The State of Social Media - Presented by Social Business Trainer Dawn Raquel Jensen of Virtual Options Coaching and Training (www.virtualoptions.net) as guest speaker on behalf Small Business Development Center at Lake Sumter State College. Dawn is a sought-after international speaker, and 20-year technology-training veteran. She delivers dynamic, interactive, and educational trainings and lectures. Dawn founded Virtual Options Coaching & Training in 2001 and it has evolved into one of Central Florida’s boutique Social Business advisory & training firms. Dawn Raquel Jensen (http://www.linkedin.com/in/dawnjensen) provides online business marketing direction, creates platform, and a path through strategic social business practices to create clients as industry leaders and influencers. She’s been featured on CBS radio and is a member of the Forbes Coaches Council.

1. Helping Businesses Grow & Succeed
The State of Social Media
Presented by
Dawn Raquel Jensen
Virtual Options Coaching & Training

2. Helping Businesses Grow & Succeed
Social Media is NOW Social Business
At A Glance
• Microsoft acquired LinkedIn
• Twitter allows longer videos (up to 140
seconds)
• Everything is LIVE streaming:
Facebook’s Live, Snapchat’s Live
Stories, YouTube Live (200+ subscribers)
• Snapchat includes geofilters/stickers

3. SOCIAL MEDIA HAS TO WORK
WITH THE WAY YOU DO
BUSINESS
Dawn Says
Presence

4. CREATE SOCIAL CONTENT -aka -
VISUAL MARKETING CONTENT
This WILL Determine Your
Place Among the Competition.
NO KIDDING.

5. Helping Businesses Grow & Succeed
• Invest in it
• Make Time for it
• Create it
• Think Evergreen
• Curate it
(Pull information to share from sound news and
industry sources to share on social media)
Content is EVERYTHING

6. FISH WHERE THE FISH ARE
(HINT: THEY ARE STILL ON FACEBOOK)
Dawn Says
Path

7. Helping Businesses Grow & Succeed
No one has left
Facebook! Marketers
use Facebook (93%)
and Facebook ads
(91%)
Facebook will integrate
with Augmented
Reality (AR) - Digital
information layed over
“real-world”
TRENDING

8. Helping Businesses Grow & Succeed
Businesses are on
social media primarily
for brand awareness.
• Only 1 in 5
businesses (21%)
said to use social
media for customer
support
Resource: Buffer.com
TRENDING
Social Media as a Customer Service Tool

9. Helping Businesses Grow & Succeed
Video
• Integrated in Business
• Help Tell the Story
• Shapes the Narrative
• Reinforces the Education/Information
• Engaged
• Outreach
• Responsive
• Immediate
• Key Areas: Live on Facebook and Instagram
TRENDING

10. TRENDING: Facebook
• Picture in Picture
• Auto Play Sound
• Profile Video
• Picture Filters – Snapchat competitor

11. TRENDING: Twitter
– Live Video
– “Periscope Style”

12. PERCEPTION IN REALITY
FACTS NOTWITHSTANDING..
Dawn Says
Platform

13. Helping Businesses Grow & Succeed
• When you don’t post
• When you “Build and Blow”
• No Reviews or Ratings
• Your Clients and Prospects WILL..
In A Vacuum of Information

14. Helping Businesses Grow & Succeed
Questions?
• Content is Crucial
• Social Media is Now Social
Business
• Augmented Reality
• Video and Video Streaming
• Fab Four (Five) Still a Thing
(Facebook, LinkedIn, Twitter, YouTube)

15. Helping Businesses Grow & Succeed
Dawn Raquel Jensen, CEO & Founder
Virtual Options Coaching & Training
Dawn is the trusted advisor and social marketing strategist providing
big-picture social business intelligence practices creating clients as
leaders and influencers.
Web: virtualoptions.net
Email: dawn@virtualoptions.net
Call: 407.230.9042
Fan: facebook.com/virtualoptions
Follow: Twitter.com/virtualoptions
Connect: LinkedIn.com/in/dawnjensen
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