The document outlines an Electrabel campaign called "Together for less CO2" aimed at improving the company's image and promoting its new green energy product called Green+. The campaign goals were to increase perceptions that Electrabel cares about the environment and build trust in the brand through sustainability engagements, as well as make Green+ the number one green energy supplier. The campaign involved demonstrating Electrabel's environmental commitments through advertising, appealing to customers emotionally to participate, and promoting the Green+ offer and tangible results. The campaign was a success, exceeding its new Green+ client goal and increasing customer trust in the brand. However, the document notes the positive impact eroded quickly when communication stopped, so continued sustainability communication efforts would be needed

2. Together for less CO2

5. ‘ THE RESPONSIBLE LEADER CARING FOR THE FUTURE’

6. OUR LONG TERM PROJECT Reducing together CO2

7. 10 ENGAGEMENTS OF ELECTRABEL Our approach As supplier

12. NEWSPAPERS & ON-LINE SUSTAINIBILITY MISSION IN FACTS & FIGURES

13. NEWSPAPERS & ON-LINE SUSTAINIBILITY MISSION IN FACTS & FIGURES

14. TV EMOTIONAL APPEAL TAKING CARE OF THE NEXT GENERATION

15. BILLBOARDS ENDORSEMENT BELOVED & CREDIBLE BRANDS

16. BILLBOARDS ENDORSEMENT BELOVED & CREDIBLE BRANDS

17. CONTRACTING METER (BILLBOARD – BANNERING)

18. ACTIVATION ON MEDIA PLAYERS

19. ENERGIQUE – ENERGIEK

20. MAGAZINES GREEN+

23. B2B COMMUNICATION

28. CLEAN MOBILITY

29. QUESTIONS? Thanks to Our partners: FAMOUS, SPACE, OGILVY, PROXIMITY, AIR, BOONDOGGLE, SQILLS Our customers: Campina, Clear Channel, Danone, De Lijn, Delhaize, Loterie Nationale, Sport Paleis, Telenet, Zoo Antwerpen… YOU! Our colleagues and management