WordPress SEO by Yoast - DaytonWP November 2013 MeetUp

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Search Engine Optimization (SEO) has been a hot topic so I will go over on how to install and configure one of the most popular SEO plugin in the WordPress repository.

Tecnología Empresariales

Nathan Driver
www.nathandriver.com
@natedriver
Google: Nathan Driver

What IS WP SEO by
Yoast?
• One of the top SEO plugins for WordPress with over
6.8 MILLION downloads
• A more in-depth analysis of content
• Helps with everything from titles and meta
descriptions to getting more out of social SEO and
XML sitemaps.
• …bottom line: makes WordPress SEO out of the box
that.much.better.
@natedriver
www.nathandriver.com

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Configuration

@natedriver
www.nathandriver.com

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Titles & Meta

@natedriver
www.nathandriver.com

5

Titles & Meta

@natedriver
www.nathandriver.com

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Titles & Meta

@natedriver
www.nathandriver.com

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Titles & Meta

@natedriver
www.nathandriver.com

8

Titles & Meta

@natedriver
www.nathandriver.com

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General

@natedriver
www.nathandriver.com

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Page Analysis

@natedriver
www.nathandriver.com

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Advanced

@natedriver
www.nathandriver.com

12

Results

@natedriver
www.nathandriver.com

13

Social

@natedriver
www.nathandriver.com

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Social
https://developers.facebook.com/tools/debug/

@natedriver
www.nathandriver.com

15

Social

@natedriver
www.nathandriver.com

16

Social

@natedriver
www.nathandriver.com

17

Social

@natedriver
www.nathandriver.com

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XML Sitemaps

@natedriver
www.nathandriver.com

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XML Sitemaps

@natedriver
www.nathandriver.com

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XML Sitemaps

@natedriver
www.nathandriver.com

21

Permalinks

@natedriver
www.nathandriver.com

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Internal Links

@natedriver
www.nathandriver.com

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RSS

@natedriver
www.nathandriver.com

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Import & Export

@natedriver
www.nathandriver.com

25

Edit Files

@natedriver
www.nathandriver.com

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Final Thoughts
• PLAN AHEAD!
• Check every setting prior to launch.
• Do not forget to SEO Posts and CPT.

@natedriver
www.nathandriver.com

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Resources
• http://dev.tutsplus.com/tutorials/the-beginnersguide-to-wordpress-seo-by-yoast-social-settingsfacebook-google-plus-twitter--wp-32840
• http://yoast.com/articles/wordpress-seo/

@natedriver
www.nathandriver.com

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Questions?
• Email: nathan.driver@gmail.com
• Twitter: https://twitter.com/natedriver
• LinkedIn: http://www.linkedin.com/in/ndriver
• G+: https://plus.google.com/u/0/+NathanDriver/
• …or just Google the name 

@natedriver
www.nathandriver.com

29

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WordPress SEO by Yoast - DaytonWP November 2013 MeetUp

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20. XML Sitemaps @natedriver www.nathandriver.com 21

21. Permalinks @natedriver www.nathandriver.com 22

22. Internal Links @natedriver www.nathandriver.com 23

23. RSS @natedriver www.nathandriver.com 24

24. Import & Export @natedriver www.nathandriver.com 25

25. Edit Files @natedriver www.nathandriver.com 26

26. Final Thoughts • PLAN AHEAD! • Check every setting prior to launch. • Do not forget to SEO Posts and CPT. @natedriver www.nathandriver.com 27

27. Resources • http://dev.tutsplus.com/tutorials/the-beginnersguide-to-wordpress-seo-by-yoast-social-settingsfacebook-google-plus-twitter--wp-32840 • http://yoast.com/articles/wordpress-seo/ @natedriver www.nathandriver.com 28

28. Questions? • Email: nathan.driver@gmail.com • Twitter: https://twitter.com/natedriver • LinkedIn: http://www.linkedin.com/in/ndriver • G+: https://plus.google.com/u/0/+NathanDriver/ • …or just Google the name  @natedriver www.nathandriver.com 29

WordPress SEO by Yoast - DaytonWP November 2013 MeetUp

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