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Debra Askanase, MBA [email_address] ` Strategic Industry Analysis http://www.flickr.com/photos/intersectionconsulting/3299153800/
The Standard Business Plan Requires ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
But to Succeed, You Need to do More… This lecture gives you the tools for  radical, strategic rethinking
Can Your Business Compete Effectively? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic Industry Analysis What’s my competitive advantage? http://www.flickr.com/photos/8136496@N05/931679529/
Analytical Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/bludgeoner86/2632005227/
PEST (STEEPLE) Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
PEST (STEEPLE) Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT  Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Using PEST and SWOT ,[object Object],[object Object],[object Object],[object Object],[object Object]
Use Porter’s Five Forces
E-business: Smashing Old Concepts Value Creation in E-Business. Raphael Amit and Christoph Zott. Strategic Management Journal, Volume 22, 2001: 493-520.
Value Creation in E-Business Efficiency Complementarities Lock-in Novelty Business Model Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Value Creation in E-Business Efficiency Complementarities Lock-In Novelty Business Model Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Value Creation in E-Business Efficiency Complementarities Lock-In Novelty Business Model Governance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Two-Sided Networks http://www.flickr.com/photos/ffi/244034059/ Strategies for Two-Sided Markets: Thomas Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne. HBR, October 2006
Two-Sided Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Same-Side & Cross-Side Network Effects  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Will Your E-Business Create Value? http://www.flickr.com/photos/rubenv/1999220783/
Use Your Analysis to Begin Building Your Business Model  ,[object Object],[object Object],http://www.flickr.com/photos/smussyolay/2502880155/
Further Refining the Business Model  Model ,[object Object],[object Object],[object Object],[object Object],[object Object],Blue Ocean Strategy Small is the New Big The Long Tail Crowdsourcing http://www.flickr.com/photos/drro/527026231/
Consider a Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne
Blue Ocean Strategy ,[object Object],[object Object],[object Object],[object Object]
Where is the Blue Ocean? ,[object Object],[object Object],[object Object]
The Long Tail
The Long Tail (Chris Anderson) ,[object Object],[object Object],[object Object],[object Object]
SEO Long Tail
Crowdsourcing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Crowdsourcing Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Small is the New Big http://www.flickr.com/photos/intersectionconsulting/3299153626/
Unique Selling Proposition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Unique Selling Propositions Images:  http://www.flickr.com/photos/soapylove/477616281/ ,  http://www.flickr.com/photos/jpovey/2051196149/ , http://www.flickr.com/photos/jakecaptive/1483735132/
Strategic Questions about Your Business Model
http://www.flickr.com/photos/wagnerr/1700539727/
Happy Strategic Industry Analysis! Thank You!  [email_address] http://www.flickr.com/photos/carbonnyc/824119087/

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