Accessibility compliance to inclusive design- ID24
•
1 recomendación•307 vistas
My talk from #ID24 November 2017
Recomendados
Recomendados
Más contenido relacionado
Similar a Accessibility compliance to inclusive design- ID24
Similar a Accessibility compliance to inclusive design- ID24 (20)
Último
Último (20)
Accessibility compliance to inclusive design- ID24
- 1. From accessibility compliance to inclusive design David Caldwell – Digital Accessibility Manager #ID24
- 2. 2 | #ID24- From accessibility compliance to inclusive design | 16 November 2017 A transatlantic Consumer, Corporate and Investment bank with global reach Operates in over 40 countries and employs ~80,000 colleagues Purpose Helping people achieve their ambitions – in the right way 325+ years of history and expertise Moves, lends, invests and protects money for 48 million customers and clients Strong presenc e in our home markets of UK and US
- 3. 3 | #ID24- From accessibility compliance to inclusive design | 16 November 2017 David Digital Accessibility Manager Joined Barclays in 2011 as a graduate Focuses include: • Training and culture change programmes • Document Accessibility • Benchmarking • Colleagues • Accessibility Maturity Who am I?
- 4. 4 | #ID24- From accessibility compliance to inclusive design | 16 November 2017 Accessibility is a journey and not a destination 98% physical accessibility Think a little differently Charter commitment and dedicated resource Living in our customer’s world event Create accessible services Awareness and engagement External commitment Partner with the right experts Continuous innovation Embedding into our DNA Talkin g ATMs Ambition to become the most accessibl e bank Internal Only
- 5. 5 | #ID24- From accessibility compliance to inclusive design | 16 November 2017 One of our ambitions is to become the most accessible and inclusive FTSE company for all our customers and clients. We do this, not only because it makes good commercial sense, but because it’s the right thing to do. It’s consistent with our values and purpose of helping people move forward. “ ”Ashok Vaswani, CEO Barclays UK
- 6. At Barclays, accessibility means ensuring that everyone can use our products and services or be employed by us. It’s that simple.
- 7. To create accessible products, you need to find opportunities to spread accessibility knowledge and enthusiasm in a sustainable way throughout your company. But awareness is one of the largest barriers to implementing these best practices into a product. “ ”Cordelia McGee-Tubb, Tech Lead, Web Accessibility, Dropbox
- 8. Inspiring hearts Educating Heads Enabling Hands Feel Think Act
- 9. 9 | #ID24- From accessibility compliance to inclusive design | 16 November 2017 Inspiring hearts
- 10. Five common Accessibilit y myths busted My users don’t complain about accessibility so we must be doing OK Only 10%of people report accessibility issues This could be a The other 90% may just click away when frustrated £12bn loss in spending Source: clickawaypound.com What you do affects our goal to become the most accessible and inclusive company in the FTSE 100 Accessibility is not my job Accessibility is everybody’s job Fixing accessibility is expensive Retrofitting can be expensive Build projects with situational, temporary and permanent impairment in mind Do the job right first time Don’t pay more to fix it later The market is just too small to justify all this time and effort There are 12.9m people with a disability in the UK and many more who benefit from accessibility Accessible design means boring design Embracing accessibilit ycan open up innovation Accessible design should work well for those who need it And be invisible for those that don’t Build for the widest audience you can For more information go to www.barclayscorporate.com/accessibili ty
- 11. 11 | #ID24- From accessibility compliance to inclusive design | 16 November 2017 Educating heads
- 12. 12 | #ID24- From accessibility compliance to inclusive design | 16 November 2017 Enabling hands Design Libraries and PatternsAccessibility Academy ‘Lean’ accessibility controlsEnterprise Tooling
- 13. 13 | #ID24- From accessibility compliance to inclusive design | 16 November 2017
- 14. 14 | #ID24- From accessibility compliance to inclusive design | 16 November 2017 Are we there yet? Simple answer is no… but we’re making great progress But, we are committed to: • Embedding accessibility and inclusive design into everything we do • Bringing the whole organisation with us on the journey – whether they serve customers on the high street, corporates or investment banking clients • Ensuring that our colleagues benefit too – whether that’s better internal systems or more satisfaction from knowing they’ve done a great job • Sharing with and learning from the community
Notas del editor
- Thank you very much for having me at #ID24 – I really enjoyed watching the event earlier this year and I’m really excited about being part of this great event this year. Before I start though I want to briefly say how proud we are at Barclays to be supporting this years event. As you’ll hear in the next few minutes Barclays has been on a journey over the last few years not only as a whole organisation but also from an accessibility perspective. As part of that we’ve been working hard to support events and communities that really make a difference and this year we’ve supported three great communities – #AXSChat (who are up later on), London Accessibility Meetups and #ID24. Community events matter a great deal to us and we’re excited about our continue involvement within the community.
- So I thought it was worth just setting a little bit of context about who we are as I’m sure there’s people out there who don’t really know who Barclays are. As our core Barclays is a transatlantic consumer, corporate and investment bank with a global reach. What that means is that we’re one of very few British banks that are truly universal and serve everyone from children through to pensioners, sole traders through to multinationals and provide everything from basic bank accounts through to FX hedging. This presents both an amazing opportunity and an immense challenge from an accessibility perspective. We’re over 325 years old with 48 million customers and clients and we operate in around 40 countries. We also employ around 80,000 colleagues with about 25,000 of those working in Technology. We’ve also got a strong purpose of helping people achieve their ambitions – in the right way and our values of Respect, Integrity, Service, Excellence and Stewardship run through everything we do.
- And as for me, I’m David Caldwell and I’m a Digital Accessibility Manager working with the Group Chief Technology Office within Barclays. My role is to support the Digital and Technology elements of our organisation to deliver accessible and inclusive products and services to our customers, clients, colleagues and indeed everyone and anyone who comes into contact with us. I joined Barclays in 2011 straight after university and joined the newly formed accessibility team in 2013. My main focuses tend to be around Training and Culture change (which we’re going to talk about today) as well as accessibility maturity and supporting our product teams.
- As a brief overview, accessibility isn’t a destination for us – it’s definitely a journey ( no matter how cheesy that sounds) and it’s been one that we’ve been on for a while. Looking back our branches have been historically accessible with 98% of them being accessible. For us the work really started in 2012 when we signed the Accessible Technology Charter and accepted the challenge to make our ATMs talk – something which no other bank had done at the time. Since then we’ve been delivering an array of activity including creating new accessible services e.g. High Visibility Debit Cards and Sign Video through to our external commitment on accessibility. But it never ends and we’re always striving to do more and level up on our commitment and delivery.
- As I mentioned earlier we’ve set ourselves an ambition to become the most accessible and inclusive companies in the FTSE100 – on screen now is that ambition from the CEO of Barclays UK Ashok Vaswani. As Ashok says in this quote we want to do this not only because it makes good commercial sense but because it’s the right thing to do and aligns with our values and purpose of helping people move forward. The ambition has changed since it’s original inception back in 2013 but the fundamental elements remain the same. We want to be leaders with the accessibility agenda - not because the law says we need to but because we want to for commercial and moral reasons.
- But one of the challenges we’ve had over the years is defining what we mean by accessibility and accessible. Often, in IT and Technology circles accessibility is often mistaken for resilience, availability or user access management. We’ve tried to clarify this by saying that at Barclays accessibility means ensuring that everyone can use our products and services or be employed by us. We’ve added the ‘Its that simple.’ bit more recently because we had times where we’re asked about exceptions and when it apples and when it doesn’t. The ‘It’s that simple’ is the sign for us that says no ifs no buts.
- So up until now I’ve talked about how good things have been and I’ve probably painted the picture of an easy ride. We all know that’s not true and that the road to accessibility is often difficult. It’s for the reason that I really like this quote from Cordelia McGee-Tubb. I know that Cordelia isn’t at Dropbox anymore but the quote is from her time at Dropbox. In it she says that ‘To create accessible products, you need to find opportunities to spread accessibility knowledge and enthusiasm in sustainable way throughout your company. But awareness is one of the largest barriers to implementing these best practices into a product.’ At Barclays we’ve definitely seen this and that in a highly regulated, very delivery focused organisation it can be difficult to add what can sometimes be see as ‘more’ requirements. We also know that no matter how much we talk about accessibility not everyone will hear the message. As an example, our recent state of the nation research internally showed that over 50% of our technology colleagues hadn’t heard about our accessibility ambition. What we do know though is that our colleagues want to do the right thing and understand the benefits of delivering accessible products and services but that we have a better job to do of articulating the requirements, providing training and ensuring that leaders understand the impact from a time and cost perspective. That’s why we’ve embarked on a culture change programme over the last year to try and align how our colleagues feel, think and act around accessibility to enable us to achieve our ambitions and deliver for all of our customers and colleagues.
- To change a culture you need to realign three things – how people feel, how people think and how people act. In true Barclays style saying that we’re doing Feel, Think and Act wasn’t good enough so we’ve come up with three alternatives: Feel – Inspiring Hearts- pulling and the emotional brain and showing our colleagues the impact of accessibility on peoples lives. Demonstrating that accessibility isn’t just good for business – it’s the right thing to do Think- Educating Heads- feeding the rational brain – showing the facts of accessibility , the size of the audience and the commercial drivers for accessibility Act – Enabling Hands- the tools to do the job – it’s not good enough to set people up and point them in the right direction we need to provide the training, tools and support to get it right consistently. I’m going to spend a minute or two just going into these in a little more detail.
- Inspiring and inspiration can often be dirty words in the accessibility and disability agendas but they’re really important to help people not impacted by a disability or who have never thought about accessibility to connect better with it. Inspiring hearts is the first stage in changing a culture – by helping to build empathy and understanding we help colleagues to connect to accessibility and ultimately their end users. One of the biggest challenges many designers and developers face is that they rarely interact with their end user. This is especially the case at Barclays where a significant amount of design and development work is done overseas and so connecting with real customers is often difficult. We recognise that for many of our customers the physical world can present them with many challenges – whether it’s the time or ability to get into a branch or the ability to speak with someone on the phone- and as such we want to make sure that the digital world doesn’t provide them with the same challenges they face in the physical world. We also believe it’s our job as technologist to create this better, more accessible digital world rather than for business people to ask and prioritise it. That accessibility should be a core not an addon. By helping our colleagues to understand this, by showing them what’s possible and the impact we have on someone’s life when we bake in accessibility it will inspire them to do more. A great example of this is our talking ATMs – in 2012 none of our cash machines talked and only around 3% of cash machines across the country did. By enabling over 80% of our cash machines to talk we showed what was possible and we unlocked stories of real people whose lives had been changed – for the first time they could get cash independently and without asking random strangers to help them leaving themselves open to fraud and theft.
- This is a really busy slide and I’m not going to talk through all of it but what I wanted to say is that the sometimes the response we get when we talk about inspiring hearts are arguments that Its too expensive Or that the market is too small Or the accessibility isn’t my job That accessibility constrains designers and of course That no one is complaining so we must be doing it right. As accessibility professionals we all know that all of these myths aren’t true. That’s why we created the Accessibility Myth Buster animation which you can find on YouTube. I didn’t want to take up a full 3 minutes showing it but instead I’m showing an infographic we created that summarise the video. You can get this from barclayscorporate.com/accessibility. In the video and the graphic we try to bust 5 of the most common myths that we hear – there’s bound the be many more myths out there – we always love hearing about them!
- The myth busters video leads nicely into the Educating Heads element of the work we’re doing. The Educating Heads piece of work builds on the emotional element with the rational arguments for accessibility – or the cold hard facts. This is often difficult as there’s not a huge amount of empirical data out there. As a result we’ve focused on three main areas as well as taking one key action to change this. The population size – this is a often a problem because the data available is inconsistent and often confusing. However, being able to show that 18.6 million people have an impairment and that of this 12.8million have a disability is a really useful way of showing that the market is definitely not too small – particularly when we look at how this scales to represent geographic areas. For example, 18.6m people is equivalent to the combined populations of Austria and Switzerland and 12.8 million people is the equivalent to population of London, Manchester, Birmingham, Liverpool ,Leeds, Bristol, Cardiff, Sheffield and Glasgow – and we certainly wouldn’t view that as being too small under any other circumstance That in itself doesn’t even present the full picture as the next set of graphics shows – accessibility doesn’t just benefit those with permanent impairments it also helps those with temporary impairments e.g. a broken arm, head cold, blurry vision etc and those who are situationally impaired e.g. someone using a smart phone in the sun, who is juggling children and an online application or someone watching a video with captions switched on – like many millions now do on social media. When we consider all of these groups of people we’re very quickly benefitting nearly everyone in the UK at some point in their lives. It’s no longer a small benefit – it’s significant The last of the areas is the much discussed Purple Pound which has been around since 2012. Back then it was estimated to be £212 billion and when the DWP restated the value in 2015 they estimated it had increase 9% to £249billion. This is a mass, often underserved market which all businesses should be interested in accessing. We recently Commission research which actually suggests that the value has increased again- this time by 6% to £265billion which makes it even more surprising that more organisations are neglecting this market. The only thing we can think is going on is that there’s a perception that disability means you’re earning potential is lower and that’s what’s driving this behaviour. Unfortunately our research backs this up as it suggests that people with a disability earn somewhere in the region of 17 and 31% less than the average non disabled, non impaired worker. Making it even more important that we ensure that all areas of employment are open to people with a disability The final graphic on this slide is a padlock which represents something we’ve been trying to do rather than something we’ve been saying. Whilst we talk about delivering accessible products and services because we ‘want to’ not because we ‘have to’ however, we’re still highly conscious that we’re an organisation where compliance and controls rule everything. That’s why over the last few years we’ve been working to gain parity between accessibility controls and the other control areas across the organisation e.g. Legal, Information Security, Data Protection etc. We recently introduced a new product lifecycle process called Lean Control which is a form of Agile. This process puts us in the same field as the other control functions. This is important because it puts in place a mindset that accessibility is no different from other areas of control which have been historically critical control areas.
- Enabling hands is the last section I’m going to talk through around our culture change – it’s the last stage our colleagues hit as part of the culture change process where we’ve inspired and educated them to the point where now they’re bought into delivering more accessible products and now we ensure they’ve got the tools, knowledge and skills to actually deliver. Enterprise Tooling- many of you will be aware of the standalone accessibility tools that are out there- whether it’s the colour contrast analyser or the WAT toolbar they’re great tools for doing basic checks for accessibility. But they lack scalability and because of how they’re created and distributed they’re often hard for us to deploy at scale. Last year we embarked on a project to deploy a suite of enterprise wide tools that would support our product teams to validate the accessibility of their work – at least at a basic level. To that end we’ve now deployed tooling into our development environments that enables our developers to do unit testing and a new tool which allows testers to check the accessibility of systems in test and production environments. Whilst these tools only check about 30% of the areas for accessibility they then support colleagues to test a wider range of check points and help us to start identifying organisational patterns. ‘Lean’ accessibility controls- I’ve spoken about the Lean Control approach on the last slide but it’s on here too because as part of this we took around 50 control points for accessibility and converted them into 10 control points within our new control process without losing the fundamental elements of accessibility. This not only makes it more manageable for our product teams to deliver against but is in the spirit of agile. Accessibility Academy- the academy is our knowledge and skills programme which builds fundamental, generalist and specialist knowledge across the organisation. To date we’ve delivered a significant amount of fundamental knowledge and we’re now scaling that into more specialist role based education. You might have seen some of the things we’ve created on YouTube! We’re committed to sharing as much of the work we create externally to help build up vital resources for the industry. Design libraries and patterns- finally design patterns. Much has been made of patterns and libraries over the last few years and we’re big fans as it help us to not only create a consistent approach to our designs but means we can embed accessibility into the patterns and ensure that products we build going forward are more accessible. We’ll still continue to train and educate as just because a component is accessibility it doesn’t guarantee accessibility ! And now that we’ve got these fundamental elements which make it easier to do accessibility to free up our colleagues to think about inclusive design and usability. And because we’ve been talking about the wider impact and benefits of accessibility they can now unleash their creativity to think about how they can create more innovative products and services which have accessibility built in as default.
- We that leads me onto the Inclusive design bit of my talk – now that we’ve started to free up the organisation from thinking that accessibility is hard and all about compliance we’re able to have better, more interesting conversations about why we need to think about inclusive design. We’re really proud to have shamelessly stolen the Paciello Groups Inclusive Design Principles and turned them into this infographic and what we’re starting to see is this being used in training and by colleagues who are looking at how they can create better, more inclusive designs. For our design communities they feel much more connected to these principles that accessibility standards as they can see how they can easily implement these principles into their day to day work. We’re also seeing these communities creating their own resources based on what we’ve provided to them which adapt these principles into their own language and their own shared understanding of the work they’re doing. We love this because this is about democratising accessibility and inclusive design – something we see as very important to the future success of accessibility.