It's easy to start a blog, but how do you gain traffic to it?
Whether you're blogging for personal use or to grow your business, gaining traffic can be a challenge.
In this slideshare I will go over my exact strategy for creating content and getting influencers to share it; thus gaining quality traffic.
I am confident, after you go through this slideshare, you will be able to increase your traffic to your blog.
If you have any questions or have an idea you'd like to share, let's connect over twitter @dgabrielsyr.
Enjoy!
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6 hours: Clicked refresh… 5 views!!!
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6 hours: Clicked refresh… 5 views!!!
Except it was from my mom and brother.
-_-
24. I ended up getting a total of 40 views for
that blog post.
But 0 views were from my TARGET
AUDIENCE
25. When I first started, I did not realize why I
was not getting traffic.
Now I know.
And I’m going to show you exactly how I
was able to increase my traffic by 450%!
37. Why You Should Care.
● Gain website traffic
● Accelerates learning
● Gives you influence
● Write better
● Builds confidence
● Build audience
● Builds credibility
● Land speaking
engagements
● Consulting deals
● You can stand out
● Builds your network
41. Successful Blogs…
● Produce Content Consistently.
● Have Social Share Buttons.
● Have A Comment Section.
● Have Email Subscription Buttons.
● Have there blog post archive on the side.
● Have a search functionality.
47. What Is Quality Content?
It’s content that works!
Content that gains traffic and shares.
● Images
● Videos
● Infographics
● Slideshares
● Podcasts
● How To Articles
● Lists (Top 25…)
● Why Posts
● What Posts
50. My Research Strategy
1. Start with
Google Trends.
Chose to blog
about digital
marketing
because of the
increase in
searches.
51. My Research Strategy
Write out a few topics you want to blog about.
(ex: Digital Marketing, Social media for B2B,
Influencer Marketing on Twitter)
2. Take these terms and type them into Google.
Click the websites that are on the top page.
Spy on your competition. Ask yourself “what are
they not doing?”.
52. My Research Strategy
3. Use Buzzsumo
Find out what
style of content is
getting the most
shares!
53. Content Design Hacks!
● Graphics - Canva.com
● Video - iPhone
● Infographics - Piktochart.com
● Slideshare - Slidescarnival.com
● Podcast - Audacity
● Industry Research - Google Trends & Buzzsumo
57. Who Are Influencers?
Influencers are highly recognized industry
experts.
They can be...
● Bloggers
● Customers
● Member Of A
Purchasing group
● Industry Analysts
● Business Partners
● Media Sites
58. How Do You Find Them?
You can find influencers using Klout or Buzzsumo.
59. How Do You Find Them?
You can find influencers using Klout or Buzzsumo.
60. How Do You Find Them?
You can find influencers using Klout or Buzzsumo.
64. Give Them Lots of Love
● Like social media
posts!
● Share and retweet!
● Comment on posts!
● Comment on blog!
And I mean EVERY POST!
You want them to see
you as a raving fan!
65. Send Them The Invite
Hello John,
We haven’t connected before but I am a digital marketing blogger
and I have enjoyed your blogs about (Topic X). I’d love to collaborate
with you about (Content Idea Y).
I think my audience would love to hear from you.
David Gabriel
66. Content Collaboration
● Co-create content with you.
● Asking influencers to share.
● Request to speak at a
conference.
● Ask to join or be a guest on
podcast or webinars.
● Include them in an expert
panel at an industry event.
● Guest blog.
74. CREDITS
Special thanks to the individuals who make awesome memes and to
Backlinko, Social Media Examiner & KPS Digital Marketing blogs.
∎ Chris Hansen Cat meme pg7
∎ Fire Marshall Bill meme pg10
∎ House meme pg 18
∎ Backlinko pg 22
∎ Social Media Examiner pg 22
∎ KPS Digital Marketing pg 22
∎ The Office meme pg 31
∎ Spongebob meme page 44