1. Statistics derived from a white paper
published by the Incentive Marketing
Incorporating Association’s Performance
Improvement Council
CORPORATE SOCIAL Provided by Aimia Business Loyalty
RESPONSIBILITY Strategy Team
into Incentive Programs
CSR = CORPORATE SOCIAL RESPONSIBILITY
Corporate Social
Responsibility is a
motivating factor for
of Consumers have of companies with
bought a brand at CSR programs have
least monthly that employees who
Rewarding SUPPORTS a cause exhibit STRONG
Attracting Retaining Employees Source – 2012 Edelman COMPANY LOYALTY
goodpurpose© Study
Comparing companies with
strong sustainability
programs to poor ones
Americans want
to know what
corporations more efficient business processes
are doing!
better employee loyalty
stronger public image
38% 43% 43%
of us THINK ABOUT corporate
better morale
citizenship when making
purchasing decisions
5%
Source – 2011, Cone/Echo Global Corporate Responsibility Study Source – Society for Human Resources Management (SHRM)
To Engage CSR in Incentive Programs:
1. Determine the beneficiary 5. Ensure that donated funds are
2. Demonstrate commitment tracked and measured
3. Outline your objectives 6. Inform and promote the CSR idea
4. Let employees participate
FOR MORE information, CONTACT SAMANTHA.decker@AIMIA.COM