http://www.automotiveinternetsales.com http://www.internetsales20group.com Alan Vines Automotive from Jackson Tennessee went from 25 units per month online to over 95 units per month online and I broke down how they did it and how ANY dealership can do it... From 25 to 95 Units per Month Online: How to Make it Happen For Your Dealership

1. From 25 to 95 Units per Month Online: How to Make it Happen For Your
Dealership
• Sean V. Bradley
Founder & CEO,
Dealer Synergy

2. Moderator
Becky Ross
Marketing Manager
Office: (303) 228-8753
bross@kpaonline.com

3. Presenter
• Sean V. Bradley
• Founder & CEO,
• Dealer Synergy
• (866) 432-3555
• seanb@dealersynergy.com

4. QUESTIONS
Questions
If you have questions during
the presentation, please submit
them using the “Questions”
feature
Questions will be answered at
the end of the webinar

5. Alan Vines Automotive Went From
25 Units Per Month To 95 Units Per
Month in 90 Days!
They Went From a “1-Man Show to
FULL Internet Sales Department (NOT
a BDC) with 5-6 Full Time Internet
Sales Coordinators (Phones Sales
Experts / Appointment Setters)

8. Creating the “Business Model”

9. Alan Vines Automotive’s Goal
To SELL an addition 50 units out of their Internet Department…
that means to go from 25 – 75 Units

10. • 600 ADDITONAL Leads
• You want to OVER
Compensate. 600 for 60
sales to “NET INCREASE” 50
Units
• Hire 5 ISC to handle the traffic

11. • 120 Make or Take Phone Calls
Per Day…
• 11 – 14% connection ratio (14
-17 bodies)
• 25 – 33% converted into
appointments (4-6)
• 62 - 65% appointments show
• 40 - 42% sold units (Varies)
Projection
• 120 calls X 5 working days =
600 per week
• 600 calls X 4.3 weeks = 2,580
in a month
• 2,580 X 14% C = 361.2
• 361 X 33% A = 119.1
• 119 X 62% S = 73.9
• 73.9 X 42 D = 31 UNITS!

12. An Internet Department is made or broken,
maximized or underutilized in 4 key areas
The 4 P’s
PRODUCTS
PEOPLE
PROCESS
PROMOTIONS

13. An Internet Department is made or broken,
maximized or underutilized in 4 key areas

14. Products (Resources)-
• CRM / ILM
• Website
• Call Monitoring Tool
• Inventory Pricing Tool
• Telephones, cell phones, head sets
• Templates, Scripts, Word Tracks, Objections / Rebuttals
• Hardware
• Computers, Ipads, Laptops etc…
• Video Production Equipment
• Video / Digital Cameras

15. People-
• Assessments of current Staff
• Profiling, Recruiting, Screening Interviewing, Hiring
• Job Descriptions
• Pay Plans: Salary, Commissions, Bonuses, Incentives
etc…
• Schedules
• Goal Planning, Projecting, Forecasting
• Training, Training, Training
• Personnel Development
• Motivation, Inspiration, Leadership
• Tracking / Accountability
• Coaching, Mentoring
• Support

16. Process-
• Outbound / Inbound Phone Call Process
• Outbound / Inbound Email Process
• Follow up Process
• Engagement Process
• How To PROPERLY Qualify a Prospect & Identify
wants, wishes, expectations
• *** How to EXCEED expectations with a Value Package
Proposition (Why Buy From Us)
• Objections / Rebuttals
• How to Handle PRICE, Availability, Credit, No Phone #, “Email
ONLY”, Difficult People etc… How to Handle ALL “What Ifs”
• Reviews / Testimonials
• Tracking, Reporting,
• ** Management is a whole other Power Point 

17. Promotions-
• How to DOMINATE “Googleopoly”
• Onsite / Off Sites SEO
• Video Search Engine Optimization
• Video Pre-Roll
• Social Media & Social Search Engine Optimization
• Reputation Management & Reputation Optimization
• Focus Sites / Micro Sites
• Pay Per Click (SEM)
• Retargeting
• Cross Promotional Marketing
• OEM Leads
• 3rd Party Leads
• Online Classifieds
• EZ Referrals

18. Why Don’t People Lift Weights?
… Because they are heavy!

20. Go to
AutomotiveInternetSales.com
to read the entire
AutoSuccess Article & to
see the video interview of
Durran Cage