1. Are you Male or Female?
Male Female
50%
50%
What age group do you fall into?
10 15 16-20 21-30 31-40 41-50 51+
0% 0%
20% 20%
20%
40%
What is your favoured Genre?
Dance Dub-step Techno Rock R&B
Rap Pop Heavy Metal Indie Ballad
0% 0%
5% 5%
10% 25%
10%
10%
25%
10%

2. Do you prefer
concept, performance, narrative or
mix-based videos?
Performance Narrative Concept
36% 37%
27%
Which do you prefer?
Male Artist Female Artist Mixed
30%
60%
10%
Do you prefer abstract videos, or
ones that go with the lyrics?
Abstract Goes with Video
40%
60%

3. What media technique to you find
most atrractive in a music video?
Setting Lyric/Sound Camera work Lighting Fashion
4%
15% 35%
11%
35%
How often do you watch music
videos?
Daily Weekly Monthly Hardly Ever
0%
100%
Which do you prefer?
Lively/fast Music Videos Calm/Slow Music Videos
20%
80%