You’ve read the research that says people prefer to do business with people they know, like, and trust, right? That's true! You've probably also read that like don't equal sales. I say that's NOT necessarily true... On today's #tiptuesday, I show you how to combine #linkedinmarketing and content strategy so you can build the know, like and trust factor AND convert likes into sales. The breakdown is in this slidedeck.

1. TO BUILD THE KNOW, LIKE,
& TRUST FACTOR
AND CONVERT
LIKES INTO SALES
WAYS
TO USE
CONTENT
Deborrah Ashley - The LinkedIn Blackbelt

2. REPETITION IS
KEY TO BEING
SEEN AS THE
"GO-TO"
SOLUTION, BUT
DON'T BORE
YOUR BUSY
BUYER
VARY HOW YOU
PRESENT YOUR
CONTENT PLEASE... you have 3 seconds

3. ENTERTAIN
EDUCATE
INSPIRE
If You Can Do ALL Three In One Post, You Have A Winner

4. WHEN YOU'RE CLEAR ON
THE CONTEXT, YOU'RE
ABLE TO PROVIDE MORE
PERSONALIZED AND
RELEVANT CONTENT
FOCUS ON
CONTEXT

5. LOOKING FOR
A
PERSONALIZED
SOLUTION?
REACH OUT TO ME
I HELP FOUNDERS & CEOS TO
DEMYSTIFY LINKEDIN & DEVELOP
STRATEGIES TO SECURE CLIENTS
& STRATEGIC PARTNERSHIPS
#TheLinkedInBlackbelt