This document describes a 6-day entrepreneurship program hosted in multiple European countries. The program aims to provide 36 students from 6 European universities hands-on experience developing business ideas in international teams, including workshops on business modeling, marketing, pitching, and networking. Each day focuses on a different aspect of idea development, from understanding intercultural differences to finalizing business presentations. Teams will work throughout the program to create and present a feasible business model at the end.

1. A touring entrepreneurship program within Europe

7. Aim of the program
• Setting up a business model
• Having international experience
• Learning about intercultural differences
• Learning to present and to pitch an idea
• Being part of a lifetime network over Europe

8. What?
Offering a variety of activities for 6 teams
How?
In a structured program about entrepreneurship
Who?
For 36 students out of 6 European universities
How long
In 6 days…

9. DAY 1:
Understand the seminar + intercultural differences

10. Registration & check-in

11. Welcome & introduction

12. Intercultural workshops

13. DAY 2:
Team culture – theme introduction – market orientation

14. Breakfast…

15. Pecha Kucha of all participants

16. Teambuilding theory – Meredith Belbin

17. Teambuilding tasks!

18. Teambuilding tasks!

20. Feedback & team culture

21. Theme Introduction

22. Trend Watching

23. Trend Watching

24. Leisure Time / Team building / BBQ / Paella …?

25. Leisure Time / Team building / BBQ / Paella …?

26. Leisure Time / Team building / BBQ / Paella …?

27. DAY 3:
Develop & assess the idea + visualisation

28. Idea generation – warming up session

29. Idea generation – diversion of ideas

30. Idea generation - Brainstorming

31. Idea generation: generating 1 idea!

32. Visualisation - prototyping

33. Visualisation - prototyping

34. Visualisation – sketching / story board

35. Market research

36. Market research

37. Market research - feedback

38. DAY 4:
Business modeling – Marketing – Sales - Competition

39. Sports – early morning!

40. Marketing & sales

41. Continuation of the team work

42. Competition – blue ocean strategy

43. Guerilla Marketing

44. Having fun after all the work!

45. DAY 5:
Financial model – presentation skills – elevator pitch – networking speed
date event

46. Wokrshop financial model

47. Discussing about the financial model

48. Practising the elevator pitch

49. Speed date event

50. Speed date event – elevator pitch

51. Day 6:
Final presentations & closing drink

52. Final presentations

53. Credits

54. Closing drink

55. Creating unforgettable memories
where fun is part of the proces!

56. Making paella!

57. Visiting brewery of the University College

58. Having fun together

59. Going for action on stage

60. Visiting interesting network events

61. Exploring karaoke bars

62. Visiting interesting cities

63. Teambuilding till the end

64. Creating a boost for every participant
Where entrepreneurship is the key word

69. Created by people who
Are driven by entrepreneurship

71. Created by people who
Who meet online and in real time

73. Structured in a
tight schedule

74. IES20xx Sunday Monday Tuesday Wednesday Thursday Friday
Date/Time
8:00
Travel
Breakfast Breakfast Sports (?) Breakfast Breakfast Breakfast
8:30
9:00
Pecha-Kucha (Davy)
Warming up + idea generation
(Steve & Davy)
Marketing & sales (1) (Horst)
Workshop: key activities, resources
& partnerships (Horst)
Teamwork on preparing
presentations
9:30
10:00
10:30 Fika Fika Fika Fika Fika
11:00
Teambuilding theory (Davy)
Idea generation + assessment to 1
idea(Steve & Davy)
Marketing & Sales (2) (Horst)
Workshop: financial model (Horst) Presentations (Steve & Davy)
11:30
12:00
Teambuilding games + lunch(Steve)
Explain the BMC (Davy)
12:30
Lunch Lunch Lunch Lunch
13:00
13:30
Visualisation (Ester)
Guerilla Marketing (Steve) Teamwork on the complete
business model
Closing drink and winners (Steve &
14:00 Davy)
14:30 Bustransfer
BIG NIGHT OUT
15:00
Market research (Ester)
Workshop: Presentation skills and
Elevator Pitch (Davy)
15:30
360° feedback + team culture(Davy)
16:00
16:30 Fika Fika Fika
Registration
& Check in (Ester /host binder)
Excursion + roll out the guerilla
marketing
17:00 Theme introduction (Steve) Feedback of market research
(Ester)
Trying out EP (Davy)
17:30
Welcome & introductions &
Inspirational talk (Steve & Davy)
trend watching (Ester)
18:00
Conceptualisation: patent form
(Horst)
Dress up
18:30
19:00
Dinner Dinner
19:30 Speed date event (Steve & Davy)
20:00
BAFA-BAFA (Steve & Davy)
BBQ + Leisure activity (Ester / host
binder)
Reflection (Steve)
20:30 Networking Buffet (host)
21:00
21:30
Informal intercultural welcome
drink
22:00
Bustransfer back
22:30

75. With open communication
and clear instructions

78. With even pre-seminar information
and tasks

79. Conclusion:
concept International Entrepreneurial Seminar
• 6 day program
• Workshops / role plays / theory / presentations
• 6 countries
• (Full) residential stay
• April / May
• 30 - 36 students, 4 - 8 facilitators
• Nationalities completely spread over teams
• Language = English
• Entrepreneurial students (basic knowledge economics)

80. Participating universities
• Jade University, Germany
• Mälardalens University, Sweden
• Technocampus Mataró, Spain
• Université du Littoral côte d’opale, Duinkerke, France
• University Ghent, Belgium
• University of East London, UK
• University College Zuyd, The Netherlands
• Université de Lille, France
• University of the Algarve, Portugal
• Laurea University of Apllied Sciences, Finland
• Buckinghamshire, UK
• Ghent University College, Belgium

81. Main task: create and present a feasible business
model, strengthened by workshops:
• Entrepreneurs on the talk
• Teambuilding
• Intercultural Role play
• Pecha kucha
• Trendwatching
• Brainstorming
• Theory sessions
• Groupwork
• Workshops
• Elevator pitch
• Business speed date
• Company visit
• City tour in the host country
• Final presentations
• Having fun!

82. Questions?