Identifying topics and influencers that have been successful, and understanding what types of content they upvote, can help when brainstorming new content ideas. Reaching out to build relationships with influential users and sites in the niche can also help increase the chances of content being upvoted and shared. Ensuring the content is well-optimized for the target community or subreddit is also important to get upvotes.

1. 37 Inbound Influencers
Share How To Get Your
Content Upvoted

2. Filipino Motivational
Speaker
______________________________________
Identify topics and content formats that have been
getting traction in respective sub-reddits or
categories.
Look for top community users and active influencers
and understand what kind of content they’ve been
upvoting for the past four weeks.
Using those two tactics above, you can brainstorm on
what specific topic and format would best suit for your
next content piece.
Venchito Tampon
http://www.venchitotampon.com/

3. Continuation
If those users and influencers have their own websites/blogs, you can
reach out to them and start building relationships – with the intent of
knowing what type of content they’re interested to upvote, share or
even link to from their blogs.
Since competition is mostly tough in various niches, you definitely
need to invest in your content (design, headline, call to actions, quality
of information, sources, format, etc..) to increase your chances of
ranking at the top spots for your preferred categories.
You can check out my comprehensive list of link building strategies to
find new methodologies that you can use to develop your content
asset(s).

4. Founder, AeroLeads and
InBoundio
______________________________________
1. Have a strong social network. For example, I
have strong LinkedIn network so when I share
on LinkedIn, it do gets upvote. Similarly on
facebook and twitter do depending on the the
type of content.
2. Send the link to your newsletter subscribers.
3. Nothing wrong in asking for people to upvote
your content too (specially if you have followers
on social media)
4. Make sure you are active in the communities
too in the site in which you want content to be
upvoted. For example, I am pretty active on
Reddit so my content gets upvoted easily where
as I am not that active on hackernews so my
posts never makes to front page.
Pushkar Gaikwad
https://aeroleads.com/
@AeroLeads

5. Ryan Stewart
Digital Marketing
Consultant
________________________________________
"I think we're asking the wrong question. I think it
goes without saying if you're posting bad content
(spamming links), you're never going to get
upvoted. The key to success on these platforms is
*authority*. On Inbound, Reddit, Black Hat World
(and others) the more karma (or clout) that your
account has, the heavier your actions are
weighted.
For example, on Inbound, I just upvoted one of
your posts. My upvote counts for 2 because I have
500+ karma on my account. That also means I
also get a boost when I post a link, making it much
easier to get my content to the front page and go
viral.
The question we should be asking it ""how can I
increase my authority?"".
http://webris.org/
@ryanwashere

6. Continuation
There are really 2 ways:
1. Post content that gets upvoted 2. Post comments
It takes some work, planning and outreach. Here's a quick bullet list I
use to build my accounts (I also have 3 Reddit accounts with 10,000+
link karma):
1. Don't post your content. I know it's hard, but focus on building your
account, not traffic. Wake up early and grab breaking news from
authority sites like Search Engine Land or Forbes and post them. If you
can be the one that breaks the news, you can get a ton of upvotes on
your link.
2. When someone upvotes a link of yours, shoot them a follow, upvote
their content or comment on a link. Then, when you post a link, you can
send them a quick note: ""hey [insert name], just wanted to let you
know I about this [insert link]. I thought you might be interested"". 9 / 10
they will upvote it again.
3. Take 20 minutes a day and comment on high visibility threads.
Provide insight, reply to other comments, be active and get involved.
It's a lot of work, but over time, your account will grow. If you can built
an account with 1,000+ karma your posts will pretty much start on the
front page. From there, it will go viral on it's own and your account
karma will snowball."

7. Paul Boyce
CEO and CoFounder of
PopcornMetrics
______________________________________
Share worthy content comes from adding value.
People will only share and upvote what they feel
is valuable. We work hard to create content that
provides value to our target audience (marketers
and product owners, working on channel
optimisation, funnel conversion and product
development optimization). Specifically we
provide information to make these concepts
around metrics, marketing analytics, retention,
optimization and retention more consumable.
So, with that in mind, we product content that is
accessible - breaking complex areas into more
bite-sized chunks
actionable -most people have real problems, so
if you can show how to approach those
problems there is more value
https://www.popcornmetrics.com

8. Continuation
visual - depending on the article, we try to create either useful
screenshots or sharable images easily sharable (on the blog itself) - by
using strong share buttons
Results to date:
This article has been (at time of writing) viewed by 4970 people and
shared 877 times (that's almost a 20% share rate):
http://blog.popcornmetrics.com/6-essentials-of-marketing-analytics-a-
beginners-guide-for-startup-growth-hackers/
This article has been (at time of writing) viewed by 2021 people and
sharedn590 times (that's a whopping 30% share rate)
http://blog.popcornmetrics.com/5-customer-retention-strategies-to-
increase-growth-now/

9. Maria Parish
Social Marketing
Manager at Silkstream
______________________________________
What makes content “share-worthy” is simple in
principle, but challenging in practice. The most
important factor in my opinion is the audience.
At this moment in time, according to
redditmetrics.com, there are over 650,000
subreddits. That’s a staggering figure, even
when you eliminate the number of abandoned
subreddits which have long been inactive. You
could have the most amazing content in the
history of the internet, but if it’s not put in front of
the right audience, it provides no value. I believe
that there is a perfect audience out there for any
piece of content, the trouble is finding it and
understanding it.
http://www.silkstream.net/
@silkstreamnet

10. Continuation
Why understanding it? There is an old phrase that was used to publicly
shame those who contributed to a group discussion without fully
understanding the local etiquette. That phrase is “lurk moar” (sic). The
inhabitants of online communities are very good at recognising people
who are not one of their own. It’s not enough to be at the right place at
the right time, offering amazing content. You have to be genuinely
involved with the community to earn their trust and respect, like adapting
to the ways of a new tribe of people and their hivemind sensibilities.
People aren’t there to be sold a product and, even if your product could
provide huge value to them, it’s not right to use and abuse the
community in such a way. Every online community is an ecosystem. You
could abuse their resources for a one-time payout, or you could build up
your credibility and gain an audience for life.
My takeaway: Avoid drive-by submissions. Stick around and learn to
appreciate your audience, and you can gain more in the long run

11. Jason Delodovici
Serial Entrepreneur and
Digital Marketer
​______________________________________
This might not be what marketers want you to
know but a lot of the time people will share and
upvote things without even clicking in and reading
the content. The headline (or title) alone is good
enough to get people to share. Tony Haile, the
CEO of Chartbeat, a company that measures real
time traffic from site's like Upworthy said, "We've
found effectively no correlation between social
shares and people actually reading.“
So what does this mean for sites like Reddit,
http://justjasonjames.com/
@justjasonjames

12. Continuation
Growthhackers and Inbound? It means that the headline you create is
the most important aspect that gets people to share and upvote.
Create an epic headline that gets the reader to formulate a positive
opinion about the article and they will share and upvote it. Go the
extra mile and create valuable content that answers people's
questions behind that headline and it's interent gold.

13. Casey Armstrong
Founder of
FullStackMarketer
______________________________________
How to get content upvoted and what makes
content ""share-worthy"" on sites like Reddit,
ProductHunt, HackerNews, and Inbound.org
have two completely different answers.
How to get content upvoted - Honestly, what I've
seen work best time and time again is finding
the top influencers, or those who run the site, to
submit your post/product and before that, line up
influential people in the community to upvote
and share. You probably know that already, but
no need to re-invent the wheel. And obviously,
you need high-quality content that people should
want to share, or else people will just leave your
site and call you out in the comments.
http://fullstackmarketer.com/
@CaseyA

14. Continuation
What makes content share-worthy: First, analyze each community.
ProductHunt is different than GrowthHackers, which is different
than each sub-Reddit. See what performs best. To be very general
(ProductHunt aside, as that's product-based), I see a theme of
controversial posts and unique, data-driven posts that are
actionable consistently rising to the top. I greatly prefer the latter.
Remember, you are providing value to others.

15. Co-Founder at Autosend
______________________________________
Send the link to your newsletter subscribers.
You can do this one of two ways.
1. Add your upvote links as a P.S. in your
newsletters and ask for the vote (not my favorite
- but it works).
2. When you add a link to your article in your
newsletter, only add the upvote link and let
people get to the article from this link. That way
they can still read your article, but they're also
more apt to upvote.
Patrick Chukwura

16. SEO Specialist with a
Passion for Content
Strategy
______________________________________
I think you can apply a lot of SEO strategies here
- the most obvious is probably to actually produce
and share content that is from exceptional quality,
therefore highly engaging for your target audience
(how to do that is a whole story in itself ).
Another one is outreach - use your network and
ask people you know to check out what you just
shared and maybe even re-share it to their
audience. Then you also want to be on your toes
and find or produce great content before anyone
else does - if you are the first to share great stuff
and regularly do so, you'll gain more followers
which in turn will lead to more upvotes. If you can
establish a reputation for yourself, regular
upvotes naturally come with that. It's like a cycle.
Eva Schafroth
http://www.evaschafroth.com/
@evaschafroth

17. Vasile Stoica
Digital Marketing
Professional
______________________________________
Contentis the king when it comes to promoting
your business or site online. But given the cut-
throat competition forwarded by the virtual
business world, one has to ensure “share-
worthy” contents for a successful SEO.
Selection of appropriate keywords and their
strategic placement play a huge role in gaining
exposure for your content the initial step towards
sharing.
You must research out low-competitive yet
strong keywords, pertinent to the search terms
of your online niche. In regard to placement, the
keyword should be placed minimum 3 times
throughout the content body, in the title and in
the meta.
https://www.vasilestoica.pw/
@vasile_stoica

18. Continuation
Then, the content body and presentation should be actually informative and
smartly layered out in easy language and brief paragraphs. A touch of
humor here and there triggers the “share” factor further. The list-based
articles are the most shared. The appeal would heighten if you can add
infographic presentation rather than a lengthy piece of monotonous textual
information.

19. Jonid Bendo
Passionate Web
Developer
______________________________________
Nowadays there are many people publishing
content throughout the web. Chances are that
your niche is probably covered up even before
you think about publishing about it. Amidst this
mess there is a possibility to differentiate
yourself, but how can you achieve that?
1. Your content should be your content, meaning
you should always add your personality in your
content thus making it unique because it will be
a part of you.
https://www.jonidbendo.com/
@JonidBendo

20. Continuation
2. Your content should be original, but originality is hard to find and
reinvent in each instance, what you can do is always keep your ideas
(even the dump ones) and rework them from time to time creating new
and unique ideas that come up from you. Even if someone has worked
with a similar idea, he has not done it the way you did it.
3. Combining ideas and content is a really good way to increase your
contents value and create new content with a higher value, people
always tend to share more these kind of contents.

21. Inbound Marketing
Manager at Payfirma
______________________________________
You’re following all the rules of shareworthy
content: timely, engaging, customer-focused, on
social media etc. but you’re still not getting the
shares you feel your content deserves.
Hundreds of great articles get published daily
and lets be honest, most of the content on the
homepage of something like Inbound.org is from
the “popular guys”.
If you want to get shares, in addition to following
“the rules”, you’ve got to make relationships with
likeminded individuals in your industry.
Slack is a wonderful tool to meet people in your
community, share your content with them and
vice versa. From there you can get your new
connections to upvote your content and get your
content in front of the eyes that could really
benefit from reading it.
Alicia Doiron
https://payfirma.com/
@Payfirma

22. SEO audits and
consulting at
HallAnalysis
______________________________________
Content needs to be categorized well. Most
active users will currate the content they want to
read using categories or topics. On reddit for
example this might mean using sub reddits. It is
very important that any content you submit be
catigorized correctly. Users do not like finding
content in places that it doesn't belong and will
not upvote something simply because it's in the
wrong area of the site. On a site like reddit, there
are potentially thousands of different sub reddits
to choose from. Picking the right one can be
hard, but will yield the best results.
.
Joe Hall

23. Continuation
Submission title needs to be engaging. Many times you see articles
submitted that have the same title as the article itself. This is fine,
however titles that engage the user with commentary or an opinion tend to
attract more attention. For example a submission titled ""3 Great Link
Building Tactics"" won't do as well as ""In my opinion, the 2nd link building
tactic mentioned here is pure genius!"" You can see creative titles in
action at /r/pics where the submission title is typically a caption for a
image
Control the tone of the dialogue early on.* Typically the first several
comments of a submission sets the tone for all comments after.
Therefore, it is smart to have a friend leave a positive comment
immediately after you have submitted your content. Doing so, will set a
positive tone for the ensuing discussion. The more positive the discussion,
the more likely the submission gets upvotes.

24. Casandra Campbell
Minimalist Marketer
______________________________________
1. You need to understand the community where
you're sharing your content. Each community is
different and content will perform differently in
different communities. Making sure it's a good fit
is the first step to getting for upvotes.
2. Make friends on the platform where you want
to share your content. If people follow you or
recognize you, there'll more likely to upvote your
stuff, especially if you've upvoted theirs in the
past. As well, getting those first few guaranteed
upvotes help you gain visibility so more people
will see your post and hopefully upvote it too!

25. Digital Marketing Expert
______________________________________
I think the success of a content piece that gets
submitted to sites like Reddit, Product Hunt,
HackerNews, Inbound, Growth Hackers or any
other site that uses a similar system to rank the
most upvoted links to the top, mostly depends
on the audiences those sites have and the kind
of content they usually expect to see. Keeping in
mind that people use these sites to quickly
discover and digest the best content on a
specific topic from that community.
From my personal experience, not everything
that gets submitted to one site is received the
same way as another site's audience, so I think
it's important to spend some time being active
and understanding the community before
submitting anything.
Gent Ukehajdaraj
http://www.speedwayinteractive.com/
@SpeedwayAgency

26. Continuation
Some quick tips that come to mind:
- The first step should be building a reputation and getting noticed by being a
valuable member of the community. Comment and add your own thoughts to
other people's posts. Once you start sharing links, people will be more willing
to check out the links if they know and trust you.
- Make sure that the content you want to share is actually valuable: case
studies, well-researched pieces, interviews, actionable advice...etc. People
tend to open many links at a time and skim through the content to see if it's
worth their time or not. If it's truly a valuable piece they'll engage, comment,
and upvote the article.
- Add a call to action at the end of article with a link back to the site you
submitted the article to.
-Once you get a few upvotes things usually take care of themselves, but this
doesn't mean you should stop promoting the post.

27. Continuation
- Send an email to the author (if it's someone else's content/site that you
submitted) and the people mentioned in the post with the link to check it
out (this works well if these people are active members in these
communities). Most would probably be more than happy to upvote the
post if they like it. Ask them to share it on social media as well.
- Don't hesitate to share the link with your own social circle a few times. If
the piece is good, people will check it out and sometimes all you need is
a little boost for the post to get more exposure.
- Personally thank people who upvoted the post or shared it on social
media and invite them to add their thoughts in the comments as well. Be
active!

28. Content & Growth
Marketer
______________________________________
It's not enough for content to be helpful now.
Content needs to be both helpful and entertaining
and (hopefully) 10 times better than content that's
already out there. That means having great copy
that speaks to your readers, including visuals to
make reading your content more enjoyable and
easier to digest, having a great website design
among other things.
Imagine you're helping your best friend. You aren't
thinking about keywords or getting backlinks or self-
promotion.
David Ly Khim
http://davidlykhim.com/
@davidlykhim

29. Continuation
The only thing you're concerned about is helping your best friend as much as
possible. That means thorough explanations, providing links to useful resources and
providing a no bullshit solution to help.
There's too much fluff and too much noise out there already. Make sure you're
adding something valuable that someone can use instead of adding to the noise.

30. Jordan Scheltgen
Founder of CaveSocial
_____________________________________
When it comes to getting content upvoted, it
really comes down to a combination of relevancy
and usefulness.
Let's say you're writing a post on the best barber
shops in Boston, you'll need to find the right
subreddits to submit too. Most likely ones like
/r/boston and /r/barber. It's also important to
remember that anything too heavy on self
promotion will receive a ton of downvotes - stay
away from doing that.
All-in-all, be an active member of the
community, this means commenting on other
members' posts and providing your own content
when it's useful/relevant to the audience.
http://cavesocial.com/
@cavesocial

31. Marketing Strategy
Instructor
______________________________________
I don't know that we have a complete
understanding of why people actually upvote
content. But if I had to hypothesize, I would broadly
categorize the reasons as:
(1) Great content - Upvoted by everyone (including
those with discriminately good taste)
(2) Relevant content - Upvoted because it covers a
hot topic (people may lower their quality standards
for this type)
(3) Attractive headline - Upvoted by people who
didn't even read the content because the headline
sends all the right signals
(4) Author network - Upvoted because they were
asked to or because they know the author
(5) Community contribution - Upvoted as part of
the individual's desire to be active in the
community
Scott Cowley
http://www.scottcowley.com/
@scottcowley

32. Continuation
I want to focus on number 3. Try this experiment. Go to a niche voting site
like Hacker News and decide on a few of the 30 home page stories you
would be most likely to upvote without even reading the content. What's
going through your mind? What signals are you getting from the headline?
Headline: "One year with the Truly Ergonomic Keyboard." Thoughts: This
probably has some really good insight because it covers a whole years'
worth of experience.
Headline: "The Mystery of the Power Bank Phone Taking over Ghana."
Thoughts: I don't know what the Power Bank Phone is, but this sounds
like a good case study in growth strategy.
Headline: "My first job burnout." Thoughts: A lot of people burn out at
work, but personal stories are cool and they probably wouldn't have
written about it unless there was something unique to say.
So in addition to everything you're already doing to get votes, give special
attention to attract the people who will upvote without even reading.
Because when you do that, you'll generate readers as well. And when
your content delivers adequately on the initial thoughts people are having
about your headline, you also turn readers into voters.

33. Marketing & Business
Development Manager at
BDO
______________________________________
Making it to the top of user-voted sites has two
factors.
First, you need a compelling teaser title that will
entice someone to click on a post. I like to use
"This is How I" or "This is Why I" titles to inform
the reader that have valuable advice to share.
Second and more importantly is the post
content. I essentially write a unique blog article
with free tips and advice, along with examples of
case studies. I always include a subtle link back
to my website allowing the reader to access
more of my content.
Asking a question at the conclusion of your post
is a great way to solicit responses and build up
your post's comment count, which also validates
the content and encourages others to comment.
Allen Yesilevich
http://careerunlock.com/
@CareerUnlock

34. Hannah Eisenberg
CEO and Chief Inbound
Marketer at 3P Creative
Group HubSpot Partner
______________________________________
Before creating your content, put yourself into
your readers shoes! Why would they share this
piece of content? What is in it for them? Does
what you have to say makes them look smart/ Is
it funny or insightful enough that their audience
to truly appreciate it? Or do you solve an actual
problem that your audience is craving a solution
for? Have a look what gets your audience
excited in ""real life"".
And the answer will depend on your niche, your
individual audience, and situation.
http://3pcreativegroup.com/
@3Pcreativegroup

35. Continuation
For example, if you are the CEO of a highly academically-
accredited private school, sharing more details about the student's
achievements and the intricacies of your curriculum planning will
get you shared among the parent body because it allows the
parents to show off how smart their kids are and justify their
decision to continuing for pay for private school - even though they
might get some slack from their friends for it.

36. Co-Founder at SERPWoo
______________________________________
I'm sitting here spaced out on energy drinks and
half drunk wondering if I should press the send
button or not... I was asked for a quick write up
about how to create content on Reddit that gets
great upvotes. The plain Jane consensus that
the whitehats want to hear is to create quality
content that get shared by researching the
subreddit and figuring out what they like and
what they don't like. Vanilla whitehats want to
hear it's about quality content cause that's what
they've been re-purposed to cogitate.
CCarter
https://www.serpwoo.com/
@SERPWo
o

37. Continuation
But that's not the reality - Reddit is a daisy chain in a large media
manipulation machine that people would rather not notice. I could sit there
and talk about how last week I was sitting in a digital room in a Skype chat
as they were dropping some manipulation on a clearly ludicrous story that
went on to hit front page of Reddit, then got picked up by several
prominent publications in the story's niche. The story literally had redditors
going back and forth even after quick Google image searches showed
clear evidence of it being fake, but surprisingly the story went on to the
offices of Vice.com. It also then went on to the BBC. I could talk about
how the main operator was offered a day ago a prominent position for
'social media' in a large organization that might be called the Gorg... but
then you'd think I'm lying...

38. Continuation
So how do you get into the top of Reddit? Really how do you get the attention
of the internet generation - same way we get the attention of everyone else -
lie, cheat, manipulate, and straight up steal. That's the truth that whitehats do
not want to think about. Those reposts on Imgur or Reddit aren't reposts on
accident... They want that karma so it looks like they are legit sources of
original content, and in the sea that is the internet what's one tainted drop of
water? The problem is when you step back and realize that tainted water you
are drinking from is 90% sewage. The old mantra that 99% of the internet are
lurkers and only 1% are the content creators (original content that is) is true.
Everything else is just a repost or rehash of something from the past.
At least some people attempt at being original by "remixing" the content, which
I would encourage (skyscraper technique), but the reality is people aren't that
creative. So - if you want to get upvoted in the top of any subreddit, besides the
upvoting rings running around on slack and Skype that we are all innocently a
part of, but real upvoting, you need to study that subreddit like a hawk. You
have to become one with the subreddit, learn who the players are, and who the
people that are considered "spammers". Get friendly with the players and
compliment them. You have to become a voice of the people that is 'anti-
spammer', and then people will recognize you and consider you one of them.
Then you can hit them up left and right with reposts of half-clickbaited articles
and they won't mind so much, after all you're one of them.

39. Continuation
But for tools - check out BuzzSumo - simply input your keyword and see what
topics were hot in that niche and 'rewrite' an 'updated' version of that old
content. 9 out of 10 times, if you submit that updated article to the same
subreddit it'll get upvoted, cause it's been shown that's what people love in that
subreddit.
Maybe I'm just a simple spoke in the machine but the end goal isn't even about
clicking on the ADs anymore, it's placing a retargeting pixel on your computer
the second you land on a site. They know who you are and what niches you
love clicking on - the less savvy marketer will simply retarget you by placing the
same advertisement everywhere you go - Facebook, Google.com, Yahoo.com,
a Google Adsense site, or whatever. The more sophisticated ones will placed
multiple different ads that still cater to you. Yeah being drunk allows me to slip
up and tell you the truth, we're after the page-views not the clicks - more page-
views more advertising dollars from the big corporations... and we'll even
retarget you to make a little pocket change.
Why tell it - cause the internet is a sea of information and this will get buried
along with everything Ryan Holiday hit on - which was a simple inch tip of the
iceberg that sits over 20 stories tall underneath the water which most
consumers just don't even want to know.

40. Continuation
Maybe I shouldn't hit send to David but whatever - even if I state it or not, the
front page of Reddit tomorrow will still be littered with 60% upvote manipulated
content that's apart of a machine that's larger then most consumers could
phantom. And I'll know half of them are going to ex-communicate me from their
rings - after which I'll get added back within a week.
The internet quickly forgets the truth - at the end of the day anyone that creates
content is looking to get your attention and at some level that attention will
generate them dollars. Most people are still working on that "attention to dollar"
connection, but with sites like ViralNova and BuzzFeed running around a little
digging will showcase you what business model works for that audience. I'm a
small spoke, but all you have to do is look at the major news outlets and see
what people want to read about - what's the hottest stories of the day? People
would rather waste time reading about Kylie Jenner's lip challenge and what
the rest of the Kardashians are up to then have serious discussions on projects
that bring solar power and water to rural areas that can help millions of people;

41. Founder at
Thegadgetflow
______________________________________
Our goal has always been to discover great
products and feature them on our platform to
simplify online product exploration. Since 2012
we've had over 60M visitors that are eager to
discover great products on a daily basis, that's
exactly what we put in-front of them and that is
why people keep coming back. - Find what your
users want and stay focused on that.
Evan Varsamis
http://thegadgetflow.com/
@evanvar

42. Empowering Business
Owners
______________________________________
The content that gets shared the most, and has
the most longevity answers questions that
people are already typing into Google. If you can
find real pain points that people are having, and
give solutions, your content has a much better
chance of being spread.
I like to keep a spread sheet of real-world
problems that people tell me about, whether that
is from blog comments, social media comments,
or just talking to them on the phone or in person.
I make a note of the person, what their
demographics and profile is, and the problems
they are facing. Do this long enough, and
patterns will emerge. This gives me ideas for
new content.
John Locke
https://www.lockedowndesign.com/
@Lockedown_

43. Continuation
It's also good to teach others things you've learned. If someone else already
has a top-ranking article on the same subject, look at their article and *go
deeper.* Explain things in as much detail as you need to.Make your articles
easy to read, and write for beginners, not experts.
Decide what communities or platforms your material is best suited for. Become
an active member of those communities. Remember to talk to people and *truly
engage.* Don't just blast people with your material. Give people in those
communities a reason to care about you as an individual.
If you publish good content on the same subjects long enough, and engage
with people in that community long enough, your content will get read and
shared.
Tell great stories. Humans remember stories better than they do raw data.
Data convinces, but stories captivate.
If you are looking to get the attention of influencers, it is easier to befriend
people who are a few steps ahead of you, but not light years ahead of you.
Befriend people who you get along with who are growing their audience, but
not household names yet.
Always be yourself. People respond to authenticity. They can also sense when
you are being disingenuous. Don't be afraid to write or speak in your own
voice. It takes time and practice, but it is well worth it.
Help people whenever possible. No one succeeds unless others want to see
them succeed. Be kind to others. Karma is real.

44. Head of Marketing at
Roojoom
______________________________________
1) Forums are community based. You need to
build relationships with people, and you do that
by upvoting and commenting on their content. In
return - they'll do the same for you.
2) There is a lot of content submitted to those
forums, all competing for the attention of very
busy people. Make sure your title is compelling.
Tweak it if you need and don't use the same
exact title in all of the forums you're submitting
this content to.
Yael Kochman
http://www.roojoom.com/
@Roojoom

45. Continuation
3) Invite people to join the discussion, either by using internal tools (with
Inbound.org you are able to invite people to join) or by sharing the link to
the discussion on Twitter and mentioning friends and influencers. This will
get the ball rolling and then more people will join.
4) When possible, add a short paragraph to get people curious about your
article. Include an interesting quote or a few numbers that are mentioned
in the article that will show them why the article is worthwhile for them to
read. Try to end with a question that will get readers to come back and
comment.

46. Cécile Rainon
Community Manager at
DOZ
______________________________________
The first thing to remember with sites such as
Reddit or Inbound, is that without users actually
sharing content, these sites wouldn’t exist.
Sharing is at the center of these sites. Now,
what makes content share worthy?
Studies have found that clicks and shares are
sparked by curiosity. This is the reason why
sites like Upworthy average 75,000 likes per
posts for example. To get your content shared
and upvoted, my suggestion is to offer
something new to a concept people already
know (SEO, social media, etc.): spark their
curiosity by sharing something people haven’t
read before, go for actionnable and promise
results.
http://www.doz.com/
@dozcom

47. Online Marketing
Associate
______________________________________
I don't always have a lot of time to digest
content, so it needs to pack a punch and get to
the point without coming across as obvious
click-bait. More than ever, visitors are looking for
posts that are informative or otherwise useful in
their daily lives. This can mean anything from a
really interesting fact to a specific tip that is
relevant to their business or industry.
I applaud content that teaches me something
new and enables me to apply that knowledge
right away.
Matt Parker
http://gofishdigital.com/
@gofishdigital

48. Online Marketing
Specialist at Big Leap
______________________________________
The easiest way to create shareable content is
to consider your audience first. Does your
content answer a question, solve a problem, or
fill a need? Answer this before you begin. Once
you’ve solidified your point of interest, pick a
format that will best match your message and
your audience—blog posts, infographics,
quizzes, and videos all have great engagement
opportunity. When your content is ready to go,
it’s time for promotion.
Danielle Schwager
http://www.bigleap.com/
@bigleapllc

49. Continuation
There are a few points of etiquette to keep in mind when sharing content
on forums such as Inbound or Reddit. First, you should have a solid history
of posting and interacting on the platform before sharing your own content.
Nothing says self-promotional like a click-bait post shared from a brand
new account. Additionally, to gain the most traction, make sure your post is
in the right subreddit or tagged with the right topics on Inbound. Finally, let
your content speak for itself. If you’ve done your job during the content
creation stage, the shares and upvotes will come naturally.

50. Content Marketer
______________________________________
First of all, sorry for re-hearsing the same stuff
that everyone else does, but really content IS
the king.
If you want to get tons of upvotes - you have to
share something worthy of a vote.
And actually Inbound.org users are happy to tell
you what makes them tick:
-http://inbound.org/discussion/view/the-slow-
awkward-death-of-original-content
-http://inbound.org/post/view/stop-creating-
content-start-creating-value
These two discussions have generated over 100
comments, where people are telling you exactly
what kind of content they would like to see.
Our latest post from Ahrefs blog has generated
100+ upvotes and 30 comments. That resulted
in 539 visits in 5 days:
Tim Soulo
http://bloggerjet.com/
@timsoulo

51. Continuation
And the only “tactic” we have used to get this kind of traction is asked a few
friends to upvoted our post early on.
You only need 4 to 6 votes to get your submission to the front page of
Inbound.org. What happens next depends solely on your content.

52. Continuation
Now do you want to know the secret formula of creating the kind of content
that will get traction?
Invest more hours in it!
If you’ve only spent an hour or two writing your article - you can’t expect it to
get traction. Neither at Inbound.org nor anywhere else. *(Unless you’re Seth
Godin of course,)
But once you invest 15 to 30 hours of your time doing things like: - thorough
research; - your own experiments; - custom visuals; - reaching out for
opinions; - editing…
…you can pretty much expect it to dominate the front page of Inbound.org for
a few days.

53. Creative Director at JVM
Design, Online Marketer
______________________________________
For the best share-worthy content, you'll want to
study your audience inside and out. What makes
them tick? What do they like? What are their
particular pain points? And you may have to
tailor your content even more based on the
platform or method of delivery. Emailed content
is going to be received (and potentially shared)
differently than blog content. On Twitter you only
have 140 characters to make an impression on
your audience so ever word counts. You can
rise to the top on Reddit, or you can just as
easily crash and burn (or get lost in the shuffle) if
you haven't studied that platform and it's users.
So in short, research and observation can go a
long way!
Sherry Holub
http://jvmediadesign.com/
@jvmediadesign

54. Web Designer &
Developer
______________________________________
1. Social approval:There is always a tendency to
like a content which is liked by many other
people, especially if those people belong to your
friends circle. Thus, having social buttons
attached to your content is really important; it
can bring in more shares.
2. Emotionally biased: Many of the content
shared online will be emotionally biased. Those
contents which can arouse emotions like delight,
astonishment, excitement, awe, anger,
frustration, or anxiety happens to circle around
more, compared to other contents with zero
emotion attached to it.
Arjun S Kumar
https://www.doyendigital.com/
@DoyenDigital

55. Continuation
The importance of Storytelling comes here. When a story is attached to
a particular content, that content gains an emotion - an emotion that the
reader tries to relate with.
3. Informative: If the content is informative, if the content has something
new to provide to the reader, then, you have achieved your goal. Such
a content is sure to hit the minds of the reader. To be practical with
what you write, you got to know the minds of those who is reading your
content. Go to social sites like Quora, or Yahoo Answers, try to
understand the vibes of your readers. And, while writing a content try to
answer the possible questions that the reader might have in their mind.

56. Abrar Mohi Shafee
Author and Founder of
BloggingSpell and Digital
Marketer
______________________________________
To get more upvotes on the content curation
sites (such like Reddit, Inbound, Bizsugar etc.), I
think "title is the key". If you need upvotes, you
have to convince your viewers at the first
impression. A simple scientifically-proved hack
that can help you is "Emotional Marketing Value
(EMV)".
EMV in your title can emotionally attract a viewer
to click in, upvote your entry and if possible scan
your read. If the read was well enough to meet
his thirst,
http://www.bloggingspell.com/

57. Continuation
he could potentially share it.
Implementing EMV in a title means making the perfect combination of
emotional, power, common and uncommon words. I already wrote a
post on this topic located here (http://www.bloggingspell.com/write-
blog-titles/) where I discussed how to add EMV to your title and make
it stand out.

58. Content Strategist
______________________________________
Don’t be afraid to, fail, and fail again – as long
as you keep trying.
I know that sounds like a fortune cookie, but it’s
true. Many people have written about the
“secret” to shareworthy content. However, the
simple truth to creating content worth upvoting is
to be fearless, persistent, and inquisitive,
because creating upvote-worthy content
oftentimes requires a lot of trial, iteration, and
oftentimes, failure.
Unless you’re Rand Fishkin or Neil Patel, your
content probably won’t get upvoted the first time
you post it. Instead, you have to test, analyze,
and tweak your content until it does get picked
up.
Samantha Pena
https://www.hudsonhorizons.com/
@hudsonhorizons

59. Continuation
Where do you start? Write 10-15 different headlines and test each one to
see which one garners the most attention: maybe you could write a
better hook or the language you’re using doesn’t quite hit with the users.
Test your posting times: maybe your post gets buried or users aren’t
online at that time. Test where you post it: maybe posting in a different
category will get you more upvotes. Creating great content is all about
knowing what works, when, and for whom. And you can’t completely
know until you try, fail, and try again.

60. Reputation Management
and Content Marketing
______________________________________
The most important part of making upvote-
worthy content is to know your audience. In
most cases, you're probably a part of that
audience, so you should be hanging out in the
local relevant communities, like Reddit or
Inbound.org. Active participation in these
communities is a must because it keeps your
finger on the pulse of the times.
Once you have a concept, you need to figure out
who your audience is before you start to work
creating the content.
Clayburn Griffin
http://www.clayburn.co/

61. Continuation
Think about where you would hope to share the content where it might be
well-received. When you know that, you can begin to craft the content with
that audience in mind, asking yourself ""What would they enjoy? What will
be useful and/or entertaining to them?"" If you're an active member of that
community, you'll be in a better position to answer those questions. That's
why I strongly believe digital marketers need to be active Redditors .
Relationships are also important, and by participating in communities you
should naturally acquire several important ones. These will be the people
who help spread your content around the Web. So make friends and keep
a close network of social media savvy comrades. I have several friends
with various personal projects, and when I see they share something cool
of theirs on Twitter, I push it out onto Reddit or relevant Facebook groups.
By having people like me in your rolodex (meaning Vitamin D deficient
social media addicts), your content will spread like a zombie apocalypse.
And that's all any content marketer really wants.

62. Jonathan Tavarez
Digital Media Consultant
and Founder of Vantage
______________________________________
Factor 1: Timeliness - is this information
breaking news? There are many cases where
news breaks on Reddit and makes global
headlines, thereafter. Not the best example, but
the one that comes to mind is the recent
celebrity nudes scandal. Someone decides to
post this
Factor 2: Rarity - is this information hard to find?
This applies toproducts/services as well. How
unique is your product/service? How unique is
the story behind it?
Think about Reddit AMA's. You can't duplicate
this conversation anywhere else.

63. Continuation
When Bill Gates did an AMA, even new registrations and subscriptions surely
went through the roof. Bill Gates has a large fan base and the fact that these
individuals had the chance to ask him a question exclusively through Reddit is
extremely powerful.
Factor 3: Benefits - does this benefit the reader immediately? This could be
either entertainment or education.
Many experts use Reddit to share their unique knowledge to exactly those who
may benefit from this knowledge. A good example that comes to mind is Rohan
Gilkes from /r/entrepreneur who created a follow-along aka 'ride along' of his
entrepreneurial journey. His journey was a success and now he's seen as an
expert in his niche. He created his own subreddit /r/entrepreneurridealong where
other users share their journey just as he once did - all while getting his input.
When Rohan speaks about creating local businesses with a digital touch, his
followers listen.

64. Continuation
Factor 4: Controversy - is your content questionable or taboo? Many marketers
know that one of the easiest ways to get some traction on upvote communities
is to post a questionable or taboo headline. This is especially great for creating
discussion around a very specific topic.
Factor 5: Posting Time - have you researched the peak activity hours for your
specific subreddit? It's important to know the time your target market is most
likely to see your post. It may be that peak hours blind users in a similar to
'banner blindness' due to all the submissions that are going on at the time. In
this case, find a balance between peak hours and likelihood of engagement.
A good rule of thumb is to study the posts within your niche that have done well
and implement what you've learned.

65. Content Marketing & PR
Manager
______________________________________
The best way to get your content spread is by
making it relatable. Don't just throw information
out there and assume people will believe it.
*Show* them its value - include statistics, real
stories, analogies, etc. These are all things that
will pull the reader in. And once they've invested
this time in the post and enjoyed themselves,
they'll want to recommend it to their peers.
Brittany Berger
https://mention.com/en/
@mention

66. Founder & CEO of
LemonStand
______________________________________
I think the most effective way to create content
that gets upvotes is to make sure it's ULTRA
TARGETED. It needs to be relevant to the
community in which you're posting it, and also
relevant to the times.
For example, an article title Why Your Business
Should Have A Twitter Profile isn't timely. That
ship has sailed. Instant vote killer. On the flip
side, posting an article covering the news of SSL
now being a ranking factor for Google won't be
relevant in a subreddit that discusses mobile
app marketing. Not only do you have to make
sure your topic and timing is relevant, but you
must ensure your posting style matches the
community.
Danny Halarewich
https://lemonstand.com/
@LemonStand

67. Continuation
Does the community like controversial opinion pieces, click-baity how
to's, or factual industry reports? Do they like when you post just a
link, or do they also want a summary, or even the entire article
content to be included?
Before posting, study the community, read the guidelines and look at
which posts are doing the best and find the common traits between
them. Then, cherry pick the most targeted content (or create some)
and watch those votes roll in!

68. Principal of Baker Labs
______________________________________
The premise is to find out more about what
makes content “share-worthy”, from an upvoting
point of view (relevant to sites like Reddit,
ProductHunt, HackerNews, and Inbound).
To get your content upvoted follow a simple rule
of thumb: Leave the community better than you
found it.
If you are submitting an article, make sure it
promotes a unique viewpoint to a common
problem relevant to the audience. Sharing your
unique viewpoint on the topic or common
problem is easy. Doing it in a manner that is
relevant to the audience is the hardest part.
Gavin Baker
http://bakerlabs.co/
@BakerLabs

69. Continuation
On sites like HackerNews, Reddit and Inbound, the site’s users and members
are there to learn, share and engage with other users; there is community of
similar people that are valued. First your submission title and topic must be
interesting; below are two from HackerNews.
How a TV Guide from 1995 Predicted the Future of TV, Sort Of A Brief
History of Password Storage, Transmission, and Cracking.
As you engage in comments, you need to provide relevant comments that
help make the conversation better. If someone has a question, you need to
spend more time answering the question including suggestions or facts
relevant to your expertise and knowledge - not talking about you or repeating
what someone else shared. If you are responding to a comment, you need to
address your viewpoint within the context of the comments around you,
showing that you care about the idea, not just adding your voice to the mix.
Leaving the community better than you found it with thoughtful, expertise
driven comments and relevant and unique articles - upvotes are bound to
come.

70. Devesh Sharma
Founder of WPKube
______________________________________
I think it really depends on two things content
and authority of your profile. If you are trying to
get your content on Inbound, you’ll need to have
a good profile, without which it’d be really hard
to get upvoted on the site.
So it all comes down to the quality of content
you’re publishing and your profile. It also
depends what type of site you’re submitting on,
for example, on sites like Reddit you cannot just
go around submitting content (even if it’s quality
content), they hate self-promotion. You have to
think of some unique / genius ways to submit
your content, so it doesn’t look like self-
promotion.
http://www.wpkube.com/
@wpkube

71. Continuation
Ross Simmonds has written a great post on this topic
(http://inbound.org/post/view/four-content-marketing-tips-to-use-when-
marketing-on-reddit).
Another thing is to target niche communities / small groups like
ManageWP.org & WordPress for WordPress, and Outbound.org for
travel related content.