PERSONAL BRAND EXPLORATION
De’Quon Holliman
Project & Portfolio I: Week 3
April 1, 2019

The eldest of two siblings, De’Quon Holliman
grew up in a small city called Beloit, Wisconsin.
Going through his mother’s musical collection he
develop a strong passion and value for the art
of sound. He’s been writing my own music for
about 9 years but now in 2019 his drive for
music business has skyrocketed. De’Quon
enrolled in the music business program at Full
Sail university in Winter Park, Florida. He has
dreams of building his own label and managing
multiple artist with his music business
management skills. He understands he has work
to do before establishing his own label and
would love to have an entry level job with Roc
Nation.
IDENTITY

PROFESSION
Potential Job Titles:
• Artist Management
• Talent Buyer
• Booking Agent
Royalty Archetype - High achieving,
motivated, and value excellence.
Getting artist to believe in
themselves and be limitless when
reaching goals.
Music Business Artist Management

• DEMOGRAPHICS: 90% male,
21-40 years old, black and white,
single, musical and education
background, located on the east
and west coast in America.
• PSYCHOGRAPHICS: Enjoys
outdoor music events, spending
time with kids, loves to be creative.
• IDEAL AUDIENCE MEMBERS:
Hank F, Artist Management
(Roc Nation) Darby Velo,
Branding & Strategic
Partnership. (Roc Nation)
Goldie Harrison, Music, Media,
Marketing. (Roc Nation)
Artist managers & Brand Partners at Roc Nation
TARGET AUDIENCE

GOALS
Short Term: (Immediately After Graduation, 2020)
• Land an entry-level artist management job at Roc
Nation
‣ Connect with, and send a follow up
promotional email to, 50 Roc Nation team
members on LinkedIn by December 31, 2019.
Mid Term: (2025)
• Lead an artist to a successful music career and and
add great value to my name for my hard work ethic.
• Expand oversees and management artist from U.K or
possibly Africa.
Long Term: (2040)
‣ Establish my own record label that helps
underground artist reach main stream and epic
level goals. Save a total of $250,000 secure
my own distribution and publishing company
by December, 31st, 2040

SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 80%
Adobe Creative Suite 75%
Time Management 60 %
Public Speaking 40%
SOFTHARD
Accounting Software 10%
Electronic Accounting 10%
Oral Comprehension 40%
Speaking 40%
SOFTHARD

I help artist established their fanbase and
create impactful therapeutic lyrics that
inspires generation after generation.
PROMISE

CREDENTIALS
Work Experience:
• 2 years Developing an Artist
• 4 years social media marketing
Education:
• Music Business A.S., Full Sail University (Exp. 2020)
Other Skills:
• Pro Tools (Audio Engineer)
• Adobe Premier (Video Editor)
• Videography

COMPETITION
Hank Fortner
Industry Experience:
• 1 year artist management for Roc
Nation
Education:
• Graduated from Cedarville University (Bachelor of Arts
(B.A.) )
Leadership Experience:
• Hank Fortner helps families afford adoption through
AdoptTogether.
• Crowdfunding aims to help families raise money
through social media to cover high cost.
Skills and Proficiencies:
• Artist Management
De’Quon Holliman
Overall Online Presence:
• More than 500 connection
• Nice headshot photo. There is no distractions.
• The profile page itself isn’t interest
• Not enough information on his page
• Grade: Poor, 85 out of 100
Industry Experience:
• 2 year social media marketing music
Education:
• Current student enrolled in Music Business. at Full Sail
University
Leadership Experience:
• Guiding artist to success
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 75 endorsements
• Public Speaking - 40 endorsements
Overall Online Presence:
• 0 connection
• Headshot is distraction
• Not enough information
• Grade: Average, 10 out of 100

COMPETITION
Darby Veloz
Industry Experience:
• Branding & Strategic partnerships
1 year and 1 month
Education:
• State University of New York at New Paltz
• University of the Arts London
Skills and Proficiencies:
• Schedule meetings
• Sell ideas and sponsorships to agencies
• Develop creative partnerships and sponsorship
packages and present internally for approval.
De’Quon Holliman
Overall Online Presence:
• A lot of information
• More then 500 connection
• Nice cool headshot photo
• Grade: Good, 100 out of 100
Industry Experience:
• 2 year social media marketing music
Education:
• Current student enrolled in Music Business. at Full Sail
University
Leadership Experience:
• Guiding artist to success
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 75 endorsements
• Public Speaking - 40 endorsements
Overall Online Presence:
• 0 connection
• Headshot is distraction
• Not enough information
• Grade: Average, 10 out of 100

BRAND POSITION
Creating musical experiences and making
emotional connection with fans, giving artist
that Big Push they need to become a star.
DE’QUON “BIG PUSH” HOLLIMAN
De’Quon earned his nickname
“Big Push” by pushing his artist
to becoming better people and
do great things.

NETWORKING &
MARKETING
Industry Events & Organizations
• Music Biz 2019 Nashville, Tennessee
• Ny:Lon Connect 2019 London
Digital Marketing
• Primary Content: Est a Brand label name called “ Big Push
Records” Releasing albums and singles. Putting out videos
consistently. Taking lots of photos and staying relevant.
• Primary Tools: FB and Instagram - promote the label through
30 sec. promo videos. Selling T-shirts with label name and
logo on it. Radio play.
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase my music business knowledge
and how to manage artist.

PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level artist management with 25+ years
experience . Family man with integrity with royal
values.
Formal Education
• Complete Music Business, by expected graduation date
in 2020
Technical Skills
• WordPress 5 Essential Training - Lynda.com, May 2019
• Branding courses lynda.com 2019
Soft Skills
• Writing Formal Business Letters & Emails - Lynda.com,
Sept. 2019
• Business Writing Principles - Lynda.com, Oct. 2019
• Networking videos ted.com

De’Quon Holliman
You know how the music business has been sleeping
with these hit or miss artist. What I do is create a brand for the artist. I make
sure artist approach their audience correctly and gain that emotional
connection,.
“

REFERENCES
Hank Fortner (2019) Hank F Artist management at Roc Nation Linkin Profile retrieved
May,26,2019
https://www.linkedin.com/in/hankfortener/
http://hankfortener.com/
https://www.linkedin.com/company/adopttogether-org/about/
Darby Veloz 2019 Branding and Strategic Partnerships at Roc Nation. Retrieve on
May, 26,2019
https://www.linkedin.com/in/darby-veloz-643a9982/
Music Biz Events 2019 Retrieve on May, 26,2019
https://musicbiz.org/events/
https://musicbiz.org/events/music-biz-2019/
ONETOnline.org (2019) Summary/ Report for 13-1011.00 - Agents and Business
Managers of Artist, Performers, and Athletes. Retrieve on May, 26,2019
https://www.onetonline.org/link/summary/13-1011.00#Tasks