The document provides a trend summary from a survey of 205 industry professionals, finding that 73% have a positive outlook on the economy in coming years. Incentive program budgets in 2012 are expected to remain stable according to 53% of respondents. Procurement involvement in incentive programs is predicted to increase according to 53% of those surveyed.

1. TREND SUMMARY
Trends POSITIVE FUTURE
In The 73% 53%
73% of respondents say their
Incentive
general perception of the economy
in coming years is positive.
Industry*
*Based on
survey responses
from 205 industry
$ STABLE INCENTIVE
professionals
Provided by Aimia Business BUDGETS
Loyalty Strategy Team
In 2012, incentive program budgets
are staying relatively stable.
PROCUREMENT less change
42%
to 23%
2010
53% INVOLVEMENT domestic
53% say that the Whereas 42% of respondents in
involvement of May 2010 were planning to change
procurement will increase. 42% 2012 23% from international destinations to
domestic, only 23% are in March 2012.
WAYS OF ENGAGING LOYALTY PROGRAM PARTICIPANTS
GAMIFICATION,
SOCIAL MEDIA AND
33% 74% 57% CSR COMPONENTS
were all used as ways to inform and
GAMIFICATION SOCIAL MEDIA CSR COMPONENT engage loyalty program participants.
USE OF DEBIT CARDS/ INCREASING USE OF
INDIVIDUAL TRAVEL POINTS PROGRAMS
One out of three participants plan to use
individual travel and increase the use of
1 out of 3
debit and gift cards in their award selections. 40%
33% 74%74%
OCTOBER 2011 MARCH 2012
FOR MORE information, CONTACT SAMANTHA.decker@AIMIA.COM
This study was created by the Incentive Research Foundation Resource Center