1. Windrush Alliance UK
November 2015
BUSINESS PLAN
WindrushAllianceUK
1. Executive summary
Windrush Alliance is a charity supporting homeless and marginalised people around
the Midlands. We currently work with local housing associations providing shelter,
training, support workers and a place of safety for at risk individuals.
At the Windrush alliance we offer homeless and disadvantaged people the
opportunity to fulfil their potential and move towards an independent and positive
future. We strive to keep our costs down but our quality high so that young people
get the best experience whilst working with us. Our staff and volunteers are drawn
from all walks of life - people of any faith or none - and we work with those who are
on the margins of society, again people of any faith or none, from the young and
vulnerable to ex-offenders and gang members trying to make a fresh start in life.
2. Introduction; Vision, mission, values
Mission (Overall Aim) – To offer homeless and disadvantaged people the
opportunity to fulfil their potential and move towards an independent and positive
future
3. Background
The Windrush Alliance was established as a registered charity in 2012 to help
people rebuild their lives through housing, health, education and employment
services in Nottinghamshire and Derbyshire.
4. Users/beneficiaries or area of benefit
The users and beneficiaries of the Windrush Alliance people of all backgrounds
and ages that have found themselves homeless or needing help integrating in
mainstream society by providing support advice and mentoring in education,
employment, health and wellbeing, housing and financial planning. We find our
services to be in ever increasing need considering Last year, 112,070 people
declared themselves homeless in England – a 26% increase in four years. At the
same time, the number of people sleeping rough in London grew by 75% to a
staggering 6,437.

2. Windrush Alliance UK
November 2015
5. Strategic Analysis
SWOT analysis
Strengths
Strong skills sets from the trustees
Website – content, maintenance and
updates
communication with our partners
Good partnerships with local councils
and probation services
Weaknesses
Building better relations with our old
members
Gaining commitment from all the regional
support contacts
Seeking corporate financial support
Opportunities
Target our known teenage group and
build communication links
Researching our donators
Media, area of opportunity
Threats
Voluntary time limited
Government cuts - limited funds
available
Difficulties in attaining grants
6. Priorities/ Services & Activities
Our main focus is to provide services for people with varying needs and
experiences of homelessness especially for young people who are leaving the care
of the local authority, for ex-offenders and young people with substance addictions.
We offer our service to young people could stay in a service from nine nights to two
years, depending on their circumstances.
7. Management Structure
 Ultimate responsibility of charity lies with trustees as detailed in trust deed
 2 area managers (Alfreton & Hucknall) reporting to the trustees monthly with 2
part time support workers in Derby and Hucknall and 1 fulltime support worker in
Nottingham reporting to the their area managers weekly
 2 Volunteers per support worker will report to support workers daily and to area
manager weekly
8. Marketing & publicity
Objective required actions
Create a wider constituency for the
Windrush Alliance
1 Encourage companies to adopt us as their
charity of the year
2 Encourage employees of companies to donate
via direct debit
Increase awareness of the
Windrush Alliance and thereby increase
the
willingness of those contacted to donate
money
through events and other marketing
activities
1. Create at least two opportunities for media
coverage of The Society per year.
2. Ensure the Windrush Alliance has a range of
well-presented publicity materials to offer
in support of applications

3. Windrush Alliance UK
November 2015
9. Financials
Annual statement
Monthly statement (excluding wages)
Staff wages (monthly)

4. Windrush Alliance UK
November 2015
Projections
Annual statement
Monthly statement (excluding wages)
Staff wages (monthly)
Financial procedures/control
 SEE CASH section and materials

5. Windrush Alliance UK
November 2015
10. Fundraising strategy/plan
11. Monitoring & Evaluation
The following activities will be carried out and recorded on a weekly basis
and monitored monthly with a full evaluation taking place on release of
tenant form service
 Referral form received reviewed and sent to relevant location.
 Area manager with consultation with support worker will review referral form and
arrange initial contact with tenant.
 Support worker will conduct initial interview and allocate room and issue welcome
pack.
 In consultation with Area manager support worker with write and record to file
support plan.
 Support worker will implement support plan referring tenant to outside agencies
where necessary producing weekly support logs.
 One per month the area manager reviews weekly support logs and
updates/amends support plan as necessary
 Any recommendation to release user from service prompts full evaluation of
referral form, support plan, support logs and discussion between tenant, support
worker and area manager which is then sent to senior management for direction.
 Senior management make decision as to what further action takes place on case
a by case basis and testimonial is produced, all date returned to head office and
archived.
12.Action Plan/Implementation Plan
 SMART Action Plan:
Specific – objectives for the organisation and users
Measurable – outcomes to prove the objectives have been reached
Achievable – given PEST analysis
Realistic – in the light of resources
Timed – milestones, targets
Objective required actions
Raise £35,000 from charities, trusts &
foundations, businesses
1.Research 20 trusts and foundations and
make applications to them offering selected,
targeted projects that fit their criteria for
making grants
2.Identify and contact ten companies that
have a corporate social responsibility policy
that includes helping local communities
To increase the
number of
individual
supporters and
increase income to
£5,000
1.prpmote ‘donate’ page on the Windrush
alliance web site appealing for donations
2.Gather names, emails and addresses from
Griffin Society events lists and contact them
once a year appealing for donations

6. Windrush Alliance UK
November 2015
Action Plan
Overall Aim:
To offer homeless and disadvantaged people the opportunity to fulfil their potential and move towards an independent and positive future
Specific aims:
 Become self-reliant
 Establish brand
 Reduce unnecessary cost
 Improve service user quality of life.
Objective Activities Targets Outcomes
 Become self-reliant  Take on grant funding
 Fund raising
 35 k P/A of grant funding
 5 k P/A of in house fundraising
 No longer reliant on Housing
association funds
 Increased independence & stature
 Establish brand  Create effective media/
marketing campaigns
 Wide recognition of brand
within not-for profit community
 Increased revenue through donations
 Reduce
unnecessary cost
 Reducing staff costs by using
volunteers
 Replace consumable
spending by using donations
 1 paid member of staff per 2
volunteers
 Replace consumable spending
by using donations
 Improved service user quality of life
while directing unnecessary
spending to re-invest into charity
 Improve service user
quality of life.
 Facilitate access to character
and career building services
 Improve levels of comfort
and dignity
 Give ensure ALL service users
have at least 1 weekly visit to
character and career building
services
 Provide free food, bedding and
toiletries
To offer homeless and disadvantaged
people the opportunity to fulfil their
potential and move towards an
independent and positive future