The attorneys at Dawda Mann, in Bloomfield Hills, Michigan, have experience in a range of key business law disciplines. Among other focused practice areas, Dawda Mann can provide counsel to its clients on various environmental, sustainability, and energy issues. For example, the firm can advise clients on appropriate practices when marketing green products.

1. By Dawda Mann

2. Introduction
 The attorneys at Dawda Mann, in Bloomfield Hills,
Michigan, have experience in a range of key business law
disciplines. Among other focused practice areas, Dawda
Mann can provide counsel to its clients on various
environmental, sustainability, and energy issues. For
example, the firm can advise clients on appropriate
practices when marketing green products.
As consumer interest in protecting the environment has
grown, many companies have responded with advertising
that highlights the environmentally friendly aspects of
their products.

3. Green Marketing Guidelines
 However, this surge in green marketing has also led to
some questionable claims and widespread consumer
confusion. To address this issue, the Federal Trade
Commission (FTC) has established guidelines to prevent
misuse of certain terms and curb deceptive advertising.
When a company makes a specific claim about a product,
such as labeling it as recyclable or biodegradable, it should
be able to provide valid scientific evidence in support of its
assertions. By understanding federal guidelines and
mandates about green marketing, companies can make
smart choices about their promotional practices and help
consumers identify green products.