This document discusses the benefits of choosing high-quality, remarkable corporate gifts over cheap gifts. It argues that cheap gifts are often discarded and do not positively represent a company's brand. In contrast, remarkable gifts that are durable, useful and well-made cause recipients to use and appreciate the gift for a long time, remembering and positively associating the company with the quality product. Choosing remarkable gifts over quantity shows clients and partners that a company values quality, craftsmanship and builds strong relationships.
2. WE HAVE ALL RECEIVED A GIFT
WITH A COMPANY LOGO ON IT.
But ask yourself these
questions:
╺ Did you feel special when you received
it?
╺ Did the gift make you think positively
about the company or negatively? Did
you think anything about the company
at all?
╺ Did you think to yourself, “great,
another tchotchke I don’t need.”
╺ Do you even remember the actual gift?
3. OUR LIVES ARE FILLED WITH
TOO MANY THINGS WE DON’T
NEED OR USE.
Giving cheap swag puts your
valuable brand on a crummy
gift. The only thing this
accomplishes is:
╺ Neglect of the gift, and wasted investment in
it.
╺ Recirculation of junk in donation bins and
trash cans.
╺ Negative correlations associated with your
brand.
╺ Missed opportunities for other potential
clients, partners, and investors to see your
brand being showcased on a great product.
4. Think about the things
you use regularly, and
that you find add value
to your life.
They probably:
╺ Are high-quality.
╺ Are built and constructed well
(and if they aren’t, you wish they
were).
╺ Are reliable.
5. “
The bitterness of poor quality
remains long after the sweetness
of low price is forgotten.
Benjamin Franklin
6. WHAT MAKES A REMARKABLE,
VALUABLE GIFT?
╺ Something that the recipient would
use regularly.
╺ Items that would stand the test of
time, and be used well into the
future.
╺ Gifts that adds style, ease, and/or
comfort to someone’s life.
╺ Something that a person would see
and remark upon.
8. ╺ Appreciates them, and the
partnership (and friendship)
you’ve built together.
╺ Values quality.
╺ Supports craftsmanship, hard
work, and allocates money
accordingly.
╺ Is proud of all of the above.
GIVING QUALITY GIFTS
SHOWS RECIPIENTS
THAT YOUR COMPANY:
9. When your company
gives gifts that are
worn and used
proudly, it:
╺ Means people will remark upon
that item, and ask about the
company it’s branded with.
╺ Shows your logo in a positive
light.
╺ Makes the recipient feel special,
and valued.
╺ Causes the recipient to use the
item over and over again, for a
long period of time.
10. WHAT DOES GIVING
REMARKABLE GIFTS
MEAN FOR YOUR
COMPANY?
╺ Returning clients.
╺ New clients that are truly interested
in working with your company.
╺ Brand value association.
╺ Recognition of a strong or burgeoning
brand.
╺ Higher return on investment.
12. When purchasing
your next round
of corporate
gifts, gift items
that are
remarkable.
Items that:
╺ Showcase your company’s values.
╺ Reflect credibility.
╺ Invoke feelings of pride, pleasure,
and reliability.
╺ Add value to the recipient’s life.
13. Gift quality rather
than quantity, and make
a better return on
investment.
Reject the status quo.
Gift the remarkable.
14. How can we help you give
Remarkable, quality gifts?
Visit us at cloveandtwine.com