Impact mapping is a visual, collaborative technique that streamlines and guides project/product planning and implementation. A team of business and technical decision makers work together to create the map. They use it to test mutual understanding of goals and expected outcomes and to maintain the focus on business value as they plan and prioritize the work. This presentation describes impact map components and shows how they fit into the hierarchy. It also presents a simple example of how an agency and client could use impact mapping to plan a minimum viable product.

1. AgilePhilly 2018 Agile Tour
Introduction To Impact Mapping
Presented by:
Deborah Wyse, CSM
Why
Who
How What
How What
Who How
What
What

2. Impact Mapping
Collaborative and visual
Creates a shared big picture between
technology and business
Maintains value focus

3. 4 Questions
Why are we doing this?
Who is involved?
How can those involved help achieve the
Goal?
What are we doing?

4. Impact Map Framework
Goal
Actor
Impact Deliverable
Impact Deliverable
Actor Impact
Deliverable
Deliverable
Why?How?
Who?Why?

5. Impact Map Demo
Community Tool Exchange
Startup
Rent Tools from Your
Neighbor!

6. Goal
Specific
Measurable
Attainable
Realistic
Timely
Why are we doing this?

7. Goal
200% increase in tool
transactions in
2 months

8. Actors
Identify
• Individuals
• User personas
• Specific Roles (not “Users”)
• Stakeholders
Ask
• Who will use or consume our product?
• Whose behavior do we want to affect?
• Who can help achieve our goal?
Who is involved?

9. Goal Actors
200% increase in
tool transactions
in 2 months
Borrowers
Lenders
Nonprofit tool
library

10. Impacts
Identify
• Business Activities
• Jobs that the Actors want to get done
• Change in actor behavior that will affect the ability to achieve
the goal.
Ask
• How can Actor behavior/change in behavior contribute to the
Goal?
How can Actor behavior help achieve
the Goal?

11. Goal Actors Impacts
200% increase in
tool transactions
in 2 months
Borrowers
Locate tool
closest to home
Communicate in
more detail
about tool
Lenders
Lend tools with
minimum
liability
Nonprofit tool
library
Refer library
patrons to our
site

12. Deliverables
Identify
• Feature and Activity Options
• High level
Ask
• Will this directly support an Impact?
What are we doing?

13. Goal Actors Impacts Deliverables
200% increase in
tool transactions
in 2 months
Borrowers
Locate tool
closest to home
Search by zip
code
Communicate in
more detail
about tool
Video chat
Lenders
Lend tools with
minimum liability
Required user
agreement for
account creation
Nonprofit tool
library
Refer library
patrons to our
site
Available tools by
zip code report

14. Goal Actors Impacts Deliverables
200% increase in
tool transactions
in 2 months
Borrowers
Locate tool
closest to home
Search by zip
code
Communicate in
more detail
about tool
Video chat
Lenders
Lend tools with
minimum liability
Required user
agreement for
account creation
Nonprofit tool
library
Refer library
patrons to our
site
Available tools by
zip code report
Incorrect Assumption

15. Goal Actors Impacts Deliverables
200% increase in
tool transactions
in 2 months
Borrowers
Locate tool
closest to home
Search by zip
code
Communicate in
more detail
about tool
Video chat
Lenders
Lend tools with
minimum liability
Required user
agreement for
account creation

16. Goal Actors Impacts Deliverables
200% increase in
tool transactions
in 2 months
Borrowers
Locate tool
closest to home
Search by zip
code
Communicate in
more detail
about tool
Video chat
Lenders
Lend tools with
minimum liability
Required user
agreement for
account creation
First Iteration

17. Navigate
Scope Creep
Pet Features
Hidden Assumptions

18. Strategize
Start with the “Why”
Align understanding of what needs to be achieved
Clarify problems and for whom they need to be solved
Facilitate prioritization

19. Learn More
Impact Mapping
by Gojko Adzic
www.impactmapping.com
Impact Mapping: Chart Your Course to a Compelling Product,
Deborah Wyse, dmi:Review, Vol. 29, Issue 2, June 2018
dcwyse@gmail.com