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Let's Get You Noticed - Overview

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Dawn Raquel Jensen, EMBA

Social Business Coach and Advisor Dawn Jensen of Virtual Options Coaching and Training provided an overview of ways business can build momentum in creating online presence.

Marketing
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Let’s Get You Noticed How I Position My Clients As Business Influencers Presented by Dawn Raquel Jensen
Dawn Raquel Jensen Social Media Speaker Digital Marketing Coach Social Business Trainer
Get Clear About Who You Are For The People You Serve
How to Get Noticed: 7 Steps To Building Influence Prep Plan Presence Position Pivot Platform Social Business System
Where Is Social Content Focused? What You Need to Know
Your 30,000 Foot View
Social Business Branding Building Content Authority
Social Platforms: Digital Embassies and Outposts Website Facebook LinkedIn Pinterest Instagram SlideShare Twitter YouTube *Google+ ©2016 Virtual Options Coaching &
Digital Embassy & Outposts: Overview Visibility Start Small • Audit Your Business • Secure Your Name • Establish a Presence Credibility Build Deliberately • Build Digital Blueprint • Optimize Profiles • Create a Strategy Authority Be Consistent • Content • Tools/Automate • Publish
Let Content Do The Heavy Lifting Choosing What Works for Your Business & Industry
Approach: Your Content Platform Inform Educate Empower Advocate Entertain Inspire
Own Your Content  Photos  Video  Infographics  Audio  Articles  Graphics  Presentations  Screenshots
Repurposing / Remarket Content 1 4 3 2
How to Look at Business Content • Blog Post / Article • Video on YouTube • Transcript to Podcast • Photos to Instagram/Facebook • Facts, Figures, Statistics, Quotes
RESOURCES Customizing Business Content Build a Resource Library
Establish Social Authority  Website(Blog) Posts  LinkedIn Pulse  Deep Captions  Embedded SlideShare  YouTube Videos  Guest Posting  Creating Content Calendar
 LinkedIn  Facebook  Google Ask for Reviews & Testimonials
 Build Once. Identify Your RSS Feeds. Use Content System.  VirtualOptions.net Have Content?  Hootsuite.com  Tweetdeck.com  Bufferapp.com  Postplanner.com Let Technology Do the Heavy Lifting
Social Business Next Steps 1. Establish Your Social Content Map 2. Build Branded Content 3. Use Social Media / Social Content Mgmt Tool 4. Ask for Reviews 5. Repurpose / Remarket What you already have 6. Consistency is Key
Hootsuite
Buffer
1. ID Key Social Platforms 2. Create Posting Schedule To start off, it’s good to know what the definition of “active” is. In terms of posting it’s:  2-3 x a day on Facebook  5-10 x a day on Twitter  1 x a day on LinkedIn  1-2 x a day on Google+  50-100 pins on Pinterest  1-2 x a day on Instagram
Next Level Use Hashtags# Every day you want to:  Have conversations with people on Twitter.  Comment on blog posts  Take part in discussions in Facebook groups  Comment on Instagram photos
Questions? Concerns? Email : dawn@virtualoptions.net Book: Calendly.com/dawnjensen Build: Social Content System: www.virtualoptions.net
http://www.virtualoptions.net
Let's Get You Noticed - Overview

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Let's Get You Noticed - Overview

  • 1. Let’s Get You Noticed How I Position My Clients As Business Influencers Presented by Dawn Raquel Jensen
  • 2. Dawn Raquel Jensen Social Media Speaker Digital Marketing Coach Social Business Trainer
  • 3. Get Clear About Who You Are For The People You Serve
  • 4. How to Get Noticed: 7 Steps To Building Influence Prep Plan Presence Position Pivot Platform Social Business System
  • 5. Where Is Social Content Focused? What You Need to Know
  • 8. Social Platforms: Digital Embassies and Outposts Website Facebook LinkedIn Pinterest Instagram SlideShare Twitter YouTube *Google+ ©2016 Virtual Options Coaching &
  • 9. Digital Embassy & Outposts: Overview Visibility Start Small • Audit Your Business • Secure Your Name • Establish a Presence Credibility Build Deliberately • Build Digital Blueprint • Optimize Profiles • Create a Strategy Authority Be Consistent • Content • Tools/Automate • Publish
  • 10.
  • 11. Let Content Do The Heavy Lifting Choosing What Works for Your Business & Industry
  • 12. Approach: Your Content Platform Inform Educate Empower Advocate Entertain Inspire
  • 13. Own Your Content  Photos  Video  Infographics  Audio  Articles  Graphics  Presentations  Screenshots
  • 14. Repurposing / Remarket Content 1 4 3 2
  • 15. How to Look at Business Content • Blog Post / Article • Video on YouTube • Transcript to Podcast • Photos to Instagram/Facebook • Facts, Figures, Statistics, Quotes
  • 17. Establish Social Authority  Website(Blog) Posts  LinkedIn Pulse  Deep Captions  Embedded SlideShare  YouTube Videos  Guest Posting  Creating Content Calendar
  • 18.  LinkedIn  Facebook  Google Ask for Reviews & Testimonials
  • 19.  Build Once. Identify Your RSS Feeds. Use Content System.  VirtualOptions.net Have Content?  Hootsuite.com  Tweetdeck.com  Bufferapp.com  Postplanner.com Let Technology Do the Heavy Lifting
  • 20. Social Business Next Steps 1. Establish Your Social Content Map 2. Build Branded Content 3. Use Social Media / Social Content Mgmt Tool 4. Ask for Reviews 5. Repurpose / Remarket What you already have 6. Consistency is Key
  • 23. 1. ID Key Social Platforms 2. Create Posting Schedule To start off, it’s good to know what the definition of “active” is. In terms of posting it’s:  2-3 x a day on Facebook  5-10 x a day on Twitter  1 x a day on LinkedIn  1-2 x a day on Google+  50-100 pins on Pinterest  1-2 x a day on Instagram
  • 24. Next Level Use Hashtags# Every day you want to:  Have conversations with people on Twitter.  Comment on blog posts  Take part in discussions in Facebook groups  Comment on Instagram photos
  • 25. Questions? Concerns? Email : dawn@virtualoptions.net Book: Calendly.com/dawnjensen Build: Social Content System: www.virtualoptions.net

Notas del editor

  1. Social Media Content for eCommerce Your Content: Become and Online Influencer Using Social Media How to  Social Content for eCommerce For most online entrepreneurs and course creators in particular, a lead magnet is some type of value that you give someone in exchange for an email address. These are all examples of types of lead magnets… Toolkits/resource guides Free mini-course Checklists Handouts Downloads Worksheets Webinars Video series Podcast Video content
  2. Toolkits/resource guides Free mini-course Checklists Handouts Downloads Worksheets Webinars Video series Podcast Video content Data visualization — standalone charts and graphs (example) Comics — relevant comic strips or cartoons (example) Visual note-taking — casually-designed layout of ideas, typically text-heavy (example Screenshots — helpful images of your product or workflow