The Good, The Bad & The Future of Crisis Communications

•

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Good communication during a crisis is imperative to ensuring your company gets key messages out to the correct audience both internally & externally. Leaving a vacuum will only encourage others to fill that space with inaccurate and potentially damaging information.

Empresariales

CRISIS
COMMUNICATIONS
THE GOOD,
THE BAD &
THE FUTURE

© INCIDENTCONTROLROOM.COM™ 2013

INTRODUCTION
Good
communica+on
during
a
crisis
is
impera+ve
to

ensuring
your
company
gets
key
messages
out
to
the
correct

audience
both
internally
&
externally.
Leaving
a
vacuum
will

only
encourage
others
to
ﬁll
that
space
with
inaccurate
and

poten+ally
damaging
informa+on.

Having
seen
ﬁrst
hand

the
damage
caused
by

organisa+ons
who
don’t

communicate
well,
we

hope
you
can
learn
from

their
mistakes!

Good
Companies

communicate
well

during
a
crisis!

They
become
the

Primary
Source
for

Informa+on……..

…Demonstrate

Credibility
in

dealing
with
the

crisis……

They
Avoid
the

common
syndrome
of

“The
less
people

know
the
more
they

yell”……

Clear,
Timely
&
Concise
Communica+ons
that
places

their
organisa+on
as
an
authora+ve
and
trustworthy

source
of
informa+on.…internally
&
externally!

Bad
Companies

communicate

poorly
during
a

crisis…….

They
don’t
work
from

Distribu+on
Lists,
and
they

have
poorly
maintained

contact
directories………..

Their
informa+on

is
inaccurate,
not

concise,
and
leads
to

confusion!

They
don’t
work

from
Scripted

T e m p l a t e s ,
&

p r e d e ﬁ n e d

distribu+on
lists!

As
a
result,
they

manage
their

emergencies
poorly!

Seamless
Communica+ons
is

built
into
the
very
fabric
of

Incidentcontrolroom.com™.

The
ability
to
communicate

eﬃciently
is
the
key
to

successfully
managing

Emergencies……..

Maintain
Up
to
Date
Contact

Directories
&
Distribu+on

Lists
Easily.

Develop
Scripted
Email,
SMS,

&
Social
Media
Posts
Ready

for
Quick
Communica+ons.

Deploy
Up
to
Date

Informa+on
to
Smart

Devices
for
Seamless

Communica+on.

During
a
crisis
use
the

only
device
that
you
are

guaranteed
to
have
on

you
to
manage
the

incident
……..

Communicate
Clearly,
Avoid

Confusion
&
Ensure
the

correct
message
is
heard.

CONCLUSION
Incidentcontrolroom.com™
streamlines
communica+ons,
and

ensures
that
right
people
have
the
informa+on
by
which
to

make
good
decisions.
By
u+lising
cloud
and
mobile
technology,

your
team
have
access
to
safe,
secure
&
reliable

communica+on
channels
from
anywhere
in
the
world.

GET IN TOUCH

IRE: +353 21 230 7165
UK: +44 203 393 8761
US: +1 267 861 0805

http://www.incidentcontrolroom.com/request-a-demo/

WWW.INCIDENTCONTROLROOM.COM

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The Good, The Bad & The Future of Crisis Communications

2. INTRODUCTION Good communica+on during a crisis is impera+ve to ensuring your company gets key messages out to the correct audience both internally & externally. Leaving a vacuum will only encourage others to ﬁll that space with inaccurate and poten+ally damaging informa+on.

3. Having seen ﬁrst hand the damage caused by organisa+ons who don’t communicate well, we hope you can learn from their mistakes!

4. Good Companies communicate well during a crisis!

5. They become the Primary Source for Informa+on……..

6. …Demonstrate Credibility in dealing with the crisis……

7. They Avoid the common syndrome of “The less people know the more they yell”……

8. And Achieve what others can’t………….

9. Clear, Timely & Concise Communica+ons that places their organisa+on as an authora+ve and trustworthy source of informa+on.…internally & externally!

10. Bad Companies communicate poorly during a crisis…….

11. They don’t work from Distribu+on Lists, and they have poorly maintained contact directories………..

12. Their informa+on is inaccurate, not concise, and leads to confusion!

13. They don’t work from Scripted T e m p l a t e s , & p r e d e ﬁ n e d distribu+on lists!

14. As a result, they manage their emergencies poorly!

15.

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18. During a crisis use the only device that you are guaranteed to have on you to manage the incident ……..

19. Communicate, Coordinate, Control……

20. Communicate Clearly, Avoid Confusion & Ensure the correct message is heard.

21. CONCLUSION Incidentcontrolroom.com™ streamlines communica+ons, and ensures that right people have the informa+on by which to make good decisions. By u+lising cloud and mobile technology, your team have access to safe, secure & reliable communica+on channels from anywhere in the world.

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