David Willans

London, United Kingdom United Kingdom

Building brands from the inside

Advertising / Marketing / PR

I'm part thinker, part doer with 15+ years experience in brand, comms, culture and sustainability. An unusual mix, I know, but one that's all about authenticity, positive change and clarity. I started in sustainability communications because I believe business can be about financial, social and economic progress. But I learnt that systemic thinking and great comms wasn't enough, so I started exploring and applying behaviour and culture change techniques. Then I realised that meaningful change happens when people and brands are clear about who they are and what matters to them, so I developed brand strategy expertise. Now I help organisations codify their culture and change the right t...