Staffbus allows users to book buses for their daily commute to work for a simple monthly, weekly or daily subscription. We allow bus owners to register their buses on our platform and we find passengers to ride daily from the easy clicks of buttons on their mobile phones and devices. With this, users ride daily in clean, comfortable and roadworthy buses for a wholesome user experience while we share revenue with the bus owners.

1. Staffbus.ng is a Toford International Ltd. Company. RC 452103

2. StaffBus
The mobile pre-booking bus service for daily commute for workers.
Get to work and back home daily, safely and hassle free. Just ride.

3. This is the picture of Lagos’ workforce daily commute
today.

4. The Problem
Commercial buses lack comfort and are unsafe.
Stressful conditions driving through traffic.
Driving personal cars is not so cost effective. Fares
are inconsistent riding public buses.
No guarantees on routes and stops.
The unpredictable nature of cars in general.

5. This is the picture of Lagos’ workforce daily commute
with Staffbus.

6. The Solution
A mobile app and web platform where users can book
rides to and from work:
RIDE IN
COMFORT,
SAFELY &
HASSLE
FREE
great ride + less stress =
greater productivity
PLAN YOUR
MONEY
cost is consistent,
calculated and can be
monitored
GUARANTEED
RIDE
availability = always there
and always on time
A new commuting lifestyle is born.

7. Market Size
7M+
3.2M
TOTAL DAILY COMMUTING
Economic Intelligence Unit (EIU) of the
Lagos State Ministry of Economic Planning
and Budget (MEPB) 2013
Total Available Market
64,000
DAILY COMMUTE FOR WORK
46.5% OF TOTAL DAILY COMMUTE. (LAMATA
2014)
Serviceable Market
COMMUTE WITH STAFFBUS
2% OF SERVICEABLE MARKET
Market Share

8. Big Opportunity As first mover
64,000
COMMUTE WITH STAFFBUS
SHARE OF MARKET
$100
STANDARD CHARGE
$4.7 DAILY SEAT CHARGE @ 1 MONTH
MINIMUM
$6.4M
REVENUE
2018 - 2021
We will charge a minimum subscription of one month at an average of $4.7/daily/seat with
11 or 21 seats/bus

9. SIGN UP/LOG IN
The Product Sustainable Technology Advantage (only mobile app. in the space).
▪create personal profile and add
card details
1
BROWSE+SELECT
ROUTES, SCHEDULES &
RIDE PLAN
▪browse and choose preferred
routes/schedule
▪ select subscription/ride plan.
▪discounts offered on bundle
plan
2
BOOK, PAY & RIDE
▪book selected ride plan and
make payments
▪generate bus passes
3

10. Business Model
Sales
Daily Commuting
Service
On-demand
Services
Charter Service
80%
15%
5%
Daily Commuting Service
Individual Sign Up
Corporate Sign Up
On-Demand Services
Grocery Shopping
Laundry Service
Chatter Service
Intra-State Logistics
Inter-State Travels
We will charge a minimum subscription of one month at an average of $4.7/daily/seat with
11 or 21 seats/bus

11. Competition
MORE CONVENIENT
LESS CONVENIENT
LESS VALUE:COST RATIO MORE VALUE:COST RATIO
Ride Hailing & Sharing ServicesPersonal cars
Bus Rapid Transit(BRT)Commercial buses

12. Traction Key metrics: number of downloads.
Significant Traction:
- Launched on Google Play Store in October 2016
- 300+ Downloads in the last 5 months while keeping the cost of acquisition at the barest minimum. These
involves Email Marketing, Direct Marketing, SMS marketing and SMM.
- Total spend on CAC in 3 months $217.
- We now have a trend of an average of 10 downloads weekly.
- Paying customers on One Active Route with 2 other routes activated by end of October.
- 100+ Users on waiting list.

13. Competitive Advantage
1ST TO MARKET EASE OF USE BRAND &
PRODUCT
USER
EXPERIENCE
ORGANISED
SYSTEM
COST
MANAGEMENT
We have first mover advantage as
the only business operating with this
model and will use that to acquire
and quickly grow strong user base.
The ease at which the service is
accessed is based on 3 simple steps
and it takes about 2 minutes.
We have a unique and clean brand
with a very distinct and memorable
logo. Our product is positioned as an
aspirational commuter lifestyle that
would draw customers to it.
We have worked had to ensure a
friendly user experience on both the
mobile app and the web on our
technology interface while we
carefully provide amenities and
personnel on the buses to ensure a
pleasurable ride at all times.
With a strong and detailed back end
on our systems, we have taken into
consideration all scenarios to ensure
that the users get a consistent
service delivery and also made
provisions for incidences whenever
they arise.
Our service will no doubt help our
users manage their expenses better
with the different plan options
available to them and we will
continue to find ways to help our
users do this in various aspects of
their work life.

14. Growth Strategy How we will scale our business
▪Get 50 early adopters to use the
service to establish its credibility and
authenticity.
▪Online marketing inc. of platforms
and fora and SMM (using
influencers) to acquire app
download.
▪ Refer-a-friend discounts and
Volume/loyalty discounts for users.
▪ Incentive programs for HR and
office managers.
▪ Email marketing to a database of
corporate executives.
▪ Direct sales on/at corporate
platforms/networks (service pitch or
one on one/cold calling).
▪ Street activation with marketing
collaterals targeted at a
concentration of the target market.
MARKETING
AND SALES
Acquiring Customers
CUSTOMER
SERVICE
Keeping Customers
PRODUCT
DEVELOPMENT
Staying Competitive
▪ Dedicated customer service reps
for inquiries, assistance and/or
complaints.
▪ Dedicated customer service hotline
and chat box on mobile app and
online.
▪ Excellent service delivery on board
the buses by both drivers and
hostesses with ear for customer’s
needs and wants.
▪ Premium amenities offered on
board the buses.
▪ Consumer Product Advisory Board
to drive consumer features.
▪ Build a user network platform or
forum.
▪ Build an R&D team that constantly
looks into other services offerings to
existing users outside StaffBus core
function.

15. Strong Team Deep market/technology/operations experience
Olujekun Oludayo (Founder/COO)
Founder/Creative Director C2 Clothing Company & Jesu Kristi Streetwear, Founder Major Gaming League (Competitive
Gaming Platform in JV with Naija Games Evo). Founder/CEO Equatorial Express (Tour Company), 13 years’ experience
in marketing communications, brand/product design, development and management, online and digital marketing,
product/sales activation and events management. He's Project managed multi-million naira projects in Products
Launch and Sales, Construction, Hospitality, and Events and have worked with corporate organisations and
multinationals like Guinness, Sony Ericsson, Nigerian Breweries Plc, Martel Caractere (Pernod Ricard), Africa Magic
(Mnet Africa), The Tony Elumelu Foundation to name a few.
Ayodeji Ogunnubi (Co-Founder/CTO)
Software Developer Starfish Mobile. Founder Hyoxsoft (Apps: Trafficish, Campus Pal, 9jahookup). Previously Java
Programmer STPL Global. 4 years’ experience in software programming and development including Java, MySQL, PHP,
Javascript and Android App development. Finalist at the Intel AppCircus 2015 and shortlisted for the Better Life App
Challenge in Barcelona (Powered by Softonic).He built the first SMSC/SMPP application in Nigeria that sends contents
to over 2 million users per day and also performs micro-billings. Also, built a Mobile Invoice Payment System that
pushes invoices to the user when their payment is due.
Support On board hostesses, customer service, tech services.

16. Seeking
Bootstrapped by founders through product and business development, brand conceptualization,
market research and first 10 months.
We seek $345k
▪ Target Close by EOQ4 in 12 months.
▪ $5,000K committed.
Primary usage of this is as follows:
▪ Operating Expenses
▪ Marketing Strategy and Execution with Customer Acquisition
▪ Technology Upgrade

17. Contact Us