David McCann

Bengaluru Area, India India

Consultant

Apparel / Fashion

Customer experience management strategies are growth multipliers. The best of them do two things well. They celebrate wins and understand losses. When it comes to customers, its simple, understand their experience and either find new ways to deliver it, or make the experience simpler. Effective customer experience strategies should reduce product development cycles, cost of acquisition and reduce sales cycles. Put your customer insight to better use, make sure that your customer strategies are adding to growth, not being a drag on performance.