNET CONNECTIONS BASIC OFFICE INFRASTRUCTURE A CLOSE DISTANCE TO MY HOME RANDOM DISCOVERIES A CLEAN WORKSPACE LIKE-MINDED PEOPLE EVENTS 25 % 50 % 75 % 100 % 45 % 49 % 50 % 52 % 58 % 59 % 60 % 62 % 75 % 76 %NORTH AMERICA INTERACTION WITH OTHERS A COMMUNITY LIKE-MINDED PEOPLE BASIC OFFICE INFRASTRUCTURE RANDOM DISCOVERIES 25 % 50 % 75 % 100 % 48 % 58 % 58 % 71 % 74 %GLOBAL COMMUNITY REMAINS THE MOST IMPORTANT REASON TO JOIN A COWORKING SPACE
  • 46. deskmag TOP 10 REASONS TO CHOOSE A COWORKING SPACE A COMMUNITY INTERACTION WITH OTHERS GOOD VALUE FOR MONEY GOOD INTERNET CONNECTIONS BASIC OFFICE INFRASTRUCTURE A CLOSE DISTANCE TO MY HOME RANDOM DISCOVERIES A CLEAN WORKSPACE LIKE-MINDED PEOPLE EVENTS 25 % 50 % 75 % 100 % 45 % 49 % 50 % 52 % 58 % 59 % 60 % 62 % 75 % 76 %NORTH AMERICA INTERACTION WITH OTHERS A COMMUNITY LIKE-MINDED PEOPLE BASIC OFFICE INFRASTRUCTURE RANDOM DISCOVERIES 25 % 50 % 75 % 100 % 48 % 58 % 58 % 71 % 74 %GLOBAL
  • 47. deskmag A COMMUNITY INTERACTION WITH OTHERS GOOD VALUE FOR MONEY GOOD INTERNET CONNECTIONS BASIC OFFICE INFRASTRUCTURE A CLOSE DISTANCE TO MY HOME RANDOM DISCOVERIES A CLEAN WORKSPACE LIKE-MINDED PEOPLE EVENTS 25 % 50 % 75 % 100 % 45 % 49 % 50 % 52 % 58 % 59 % 60 % 62 % 75 % 76 %NORTH AMERICA INTERACTION WITH OTHERS A COMMUNITY LIKE-MINDED PEOPLE BASIC OFFICE INFRASTRUCTURE RANDOM DISCOVERIES 25 % 50 % 75 % 100 % 48 % 58 % 58 % 71 % 74 %GLOBAL TOP 10 REASONS TO CHOOSE A COWORKING SPACE
  • 48. deskmag DEMOGRAPHICS OF MEMBERS OF COWORKING SPACES AGE GROUPS REPORTED BY MEMBERS 2015-16 2013-14 2011-12 0 % 25 % 50 % 75 % 100 % 5 % 5 % 1 % 9 % 7 % 13 % 28 % 25 % 19 % 36 % 37 % 39 % 22 % 25 % 28 % 18-29 30-39 40-49 50-59 60+ YEARS OLD MEAN MEDIAN 38.9 36 37.8 36 36.8 35 0 % 1.000 % 2.000 % 3.000 % 4.000 % ≥1M 900K-100K <100K 38,337,634,2 0 % 1.250 % 2.500 % 3.750 % 5.000 % FREELANCER EMPLOYEE 34,142,6 0 % 1.000 % 2.000 % 3.000 % 4.000 % DEDICATED DESK FLEXIBLE DESK 37,934,7 AVERAGE AGE IN YEARS BY CITY POPULATION BY PROFESSIONAL STATUS BY USED DESK TYPE THE AVERAGE COWORKER
 IS GETTING YOUNGER
  • 49. deskmag DEMOGRAPHICS OF MEMBERS OF COWORKING SPACES AGE GROUPS REPORTED BY MEMBERS 2015-16 2013-14 2011-12 0 % 25 % 50 % 75 % 100 % 5 % 5 % 1 % 9 % 7 % 13 % 28 % 25 % 19 % 36 % 37 % 39 % 22 % 25 % 28 % 18-29 30-39 40-49 50-59 60+ YEARS OLD MEAN MEDIAN 38.9 36 37.8 36 36.8 35 0 % 1.000 % 2.000 % 3.000 % 4.000 % ≥1M 900K-100K <100K 38,337,634,2 0 % 1.250 % 2.500 % 3.750 % 5.000 % FREELANCER EMPLOYEE 34,142,6 0 % 1.000 % 2.000 % 3.000 % 4.000 % DEDICATED DESK FLEXIBLE DESK 37,934,7 AVERAGE AGE IN YEARS BY CITY POPULATION BY PROFESSIONAL STATUS BY USED DESK TYPE
  • 50. deskmag DEMOGRAPHICS OF MEMBERS OF COWORKING SPACES USA GLOBAL 0 % 25 % 50 % 75 % 100 % 4 % 4 % 3 % 7 % 36 % 47 % 38 % 22 % 20 % 19 % SINGLE IN A RELATIONSHIP (BUT NOT MARRIED) MARRIED SEPARATED, DIVORCED OR WIDOWED OTHER & N.A. STATUS OF RELATIONSHIP REPORTED BY MEMBERS 2015-16 2013-14 2011-12 7 %4 %5 % 34 %37 % 51 % 12 %17 % 12 % 47 %42 % 32 % FREELANCER ENTREPRENEUR (W/ EMPLOYEES) EMPLOYEE OTHER & N.A. JOB STATUS (USA) REPORTED BY MEMBERS 38% 36% 38%41% REPORTED BY MEMBERS SHARE OF FEMALE MEMBERS 2015-16 REPORTED BY COWORKING SPACES USA GLOBAL EMPLOYEES TAKE OVER FREELANCERS
  • 51. deskmag DEMOGRAPHICS OF MEMBERS OF COWORKING SPACES USA GLOBAL 0 % 25 % 50 % 75 % 100 % 4 % 4 % 3 % 7 % 36 % 47 % 38 % 22 % 20 % 19 % SINGLE IN A RELATIONSHIP (BUT NOT MARRIED) MARRIED SEPARATED, DIVORCED OR WIDOWED OTHER & N.A. STATUS OF RELATIONSHIP REPORTED BY MEMBERS 2015-16 2013-14 2011-12 7 %4 %5 % 34 %37 % 51 % 12 %17 % 12 % 47 %42 % 32 % FREELANCER ENTREPRENEUR (W/ EMPLOYEES) EMPLOYEE OTHER & N.A. JOB STATUS (USA) REPORTED BY MEMBERS 38% 36% 38%41% REPORTED BY MEMBERS SHARE OF FEMALE MEMBERS 2015-16 REPORTED BY COWORKING SPACES USA GLOBAL
  • 52. deskmag WORKING BEHAVIOURS OF MEMBERS I’M ABLE TO DECIDE HOW I WORK REPORTED BY MEMBERS 2015-16 2013-14 0 % 25 % 50 % 75 % 100 % 1 %1 % 2 % 3 % 34 % 42 % 64 % 53 % ALWAYS OFTEN NEITHER OFTEN NOR SELDOM SELDOM NEVER N.A. I’M ABLE TO DECIDE WHERE I WORK REPORTED BY MEMBERS 2015-16 2013-14 0 % 25 % 50 % 75 % 100 % 1 % 4 % 3 % 2 % 4 % 32 % 30 % 62 % 63 % ALWAYS OFTEN NEITHER OFTEN NOR SELDOM SELDOM NEVER N.A. 0 % 25 % 50 % 75 % 100 % 3 % 3 % 5 % 53 % 50 % 44 % 43 % EMPLOYEES ONLY 0 % 25 % 50 % 75 % 100 % 11 % 5 % 3 % 5 % 47 % 35 % 39 % 55 % EMPLOYEES ONLY IN COWORKING SPACES EMPLOYEES HAVE ALMOST THE SAME DISCRETION AS FREELANCERS
  • 53. deskmag I’M ABLE TO DECIDE HOW I WORK REPORTED BY MEMBERS 2015-16 2013-14 0 % 25 % 50 % 75 % 100 % 1 %1 % 2 % 3 % 34 % 42 % 64 % 53 % ALWAYS OFTEN NEITHER OFTEN NOR SELDOM SELDOM NEVER N.A. I’M ABLE TO DECIDE WHERE I WORK REPORTED BY MEMBERS 2015-16 2013-14 0 % 25 % 50 % 75 % 100 % 1 % 4 % 3 % 2 % 4 % 32 % 30 % 62 % 63 % ALWAYS OFTEN NEITHER OFTEN NOR SELDOM SELDOM NEVER N.A. 0 % 25 % 50 % 75 % 100 % 3 % 3 % 5 % 53 % 50 % 44 % 43 % EMPLOYEES ONLY 0 % 25 % 50 % 75 % 100 % 11 % 5 % 3 % 5 % 47 % 35 % 39 % 55 % EMPLOYEES ONLY WORKING BEHAVIOURS OF MEMBERS
  • 54. deskmag DEMOGRAPHICS OF MEMBERS OF COWORKING SPACES 2015-16 2013-14 14 %16 % 1 % 3 % 4 % 5 % 6 % 5 % 6 %3 % 9 %5 % 2 %4 % 1 % 4 % 10 %7 % 9 % 5 % 19 % 15 % 19 % 27 % IT (SOFTWARE ENGINEER, WEB DEVELOPER) CONSULTING PR, MARKETING, SALES, ADVERTISING DESIGN (GRAPHIC, WEB, PRODUCT, GAME) PROJECT MANAGEMENT (EVENTS, COMMUNITY, CULTURE) RESEARCH (SCIENTIST, ANALYST, RESEARCHER) WRITING (JOURNALIST, WRITER, COPYWRITER, BLOGGER) BUSINESS DEVELOPMENT (INCL. FOUNDERS) EDUCATION (COACHING, TRAINING, TEACHING) HIGHER MANAGEMENT ART (FILMMAKER, PAINTER, PHOTOGRAPHER, MUSIC...) OTHER PROFESSIONS OF MEMBERS REPORTED BY MEMBERS - BASED ON OPEN RESPONSES - MANY MEMBERS DESCRIBED MORE THAN ONE JOB PROFILE THEREFORE, RESULTS ARE NOT COMPLETELY ACCURATE USA ALMOST ALL MEMBERS STILL WORK IN THE CREATIVE INDUSTRY
  • 55. deskmag DEMOGRAPHICS OF MEMBERS OF COWORKING SPACES 2015-16 2013-14 14 %16 % 1 % 3 % 4 % 5 % 6 % 5 % 6 %3 % 9 %5 % 2 %4 % 1 % 4 % 10 %7 % 9 % 5 % 19 % 15 % 19 % 27 % IT (SOFTWARE ENGINEER, WEB DEVELOPER) CONSULTING PR, MARKETING, SALES, ADVERTISING DESIGN (GRAPHIC, WEB, PRODUCT, GAME) PROJECT MANAGEMENT (EVENTS, COMMUNITY, CULTURE) RESEARCH (SCIENTIST, ANALYST, RESEARCHER) WRITING (JOURNALIST, WRITER, COPYWRITER, BLOGGER) BUSINESS DEVELOPMENT (INCL. FOUNDERS) EDUCATION (COACHING, TRAINING, TEACHING) HIGHER MANAGEMENT ART (FILMMAKER, PAINTER, PHOTOGRAPHER, MUSIC...) OTHER PROFESSIONS OF MEMBERS REPORTED BY MEMBERS - BASED ON OPEN RESPONSES - MANY MEMBERS DESCRIBED MORE THAN ONE JOB PROFILE THEREFORE, RESULTS ARE NOT COMPLETELY ACCURATE USA
  • 56. deskmag USA 81% OF MEMBERS ARRIVE AT THEIR COWORKING SPACE WITHIN 20 MINUTES 18 MINUTES 2 MINS LESS THAN
 TWO YEARS AGO 3 MINS FASTER THAN 
 GLOBAL AVERAGE 19% 51% 22% 8% THE AVERAGE COMMUTING TIME TO A COWORKING SPACE 22,5 % 45 % 67,5 % 90 % 1 MIO & MORE 999,999 - 100,000 99,999 & LESS 88 % 81 %76 % THE SMALLER THE CITY THE FASTER THE WAY LOCATION SIZE BY POPULATION ARRIVAL WITHIN 20 MINUTES GETTING TO A COWORKING SPACE COWORKING SPACES
 ARE GETTING CLOSER TO HOME
  • 57. deskmag USA 81% OF MEMBERS ARRIVE AT THEIR COWORKING SPACE WITHIN 20 MINUTES 18 MINUTES 2 MINS LESS THAN
 TWO YEARS AGO 3 MINS FASTER THAN 
 GLOBAL AVERAGE 19% 51% 22% 8% THE AVERAGE COMMUTING TIME TO A COWORKING SPACE 22,5 % 45 % 67,5 % 90 % 1 MIO & MORE 999,999 - 100,000 99,999 & LESS 88 % 81 %76 % THE SMALLER THE CITY THE FASTER THE WAY LOCATION SIZE BY POPULATION ARRIVAL WITHIN 20 MINUTES GETTING TO A COWORKING SPACE
  • 58. deskmag USE OF COWORKING SPACE BY COMMUTING TIME 5 TIMES A WEEK OR MORE OFTEN 1-4 TIMES A WEEK LESS THAN ONCE A WEEK 0,225 0,45 0,675 0,9 46 % 18 % 12 % 54 % 82 % 88 % UP TO 20 MINUTES MORE THAN 20 MINUTES 0,2 0,4 0,6 0,8 45 % 37 % 29 % 55 % 63 % 71 % USA GLOBAL 3 TIMES A WEEK OR MORE OFTEN 2 TIMES A WEEK OR LESS OFTEN 0,225 0,45 0,675 0,9 33 % 15 % 67 % 85 % 0,175 0,35 0,525 0,7 44 % 31 % 57 % 69 % FREELANCERS EMPLOYEES 0,225 0,45 0,675 0,9 15 % 28 % 85 % 72 % 0,175 0,35 0,525 0,7 32 % 32 % 68 % 68 % 2015-16
  • 59. deskmag INCOME & EXPENSES OF MEMBERS AVERAGE PRICE OF A MEMBERSHIP PER MONTH IN THE U.S. REPORTED BY MEMBERS INCOME COMPARED TO
 THE COST OF LIVING REPORTED BY MEMBERS US$ 305 FULL-TIME 24-7 US$ 199 WORKDAY HOURS US$ 134 LIMITED NO. OF DAYS USA GLOBAL 4 % 5 % 2 %1 % 13 %9 % 46 % 45 % 30 %34 % 5 %5 % VERY HIGH RATHER HIGH SOMEWHERE IN THE MIDDLE RATHER LOW VERY LOW N.A. 0,25 0,5 0,75 1 77 % 62 % 94 % “GOOD PRICE FOR VALUE”: Ø 85% LOCAL DAILY EXPENSES: US$ 9 AMOUNT OF SPENT MONEY IN THE NEIGHBOURHOOD OF A COWORKING SPACE - REPORTED BY MEMBERS 25 % 50 % 75 % 100 % 28 %27 %23 %22 % $ 0-4 $ 5-9 $ 10-14 $15+ HIGHEST VALUE IS SEEN IN FULL-TIME MEMBERSHIP
  • 60. deskmag INCOME & EXPENSES OF MEMBERS AVERAGE PRICE OF A MEMBERSHIP PER MONTH IN THE U.S. REPORTED BY MEMBERS INCOME COMPARED TO
 THE COST OF LIVING REPORTED BY MEMBERS US$ 305 FULL-TIME 24-7 US$ 199 WORKDAY HOURS US$ 134 LIMITED NO. OF DAYS USA GLOBAL 4 % 5 % 2 %1 % 13 %9 % 46 % 45 % 30 %34 % 5 %5 % VERY HIGH RATHER HIGH SOMEWHERE IN THE MIDDLE RATHER LOW VERY LOW N.A. 0,25 0,5 0,75 1 77 % 62 % 94 % “GOOD PRICE FOR VALUE”: Ø 85% LOCAL DAILY EXPENSES: US$ 9 AMOUNT OF SPENT MONEY IN THE NEIGHBOURHOOD OF A COWORKING SPACE - REPORTED BY MEMBERS 25 % 50 % 75 % 100 % 28 %27 %23 %22 % $ 0-4 $ 5-9 $ 10-14 $15+
  • 61. deskmag INCOME & EXPENSES OF MEMBERS INCOME COMPARED TO
 THE COST OF LIVING REPORTED BY MEMBERS FREELANCERS EMPLOYEES USA GLOBAL USA GLOBAL 2015-16 2013-14 2011-12 -37 % -28 % -19 % -9 % 0 % 9 % 19 % 28 % 18 % 22 % 20 % -23 % -23 % -27 % VERY & RATHER HIGH VERY & RATHER LOW 2015-16 2013-14 2011-12 -37 % -28 % -19 % -9 % 0 % 9 % 19 % 28 % 23 % 18 % 16 % -32 % -23 % -36 % 2015-16 2013-14 2011-12 -50 % -33 % -15 % 2 % 8 % 14 % 14 % -43 % -34 % -31 % 2015-16 2013-14 2011-12 -50 % -33 % -15 % 2 % 11 % 6 % 5 % -42 % -33 % -48 %
  • 62. deskmag⚕ HEALTH INSURANCE SHARE OF MEMBERS WITHOUT AN HEALTH INSURANCE USA GLOBAL 2015-16 0 % 25 % 50 % 75 % 100 % 3 %1 %9 %52 %35 % ENHANCED HEALTH INSURANCE BASIC HEALTH INSURANCE TIME-RESTRICTED HEALTH INSURANCE NO HEALTH INSURANCE OTHER DON'T KNOW & N.A. 2015-16 0 % 25 % 50 % 75 % 100 % 4 %1 %14 %2 %43 %37 % FREELANCERS EMPLOYEES 0 % 5 % 10 % 15 % 20 % 13 % 8 % 16 % 14 % GLOBAL USA 18-34 YEARS 35+ YEARS 0 % 5 % 10 % 15 % 20 % 9 % 19 % MALE FEMALE 0 % 5 % 10 % 15 % 20 % 11 % 8 % 12 % 15 % STATUS OF HEALTH INSURANCE
  • 63. deskmag 2015-16 2013-14 2011-12 0 % 25 % 50 % 75 % 100 % 4 % 5 % 6 % 6 % 6 % 4 % 1 % 2 % 1 % 5 % 1 % 3 % 4 % 6 % 4 % 22 % 23 % 37 % 58 % 56 % 45 % HOME OFFICE TRADITIONAL OFFICE COFFEE SHOP SMALL SHARED OFFICE COMMUNITY BUSINESS CENTER NO FIXED LOCATION OTHER & N.A. GLOBAL REPORTED BY MEMBERS 2015-16 2013-14 2011-12 0 % 25 % 50 % 75 % 100 % 6 % 3 % 4 % 7 % 7 % 1 %4 % 2 % 6 % 10 % 11 % 21 % 23 % 37 % 57 % 57 % 44 % USA REPORTED BY MEMBERS LAST PLACE OF WORK - BEFORE STARTING COWORKING MEMBERS ARE
 INCREASINGLY ARRIVING FROM TRADITIONAL , NOT HOME OFFICES
  • 64. deskmag 2015-16 2013-14 2011-12 0 % 25 % 50 % 75 % 100 % 4 % 5 % 6 % 6 % 6 % 4 % 1 % 2 % 1 % 5 % 1 % 3 % 4 % 6 % 4 % 22 % 23 % 37 % 58 % 56 % 45 % HOME OFFICE TRADITIONAL OFFICE COFFEE SHOP SMALL SHARED OFFICE COMMUNITY BUSINESS CENTER NO FIXED LOCATION OTHER & N.A. GLOBAL REPORTED BY MEMBERS 2015-16 2013-14 2011-12 0 % 25 % 50 % 75 % 100 % 6 % 3 % 4 % 7 % 7 % 1 %4 % 2 % 6 % 10 % 11 % 21 % 23 % 37 % 57 % 57 % 44 % USA REPORTED BY MEMBERS LAST PLACE OF WORK - BEFORE STARTING COWORKING
  • 65. deskmag DURATION OF MEMBERSHIPS (USA) CURRENT DURATION OF MEMBERSHIP WHEN STILL MEMBER OF THE 1ST COWORKING SPACE REPORTED BY MEMBERS 2015-16 2013-14 2012-13 25 % 50 % 75 % 100 % 5 % 8 % 15 % 30 % 30 % 31 % 65 % 62 % 54 % FOR UP TO 12 MONTHS 13-35 MONTHS 36 MONTHS OR LONGER MEAN (ROUNDED) 14.6 MONTHS 18.9 MONTHS 12.0 MONTHS 2015-16 2013-14 2012-13 25 % 50 % 75 % 100 % 6 % 7 % 17 % 28 % 27 % 29 % 66 % 66 % 54 % MEAN 13.5 MONTHS 19.7MONTHS 12.2 MONTHS CURRENT DURATION OF MEMBERSHIP REPORTED BY MEMBERS
  • 66. deskmag USE OF COWORKING SPACES BY MEMBERS (USA) 2015-16 2013-14 2011-12 0 % 25 % 50 % 75 % 100 % 3 % 13 % 14 % 16 % 28 % 29 % 15 % 28 % 31 % 33 % 31 % 23 % 36 % 5 TIMES A WEEK OR MORE OFTEN 3 TO 4 TIMES A WEEK 1 TO 2 TIMES A WEEK 1 TO 4 TIMES A MONTH LESS THAN ONCE A MONTH 2015-16 2013-14 0 % 25 % 50 % 75 % 100 % 22 % 14 % 34 % 18 % 44 % 68 % 3 TIMES A WEEK OR MORE OFTEN 1 TO 2 TIMES A WEEK LESS THAN ONCE A WEEK 2015-16 2013-14 0 % 25 % 50 % 75 % 100 % 20 % 14 % 33 % 16 % 47 % 70 % 3 TIMES A WEEK OR MORE OFTEN 1 TO 2 TIMES A WEEK LESS THAN ONCE A WEEK FREELANCERS EMPLOYEES
  • 67. deskmag USA NO. OF COWORKING SPACES MEMBERS HAVE WORKED AT REPORTED BY MEMBERS 2015-16 2013-14 2012-13 0 % 25 % 50 % 75 % 100 % 7 % 8 % 6 % 4 % 6 % 8 % 11 % 10 % 8 % 79 % 76 % 79 % USAGLOBAL MEAN 1,5 2015-16 2013-14 2012-13 0 % 25 % 50 % 75 % 100 % 5 % 7 % 8 % 4 % 6 % 8 % 11 % 15 % 17 % 81 % 72 % 67 % 1 2 3 4+ 1,8 1,5 1,5 1,6 1,6 USE OF COWORKING SPACES MEMBERS WITH MORE THAN ONE MEMBERSHIP 2012-13 2013-14 2015-16 0 % 3 % 5 % 8 % 10 % 4 % 6 % 7 %
  • 68. deskmag WHERE MEMBERS MOSTLY WORK AT A COWORKING SPACE 2015-16 2013-14 0 % 25 % 50 % 75 % 100 % 3 % 5 % 9 % 13 % 79 % 76 % OPEN WORKSPACE TEAM OFFICE INDIVIDUAL OFFICE GLOBAL 2015-16 2013-14 0 % 25 % 50 % 75 % 100 % 2 % 12 % 6 % 11 % 85 % 71 % USA 0 % 25 % 50 % 75 % 100 % 2015-16 2013-14 2011-12 35 %37 % 52 % 20 % 32 % 41 % USA GLOBAL TYPE OF SPACE SHARE OF MEMBERS AT DEDICATED DESKS 0 % 25 % 50 % 75 % 100 % 2015-16 2013-14 2011-12 38 %37 % 31 % 29 %32 % 21 % MEMBERS WITH ACCESS TO TRADITIONAL WORK HOURS MORE MEMBERS WORK AWAY FROM OPEN WORKSPACE
  • 69. deskmag WHERE MEMBERS MOSTLY WORK AT A COWORKING SPACE 2015-16 2013-14 0 % 25 % 50 % 75 % 100 % 3 % 5 % 9 % 13 % 79 % 76 % OPEN WORKSPACE TEAM OFFICE INDIVIDUAL OFFICE GLOBAL 2015-16 2013-14 0 % 25 % 50 % 75 % 100 % 2 % 12 % 6 % 11 % 85 % 71 % USA 0 % 25 % 50 % 75 % 100 % 2015-16 2013-14 2011-12 35 %37 % 52 % 20 % 32 % 41 % USA GLOBAL TYPE OF SPACE SHARE OF MEMBERS AT DEDICATED DESKS 0 % 25 % 50 % 75 % 100 % 2015-16 2013-14 2011-12 38 %37 % 31 % 29 %32 % 21 % MEMBERS WITH ACCESS TO TRADITIONAL WORK HOURS
  • 70. deskmag RATING OF COWORKING SPACES MEAN 8.30 8.62 2015-16 2013-14 25 % 50 % 75 % 100 % 59 % 52 % 37 % 35 % 4 % 13 % 1-6 STARS 7-8 STARS 9-10 STARS GLOBAL AVERAGE: 8.32 (2015-16), 8.24 (2013-14) BY AVERAGE UTILIZATION RATE UP TO 25% MORE THAN 25% UP TO 50% MORE THAN 50% UP TO 75% MORE THAN 75% 2,5 5 7,5 10 5,5 8,1 9,2 8,9 BY AGE 18-34 YEARS 50 YEARS & OLDER35-49 YEARS 2,5 5 7,5 10 8,4 7,9 9,4 BY SIZE OF POPULATION 1,000,000+ INHABITANTS 99,999 & LESS INHABITANTS 999,999-100,000 INHABITANTS 2,5 5 7,5 10 8,4 8,2 8,7 REPORTED BY MEMBERS MEMBERS PREFER BUSY & DENSE COWORKING SPACES
  • 71. deskmag RATING OF COWORKING SPACES MEAN 8.30 8.62 2015-16 2013-14 25 % 50 % 75 % 100 % 59 % 52 % 37 % 35 % 4 % 13 % 1-6 STARS 7-8 STARS 9-10 STARS GLOBAL AVERAGE: 8.32 (2015-16), 8.24 (2013-14) BY AVERAGE UTILIZATION RATE UP TO 25% MORE THAN 25% UP TO 50% MORE THAN 50% UP TO 75% MORE THAN 75% 2,5 5 7,5 10 5,5 8,1 9,2 8,9 BY AGE 18-34 YEARS 50 YEARS & OLDER35-49 YEARS 2,5 5 7,5 10 8,4 7,9 9,4 BY SIZE OF POPULATION 1,000,000+ INHABITANTS 99,999 & LESS INHABITANTS 999,999-100,000 INHABITANTS 2,5 5 7,5 10 8,4 8,2 8,7 REPORTED BY MEMBERS
  • 72. deskmag COWORKING COMMUNITY 0 % 25 % 50 % 75 % 100 % 2015-16 2013-14 2011-12 54 %59 %58 % 0 % 25 % 50 % 75 % 100 % 2015-16 2013-14 2011-12 58 %61 %70 % USA GLOBAL SHARE OF MEMBERS WHICH FEEL LIKE BEING PART OF THE COMMUNITY OF THEIR COWORKING SPACE REPORTED BY MEMBERS *THE QUESTION WAS CHANGED FROM “HOW MUCH…” TO “HOW STRONGLY” IN 2015-16, “DON’T KNOW” WAS TAKEN OUT AS WELL. BY PROFESSIONAL STATUS FREELANCERS ENTREPRENEURS EMPLOYEES 0,2 0,4 0,6 0,8 60 % 74 % 77 % 46 % 75 % 76 %USA GLOBAL UP TO 33% 34-66% MORE THAN 66% 0,225 0,45 0,675 0,9 80 % 67 % 54 % 86 % 56 % 33 %BY AVERAGE UTILIZATION RATE AT THE SAME TIME MALE FEMALE 0,2 0,4 0,6 0,8 72 % 67 % 68 % 50 %BY GENDER FREELANCERS & 
 ENTREPRENEURS ARE MORE ATTACHED TO THEIR COWORKING COMMUNITY
  • 73. deskmag COWORKING COMMUNITY 0 % 25 % 50 % 75 % 100 % 2015-16 2013-14 2011-12 54 %59 %58 % 0 % 25 % 50 % 75 % 100 % 2015-16 2013-14 2011-12 58 %61 %70 % USA GLOBAL SHARE OF MEMBERS WHICH FEEL LIKE BEING PART OF THE COMMUNITY OF THEIR COWORKING SPACE REPORTED BY MEMBERS *THE QUESTION WAS CHANGED FROM “HOW MUCH…” TO “HOW STRONGLY” IN 2015-16, “DON’T KNOW” WAS TAKEN OUT AS WELL. BY PROFESSIONAL STATUS FREELANCERS ENTREPRENEURS EMPLOYEES 0,2 0,4 0,6 0,8 60 % 74 % 77 % 46 % 75 % 76 %USA GLOBAL UP TO 33% 34-66% MORE THAN 66% 0,225 0,45 0,675 0,9 80 % 67 % 54 % 86 % 56 % 33 %BY AVERAGE UTILIZATION RATE AT THE SAME TIME MALE FEMALE 0,2 0,4 0,6 0,8 72 % 67 % 68 % 50 %BY GENDER
  • 74. deskmag 18 % 13 % 69 % COWORKING COMMUNITY LENGTH OF MEMBERSHIP ACTIVITY OF MEMBERS INSIDE THE SPACE FREQUENCY OF PRESENCE DIFFERENT MEMBERSHIP PLANS SPECIAL SKILLS OF MEMBERS OTHER 0,15 0,3 0,45 0,6 17 % 25 % 27 % 33 % 46 % 58 % SUPPOSED REASONS (GLOBAL) IS THERE A HIERARCHY AT YOUR COWORKING SPACE? 2 % 15 % 19 % 65 % NO YES DON'T KNOW N.A. USA GLOBAL NONO BY AVERAGE UTILIZATION RATE AT THE SAME TIME BY AGE GROUPS UP TO 25% 26-50% 51-75% MORE THAN 75% 0,1 0,2 0,3 0,4 23 % 14 % 17 % 38 % 18-34 34-49 50+ 0,055 0,11 0,165 0,22 9 % 18 % 21 % SHARE OF ‘YES’ (GLOBAL)
  • 75. deskmag COWORKING COMMUNITY ‘THE NETWORK AT MY COWORKING SPACE IS HELPFUL FOR NEW JOB OPPORTUNITIES OR PROJECTS’ REPORTED BY MEMBERS 2015-16 2013-14 25 % 50 % 57 % 56 %2015-16 2013-14 25 % 50 % 75 % 100 % 55 % 45 % USA GLOBAL 0 % 25 % 50 % 75 % 100 % USA GLOBAL 10 % 4 % 14 % 13 % 15 % 12 % 61 %72 % 0 MEMBERS 1 MEMBER 2 MEMBERS 3+ MEMBERS NO. OF OTHER MEMBERS HIRED FOR OWN PROJECTS IN 2015 2015-16 2013-14 2012-13 0 % 20 % 40 % 60 % 80 % 61 % 62 % 66 % 61 % 57 % 51 % USA GLOBAL “ALL OR MANY MEMBERS KNOW MY FIRST NAME” WITH FEWER FREELANCERS & ENTREPRENEURS ATTACHMENT & COMMUNITY ARE AT RISK
  • 76. deskmag COWORKING COMMUNITY ‘THE NETWORK AT MY COWORKING SPACE IS HELPFUL FOR NEW JOB OPPORTUNITIES OR PROJECTS’ REPORTED BY MEMBERS 2015-16 2013-14 25 % 50 % 57 % 56 %2015-16 2013-14 25 % 50 % 75 % 100 % 55 % 45 % USA GLOBAL 0 % 25 % 50 % 75 % 100 % USA GLOBAL 10 % 4 % 14 % 13 % 15 % 12 % 61 %72 % 0 MEMBERS 1 MEMBER 2 MEMBERS 3+ MEMBERS NO. OF OTHER MEMBERS HIRED FOR OWN PROJECTS IN 2015 2015-16 2013-14 2012-13 0 % 20 % 40 % 60 % 80 % 61 % 62 % 66 % 61 % 57 % 51 % USA GLOBAL “ALL OR MANY MEMBERS KNOW MY FIRST NAME”
  • 77. deskmag USA GLOBAL COWORKING COMMUNITY HOW HELPFUL IS THE NETWORK AT YOUR COWORKING SPACE WHEN LOOKING FOR NEW JOB OPPORTUNITIES OR NEW PROJECTS? FREELANCERS ENTREPRENEURS EMPLOYEES 25 % 50 % 75 % 100 % 48 % 63 % 60 % 42 % 64 % 60 % VERY & QUITE HELPFUL - 2015-16 VERY & QUITE HELPFUL - 2013-14 SPACE W/ UP TO 30 DESKS SPACE W/ 30 DESKS & MORE 25 % 50 % 75 % 100 % 57 % 59 % 58 % 47 % FREELANCERS EMPLOYEES 25 % 50 % 75 % 100 % 47 % 55 % 35 % 52 % SPACE W/ UP TO 30 DESKS SPACE W/ 30 DESKS & MORE 25 % 50 % 75 % 100 % 53 % 56 % 52 % 37 %
  • 78. deskmag SHARE OF MEMBERS WHO DON’T PLAN TO LEAVE A SPACE BY UTILIZATION RATE AT THE SAME TIME BY AGE GROUPS BY LENGTH OF MEMBERSHIP REPORTED BY MEMBERS UP TO 17 MONTHS 18-35 MONTHS 36 MONTHS & LONGER 0,225 0,45 0,675 0,9 83 % 83 % 52 % 77 % 81 % 57 %GLOBAL USA UP TO 33% 34-66% MORE THAN 66% 0,2 0,4 0,6 0,8 71 % 69 % 44 % 71 % 66 % 60 % 18-34 34-49 50+ 0,25 0,5 0,75 1 91 % 75 % 53 % 91 % 71 % 59 % UP TO 24 MEMBERS 25-49 MEMBERS 50 & MORE MEMBERS 0,225 0,45 0,675 0,9 79 % 82 % 54 % 76 % 70 % 61 % BY NO. OF MEMBERS AT THE SAME TIME NEWER & YOUNGER MEMBERS ARE MORE LIKELY TO LEAVE A COWORKING SPACE
  • 79. deskmag SHARE OF MEMBERS WHO DON’T PLAN TO LEAVE A SPACE BY UTILIZATION RATE AT THE SAME TIME BY AGE GROUPS BY LENGTH OF MEMBERSHIP REPORTED BY MEMBERS UP TO 17 MONTHS 18-35 MONTHS 36 MONTHS & LONGER 0,225 0,45 0,675 0,9 83 % 83 % 52 % 77 % 81 % 57 %GLOBAL USA UP TO 33% 34-66% MORE THAN 66% 0,2 0,4 0,6 0,8 71 % 69 % 44 % 71 % 66 % 60 % 18-34 34-49 50+ 0,25 0,5 0,75 1 91 % 75 % 53 % 91 % 71 % 59 % UP TO 24 MEMBERS 25-49 MEMBERS 50 & MORE MEMBERS 0,225 0,45 0,675 0,9 79 % 82 % 54 % 76 % 70 % 61 % BY NO. OF MEMBERS AT THE SAME TIME
  • 80. deskmag HAPPINESS AT WORK MEMBERS (USA) MEMBERS (GLOBAL) 0 0,25 0,5 0,75 1 2 %3 % 1 % 17 % 27 % 53 % 53 % 26 % 19 % VERY HAPPY QUITE HAPPY SOMEWHAT QUITE UNHAPPY VERY UNHAPPY EX-MEMBERS (GLOBAL) NON-MEMBERS (GLOBAL) 0 0,25 0,5 0,75 1 6 % 3 % 6 % 3 % 31 % 24 % 46 % 54 % 11 % 17 % OF MEMBERS OF COWORKING SPACES IN THE U.S. ARE HAPPY WITH THEIR CURRENT WORK SITUATION 72% COWORKING MEMBERS
 ARE HAPPIER AT WORK THAN OTHER PEOPLE
  • 81. deskmag HAPPINESS AT WORK MEMBERS (USA) MEMBERS (GLOBAL) 0 0,25 0,5 0,75 1 2 %3 % 1 % 17 % 27 % 53 % 53 % 26 % 19 % VERY HAPPY QUITE HAPPY SOMEWHAT QUITE UNHAPPY VERY UNHAPPY EX-MEMBERS (GLOBAL) NON-MEMBERS (GLOBAL) 0 0,25 0,5 0,75 1 6 % 3 % 6 % 3 % 31 % 24 % 46 % 54 % 11 % 17 % OF MEMBERS OF COWORKING SPACES IN THE U.S. ARE HAPPY WITH THEIR CURRENT WORK SITUATION 72%
  • 82. Official Supporters THE GLOBAL COWORKING SURVEY 2015-16
  • 83. THE COWORKING INDUSTRY 
 BECOMES MORE DIVERSE WITH MORE ELEPHANTS FOR THIS REASON, MOST RESULTS INCLUDE THE MEAN AS WELL AS THE MEDIAN
 AVERAGE VALUE ! STATISTICAL BACKGROUND
  • 84. STATISTICAL BACKGROUND MEAN: IS THE SUM OF A LIST OF NUMBERS DIVIDED BY THE NUMBER OF NUMBERS IN THE LIST. 1 2 2 2 3 3 4 5 8 = 30/9 = 3.3 (ROUNDED) MEDIAN: THE MIDDLE NUMBER OF A GROUP WHEN THEY ARE RANKED IN ORDER. 1 2 2 2 3 3 4 5 8 = 3 MODE: THE MOST FREQUENTLY OCCURRING NUMBER IN A LIST: 1 2 2 2 3 3 4 5 8 = 2 PARTICIPANTS: 2011-12 2012-13 2013-14 2015-16 913 1206 1270 1679
  • 85. THANKS FOR READING! READ MORE ON DESKMAG.COM deskmag COWORKING IN THE U.S. 2016