2. Marketing 101 – “Importance of Retail Selling & Execution”
Kellogg Marketing
Investments Retail Execution Emotional Connection
Marketing/Advertising Shelf Presence
+ =
Package Graphics Incremental Displays

3. Kashi POS 2/$5 Sales Results
Sales Double when Kashi Cereal and Bars Displayed Together**
2500
2000
Unit Sale
Quantity
(Kashi
Cereal + 1500
Kashi
Bars)
1000
500
0
1051 1306 137 430 533 689 782 852 857
+42% Kashi
RTEC Publix Store #
& +36.5% 2/$5 Post Sale Results (Feb. 17th to Feb. 23rd, 2011)
Kashi
Cereal bar
Nielsen Lift Previous Kashi 2/$5 Sale (June 11th to June 17th, 2010)
*All Data from Item Summary Movement Report by Store **Total Item Movement (all Stores) 202% increase
(excludes store 1306, no past promotion data)

4. MIAMI ZONE RESOLUTION
$91,612+ Dollars on Display
33
(Not including all snacks products)
Last Year!
Incremental Displays in 136+ stores
Totaling 95 stores with joint displays

5. What Brings Us Here Today?
5

6. What Brings Us Here Today?
5