This document discusses how organizations can take a more personal approach to connecting with followers on social media. It recommends that organizations have employees engage informally as individuals, not just as formal representatives. Employees should connect personally as friends on Facebook, use private groups, and share personal blogs alongside any organizational blogs. By mixing the personal and professional this way, the organization can build stronger connections and create "tribes" of engaged followers online, as theorized by author Seth Godin.
1. The Personal Organization: Creating The New Mix Creating action-ready tribes by getting personal Debra Askanase, Community Organizer 2.0 Image by moriza, creative commons
5. Really connecting as an entity means Be genuine Be honest Really engage in conversation Invest in developing relationships letting individuals shine too http://www.flickr.com/photos/pinksherbet/4456978157/in/photostream/
6. Each social media platform offers many ways to be a personal organization Select ideas and practices that fit http://www.flickr.com/photos/14228046@N03/4092794246/
7. Making the organization personal: ideas in practices http://www.flickr.com/photos/38079717@N00/4441658222/
12. 4. Use groups to create connections and conversation around a topic
13. List your employer Know how to use friend lists Understand and create appropriate privacy settings Your personal account: tips for mixing the personal and professional Be sensible about your public content
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15. Making the organization personal: Ideas in practice http://www.flickr.com/photos/59077136@N00/5042764163/
16. 1. Create a personal organizational profile Official twitter Ed’s personal twitter
39. Make your organization’s presence personal… and turn your connections into a Tribe http://www.flickr.com/photos/kk/4076104375/in/photostream/
40. How are you showing your many colors? http://www.flickr.com/photos/73207064@N00/404319562/
41. Resources Interview with Seth Godin about Tribes: http://www.wired.com/epicenter/2009/02/ted-seth-godin/ Managing your personal and professional brand in social media: http://www.slideshare.net/farra/personal-professional-brand-in-social-media-trompeter Resources on mixing personal and professional brand from Big Duck Communications: http://www.bigducknyc.com/find/personal
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