The Hershey Bears target customer is typically between 35-54 years old, earns $50,000-$99,000 annually, owns a home, and has children. They reside in the Harrisburg, Lancaster, York, and Hanover areas. Over 60% of transient ticket holders and 68% of season ticket holders are male. The Hershey Bears have a large, loyal fan base connected through social media and their website, and average around 9,790 fans per home game at Giant Center. They also advance regularly in the AHL playoffs and offer various sponsorship packages for businesses.

1. Am I your target customer?
Hershey Bears Fan Overview
2015-2016 season

2. Hershey Bears Fan Ticket Holders are:
• 35-54 years old
– Ave. age range of transient & season ticket holders; transient guests are
slightly younger, season ticket holder guests are slightly older
• Reside in Harrisburg, Lancaster, York-Hanover, Lebanon market
• $50K - $99K Annual income
– Professional & white collar occupations accounted for 70% of ticket holders
• Majority own home, are married, and have children
• Larger percentage of male ticket holders
– Transient ticket holders: 60% male to 40% female
– Season ticket holders: 68% male to 32% female
2013-2014 Findings from
Transient & Season Ticket
Holder study conducted by Air
Integrated

3. Loyal fan base stays connected
with Hershey Bears
• Hershey Bears Media Communications
Network as of 5/3/16:
– 58,913 Facebook Friends
– 32.6K Twitter Fans
– 12.1K Instagram Followers
– 1,720 YouTube Subscribers
– 40,000+ Sweetmail Subscribers (e-newsletter)
– 672,675 Website visitors from 10/1/15 – 4/25/16
– 110,000+ Hershey Bears Mobile APP users

4. Hershey Bears Game Attendance
• 9,790 Average Game Attendance during 2015-2016 regular season
– Giant Center Seating Capacity: 10,500
– 688 seats located in the Bud Light Champion’s Club Lounge with private Club Lounge
access and amenities
– 40 Suites on suite level (38 Suites under lease agreements; 2 Suite Rentals)
– 6,370 Season ticket holders during the 2015-2016 Season (includes full, partial and
flex season tickets)
• #1 in American Hockey League Attendance since 2005-2006 Season
– Giant Center is Home of the Hershey Bears
– AHL regular season runs Oct-Apr
– 38 regular season home games
• Hershey Bears ranked #1 in Eastern Division at end of 2015-2016
regular season

5. Hershey Bears in the Play-offs!
• The excitement continues with Hershey Bears advancing into Round 2
of the Play-offs with Sunday’s win, eliminating the Portland Pirates
Posts above featured on the Hershey Bears website, Facebook and Twitter Pages

6. Sponsorship Involvement
Considerations
Sponsorship Packages include but not limited to:
• Brand Visibility: Digital LED Ring, Dashboards, Ice logos, Concourse Signs,
Bathroom Signage, Section Signage, Guest Services/Will Call Windows,
Video board Announcements and Zamboni sponsorship
• Interactive Activities: On-site Tabling/Sampling, Video board & Intermission
Features
• Promotion Night & Activation Opportunities
• Media Communications: Ads/Spots via Print, Website, TV, Radio
• Hospitality Elements: Tickets, Suite/Catering Room Rentals, Suite Leasing
NOTE: All Sponsorship Packages are customized based on your
business’s marketing/partnership objectives

7. Contact Information
Deborah Ellenberg
Corporate Partnerships Account Executive
Hershey Entertainment & Resorts
300 Park Blvd
Hershey, PA 17033
PHONE: 717-534-8944
FAX: 717-534-3165
EMAIL: dlellenberg@hersheypa.com