Test assignment for Refinery29's series development team

1. 1REFINERY29 |
M O D E R N C O U P L E S ,
T I M E L E S S C U S T O M S , A N D T H E
L O O K S T H AT T E L L T H E S T O RY
W O R L D W I D E
W E D

2. World Wide Wed follows six recently-
engaged couples as they navigate the global
wedding industry. Each episode features a
frantic bride and a helpful host, who acts as a
troubleshooter, counselor, and organized best
friend.
The series — which has been developed
specifically for Snapchat — includes interactive
elements and highly-stylized graphics, which will
educate and explain challenges facing today’s
modern families.
Episodes are shot 4-8 months before the
wedding, providing an oppor tunity for viewers to
tune-in to live coverage of the big event on
Snapchat.
SNAPCHAT | REFINERY29
2

3. m
JULY 9, 2015
• Self-Described “Professional
Bridesmaid”
• Author & Motivational Speaker
• Book Release: 2/7/2017
• Social Reach: 100K
• Coverage from over 500 press
outlets worldwide including
CNN, the TODAY show, Elle,
Vice, and New York Magazine
POTENTIAL TALENT:
JEN
GLANTZ
What I Learned As A
Professional
Bridesmaid

4. 01. INTO ACTION
Through a video call, our host meets the couple. Af ter a few brief details about the
relationship, proposal, and engagement, we star t to realize — this bride needs help!
02. STUDY UP
As our host prepares for the journey, we learn about a custom from this couple’s native
country. Highly-stylized infographics and maps will illustrate the host’s discovery
period, which will be told through VO.
03. WEEL S D OWN
The host meets the couple and takes a brief tour. She stops a family member ’s house,
the venue, and visits any relevant locations before breaking off with the bride.
04. A HELPING HAND
The host steps in as a surrogate bridesmaid, assisting with dress fittings, beauty
rehearsals, meal planning — any thing goes! She may have to navigate complicated
family dynamics, or even rectify a last-minute venue cancellation.
05. MISSION COMPL E T E!
Af ter saving the day, the couple sends our host back to the states. And because she’s
par t of the family, she's invited to come Snap her way through wedding day!
SNAPCHAT | REFINERY29
4
FORMAT BREAKDOWN

5. 5
:10 - 1:00
SEGMENTS
T H E C O U P L E
T H E C O U N T D O W N
T H E C O S T U M E S
T H E C U S T O M S
T H E C O U N T R Y
CONTENT BU CKE T S
*DEN OTE S SHO OT
• Animated Maps
• Infographics
• Statistics
• Live-Action
• Virtual Meeting
• Animated Postcard
• Interview Footage
• List Of Events
• Animated Calendar / Clock
• Beauty Tutorials
• Live-Action
• Explainer Videos
• Archival Footage
• Checklists
• Diy Tutorials

6. CHECKLISTS LI V E AC T I ON I NF O GR AP H IC S
Shopping Trip!!
SAMPLE
CONTENT

7. 7
01 PROFESSIONAL BRIDESMAID // CHINA
Professional bridesmaids are offered at over 50
wedding planning companies in China, where
traditions have become dangerous in recent
years. After investigating these rituals, our host
runs through an intricate tea ceremony.with the
busy bride.
02 PERSONAL SHOPPER // INDIA
Since many American brides go abroad to shop
for their wedding, personal shoppers are fairly
common in places like Delhi and Mumbai. Our
host compiles a shopping list, learns to haggle
with vendors, and helps the bride gather
necessary items for her big day.
• MAKESHIFT MADRELENIA // MEXICO
• DATE SWAP // SWEDEN
• COMMUNITY AFFAIR // JAMAICA
SAMPLE
EPISODES
• SHINTO COACH // JAPAN
• TORAH PRACTICE // TKTK
• THE GROOMSMAID // TKTK