1. Content First
Day Customer Summit
Oct 2009
Dr Cleve Gibbon
CTO
Cognifide

3. we understand how creatives work

4. UK Premier Partner

5. We are a digital agency that specialises in the
planning, creation, delivery and
management of content.

6. We have 40+ content engineers
Providing ‘Deep Tech’ Expertise
Building Global Solutions Locally

7. BUT BEFORE WE START...

20. YOU’D NEVER DO THIS
WITH YOUR OWN HOME...

21. ...SO DON’T DO IT WITH
YOUR WEB PROJECTS!

22. ENTER ‘CONTENT FIRST’

23. CHALLENGES

24. time of
Designs engagement
Build
Content Migration
Copy Writing

29. Content strategy is the
practice of planning
for the creation, delivery
and governance of
useful, useable content.
Kristina Halvorson

30. CONTENT FIRST @ COGNIFIDE

36. CONTENT FIRST, CQ5 SECOND

37. Authors Specs

38. Template Specifications

39. Component Specifications

42. PARTING THOUGHTS

43. “Design attracts,
but content keeps.”