1. Welcome ASTD New York Metro Members & Guests
Social Media for the
Learning Professional
David Kelly, CPLP, CRP
President, ASTD Long Island
(516) 474-1852
dkelly7@optonline.net

2. Social Media for the Learning Professional
What’s your Social Media Usage?
4. I create and share content,
spearhead discussions, and
teach others
3. I actively use my accounts and
connect with others
2. I have accounts, but don’t use
them much.
1. Social what?

3. Social Media for the Learning Professional
Expectations……
 What would you like
to get out of this
session?

4. Social Media for the Learning Professional
Objectives…
 Social Media, Social Learning, and
the Convergence of the two
 Where does the majority of learning
take place?
 The most popular social media tools
in learning: Facebook, Blogs,
LinkedIn, and Twitter

5. Social Media for the Learning Professional
What is Social Media?
Image from Wordle.net

6. Social Media for the Learning Professional
What is Social Media?
Social media are media for social
interaction, using highly
accessible and scalable
communication techniques.
Social media is the use of web-
based and mobile technologies to
turn communication into
interactive dialogue.
via Wikipedia.org

7. Social Media for the Learning Professional
What is Social Media?
When most people
think of Social
Media, they think of
the most commonly
used tools.

8. Social Media for the Learning Professional
What is Social Learning?
Social learning is learning that
takes place at a wider scale than
individual or group learning, up
to a societal scale, through social
interaction between peers. It may
or may not lead to a change in
attitudes and behavior.
via Wikipedia.org

9. Social Media for the Learning Professional
What is Social Learning?
Social learning is learning that
takes place at a wider scale than
individual or group learning, up
to a societal scale, through social
interaction between peers. It may
or may not lead to a change in
attitudes and behavior.
via Wikipedia.org

10. Social Media for the Learning Professional
What is Social Learning?
It’s ALL
Social Learning
Well… MOST of it is anyway.

11. Social Media for the Learning Professional
Why Use Social Media for Learning?
• Collaboration • Knowledge
• Reduced Costs Management
• Strengthen • Reduced Costs
Culture • Supports
• Build Teamwork Diversity
• Enhances • It’s what the
Communication learners want…

12. Social Media for the Learning Professional
The 70:20:10 Learning Paradigm
• 70% of learning & development activity
takes place from real-life and on-the-job
experiences, tasks and problem-solving.
• 20% comes from feedback and from
observing and working with role models.
• 10% comes from formal training.
Princeton Learning Philosophy: http://www.princeton.edu/hr/learning/philosophy/

13. Social Media for the Learning Professional
How do Employees Learn?
The Traditional Model of Workplace Training
Formal Training
Formal Training
Formal Training
Formal Training
Formal Training
Formal Training
HIRED RETIRED
Image Concept from Bill Mosher, built upon by Jane Bozarth

14. Social Media for the Learning Professional
How do Employees Learn?
This is Where the ‘Real’ Learning Takes Place
Formal Training
Formal Training
Formal Training
Formal Training
Formal Training
Formal Training
HIRED RETIRED
Image Concept from Bill Mosher, built upon by Jane Bozarth

15. Social Media for the Learning Professional
Current Examples of Social Learning
• Mentoring • Case Studies
• Role Plays • Coaching
• Teleconferences • Round Robins
• Games • Teach-Backs
• Field Trips • Discussions
• Icebreakers • Compare/Contrast
• Group Projects • Debrief

16. Social Media for the Learning Professional
The Convergence…
Social Media is not new.
Social Learning is not new.
What is new is the convergence. Social
media technologies have advanced to a point
that they are no longer a barrier to social
learning. They can now be used to support
and enhance social learning

17. Social Media for the Learning Professional
The Tools

18. Social Media for the Learning Professional
What is a BLOG?
A blog (a blend of the term web
log) is a type of website or part of
a website. Blogs are usually
maintained by an individual with
regular entries of commentary,
descriptions of events, or other
material such as graphics or
video.
via Wikipedia.org

19. Social Media for the Learning Professional
The Benefits of Blogs?
• Free
• Easy To Use
• Controllable
• Trackable
• Encourages
Reflection
• Enables
Interaction (via
Comments)

20. Social Media for the Learning Professional
Using Blogs for Learning

21. Social Media for the Learning Professional
Using Blogs for Learning

22. Social Media for the Learning Professional
Using Blogs for Learning

23. Social Media for the Learning Professional
The Tools

24. Social Media for the Learning Professional
What is a facebook?
Facebook is a social networking service and
website launched in February 2004. As of
January 2011, Facebook has more than
600 million active users. Users may create a
personal profile, add other users as friends, and
exchange messages, including automatic
notifications when they update their profile.
Additionally, users may join common interest
user groups, organized by workplace, school or
college, or other characteristics.
via Wikipedia.org

25. Social Media for the Learning Professional
The Benefits of facebook?
• Free, Easy To Use
• Flexible
• Expansive
• Leverages
Existing Tool
• Enables and
Encourages
Sharing and
Participation

26. Social Media for the Learning Professional
facebook Pages for Learning

27. Social Media for the Learning Professional
iFrames: facebook Future Learning

28. Social Media for the Learning Professional
The Tools

29. Social Media for the Learning Professional
What is a LinkedIn?
LinkedIn is a business-oriented
social networking site. Founded
in December 2002, it is mainly
used for professional networking.
LinkedIn reports more than 100
million registered users, spanning
more than 200 countries and
territories worldwide.
via Wikipedia.org

30. Social Media for the Learning Professional
The Benefits of LinkedIn?
• Free, Easy To Use
• Leverages
Existing Tool
• Enables and
Encourages
Sharing and
Participation

31. Social Media for the Learning Professional
The Tools

32. Social Media for the Learning Professional
What is a Twitter?
Twitter is a social networking and
microblogging website. It enables users
to send and read text-based posts
composed of up to 140 characters,
called tweets, which are displayed on
the user's profile page. Users can
subscribe to other users' tweets – this is
known as following and subscribers are
known as followers or tweeps.
via Wikipedia.org

33. Social Media for the Learning Professional
The Benefits of Twitter?
• Free
• Very Quick
• Enables and
Encourages
Sharing and
Participation

34. Social Media for the Learning Professional
Social Media for Trainers – Why?
The rules are changing…
•10 Years Ago
“Leave your cell phones home”
•5 Years Ago
“Turn off your cell phones”
•2 Years Ago
“Set your phones to vibrate”
•Today
“Please step outside if you
need to use your phone”

35. Social Media for the Learning Professional
Social Media for Trainers – Why?
The rules are changing…
•Tomorrow
“Yes, you may use your cell
phone during the session”
This is a huge
problem.

36. Social Media for the Learning Professional
Social Media for Trainers – Why?
The rules are changing…
•Tomorrow
“Yes, you may use your cell
phone during the session”
This is a huge
problem.
opportunity.

37. Social Media for the Learning Professional
Leveraging Social Media
Learners are entering sessions
with the ultimate
tool for
engagement
already in their
pockets.

38. Social Media for the Learning Professional
Examples of Social Media in Learning
1. Trainer can receive real-time evaluations
(Levels 1, 2, and 3)
2. Learners can easily be engaged before,
during, and after a session.
3. Use Social Media to make key learning
points stand out.
4. Adds informal learning to formal learning
plans.
5. Taking Live Polls from Participants.

39. Social Media for the Learning Professional
The Back Channel
“A line of communication
created by people in an
audience to connect with
others inside or outside the
room, with or without the
knowledge of the
speaker…”
Cliff Atkinson, The Backchannel

40. Social Media for the Learning Professional
The Back Channel
Participants no longer wait
until after a session to
perform an evaluation.
Using Twitter and other
Social Media tools,
participants interact and
provide feedback during
and throughout a session.

41. Social Media for the Learning Professional
The Back Channel
Speakers and
facilitators have begun
to embrace and
encourage the
Backchannel as a
means of collaboration
and feedback during a
session.

42. Social Media for the Learning Professional
Live Chats via Twitter
While Twitter is generally used
asynchronously, groups have used
hashtags and dedicated time slots to
create live chats.

43. Social Media for the Learning Professional
Live Chats via Twitter
A popular chat for Learning Professionals
is #lrnchat. Each Thursday features two
90-minute chat sessions, one at 11:30am
EST, and another at 8:30pm EST.

44. Social Media for the Learning Professional
Live Chats via Twitter
These chats are an excellent way to
develop your knowledge, skills, and
network. For full details visit:
http://lrnchat.wordpress.com/

45. Social Media for the Learning Professional
Getting Started…
Resources

46. Social Media for the Learning Professional
Books on Social Media

47. Social Media for the Learning Professional
Lynda.com Training
Lynda.com has a
wonderful selection of
technical training videos,
including a nice
walkthrough of Social
Media Applications. You
can join for $25 and get
a full month of access.

48. Social Media for the Learning Professional
Twitter Users to Consider
There are millions of Twitter users. Here
are a few in the Learning and
Development field to consider following:
Quinnovator Ginaschreck bobpikectt lrnchat
arossett marciamarcia TerrenceWing ASTDLI
mrch0mp3rs taylorperforman tonybingham emasie
cindyhugg tomkuhlmann bschlenker ASTD
kenblanchard TheBobPikeGroup JaneBozarth jaycross
JIMPACT LearnNuggets tmiket

49. Social Media for the Learning Professional
Your Homework!
Win a
copy of
this book!

50. Social Media for the Learning Professional
Your Homework!
To be eligible to win the book raffle, simply do
the following:
• Create a facebook Account
• ‘Like’ the Misadventures in
Learning Fan Page
• Post one example of how you
will use Social Media to
enhance your Learning
Programs

51. Social Media for the Learning Professional
Your Homework!
Everyone who completes
the three steps by
MIDNIGHT FRIDAY will be
entered into a raffle to win
the book.
The winner will be
announced Monday on the
ASTD Long Island Fan
Page.

52. Social Media for the Learning Professional
Questions???????

53. Welcome ASTD New York Metro Members & Guests
Thank you!