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Comunicare la ricerca con i Social Media

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Intervento presentato al convegno "Comunicre la ricerca" tenutosi il 3 e 4 giugno 2009 presso la Sapienza Università di Roma

Publicado en: Educación, Tecnología
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Comunicare la ricerca con i Social Media

  1. 1. Comunicare la ricerca con i social media: dall’accesso ai risultati alle strategie di coinvolgimento Davide Bennato Università di Catania dbennato@unict.it www.tecnoetica.it
  2. 2. Introduzione • La scienza sociale prossima ventura • Il nuovo spazio della ricerca sociale • Conseguenze e qualche esempio Davide Bennato Comunicare la ricerca | Roma 3-4/6/2009
  3. 3. Digital Ethnography: The Machine is Us/ing Us http://www.youtube.com/watch?v=NLlGopyXT_g Davide Bennato Comunicare la ricerca | Roma 3-4/6/2009
  4. 4. La scienza sociale prossima ventura • La scienza 2.0 Termine che sta prendendo piede nelle scienze fisico-naturali L’uso di piattaforme web 2.0 per facilitare il lavoro del ricercatore Un profondo rinnovamento del metodo scientifico grazie alle nuove forme di raccolta e analisi di enormi quantità di dati • Il cambiamento delle scienze sociali Lo spazio sociale nato dalla collisione tra i comportamenti mediati e il tracciamento di queste attività Uno spazio epistemico tra la sociologia, l’economia e l’informatica Social informatics Sociocybernetics Webscience Network science Computational sociology Davide Bennato Comunicare la ricerca | Roma 3-4/6/2009
  5. 5. Sociology and complexity science http://en.wikipedia.org/wiki/Sociology_and_complexity_science Davide Bennato Comunicare la ricerca | Roma 3-4/6/2009
  6. 6. Il nuovo spazio della ricerca sociale • Nuove metodologie La crescita del datamining e del textmining L’uso delle websurvey: dalle CATI alle CAWI Lo sviluppo di nuove strategie di ricerca: online focus groups, webanswering, digital ethnography • Nuovi fenomeni sociali sotto analisi La circolazione delle opinioni I modelli di relazione sociale sul web La reputazione online • Nuovi pubblici di riferimento I soggetti sociali diventano oggetto di ricerca Professionisti di diversi settori (HCI, web design, SEO) Utenti avanzati delle piattaforme digitali, semplici appassionati Davide Bennato Comunicare la ricerca | Roma 3-4/6/2009
  7. 7. Conseguenze e qualche esempio • Come cambia la comunicazione della ricerca sociale: L’uso sistematico di internet Un linguaggio meno specialistico Non è solo un momento finale L’uso di diversi media per comunicare con diversi pubblici Il prevalere dell’immagine sulla parola La condivisione dei dataset (open data) Davide Bennato Comunicare la ricerca | Roma 3-4/6/2009
  8. 8. Collective intelligence: la collaborazione nella costruzione degli strumenti di rilevazione
  9. 9. Diario aperto http://www.diarioaperto.it/blog/ Davide Bennato Comunicare la ricerca | Roma 3-4/6/2009
  10. 10. Tecnoetica: sociologia di Facebook http://www.tecnoetica.it/2008/10/25/sociologia-di-facebook-ovvero-perche-facebook-ha-cosi-tanto-successo/ Davide Bennato Comunicare la ricerca | Roma 3-4/6/2009
  11. 11. Datasharing: condivisione dei dataset
  12. 12. Data.gov http://www.data.gov/ Davide Bennato Comunicare la ricerca | Roma 3-4/6/2009
  13. 13. Pew Internet Data Tools http://www.pewinternet.org/Data-Tools.aspx Davide Bennato Comunicare la ricerca | Roma 3-4/6/2009
  14. 14. Video: uso di clip per presentare risultati di ricerche
  15. 15. Videolectures.net http://videolectures.net/eccs08_watts_ss2/ Davide Bennato Comunicare la ricerca | Roma 3-4/6/2009
  16. 16. A quantitative and qualitative research report into attitudes, behaviours and use http://www.ofcom.org.uk/advice/media_literacy/medlitpub/medlitpubrss/socialnetworking Davide Bennato Comunicare la ricerca | Roma 3-4/6/2009
  17. 17. Immagini: visualizzazione dei risultati in formato grafico
  18. 18. Emotionally vague http://www.emotionallyvague.com/ Davide Bennato Comunicare la ricerca | Roma 3-4/6/2009
  19. 19. Skype davide.bennato Blog www.tecnoetica.it www.puntobeta.net www.processiculturali.it Socialmedia http://www.linkedin.com/in/davidebennato http://twitter.com/tecnoetica http://friendfeed.com/davidebennato Flickr: Scott Beale / Laughing Squid http://laughingsquid.com/

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