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DM Discovery: Presentation luminus: Cuckoo 2011 - A moving campaign. Speakers: Marc Caes & Muriel Segers

EmpresarialesEconomía y finanzas
1 de 18
A moving campaign 15 – Sept - 2011
A moving campaign in a commodity market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],15 – Sept - 2011
Luminus ,[object Object],[object Object],[object Object],[object Object],15 – Sept - 2011 ,[object Object],[object Object],[object Object],[object Object]
Brand awareness 15 – Sept - 2011
DDB ,[object Object],[object Object],[object Object],[object Object],15 – Sept - 2011
Commodity market ,[object Object],[object Object],[object Object],[object Object],15 – Sept - 2011 ,[object Object],[object Object],[object Object],[object Object]
Commodity communication 15 – Sept - 2011 Letter Predictor E-mailing Nessie 2
15 – Sept - 2011 Bonus Paper
15 – Sept - 2011 Brochure Comfort Service Bill Stuffer Invoice
But there are moments of truth ,[object Object],[object Object],[object Object],15 – Sept - 2011
Home move as a moment of truth ,[object Object],[object Object],[object Object],15 – Sept - 2011 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Luminus ,[object Object],[object Object],[object Object],[object Object],15 – Sept - 2011 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Luminus dress to impress ,[object Object],[object Object],[object Object],[object Object],15 – Sept - 2011
15 – Sept - 2011
[object Object],15 – Sept - 2011
Brand and sales ,[object Object],[object Object],[object Object],[object Object],15 – Sept - 2011 ,[object Object],[object Object],[object Object],[object Object],[object Object]
The 2011 move program ,[object Object],[object Object],15 – Sept - 2011 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],15 – Sept - 2011

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