David Bain, founder and host of Digital Marketing Radio presents "5 steps from podcasting to hosting your own online live event", slides from his session from Digital Olympus, December 2016.
4. Why should SEOs know about
podcasting and online events?
1)Content needs to be much more that
400-word ‘SEO articles’ nowadays
2)You can SEO much more
than your site
5.
6.
7. 5 Steps from Podcasting to
Hosting Your Own Online Live
Event
STEP 1: PRE-RECORDED AUDIO
STEP 2: “AS LIVE” AUDIO
STEP 3: PRE-RECORDED VIDEO
STEP 4: LIVE VIDEO
STEP 5: HOST YOUR OWN ONLINE EVENT
8. Step 1: Pre-recorded audio
Start a pre-recorded audio
podcast
Get comfortable with your
own voice and recording
decent audio
9. Starter equipment –
around $100 / £70
Samson-Q2U
Microphone Windshield
Table Folding Spring Stand
ATR-2100
10. Just get started
Decide on a single episode topic
with your friend or colleague
Then record another 2 episodes,
either with the same friend, or
different friends
After that, name the show
18. Step 1: 3 more things
Hosting (I use and
recommend Libsyn)
RSS feed & episode publishing
(PowerPress WordPress
plugin)
Podcast directory submission
19. Step 2: Record an "as live“
audio show
http://bossjockstudio.com/
Soundcraft
Signature
12 MTK
Zoom H5
Electrovoice RE20
Adobe
Audition
20. Step 3: Start a pre-recorded
video show using Google Hangouts
Google Hangouts still
exists, but it’s
moved…
21. Step 3: Start a pre-recorded
video show using Google Hangouts
Google Hangouts still
exists, but it’s
moved…
22. Step 3: Start a pre-recorded
video show using Google Hangouts
Google Hangouts still
exists, but it’s
moved…
23. Step 3: Start a pre-recorded
video show using Google Hangouts
Google Hangouts still
exists, but it’s
moved…
24. Step 3: Start a pre-recorded
video show using Google Hangouts
Google Hangouts still
exists, but it’s
moved…
25. Step 3: Start a pre-recorded
video show using Google Hangouts
Google Hangouts still
exists, but it’s
moved…
26. Step 3: What else you need
Zoom H5
ZencastrSoftbox
video
lighting
Logitech
C920
HD Webcam
30. Step 5: Host Your Own
Online Event
You can use Google Hangouts and
landing page software like
OptimizePress
You can use specialist webinar
software like Webinar Jam
But for me, last year it was Blab,
this year it’s Facebook LIVE
34. 5 Steps from Podcasting to
Hosting Your Own Online Live
Event
STEP 1: PRE-RECORDED AUDIO
STEP 2: “AS LIVE” AUDIO
STEP 3: PRE-RECORDED VIDEO
STEP 4: LIVE VIDEO
STEP 5: HOST YOUR OWN ONLINE EVENT